In 1937 the Nazi regime organised two art exhibitions in Munich concurrently, separated only by a park and a few hundred metres. One was intended to hammer home to the German volk the inequity of the type of art that the führer Adolf Hitler found abhorrent, ie, anything in art that even hinted of modernity. The other representing all that Hitler found good in art was the complete antithesis of this – a paean to traditional, realistic painting and sculpture and art that conformed to classical themes and forms.
⇧ A Hitler, landscape (Source: Widewalls)
Hitler’s early experiences and his perceived emotional pattern suggest a motive of personal revenge contributing to the Nazis’ fanatical war on the modern and the avant-garde in art. As a young man Hitler dreamed of a career as an artist but a double rejection by the Vienna art academy saw those aspirations dashed. His paintings were summarily dismissed as passe by the art establishment in favour of abstract and modern styles (Burns), leaving the future Reich leader with a bitter aftertaste and a grudge①.
In Mein Kampf Hitler avers that “Cubism and Dadaism are symptoms of biological degradation threatening the German people”, Werckmeister, O. K. “Hitler the Artist.” Critical Inquiry, vol. 23, no. 2, 1997, pp. 270–297. JSTORwww.jstor.org/stable/1343984. Accessed 2 March 2021.
The purging of so-called “degenerate art”
The Degenerate Art Exhibition (Entartete Kunst) in 1937 was the culmination of a concerted campaign waged by the Nazis to root out all manifestations of avant-garde art in Germany. The first efforts by Hitler’s henchmen were a reaction to the preceding liberal and permissive Weimar era which had embraced the modern style in art and especially Expressionism. In 1933 the Nazis held their first art exhibit of the supposed “degenerate art” in Dresden. Allied to this, the systematic confiscation of modern artworks from museum across Germany took place. Hundreds of thousands of the plundered art pieces including works by modern masters were sold by the Third Reich (some of the proceeds were siphoned off into armament production)②. Much of the minor, less marketable art works were ultimately burnt.
⇧ Beckmann: ‘The Night’
The “wrong type” of art
Hitler rejected the avant-garde and modernity in part for aesthetic reasons. Hitler like many of his Nazi followers had an innate conservative aesthetic taste in art. Politics and ideology also played a part, the führer associated modernism with Jews and communism, and by extension, with democracy and pacifism. Jewish influences, Hitler held, had contaminated the classical art styles so beloved by him. At the same time he denounced what he called “cultural Bolshevism” for weakening German society. Modern art, the Nazis believed was an evil plot against the German people, a “dangerous lie” which would poison German minds. In chilling words given the Nazis’ later unbridled lethal use of eugenics Hitler stated that “anyone who paints a green sky and fields blue ought to be sterilised”.
⇧ Kokoschka: ’Portrait of a Degenerate Artist’
“Sick art” and culture as a propaganda tool
Hitler and the Nazis believed that art played a critical role in defining society’s values. Expressionism③ and the group Die Brücke (“The Bridge”) and artists like Oscar Kokoschka and Ernst Kirchner got singled out for extra repressive measures. The Nazis depicted avant-garde art as the lowest of the low—”impure and subversive”, it’s artists ‘diseased’ specimens corrupted by mental, physical and moral decay—conversely they elevated classical Greek and Roman art to a sublime place, the highest of cultural planes.
⇧ Hitler viewing the ‘Degenerates’
The Degenerate Art Exhibition
The Nazis’ 1937 exhibition was carefully stage-managed as a propaganda vehicle to mock and deride the modern art Hitler so detested. The exhibition comprised Expressionist, Dada, Cubism, Abstract (allocated its own room designated the “Insanity Room”) and New Objectivity artworks. Paintings were hung in a careless, haphazard fashion, with graffiti scrawled on the walls which defamed the artists. Actors were hired to prowl through the gallery loudly denouncing the “Modernist madness”. Adolf Ziegler, the Reich”s top arts bureaucrat and Hitler’s favourite artist, declared the displayed works “monstrosities of insanity, insolence, incompetence and degeneration”. And to ram home the degeneracy point, the vilified artworks were juxtaposed alongside paintings by the enfeebled and the disabled, by psychotic patients and the like. According to the Nazis, degenerate art was the product of Jews and Bolsheviks, but interestingly only six of the 112 artists whose work was displayed in the exhibition were Jewish. The 650 paintings, prints and sculptures included works by Grosz, Dix, Klee, Beckmann, Nolde, Chagall, Picasso, Wandinsky, Marc and Mondrian.
⇧ Führer taking in the “good art”
Exhalting in the “pure Aryan art”
To provide Germans with a favourable point of comparison, the Nazis simultaneously held the Great German Art Exhibition in the same Munich neighbourhood. This displayed ‘Ayran’ art➃, the type of art Hitler approved of. Often gargantuan in scale⑤ – statuesque blond nudes, idealised heroic and duty-bound soldiers and imagined pastorals and idyllic landscapes (reflecting Hitler’s predilection for realistic paintings of outdoor rustic settings). Characteristically the favoured Nazis’ male figures in art represented the concept of the Übermensch (an idealised ‘superman’). Hitler’s intention was that the Groß deutsche Kunstausstellung propaganda would help mobile the German people behind the Nazis’ values.
Footnote: The outcome of the dual 1937 exhibitions was not anticipated by Hitler and the Nazis: Entartete Kunst proved wildly popular, attracting more than two million visitors, whereas Groß Kunstausstellung only managed less than a third of this number. The “Degenerate Art” show was such a hit that it was toured on display throughout the German Reich after the Munich premiere closed.
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Postscript: German artists deemed ‘degenerate’ understandably were more at risk of persecution from the Nazis from those outside the country. Special attention was given to artists like George Grosz and Oscar Dix who were openly critical of the totalitarian regime. Grosz mocked Hitler on canvas while Dix earned the enmity of the Nazis for his excruciating depictions of the horrors of war. As one writer put it, “the Nazis labeled Dix a ‘degenerate,’ but the term is better applied to the society he depicted—cannibalizing itself and hurtling toward destruction” (Alina Cohen).
Dix’s ‘Seven Deadly Sins’ (1933)
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① Hitler’s own preference for subject matter as an artist was for painting buildings and largely unpopulated pastoral landscapes (the future “world leader” had no talent for capturing the human form)
② Hitler and the National-Socialists’ notion of modern art as being the product of entartung (degeneracy) can be traced to a Jewish Austro-Hungarian social critic Max Nordau who decried the new art and literature in 1890s Europe as being the work of diseased minds
③ the focus on Expressionism as a target for the Nazi “culture police” proved a particular problem for Joseph Goebbels. The propaganda minister had early on championed the Expressionist movement and had to backtrack swiftly on this to avoid the führer’s opprobrium
➃ Ayran art uniformly infuses a celebration of youth, optimism, power and eternal triumph
⑤ the Nazi taste for mega-scale art reached its apogee in architecture, massive structures like ‘Germania’. “Monumentality and solidity (exuding power), simplicity and timeless eternity” were the bywords of Nazi architecture
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Bibliography
‘Degenerate art: Why Hitler hated modernism’, (Lucy Burns), BBC News, 06-Nov-2013, www.bbc.com
‘Degenerate Art: The Attack on Modern Art in Nazi Germany, 1937’, (Jason Farago), The Guardian, 13-Mar-2014, www.theguardian.com
‘Degenerate art’, Wikipedia, https://en.m.wikipedia.org
‘Nazi architecture’, Wikipedia, https://en.m.wikipedia.org ‘Why “Degenerate” Artist Otto Dix Was Accused of Plotting to Kill Hitler’, (Alina Cohen), Art Sy, 11-Feb-2019,www.artsy.net ‘Art as Propaganda: The Nazi Degenerate Art Exhibit’, Facing History and Ourselves, (Video, 2017)
‘Adolf Hitler’s war against modern art’, The Canvas, (Video, 2019)
In Robert Harris’ speculative novel Fatherland—a “what if”/alternative view of postwar European history set in 1964—Adolf Hitler is very much alive, having won the Second World War. Through his “Greater German Reich” the Führer rules an empire stretching from “the Low Countries to the Urals” with Britain reduced to a not-very-significant client state. In the novel’s counterfactual narrative Hitler’s architect Albert Speer has completed part of Hitler’s grand building project for Berlin – including the 120m high “Triumphal Arch” and the “Great Hall of the Reich” (the “largest building in the world”). We know that none of the above scenario came to fruition, but we do know from history that part of Hitler’s plans post-victory (if he won) was to radically transform the shape and appearance of his capital city Berlin.
Weltreich or Europareich? Under a future German empire, Berlin, to be known as Germania※, would be the showcase capital. Historians are divided over whether the Nazis’ ultimate goal was global dominance (Weltherrschaft)—in which case Germania would be Hitler’s Welthauptstadt (‘world capital’)—or was more limited in its objective, intent on creating a European-wide reich only (as posited by AJP Taylor et al). Either way, Hitler’s imperial capital was to be built on a monumental scale and grandeur which reflected the “1,000-Year Reich” and its stellar story of military conquests and expansion – in effect a theatrical showcase for the regime [‘Story of cities #22: how Hitler’s plans for Germania would have torn Berlin apart’, (Kate Connolly), The Guardian, 14-Apr-2016, www.theguardian.com].
Nazi utopia Showing off Germania to the world for the Führer was all about one-upping the capitalist West. Immense buildings symbolising the strength and power of Nazism convey a message of intimidation, a declaration that Hitler’s Germany could match and exceed the great metropolises like New York, Paris and London. Accordingly, the Hamburg suspension bridge had to be on a grander scale than its model in San Francisco, the constructed East-West Axis in Berlin had to outdo the massive Avenida 9 de Julio in Buenos Aires [Thies, Jochen, ‘Hitler’s European Building Programme’, Journal of Contemporary History, July 1, 1978, http://doi.org/10.1177/002200947801300301].
Hitler & Speer: (Source: www.mirror.co.uk)
The architect/dictator Hitler put Speer in charge of the massive project but always fancying himself as having the sensibility of an architect, Hitler retained a deep interest in its progress✪. Rejecting all forms of modernism▣Hitler’s architectural preferences were rooted in the past – “Rome was his historical model and neoclassical architecture was his guiding aesthetic” [Meng, M. (2013). Central European History. 46 (3), 672-674. Retrieved October 24, 2020, from http://www.jstor.org/stable/43280636]. The Germania building projects writ on a gargantuan scale, were an unmistakable statement, a means for the dictatorship “to secure (its) place in history and immortalise (itself) and (its) ideas through (its) architecture [Colin Philpott, Relics of the Reich: The Buildings the Nazis Left Behind, (2016)].
On the Germania drawing board Taking pride of place, the architectural centrepieceof the Germania blueprint, was the Volkshalle (‘People’s Hall)✦, a staggeringly large edifice inspired by the Pantheon in Rome—a dome 290m high and 250m in diameter—which had it been completed would have been the largest enclosed space on Earth, capable of holding up to 180,000 people. Linking with the Volkshalle via an underground passageway similar to a Roman cryptoporticus was to be the palace of Hitler (Führerpalast). The monolithic domed People’s Hall would have dwarfed and obscured the close-by, existing structures, the Reichstag and the Brandenburg Gate.
Among a host of other uncompleted buildings in Germania was the Triumphal Arch (Trumpfbogen), at over 100m high three times the size of the iconic arch in Paris it was modelled on. Hitler’s utopian Berlin metropolis was scheduled for completion in 1950, the onset of war however delayed construction which then ceased for good after the Wehrmacht suffered serious setbacks on the Russian Front in 1943 [‘Hitler’s World: The Post War Plan’, (Documentary, UKTV/SBS, 2020]. The Nazis planned thousands of kilometres of networks of motorways spanning the expanding empire (linking Germania with the Kremlin, Calais to Warsaw, Klagenfurt to Trondheim, etc). These too remained unrealised under the Third Reich (Thies). Another project reduced to a pipe dream was the Prachtallee (Avenue of Splendours), a north-south boulevard which was intended to bisect the East-West Axis.
Model of ‘Germania’
Costing Germania The projected cost of all the regime’s building projects has been estimated at in excess of 100 billion Reichsmarks (Thies). But for the Nazis, how to bankroll a building venture of such Brobdingnagian proportions, was not a major concern. Their reasoning was that once victory was attained, the conquered nations would provide all of the labour and materials necessary for the construction projects (Connolly).
A slave-built Germania German historian Jochen Thies’ pioneering study, Hitler’s Plans for World Domination: Nazi Architecture and Ultimate War Aims’ (English translation 2012), argues that as well as reintroducing the architectural solutions ofantiquity for its mega-city, the Nazi elite sought to replicate “the society and economy of that time, i.e. a slave-owning society”, as the basis for Hitler’s “fantasy world capital” (Thies). For a venture of such scale the program firstly needed ein großer Raum (a large space), requiring thousands of ordinary Germans, both Jews and Gentile, to be forcibly evicted from their homes which were then bulldozed✮. Concentration camps were established deliberately close to granite and marble quarries to facilitate the building projects…in proximity to Berlin, the Nazis used Jewish prisoners at Sachsenhausen concentration camp (Oranienburg) for the slave and forced labour force⌖ [‘Inside Germania: Hitler’s massive Nazi utopia that never came to be’, Urban Planning’, (Chris Weller), Business Insider, 24-Dec-2015, www.businessinsider.com].
Germania – a Nazi utopia to see but a nightmarish dystopia to live in The plan if it had been realised would have seen huge swathes of the city torn down to make way for the mega-construction mania. With a multiplicity of ring-roads, tunnels and autobahns, Germania would have been pedestrian-unfriendly, lacking in amenities for city-dwellers, sterile, not green (outside of the grand stadium there was no parks or major transit lines)…a city almost completely bereft of human dimension – what was once an attractive living space would have disappeared under the Third Reich’s urban planning imperatives (Roger Moorhouse in Weller).
Nuremberg: Macht des dritten Reiches (Source: The Art Newspaper)
Of course Berlin wasn’t the only city in the German Reich singled out to get an extreme physical makeover. Four other cities were also awarded special Führer City Status and earmarked for the same grandiose Nazi treatment – Linz (where Hitler grew up), Hamburg, Munich and Nuremberg. The last city, made famous for holding the mass Nuremberg party rallies, its Zeppelin Field Grandstand, now a racetrack, had a capacity for up to 150,000 party faithfuls.
Endnote: A neo-German city on the Vistula The newly acquired lands of the empire were also subjected to the NSDAP urban transformation template. Warsaw was to be rebuilt as a new German city (the Pabst Plan⊞) – a living space for a select number of ‘Ayran’ Germans, while its more numerous, “non-Ayran” Polish residents were to be shepherded into a camp across the River Vistula, a separate but handily located slave labour force for the ‘renewal’ (i.e. rebuild) of Warsaw…had the Pabst Plan proceeded historic Polish culture in the city would have been obliterated in the upheaval (‘Hitler’s World: The Post War Plan’).
※ ‘Germania’ was the name ascribed to the lands of the Germanic peoples in Ancient Roman times
✪Hitler had always been intrinsically interested in architecture, back in his Linz days the failed artist had been advised to take up architecture instead
▣ the same applies to art, Hitler rejected the modern movements like Cubism, Surrealism and Dada, labelling them “degenerate art”
✦ also known as the Große Halle, the ‘great hall’
✮leading to a housing crisis in Berlin, aggravated by some over-zealous officials who destroyed houses prematurely and unnecessarily, simply in the hope of earning the Führer’s approval (Thies)
⌖ as demands for labour intensified, the Nazis widened the pool of forced labour to include PoWs and anyone deemed deviant by the state, ie, beggars, itinerants, Gypsies, leftists, homosexuals(Connolly)
Hugo Boss … luxury watches, fragrances, men’s suits and fashion wear and accessories, Nazi uniforms. Wait! Run that last one past me again? Yes, it’s true. Hugo Boss AG＊, that doyen of international fashion houses with annual revenue exceeding €2.7 billion (2018) and over 1,100 stores worldwide, provided the German Nazi Party, with their uniforms during (and prior to) the Third Reich. Although you wouldn’t know so from a perusal of the Hugo Boss website which keeps a firm lid on the company’s unsavoury past❂.
The clothing company was started in Metzingen (southern Germany) in 1924 by the eponymous Hugo (Ferdinand) Boss…it commenced supplying the NSDAP (National-Socialist Workers Party) with their brown military uniforms, according to the company’s own claim, in 1924 (the year in which Hugo Boss was founded)∅. Initially Boss designed and provided the standard Nazi brown-shirted outfits including Stürmabteilung (SA) uniforms, Nazi workwear, and Hitler Youth uniforms. In the Depression Boss’s company was like many, many businesses severely hit and Boss was forced into bankruptcy in 1931. That year was momentous for another reason, HF Boss joined the Nazi Party, an event that was to turn his fortunes round dramatically. At the same time the failed businessman also joined the SS (Schutzstaffel) as a “sponsoring member”.
By appointment to the Führer
Membership of the party meant more contracts for Hugo Boss as a favoured supplier of Hitler. Under the Nazi dictatorship Boss’ sales grew from 38,260 RM in 1932 to 3,300,000 RM in 1941 (Timm). Boss’ motives for joining have been attributed to “economic opportunism” and its clear that he saw the business advantages of tying his colours to the Nazi flagship, but there’s equal little doubt that his commitment to the Nazi cause was heartfelt (a photo of him with the Führer was said to to be one of the tailor’s most prized possessions)❊ [‘Hugo Boss’ Secret Nazi History’, (Fashion and War), M2M, (video, YouTube)].
🔻A Boss ad placed in the SS newspaper
Nazi fashionistas
From 1937 on, the relationship acquired an exclusivity, Hugo Boss made clothing only for the Nazis, including the black uniforms worn by the elite Nazi force, the SS (Boss didn’t design the uniforms worn by Himmler’s SS Corps, two party members unconnected to the company designed them). Boss continued to heavily advertise his fashions in the SS newspaper, Das Schwarze Korps, and fashionably chic the uniforms were! One of the pillars of the Nazis’ ideology was the pseudo-scientific belief in Aryan superiority, this involved showing the world what the “new man” looks like. There was no finer exemplar of this than the Wehrmacht military man, and this is where Boss provided the finishing touches. The firm’s stylish, sharply cut uniforms conveyed the desired outer appearance, the SS corporate identity that Hitler and the Nazis wanted to project to the world (Fashion and War).
HB as slave-labour drivers
From 1940 Boss used slave labour at it’s Metzingen textile factory, predominantly comprising women and later supplemented by the infusion of Polish and French POWs. The company (sans it’s founder), after decades of dodging accusations, finally came clean about it’s shameful Nazi collaboration, after being pressured into issuing a mea culpa in 1997 for the gross mistreatment of the workers. Later the corporation commissioned a book on it’s dark past association❏ [‘“Hitler’s Tailor” Hugo Boss apologises for using slave labour to make Nazi uniforms’, (Lauren Paxman), Daily Mail, 24-Sep-2011, www.dailymail.co.uk].
(Source: www.militaryuniforms.net/Pinterest)
A discounted form of justice
After the war Boss was tried along with other German collaborators by a regional Denazification tribunal. The man known as “Hitler’s Tailor” claimed in his defence that he only joined the Nazi Party to save his firm. The court found Boss to have been a “beneficiary of the system” and fined him 100,000 RM, made him sever all connexions with his own firm and stripped him of the right to vote, join a political party or professional organisation. However, on appeal, the fine was reduced by 75%, the other restrictions were lightened and his culpability was downgraded to ‘follower’ of the regime. Before the findings could be ratified by the French Military Government and the punishments imposed, Boss died in 1948 (Timm).
Endnote: Supping with the 卐 devil
Hugo Boss AG was far from the only company to profitably cohabitate with Hitler and the NSDAP. The list of big corporations doing mutually advantageous business was extensive, both within Germany and outside – including Volkswagen, Bayer, Coca-Cola, Nestlé, Kodak, Ford, General Motors, IBM, Siemens, Chase National Bank and Associated Press [‘Companies with Ties to Nazi Germany’, (Debra Kelly), Grunge, (Upd.17-Dec-2019), www.grunge.com].
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＊ Aktiengesellschaft (German limited company)
❂ either that or trying to conceal or gloss over the inconvenient truth of the corporation’s history, eg, “in the 1930s it produced uniforms for various(sic) parties around the time of the world war”, www.bangandstrike.com
∅ the firm’s advertising in the 1930s stated that it was a “supplier of National Socialist uniforms since 1924”, however research suggest that this overstates by four years the length of Boss’ association with Hitler and the Nazis [Elisabeth Timm, ‘Hugo Ferdinand Boss (1885-1948) und die Firma Hugo Boss: Eine Dokumentation’, (Metzingen Zwangsarbeit – Forced Labour), MA Thesis, 1999]
❊ it was a ‘reunion’ of the two humble German corporals from World War I
❏ author Roman Koester wrote: “it’s clear that (Boss) did not just join the party out of economic calculation…he was a convinced Nazi” (Hugo Boss, 1924-1945. A Clothing Factory During the Weimar Republic and Third Reich)
⇧ A Hitler, landscape (Source: Widewalls)
⇧ Beckmann: ‘The Night’
Dix’s ‘Seven Deadly Sins’ (1933)
The clothing company was started in Metzingen (southern Germany) in 1924 by the eponymous Hugo (Ferdinand) Boss…it commenced supplying the NSDAP (National-Socialist Workers Party) with their brown military uniforms, according to the company’s own claim, in 1924 (the year in which Hugo Boss was founded)
