Bharat, Türkiye, etc. What’s in a Name?: The Politics of Country Rebranding

Comparative politics, Inter-ethnic relations, International Relations, Literary & Linguistics, National politics, Politics, Regional politics, Society & Culture

In international news of late there’s been speculation by some pundits that the Republic of India might be planning to drop the name “India”—the name the world identifies the South Asian mega-state by—as the official title of the country. The conjecture stems from an apparent signal given by Modi’s government in issuing invitations in the name of the “President of Bharat” to attendees of the September 2023 G-20 summit held in New Delhi.

Why Bharat? Well, Bharat is already the other official name of India, enshrined in the nation’s constitution, with a backstory stretching far back into the Sub-continent’s pre-colonial history. The word comes from ancient Sanskrit—Bhārata (“to bear or to carry”), a shortened form of Bhāratavarsa (first used in the 1st century AD)—as does the name Hindustān, also in currency among Hindi-speaking Indians as another name to describe the country as a whole. Some Hindu nationalists have advocated for the creation of Akhand Bharat (“Greater India”) which would unite India with all of its contiguous neighbours in a South Asian super-state.

Origin of “India”: It derives from the Sanskrit word Sindhu, a name for the Indus River and the lower Indus basin. Etymology: Ancient Greek Indikē, Latin Indía. The name “Hindu”, the predominant Indian religion and dharma, also relates to the Sub-continent’s paramount river, being an Old Persian adaption of “Sindhu”.

Modi of Bharat (photo: Ludovic Marin/AFP/Getty Images)

Modi’s nomenclature move has received endorsement by government officials and followers (no surprise!) who contend that the name “India” as a nation title is “tainted” with its past connotations of colonialism and slavery, echoing the sentiment that “British colonial rulers had coined the name India to overshadow Bharat and forge a British legacy” [‘India’s government has used another name on the world stage. What does ’Bharat’ mean?’ SBS News, 06-Sep-2023, www.sbs.com.au].

If Bharat has already been an official name for India since 1949, why has the Indian government decided to publicise it just now? One answer comes from the political opponents of the BJP who allege that the notion is a diversional tactic by Modi’s party to try to upstage the recent formation of the opposition’s “INDIA” alliance to contest upcoming elections (Rahul Gandhi, Congress Party). This move follows a BJP pattern in power of erasing Indian place names which reflect India’s Mughal (Muslim) and (British) colonial past. Critics accuse the government of “pursuing a nationalist agenda aimed at forming an ethnic Hindu state out of a constitutionally secular India” [‘India’s Modi gov’t replaces country’s name with Bharat in G20 dinner invite’, Aljazeera, 05-Sep-2023, www.aljazeera.com]

source: moroccoworldnewsnews.com

Disassociating with the bird: In 2022 the Republic of Turkey notified the international community that it repudiates the name “Turkey” as a descriptor for it, instead the country should be be referred to officially by all as Türkiye (pronounced “Tur-kee-yay”), the communique stated. The government foreign minister said the use of Türkiye would increase “the country’s brand value”, but reputedly, a reason for the name switch is the president, Recep Erdoğan’s dislike of the association of his country with the Meleagris, a large gallinaceous bird (and by extension with the whole American Thanksgiving thing)…compounding that aversion to the name, is “turkey’s” colloquial meanings, (a person who is) inept or stupid; a movie or play which is a dud.

Another motive of Erdoğan’s could be in play – a political one. The move fits in neatly with his wish to be “rid of a westernised, anglicised name that jarred with his neo-Islamist, nationalist-populist brand” [‘The Observer view on Turkey’s name change’, The Guardian, 05-Jun-2022, www.imp.theguardian.com]. Critics of the Erdoğan regime take an even more scathing view, that “the rebrand is another populist device that Erdoğan is exploiting to divert attention away from the country’s persisting economic woes and to galvanise nationalist voters ahead of (upcoming) crucial elections” ‘ Turkey is now Türkiye: What other countries have changed their name?’, Euronews 28-Jun-2022, wwweuronews.com].

Switching synonyms: While India and Turkey are topical examples of the inclination for nomenclature rebranding, the 20th century is dotted with instances of other such name changes. In 1989 the authoritarian military government in Burma—a country named after the Burmans, the dominant ethnic group—caught the world by surprise by suddenly changing the country’s name to “Myanmar”. The regime explained the switch as jettisoning a name inherited from its colonial past and choosing a new name that would foster ethnic unity by recognising it was a multi-ethnic state. In reality it was “linguistic sleight-of-hand” as in the Burmese language “Myanmar” is merely a more formal version of “Burma”. The Burmese regime, viewed as an international pariah after years of violent repression against its citizens was seeking to rebuild its PR standing, so you only needed to be slightly cynical to see the thinking behind such a cosmetic name change ploy [‘Myanmar, Burma and why the different names matter’, Kim Tong-Hyung & Hyung-Jin Kim, PBS News, 03-Feb-2021, www.pbs.org].

Myanmar, the military’s choice (photo: JPaing/The Irrawaddy)

Czechs of Czechia: The Czech Republic (Česká republika) came into existence in 1993 when Czechoslovakia ceased to be a single political entity (splitting amicably into two countries, the Czech Republic and Slovakia). In 2016 a further name change, or more correctly, name addition, happened, the Czech government introduced a short-form title, “Czechia”, for communication in English, while retaining Česká republika as its full name. Though less controversial than other instances, the term “Czechia” was criticised by some Czechs for being confusingly too close in sound to the name of the internal Russian republic, Chechnya. This was the very reason the Kingdom of Swaziland, a landlocked southern African country, swapped names in 2018, becoming (the Kingdom of) Eswatini. The change occurred by royal fiat…with the stated reason that when Swazi tourists were overseas locals would mistakenly think they were from Switzerland.

”Resplendent” name change: The small island nation of Ceylon left the British Commonwealth and became a republic in 1972…at the same time the government affected a name change to “Sri Lanka“, which combines the honorific Sri meaning “resplendent” and the island’s original name Lanka which simply means “island”. The name “Ceylon”, based on an earlier Portuguese name, had been adopted by the British rulers after they had colonised the island in stages between 1796 and 1817 [‘Sri Lanka erases colonial name, Ceylon’, Charles Haviland, BBC News, 01-Jan-2011, www.bbc.com]. Prior to becoming a British colony the island comprised two entities, a Dutch Ceylan part and the native Sinhalese Kandyan Kingdom.

Regime change ➔ name change: In the case of the small Southeast Asian state of Cambodia the changing of the country’s name, throughout the 1970s and ‘80s, became something of a merry-go-round. In succession it went from (the Kingdom of) Cambodia to the Khmer Republic to Democratic Kampuchea to (the People’s Republic of) Kampuchea to (the State of) Cambodia back to (the Kingdom of) Cambodia, reflecting the state-level instability of ongoing regime changeᑢ.

Cambodia/Kampuchea

Ping-pong nomenclature in Bangkok: Prior to 1939 Thailand was known by the name “Siam”, deriving from a Sanskrit word, syam. In 1939 Prime Minster Phibun changed the kingdom’s name from Prathet Siam to Prathet Thai or Mu’ang Thai (English: “Land of the Thais”). At the end of WWII Phibun having backed the losing Japanese side fell from favour and the succeeding Thai regime changed the name back to Siam to distinguish itself from the previous regime associated with the fascist Japanese invaders. In 1948 however Phibun returned to power and reinstated the name Thailand, which the country has retained to the present [‘Thai or Siam?’ P Juntanamalaga, (1988), Names: A Journal of Onomastics, www.ans-names.pitt.edu].

Siam/Thailand

Footnote: Endonyms and exonyms When Turkish president Ergodan objected to the continued use of the name “Turkey” by outsiders to describe his country, he was in fact rejecting the convention of exonyms (or if you like, xenonyms) – the non-native name by which others refer to your country (cf. endonyms, the native name by which you refer to your own country)…for instance, what an English-speaker calls “China” (an exonym), a Chinese-language speaker would call Zhōngguó or Chung-kuó (an endonym). Imagine how unwieldy and confusing it would get if every country insisted on universal usage of their particular linguistic exonym?

Article 1 of the Constitution, “India, that is Bharat, shall be a Union of States”

not really a name change as the nation officially has been called Türkiye (Türkiye Cumhuriyeti) since 1923

Cambodia” is the exonym, cf. the endonym of “Khmer”

also called an autonym

meaning “Central Demesne” or “Middle Kingdom” or “Central Nation”

The Kerala COVID-19 Template: How to Lead in the Fight against a Pandemic

Comparative politics, Natural Environment, Politics, Public health,

When the coronavirus pandemic eventually reached India, it was always going to pose a challenge of epic proportions for a country of 1.3+ billion people, with such a dense population domiciled  in such close quarters, and with a widespread underbelly of poverty. The Spanish flu of 1918 inflicted a death toll on India in the many millions, something no doubt in the back of the minds of public health officials. So, two or three months into the crisis, on paper, India’s COVID-19 record, on paper, doesn’t look as frightening as many other nations. As at 17-May-2020, so far it has had a shade under 91 thousand confirmed cases and a total of 2,872 deaths (www.worldometers.info).

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(Photo: Indranil Mukherjee / Agence France-Presse – Getty Images)

There is a perception within medical circles however that these figures don’t portray the full extent of the outbreak. India’s urban areas are packed with masses of people living face to face, beset with poor sanitation conditions, up to 100 people sharing the same toilet in some cases, adding up to a recipe for catastrophe in plague time. Obtaining a test for coronavirus in India has tended to not be straightforward, thus the level of testing has lagged woefully behind what is desirable, eg, by well into March India was averaging only five tests per ten lakhs (one million) people, compared with South Korea which had managed 4,800 per ten lakhs.

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Too many migrant workers waiting for too few buses to take them home after the lockdown was announced (Photo: Yawar Nazir – Getty Images)

Containment measures have been far short of perfect, and with some glaring omissions…there has been passive resistance to the lockdowns from sceptical Indians, and the ban on public gatherings has from time to time been skirted round (some ‘scofflaw’ political parties continue to hold mass rallies). Although India’s borders were closed fairly promptly, some have been critical of the procrastination of Indian leaders’ during the crucial early days of the crisis, one Indian epidemiologist characterised it as a “let’s wait till tomorrow” attitude [‘India Scrambles to Escape a Coronavirus Crisis. So Far It’s Working’, (J Gettleman, S Raj, KD Singh & K Schultz), New York Times, 17-March-2020, www.nytimes.com]. This early reticence to act emanated from Delhi. The Modi BJP government, initially seemingly more concerned with the impact on India’s under-performing economy, issued no public health warnings or media briefings at the onset of the pandemic [‘What the world can learn from Kerala about how to fight covid-19’, (Sonia Faleiro), MIT Technology Review, 13-Apr-2020, www.technologyreview.com].

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(www.anayahotels.com)

Kerala, leading from the periphery
Kerala is one state that these general criticisms of Indian public health efforts against COVID-19 cannot be levelled. The small southwestern Indian state is one of the most picturesque parts of the land with its coconut trees and irenic and serene back-waterways. Known as a tourist mecca, Kerala, population 35 million, is more affluent than many parts of India (GDP per capital GB£2,200). 20% of India’s gold is consumed here, and it produces over 90% of the country’s rubber. Literacy is nearly 20% higher than the overall Indian average, and life expectancy too, is higher (www.holidify.com). All of these were contributing factors buttressing Kerala’s capacity to cope with the disease when it came.

Local vulnerabilities to the epidemic
Kerala was coronavirus “ground zero” for India’s very first patients. Three students returning from Wuhan were tested positive and hospitalised (in all 70% of the state’s total virus patients have come from outside India). Certain preconditions pertaining to the state exacerbated the risk of disease outbreak, including a large number of Keralite migrant workers in the Gulf states, a huge expat population (working in Kerala from other Indian states), porous borders, and an early summer monsoon season (contributing to Kerala’s high rate of annual communicable diseases) [‘Coronavirus: How India’s Kerala state flattened the curve’, (Soutik Biswas), BBC News, 16-Apr-2020, www.bbcnews.com].

Preparation and planning
Kerala was prepared for COVID-19 before the onset of the disease. The earlier Nipah viral outbreak (NiV) In Kerala (2018) proved a good trial run for the health service, giving the local authorities an opportunity to iron out chinks in it. Kerala’s communist-left coalition  government had established a strong social welfare foundation, investing in the state’s infrastructure with a focus on health and education, and on tackling the state’s poverty. [‘How the Indian State of Kerala flattened the coronavirus curve’, (Oommen C Kurian), Guardian,  21-Apr-2020, www.theguardian.com].

Minister Shailaja (Source: www.manoramonline.com)

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Shailaja ‘Teacher’, a woman with a plan
When the epidemic arrived in Kerala, the proactive state health minister KK Shailaja took charge. With the full backing of Kerala chief minister, Pinarayi Vijayan, she had already organised a rapid response team to focus on targeted clusters, and liaised with the provincial councils. Kerala adopted the WHO protocols of test, trace, isolate and support. Rigorous contact tracing was employed, utilising detailed “route maps”. Testing of suspected carriers was decisive, with a quick, 48-hour turnaround of the result [‘Kerala has best coronavirus test rate in the country, but is it enough?’, (Vishnu Varna), The Indian Express, 01-Apr-2020, www.indianexpress.com], allowing them to move quickly on to the quarantine phase. 17,000 people were quarantined under strict surveillance, the poor without quarantine facilities were placed in improvised isolation. Recovered patients were duly released back into the community. Quarantine compliance was achieved through an admixture of phone monitoring (>340,000 calls and a neighbourhood watch system [‘The coronavirus slayer! How Kerala’s rock star health minister helped save it from Covid-19’, (Laura Spinney), The Guardian, 14-May-2020, www.theguardian.com; Kurian].

One of the sternest challenges, very early on, came from the district of Pathanamthitta. A family returning from Italy tested positive, but refused to disclose their movements upon return to Kerala. The civil servant in charge of the district, PB Nooh, and his team, worked round this obstacle by accessing the family’s GPS phone data, allowing them to trace all of their contacts (almost 300 people!). Nooh’s staff then tested the contacts for infection, thus shutting down the risk of the virus being exponentially transmitted to others in the community, ie, “breaking the chain” (Faleiro).

The coronavirus certainly didn’t miss Kerala, one-fifth of all Indian cases of the disease have occurred in the state. Under Shailaja, Kerala hit the ground running, before the end of January, screenings of arrivals at all four of the state’s international airports was introduced. The government imposed a lockdown even before the national lockdown was called…schools, malls, cinemas, public gatherings, were closed down, and the lockdown was stricter and longer than the national one (Kurian). Face masks were distributed to slum dwellers. Planning was precise and focused, a state stimulus package of Rs20,000 crore was directed towards the economic and medical crises.The medical task force was mobilised (doctors on leave were recalled, others asked to delay their leave). Those suffering hardship included migrant workers from other states were provided with free lunches by the state.

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Communication with citizens informing them about all aspects of the crisis was clear and consistent (“Break the Chain” campaign which emphasises public and personal hygiene). Accordingly, community participation, both voluntary and active, was forthcoming. Some Keralites made accommodation available (including vacant homes in some instances) to those in need when requested to by the government [‘The Kerala Way of Tackling a Pandemic’, Times of India, 20-Mar-2020, www.timesofindia.com].

The Kerala government’s campaign against the virus has been aided by the polity’s decentralised nature of it’s structures. The coordination achieved allows the local councils to follow through on a lot of the public health measures needed to be implemented in the crisis (Biswas). The result of all this detailed planning and effort by Kerala – 587 confirmed cases and only four deaths and apparently no significant community transmissions (17-Apr-2020).

The state of Kerala and Shailaja ‘Teacher’ (so known because her occupation before entering politics was that of science teacher) are not resting on their laurels, being very mindful of the chance of a second wave of COVID-19 due to impending factors—Prime Minister Modi’s anticipated ending of the national lockdown, which will trigger a mass return of Kerala’s migrant workers based in the Gulf, and the approach of the tropical wet season in Kerala (June) [‘Kerala Lays Down Specific Plans To Tackle Monsoon Amid COVID-19 Pandemic’, NDTV, 15-May-2020, www.ndtv.com]. Minister Shaijala has been making preparations for such an event, many of the state’s teachers have been retrained as nurses to cope with a new upsurge in virus hotspots (Spinney).

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EndNote: No time for Kerala complacency but a most worthy blueprint on offer 
The threat of new clusters emerging in Kerala remains very real, especially coming from outside, with a spike as recent as this past Friday—imported from neighbouring Tamil Nadu and Maharashtra as well as from overseas—reminding Shailaja and Co that the battle’s still far from won. Nonetheless, for elsewhere in India and beyond, there are lessons from Kerala‘s formidable achievement to be had from the state’s “nimble-footed, community-oriented, cautiously-aggressive approach” to the outbreak [Kurian; ‘Kerala reports 11 new Covid-19 cases’, (Ramesh Babu), Hindustan Times,16-May-2020, www.hindustantimes.com].

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the Kerala government is Marxist in ideology but pragmatic in practice, it’s policies are moderately social-democratic, with a highly-privatised public health system (Kurian)