Showing posts tagged as: Queen Elizabeth II
Fortnum and Mason’s Retail Longevity: Once the Favourite Grocers of HRM and Other Assorted Royals
That fashionable mag Harper’s Bazaar recently compiled a list (the sort of thing they do) of 10 of the favourite places in London that good Queen Elizabeth likes to shop at. They are, in no particular order, Smythson❅ (luxury leather goods and stationery for the Royal quill); Hunter (Wellington boots that QEII likes to drag on for traversing her Scottish estates); Launer London (the Royal handbag – apparently she has 200 of them); Barbour (her coats – there’s just one particular type of coat that Liz has been faithful to for the entire duration of a Diamond Jubilee and then some!); Anello and Davide of Kensington (shoes); Fulton (umbrellas); John Lewis (haberdashery and household goods); Rigby and Peller (suppliers of the Queen’s lingerie for 59 years); Corgi Hosiery (no, not stockings for HRM’s favourite “pampered pooches”, but socks for the Royal feet); Dubonnet (Liz stocks up on gin and Dubonnet⊞ for her favourite cocktails).
A household name in British retail trading since the time of Queen Anne
But there is another London retailer whose royal connexion for sheer staying power puts all of these businesses in the shade. Fortnum and Mason have long held sway as the Royals’ grocer of choice, starting with the family matriarch Queen Victoria in the 1860s, through to (until recently) the present ‘shopaholic‘ monarch.
F&M, 1957 [Source: Getty image]
The company’s history goes back even further—to the year 1707. In that year tenant (and latent entrepreneur) William Fortnum and his landlord Hugh Mason formed what was to become a momentous business partnership. At that time Mason was already operating a small store in St James Market for two years. The new store at 181 Piccadilly was the start of a retail innings that has now stretched 312 years and counting. Over that epoch of time Fortnum and Mason or F&M can (and has listed) a commendable catalogue of achievements, including:
🔸 introduced the Scotch egg in 1738— proving to be a highly portable snack/meal, just right for long distance journeys—as were F&M’s famous hampers
🔸 functioned as an official post office as well as a retail store – from 1794 up to 1839 when Britain established the General Post Office (GPO)
🔸 Queen Victoria chose F&M as her exclusive purveyor to despatch supplies of food to Florence Nightingale’s soldier patients in her field hospitals in the Crimean War (1856)
🔸 in a deal with the American HJ Heinz company, F&M in its role as stockists of tinned goods, introduced the humble baked bean to the British Isles (1886)
🔸 helped to bring variety to the British tea palate by introducing a range of south Asian teas (Indian and Ceylonese) to Britain for the first time including a new “Royal Blend” in honour of Edward VII (1902)
🔸 sent food hampers to imprisoned suffragettes (who had smashed the windows of the Fortnum store in protest, demonstrating apparently that F&M could turn the other cheek) (1911)
🔸 more predictably, they also sent hampers to soldiers of the British Expeditionary Force in France and Flanders during WWI (1914)
🔸 one of the things F&M is most proud about is its role as a supplier of expeditions, it supplied George Mallory’s failed attempt to climb Mt Everest in 1924, as well as other expeditions in Africa. To extend the alpine theme, F&M in 1930 added a mini sky slope for promotional value to the Third floor of the Piccadilly store
21st century Fortnum, an era of belated expansion
In 2007 F&M celebrated its tercentenary with a long-overdue refurbishment of its flagship store – a makeover costing £24 million ☉.
[Photo: www.londontown.com]
Finally, during this decade F&M made the move toward a multi-store structure. In 2013 and 2014 branch stores were opened in St Pancreas International Station and Heathrow Terminal 5 respectively. This was followed by an international presence. Dubai opened an F&M store in 2014 and just this year the company made its biggest venture on the world stage yet, opening F&M Hong Kong.
The Foie gras controversy
As a grocer F&M has pursued a market strategy of providing quality (definitely not inexpensive) groceries (“posh nosh”) and luxury (and sometimes exotic) niche food items (eg, ready-to-eat luxury meals such as fresh poultry or game in aspic jelly). This has occasionally led the retailer to become embroiled in controversy. In 2010 F&M earned the opprobrium of animal rights group PETA UK who (enlisting the support of some celebrity Britons) demonstrated against F&M‘s Foie gras product. The protestors were unhappy that the retailer did not alert consumers to the cruel method of force-feeding geese and ducks to produce the product. F&M, despite the pressure exerted on it, doggedly refused to discontinue the line.
The company has been the subject of other controversies of recent. F&M has been tangled up with the brouhaha of allegations of tax avoidance by its parent company’s subsidiaries. This resulted in a mass sit-in in F&Ms Piccadilly store by UK Uncut (a lobby group protesting public service cuts and tax avoidance).
Severing of ties with the Windsors and more bad publicity
In 2018 Buckingham Palace stopped providing meat from its Royal Farms at Windsor Park to F&M…it was unhappy with F&M’s practice of bullying its suppliers to squeeze prices down. However F&M did not pass this on to consumers, continuing to assert that its bacon, pork and lamb (at double the supermarket price!) was sourced from HM’s Windsor Farms. The company had to grovel apologetically to Buck Palace, and with regal ill-will compounded, thus its 150-year tenure as the Royal family’s grocer was finito.
PostScript: A British institution but not a British-owned one
Despite its Royal association and status as a “national institution“, a part of the retailing firmament in the UK, F&M has long been foreign owned. In 1951 it was acquired by a Canadian businessman, W Garfield Weston. Today F&M is still in Canadian hands, privately owned by Wittington Investments Ltd which also owns the discount clothing store Primark.
181 Piccadilly, St James’s, W1A 1ER
Reference material:
“Fortnum & Mason: The First 312 Years”, www.fortnumandmason.com
“10 places the Queen does her shopping”, Harper’s Bazaar, 15-May-2018, www.harpersbazaar.com
“After 150 years as the royal grocery, Fortnum and Mason is ditched by the Queen and forced to apologise over Windsor meat scandal”, Sebastian Shakespeare, Daily Mail, 29-Sep-2014, www.dailymail.co.uk
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❅ Smythson’s are especially blessed by the British Crown, being the recipients of no less than four Royal warrants
⊞ a French red wine
☉ the following year F&M installed bee hives in the rooftop of the store!
Messengers by Appointment to Her Majesty – the “Silver Greyhounds” Service
The Brits are nothing if not traditionalists. Take one of the primest examples of their fidelity to tradition – royalty! Putting aside the interregnum of the Cromwellian Commonwealth (1649-1660) as an aberration, the people of GB have faithfully stuck with the monarchy as the preferred form of rule for the long haul. Kings or queens have ruled Britain, or at least England, since the Anglo-Saxon King Egbert unified various regions of England and Wales around 830 to be recognised with the title Bretwalda (“ruler of the British/Anglo-Saxons”) [‘Kings and Queens of England & Britain’, (Ben Johnson), Historic UK, www.historic-uk.com].
Despite the small island in the North-eastern Atlantic not having been the most ‘united’ of kingdoms of late (witness Brexit, Scottish secessionist moves, etc), the British monarchy still possesses a very healthy pulse indeed. There remains a British queen, though now a nonegenerian, one with a clearly defined line of succession to follow her. The contemporary Windsors seem determined to uphold the prediction of Egyptian king, Farouk I, who upon being deposed from the Alawiyya dynastic throne in 1952, remarked with graveyard humour: “Soon there will be only five kings left…the king of spades, the king of clubs, the king of hearts, the king of diamonds…and the king of England!”
So given that Britain has the stability of a long-reigning queen and the institution of monarchy is firmly rooted in Anglo-Celtic soil, then it should not really come as a surprise to discover that the queen retains a team of “secret mission” messengers who are at her beck and call 24/7. The title queen’s (or king’s) messenger does have an anachronistic ring to it – when you conjure up images of darkly-clad couriers (perhaps spies), secretly scurrying from castle to castle across Medieval Europe on royal business.
A long tradition of HM service
The role of messengers as part of the English monarch’s contact network appears to stretch back a whole millennium. The 13th century monarch, King John, younger brother of the more flamboyantly heroic Richard the Lion-Heart, apparently used his messengers for less orthodox missions (such as transporting part of the dismembered body of Norwich traitor Henry Roper). The earliest recorded King’s Messenger was one John Norman, appointed by Richard III in 1485 to deliver his private letters [Marco Giannangeli, ‘Queen’s Messengers face the axe, heroes who resisted all tyrants, honeytraps and pirates’, Daily Express (UK), 05-Dec-2015, www.dailyexpress.co.uk].
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‘Silver Greyhounds’
The royal messengers are colloquially known as “silver greyhounds”, a name bestowed on them by the Stuart king Charles II who to aid their identification at their scheduled destinations, gave each of his messengers one greyhound figurine which he had broken off from a silver breakfast platter [’The Silver Greyhound – The Messenger Service’, (Keith Mitchell), 25-Mar-2014, (History of government blog), www.history.blog.gov.uk ]. These days the tradition continues with the appointed QMs being issued with silver greyhound badges or tie-clips.
After the establishment of the British Foreign Office in 1782, the role of the King’s Messenger took on an enhanced importance, and from 1795 with the resumption of war with France, a greater hazard for the couriers. Journeying through enemy France on secret mission was especially frought with danger for the messenger…one such silver greyhound, Andrew Basilico, when caught by the French, had the foresight to eat the part of the paper containing the covert message to ensure the integrity of the message [‘Queen’s Messenger’, Wikipedia, http://en.m.wikipedia.org].
In the 19th century royal messengers could claim expenses for their journeys on behalf of the Crown. Some canny messengers supplemented their earnings on the side by selling the empty seat in their carriage (a practice the government tried – albeit unsuccessfully – to outlaw in the 1830s) [Mitchell, loc.cit.].
In the 20th century with East-West political tensions on the rise, KMs and QMs continued to play an important role against a backdrop of tense Cold War espionage encounters. George Courtauld, a retired silver greyhound, in his memoirs recounts some of the hazards of smuggling the confidential messages of Queen Elizabeth through communist countries, including the tricky business of dealing with Eastern Bloc “femme fatales” (the ‘honeypots’) [Giannangeli, loc.cit.].
A QM vade mecum: apparently the book of choice for aspiring King’s and Queen’s Messengers in the 20th century (Courtauld) ⇩
The modern day Queen’s Messenger
QMs (officially in Whitehall protocol known as the Corps of Queen’s Messengers) in Britain today are employed by the British Foreign and Commonwealth Office (FCO). Despite the glamourous image of the world of international spies, as portrayed in popular culture, today’s QMs live a decidedly “un-James Bondian” lifestyle, no luxury accommodation in the Bahamas, no first-class travel, nor the trappings, thrills and supposed sexual exploits of jet-setting secret agents!
A peak under the dusty sheets of the service
The QMs Corps, as with all “cloak and dagger” official organisations with a culture of high security, functions on a “need-to-know” basis. A 2015 Freedom of Information request to Whitehall did shed some light (but no insights into the inner workings) of the obscure world of QMs. The FCO communique revealed that the QMs dress in plain clothing and are not particularly well remunerated, being paid at only C4 officer scale (£25,200-£33,250); at that time the QMs were 18 in number and all males in the age range 40 to 70✴. The FCO in true intelligence protocol would “neither confirm or deny” if QMs were armed✲. The requisite skill-sets of QMs stated in the document include the capacity to travel on short notice; work overseas for extended periods; work independently or within a team; think quickly on one’s feet; and remaining calm under pressure (occasionally extreme pressure)⌽ [FCO written reply, FOI Ref: 0315-15 (27 April 2015), http://assets.publishing.service.gov.uk].
‘Queens Messenger’ (2001): a modern attempt to use the QM motif to make a James Bond style post-Cold War action flick ⇩
Is there still a role for the Queen’s Messenger in the 21st century?
The “hands-on”, person-to-person couriering of QMs seem out of place in the world of modern state communications, a “snail mail” approach compared to the instantaneous transference of information via electronic platforms. Unsurprising then, that in recent times, whenever a critical eye is routinely turned to British government spending, the microscope fixes its gaze on the QM service – which thus far survives despite seeming to habitually “fac(e) the chop (from) cost-cutting Foreign Office mandarins…(viewed as a) “legacy of a by-gone age” [Giannangeli, op.cit.].
An uncertain new world of unsecured information
The mechanism of modernity, those same communication innovations of the online world also create the very justification for the continuance of the QM service. Today we are awash with online crime, cyber-hacking, code-breaking and security interceptions by groups like Wikileaks. In such an environment Buckingham Palace is faced with a choice – trust those who you trust, the loyal silver greyhound retainer, or take the odds on the random anonymity of the vast, ungovernable cyberspace. On an ad hoc basis the royals will continue to find merit in relying on QMs, “safe-hands” who can get the task done seamlessly, rather than always leaving it to the quicker but potentially more chancy method of transferring the message electronically [ibid.].
Footnote: the official case carried by the silver greyhound, presumably containing “the message”, has its own diplomatic passport and therefore cannot be opened, x-rayed or inspected by airport staff when transiting customs – although the QM himself and his personal luggage are subject to the normal airport procedures [‘Her Majesty Queen’s Messengers – History and Current Status’, (Passport-collector.com, 22-Mar-2016), www.passport-collector.com]
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✴ in the main, in practice QMs tend to be men and recruited from the ranks of retired army or police officers
✲ these days QMs almost certainly would never carry guns on missions. Apocryphal or not, it has been suggested that the greyhounds are however ‘armed’ with an excellent, aged bottle of Scotch on their travels [Giannangeli, op.cit.]
⌽ QMs receive core training which comprises induction, mentoring, security, IT and SAFE training