The Rise and Decline of Cobb & Co: An American Business Venture in the Colonial Australian Outback – Part II

Commerce & Business, Heritage & Conservation, Old technology, Popular Culture, Regional History, Social History

Cobb & Co coach at Scarborough, NSW(Photo: Powerhouse Museum, Sydney) ⇧

See also the preceding post The Rise and Decline of Cobb & Co – Part I

By the 1880s Cobb & Co’s coach lines had become so successful in Victoria, New South Wales and Queensland that most of its competitors had been either relegated to the ranks of commercial obscurity, gone out of business altogether or been swallowed up by the ubiquitous, dominant transport market leader (or all three!)

Overreach and eventual decline

Cobb & Co’s foray in new areas of enterprise led it, and specifically company boss James Rutherford, into more and more diverse fields – everything from gold and copper mines to horse-breeding to newspapers. The inevitable downside of over-diversification was diminishing success…moreover the failures were often the result of bad and even disastrous investments (a Lithgow iron ore mine, a 1880s railway construction project connecting Glen Innes and Tenterfield)💮and in this the blame lay squarely with Rutherford. Rutherford as GM had some glaring shortcomings – he was often impetuous in business when he should have been measured, and made important (and increasingly unwise) decisions without consulting his partners [Kathy Riley), Australian Geographic, 18-Oct-2011, www.australian geographic.com.au].

A fully loaded six-horse Cobb & Co coach

(Photo: www.visityuleba.com.au)

Other factors contributing to Cobb & Co’s downfall

In addition to the instability of taking on too much concurrently, the company was a victim of misfortune and circumstance. The 1890s was a decade that brought drought and a depression to the colonies. The drought hit Cobb & Co like a sledgehammer – the cost of feed for their thousands of horses sky-rocketed! During just the four years from 1898-1902, the cost was £70,000, which was nearly half of Cobb & Co’s total revenue. Compounding this was further devastation arising from the drought – losses of livestock, plummeting of the values of company’s properties [ibid.].

Vic Museums (Photo credit: https://collections.museumvictoria.com.au/items/1256058)

Eclipsed by the advance of rail transport

The introduction of commercial railways in the inland regions of Australia from the 1870s was a forewarning that the demise of coach transport was on the horizon. Cobb & Co in Victoria and NSW survived the new competition from the railroad for a time – in part because the coach line adopted the strategy of providing a complimentary service to it (joining the dots between the rail routes)✪. It also pushed its operations further westwards into NSW to service new localities and communities beyond the rail terminus [‘Coaching days in NSW’, (Cobb & Co in NSW), http://www.orange.nsw.gov.au/wp-content/uploads/2017/10/Cobb-Co-Resource.pdf].

Ultimately though Cobb & Co was simply delaying the inevitable in the two southern coloniesVictoria ceased its company operations in 1890. The NSW operations’ decline led to its Bathurst and Bourke factories closing down not long after…all later coach-making was done through the Charleville Coach Plant in Queensland. By 1897 all the NSW lines ceased except those in the Bourke area [ibid.]. In 1902 Cobb & Co experienced a net loss of over £18,000 and owed considerably more than that to bankers and creditors [Riley, op.cit.]. Liquidation of the company soon followed. The following year the company was reformed but this wasn’t able to revive its flagging fortunes.

Cobb & Co Charleville coachworks (Qld) (Photo: www.qhatlas.com.au/)

Queensland, the last outpost for Cobb & Co coaches

Only “vast and untrammelled” Queensland held out against the railways’ dominance, maintaining “a solid demand for coaching” beyond Federation and into the new century, with routes in the colony peaking at more than 7000km in 1900. Queensland Cobb & Co lines lingered on, gradually losing business to the railways, their routes shrivelling up bit by bit. The advent of motor vehicles, while still at a rudimentary stage, foreshadowed that horse coaches were dinosaurs as a long-term prospect. Cobb & Co itself dabbled in automobiles and in store-keeping, but these ventures brought it no success [ibid.].

Air mail anyone?

The embryonic development of commercial air travel was another sign of the imminent end of the road for Cobb & Co. In 1922 QANTAS (Queensland and Northern Territory Aerial Services) launched its inaugural air mail and passenger flying service (based in central west Queensland). Cobb & Co made its final trip in 1924 on the Yuleba to Surat (Qld) route. Thus the curtain was drawn for good on what had been Australia’s first ever privately-owned public transport system [ibid; Simpson, loc.cit.].

Endnote: A television series rip-off
In the late 1950s and early 1960s there was a fictionalised TV take on the Cobb & Co story…made in Australia by ITV Britain♚. A fairly unexceptional piece of television adventure and light on historical accuracy, Whiplash was marketed in Australia and the US as “an Australianised Western”, it starred the serviceable American TV actor Peter Graves as the fictional “Chris(sic) Cobb”. Some of the episodes were written by the future creator of Star Trek Gene Roddenberry [‘Whiplash’, Classic Australian Television, www.classicaustraliantv.com].

‘Whiplash’: Peter Graves in a scene (Photo: www.nostalgiacentral.com)

Artransa Studios, French’s Forest (Photo: www.abctvgorehill.com.au)

PostScript: The Cobb & Co Museum
Fittingly, given that Queensland was the state that maintained the Cobb & Co tradition the longest, it has a museum dedicated to the memory of the Cobb & Co pioneers. Located in country Toowoomba, the museum houses historic Cobb & Co coaches as part of an extended collection of horse-drawn vehicles – the ‘National Carriage Collection’. (Source: www.queensland.com)

⥰⤽─⤽─⤽─⤽─⤽─⤽─⤽─⤽─⤽─⤽─⤽─⤽⥰

💮 which left Cobb and Co a very sizeable £130,000 in debt

♚ filmed on location at Scone, NSW, and at Artransa Park Studios in French’s Forest, (northern Sydney) which then contained a suitably bushy backdrop

✪ this contrasted markedly with the fate of coach transport in England – where the introduction of railways, occurring from the 1830s, killed off the coaches in quick time [‘Cobb and Co coach’, Museum of Applied Arts and Sciences, (Margaret Simpson, Curator, Transport), 12-Jun-2013, http://maas.museum]

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Australia’s Foremost Valparaíso-born Politician❈

Local history, Political History, Travel

(Source: https://www.worldatlas.com/)

If you ever take an international flight to South America and happen to stop over in Santiago, Chile with a spare day or two and find you are not much enamoured of what’s on offer in the less than pulsating capital, a trip to picturesque Valparaíso would be just the tonic! To escape Santiago’s grimy greyness … and its multi-millions of stray, mangy dogs, take a trip on Route 68 115km north-west to Valparaíso and Region V.

imageValparaíso, or ‘Valpo’ for short, today has a faded, glamour but stacks of aesthetic character – with a higgedly-piggedly, chaotic pattern of brightly coloured houses, “a heap … a bunch of crazy houses” as poet Pablo Neruda described them, and numerous run-down/falling-down Victorian mansions (conversely on a cautionary note, the city these days also has a criminal underbelly including endemic petty crime and prostitution). Remnants of the city’s former glory and especially its quaint charm remain however: the old and rickety ascensores (inclined motorised lifts, called funiculars elsewhere) transport passengers up and down Valparaíso’s steep, undulating hills, from atop the cerros visitors enjoy sweeping views across the bay and the ports. It’s a city awash with the most brilliant murals on the walls of houses and commercial buildings which themselves exude colour and character.

Valaparaíso’s “salad days” were in the 19th century, during this period it was a world-class port on the Europe to California shipping route. A combination of the devastating 1906 earthquake and the opening of the Panama Canal in 1914 signified the rapid commercial decline of Valparaíso, once known as the “Jewel of the Pacific”. This small city on the eastern edge of the Pacific 11,326km from Sydney might seem an odd place for a turn-of-the-century Australian prime minister to be born◙, but in 1867 one such future PM was born there (also see Postscript). His name at birth was Johann Christian Tunck. Tunck’s father was Chilean of German stock whilst his mother was born in New Zealand of Irish ancestry. After his Chilean father disappeared early on, his mother remarried, changing the child’s name to John Christian Watson.

Later on Watson perpetuated a myth as to the truth of his origins which sustained itself throughout his political life. The name John Christian Watson emphasised his supposed ‘Scotchness’ and concealed an inconvenient, alien background. If his non-Britishness have been known, Watson’s eligibility for public office would have been imperilled (Australian politicians were required to be subjects of the Crown)[1].

(Photo: NRMA)

Tanck (the future J Christian Watson) grew up in the South Island of New Zealand, he trained as a compositor and worked for provincial newspapers such as the North Otago Times and the Oamaru Mail. Through these workplaces Watson had his first contacts with labour politics, joining the Typographers’ Union and the NZ Land League. Finding himself unemployed in his late teens prompted him to migrate to Sydney and peripatetic employment with local newspapers until moving to the Australian Star, a paper with a protectionist bent which matched his own economic thinking. As in NZ Watson found a path into the New South Wales Trades and Labour Council (TLC) via the Typographical Association of NSW[2].

Rising quickly through the official labour ranks Watson became both president of the TLC and chairman of the Labor Party (only recently established as the Labor Electoral League) by age 25. Watson served as a member of the colonial parliament of NSW, representing rural Young, and his star continued to ascend after the Commonwealth came into being on 1 January 1901. A few months after Federation, still closer to 30 than 40, Watson was chosen as the first parliamentary leader of the Australian Labor Party (ALP).

Early Federal Australian politics entailed a three-way tussle between Watson’s ALP, the Protectionist Party led by Deakin and the Free Trade Party under Reid. Watson’s ascension to the prime minister-ship in 1904 was a novel occurrence: (the ALP was the) first national, labour-based government in the world; Watson at 37, the youngest-ever Australian PM[3]. The advent of Watson’s “workers'” government was met with cynicism and hostility as it challenged the hitherto standard notion that the working class were capable of assuming the mantle of government and succeeding. It didn’t as it eventuated succeed, surviving not quite four months before Watson found his government’s position untenable and was edged out of power¤ … but this was more to do with the nature of the Watson government, a minority one, than the quality or performance. Basically it couldn’t muster the numbers in parliament to continue governing and the governor-general appointed George Reid to the PM-ship in August 1904[4].

Watson’s political ideology:
In the terminology of 2016 filtered through the media’s lens, Chris Watson would be called “right-wing Labor”. Pro-protectionist (much closer to the position of his friend Deakin than to that of Reid and his Free Traders), a staunch advocate of the White Australia Policy, committed to gradual, industrial change in the working conditions and wages of the working man (hence his constant championing of Arbitration and Conciliation reform whilst PM). On the enduring question of the ALP and socialism, Watson, a moderate and mediator by temperament, eschewed a revolutionary approach, seeing himself rather as a proponent of “evolutionary (Christian) socialism”[5]. At his core Watson was no ideologue, he was far from being a fan of the later, quasi-messianic NSW Labor leader Jack Lang and his style of politics. Not a fuzzy idealist either, Watson was a thorough-going pragmatist (albeit a well-liked one), ever happy to do deals and compromise with the Free Trade Party and especially the Protectionists to try to retain Labor’s hold on power.

Labor front runner from Double Bay with Van Dyke beard Labor front runner from Double Bay with Van Dyke beard

The almost universally highly regarded Watson held on to the leadership for a few more years[6] but in 1910, at around the time his successor Andrew Fisher was forming the first Federal Labor government to rule in its own right, Watson was leaving parliament. One reason for this decision was to spend more time with his wife, the other was purely financial, MPs in those days were not handsomely remunerated. Watson’s early business ventures were unsuccessful, eg, investing in a South African gold mine, land speculation at Sutherland in the southern districts of Sydney. More stable income was to be had when he became a director of a wool and textile enterprise – he was able to put his prestige as an ex-PM and his political connections to good use as a lobbyist for the business[7].

Into WWI Watson continued to play a behind-the-scenes role in the ALP, allying himself with the new Labor leader and PM, William Morris Hughes. The 1916 Conscription debate, saw both Hughes and Watson on the wrong side of the argument … calling for the introduction of compulsory military service by Australians in the war, a stand bitterly opposed by the great bulk of the Party (also decisively rejected by the public at large in two referendums). In the internecine conflict Hughes factionalised the ALP, defecting in 1917 to form a new (non-Labor) party, the Nationalists and holding on the prime minister-ship. Watson joined Hughes in the new party (both he and Watson were expelled from the ALP for their actions). Watson spent the last part of the war enthusiastically trying to get a soldier settlers’ scheme for returned Great War veterans off the ground[8].

In the 1920s Watson played a leading role in establishing and guiding the NRMA (National Roads and Motorists Association), and in the formation of Yellow Cabs (taxi service), and in the 1930s, AMPOL (Australian Motorists Petrol Company), all of which illustrate the former PM’s interest in motor transport. One of his other interests, cricket, led to him being appointed a trustee of the Sydney Cricket Ground in Australia[9].

Chris Watson’s life journey took him from obscure and somewhat clandestine origins in Chile to a printing apprenticeship in Dunedin, NZ, to labour politics in Sydney and ultimately to the highest political office in Australia during the formative years of Federation. His brief stint in the top job (a mere 15 weeks) and early retirement at 42 from representative politics, leaves him as one of the lesser known PMs but one that nonetheless played a pioneering role in Labor leadership and in the shaping of Australia’s national identity.

Watson’s trajectory after 1916, if you were to be critical, could be seen as one in which he abandoned labour for the business world, and for the party of big business, the Nationalists (a choice of nationalism over social democracy it could be described) … clearly why, despite his achievements, he has never quite made it into the Pantheon of ALP political heroes.

Valpo view Valpo view

Postscript:
When I undertook my day trip to Valparaíso, our tour guide, Adrián, who was equipped with excellent English and organisational skills, had this little technique he used on his tours. If he was taking an Australian group of tourists (as with my one on that particular day), he would tailor his commentary of the places we visit to include a sprinkling of references to Australia (or say to Mexico if that was the case). Such as pointing out the concentrations of imported Eucalyptus Globulus among the indigenous trees in the Andean valley. When we got to the city of the Porteños I casually asked the knowledgable guide if he was aware that an Australian prime minister was actually born right there in Valparaíso. Adrián, clearly someone interested in the wider world, was surprised, even doubting of such a claim. “No, really?!?” he inquired disbelievingly (how could this have escaped the meticulous Adrián!). Immediately he googled it on his iPhone and gleefully confirmed that I was right! Chuffed at picking up such a handy little revelatory fact, he added with a boyish enthusiasm that he would mention it to his next group of Aussie tourists. I laughed and replied, “Don’t worry, the overwhelming odds are they won’t have heard of Watson either“!

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❈ a superfluous distinction of course given that as far as is known, short of a forensic examination of Hansard, Watson was almost certainly the only Australian political figure to be born in Valparaíso
◙ all other Australian prime ministers born outside Australia came from the British Isles
¤ the specific trigger for the government’s downfall was Watson’s failure to secure a double dissolution from the Gov-Gen.

[1] the Scottish myth was sustained throughout Watson’s political career, eg, the (Sydney) Bulletin lavished praise on him when he became the government’s treasurer in 1904 – concluding that “public finances are in safe Caledonian hands”, The Bulletin, 28 April 1904, cited in J Hawkins, ‘Chris Watson: Australia’s second Treasurer’, The Treasury: Australian Government, (Economic Roundup – Winter 2007), www.archive.treasury.gov.au
[2] B Nairn, ‘Watson, John Christian (Chris) (1867-1941)’, Australian Dictionary of Biography, Vol. 12, (MUP), 1990
[3] at the same point in time the British Labour Party (BLP) had precisely four MPs out of a total of 670 in the House of Commons, and the first BLP UK government didn’t occur until the 1930s, R McMullin, ‘First in the World: Australia’s Watson Labor Government’, Department of Parliamentary Services, (2005), www.aph.gov.au/
[4] ibid. Reid’s term, similarly, was one of only 11 months … Watson’s and Reid’s terms were characteristic of the early Commonwealth governments – minority rule, composite, multi-party based governments and (consequently) short-lived
[5] Hawkins, op.cit.
[6] Even when he was PM or Leader of the Opposition, Watson was still highly responsive to his local constituents in Bland (and later South Sydney) and worked tirelessly to address their “grass roots” needs, ‘Chris Watson’ (Australian Prime Ministers), Museum of Australian Democracy, www.primeministers.moadoph.gov.au
[7] A Grassby & S Ordoñez, John Watson, (1999)
[8] ibid.
[9] ibid.