❛❛Life is all right in America,
If you are all-white in America ❜❜
~ Stephen Sondheim, West Side Story

❛❛Travel is fatal to prejudice❜❜ – Mark Twain (inscription on the cover of the 1949 edition of ‘The Green Book’)

“Carry your Green Book with you … you may need it!” (the publication’s motto)

• • • • •

An earlier (and subsequently) a rival publication from the US Black community▼

In the early 1930s an African-American postal employee from New York, Victor Hugo Green, came up with the idea of producing a book for Black Americans to guide them in travelling safely around their own country. Green got some inspiration from the Jewish-American press which for several years had been publishing travel guides for its community’s travellers, and from earlier, embryonic and less successful efforts to service the African-American community (eg, the Negro Business Directories from the early 20th century)[1].

In the 1930s, with the era of “Jim Crow” segregation still very much alive, the experience of Black Americans migrating or travelling around the United States was a very precarious and outright dangerous activity. The notorious white-only “Sundown towns”* were in force, not just in the South but right across the country. The open and legally sanctioned discrimination practiced against Black people in their everyday domestic lives extended to their travel experiences. Victor Green understood that the emerging Black middle class aspired (like all other Americans) to car ownership which held the tantalising promise of individual freedom. For African-Americans, having your own vehicle was the means of escaping a degrading reliance on segregated public transport[2].

▼ American auto dreams!
The project like many entrepreneurial dreams started small, The mailman-cum-entrepreneur Green initially focused his efforts on helping African-American motorists and travellers locate businesses (lodgings, restaurants and other food outlets and fuel stations) in the greater New York metropolitan area that would accept their custom. As the business grew (with assistance from the US Travel Bureau) Green expanded his guide to the rest of the US, and to Alaska, Bermuda and parts of Canada and Mexico. The Green Book’s aim was to help Black and Coloured travellers chart a safe path through a segregated America by pinpointing exactly where on route they could stop and get the services they required to make the trip a happy and pleasant one.

In 1947 Green retired from the New Jersey Postal Service, and together with his wife Alma, started their own travel agency in Harlem. International editions of the book followed with the firm also handling air travel business for the Black community. The Green Book gradually added extra service providers including drug stores, barbers and hairdressers, tailors, salons, garages, nightclubs, taverns, liquor stores and doctors’ offices.

According to the civil rights leader, Julian Bond, Green used his network of contacts in the Postal Workers Union to ascertain where Black visitors would be welcome[3]. Early on, Green visited the locations he would include in his Green Book to check them out personally, but when the book took on a national (and international) focus this became impractical[4]. Aside from hotels and motels, other accommodation options advertised in the Green Book included “tourist homes” (the private residences of African-Americans made available to travellers) and the Harvey House hospitality chain[5].

The Green Book, or to give it its full title, The Negro Motorist Green-Book (later called The Negro Travelers’ Green Book), had its debut edition in 1936 with a green-coloured cover. Green’s intention for the book was to equip Black travellers with the information to avoid the pitfalls, the very real dangers and manifold inconveniences of travelling across a landscape still largely hostile to their race. People could use the Green Book as a vade mecum to find African-American friendly services and hospitable havens on their journeys. It gave travellers the assurance that they could travel with dignity, and not have to suffer the ignominy of being constantly turned away and put down by racist accommodation providers. Green in fact advertised his book as making it possible to have a “vacation without humiliation”.

◥ 1949 Negro Motorists’ Green Book

The Green Book circulation was initially 15,000 copies a year. It was sold in the first instance by mail order through participating Black businesses, and later via Esso gas stations[6]. The cost of the 1936 edition was a Depression-conscious 25 cents, rising to $1.95 by 1960. Some Black enterprises, especially newspapers, eventually sponsored the book, as did Esso, whose gas stations had an unusually high number of Black franchisees in this period … this was reflected in its prominent place in the Green Book’s list of friendly businesses. According to historian Gretchen Sorin, under an agreement with Standard Oil, Esso service stations were selling two million copies of the Green Book annually by 1962[7].

◥ 1956 Negro Motorists’ Green Book

The 1956 edition – whose cover bizarrely featured two unmistakably fair-haired, white motorists(!?!) – made the assertion “Assured Protection for the Negro Traveler”, and it did offer Black travellers some element of choice, where hitherto going to an unfamiliar town was a total lottery. In 1955 in Albuquerque, New Mexico, only about six motels out of 100-plus on Route 66 took Blacks – so without a copy of Green’s road trip companion with them travellers could be faced with a long, frustrating and demoralising series of fruitless enquiries[8].

Ernest Green (a member of the defiantly brave band of schoolchildren known as the “Little Rock Nine” which ran the gauntlet of racist bullies at the first desegregated school in the South in 1957) used the Green Book in the 1950s to travel the 1,600km from Arkansas to Virginia. Green, no relation to publisher Victor, later described the book as “one of the survival tools of segregated life”[9]. Other accolades for the Green Book followed … “A credit to the Negro race” (William Smith); “The Bible of Black Travel”.

Undeniably, the book’s popularity for nearly 30 years (spawning imitators as well) is testimony to how appreciated it was by ordinary African-Americans … the practical guidebook was invaluable to travellers by minimising or avoiding inconvenience, embarrassment and harassment whilst on trips and vacations around the US.

Victor Green died in 1960 however his family kept the Green Book going until 1966. Rebranding was tried with the word ‘Negro’ dropped from the title to try to widen the publication’s appeal, but with the implementation of the landmark Civil Rights Act in 1964 and the outlawing of racial discrimination in public housing, it’s relevance to 1960s America had dwindled away.

.

Victor Hugo Green ▼
When the resourceful Mr Green published the inaugural Green Book in 1936, he wrote in the preface that he looked forward to the day when “this guide will not have to be published”. That day was a long time happening (sadly not in Victor’s lifetime) … but it did come.

Footnote: In the decades after the publication folded, the story of the Green Books slipped more or less completely out of the public consciousness. It was only by happenstance that it resurfaced after playwright Calvin A Ramsey met an elderly traveller in the South in 2001 who asked him where he could get a “Green Book”. Curiosity aroused, Ramsey did some background research and eventually wrote two books – a children’s story and a play – on the topic. Since then revived interest in the Green Books has amounted to a bit of a ‘Renaissance’ … there has been the Schomburg Center’s GB digitization project (‘Revisiting a Jim Crow Era Guide for Traveling While Black’), the National Parks Service Route 66 Corridor Preservation Project, as well as numerous recent articles, blogs, museum exhibitions, documentaries (including Ric Burns’ current Driving While Black project) and podcasts, all on the Green Books[10].

≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡
* so called because visiting Blacks were systematically warned to be out of town “by sundown” or risk violent reprisals from the local white population. This phenomenon was by no means restricted to backwater redneck, hick towns. Sundown towns included large suburbs such as Warren, Michigan (pop. 180,000), Levittown, New York (80,000) and Glendale, California (60,000).

[1] K Kelly, ‘The Green Book. The First Travel Guide for African-Americans Dates to the 1930s’, Huffington Post, 8 Mar 2014
[2] ibid. Although car ownership was liberating for African-Americans it did lead to other problems such as racial profiling by police (deliberate targeting, harassment and random arrest on suspicion of Black drivers on the street) … still very much a threat to the civil liberties of the African-American community today, T Owen, ‘Driving While Black: Cops Target Minority Drivers in this Mostly White New Jersey Town’, 11-Apr 2016, (Vice News) www.news.vice.com
[3] ‘ “Green Book” Helped African-Americans Travel Safely’, Talk of the Nation, 15-Sep 2010, www.npr.org
[4] C Taylor, ‘The Negro Motorist Green Book’, www.taylormadeculture.com
[5] C McGee, ‘The Open Road Wasn’t Quite Open to All’, New York Times, 22-Aug 2010
[6] Kelly, op.cit
[7] McGee, op.cit. Sorin, cited in J Driskell, ‘An Atlas of self-reliance: The Negro Motorist’s Green Book (1937-1964), 30-Jul 2015, www.americanhistory.si.edu
[8] ‘The Green Book Video Transcript – Route 66’, www.ncptt.nps.gov
[9] E Lacey-Bordeaux & W Drash, ‘Travel Guide helped African-Americans navigate tricky times’, 25-Feb 2012, www.edition.cnn.com
[10] See ‘Mapping the Green Book’, (MGB production blog), www.mappingthegreenbook.tumblr.com