Hitler and the Nazis, the West’s Continuing Collective Obsessive-Compulsive Disorder

International Relations, Military history, Popular Culture, World history,

Your own private Adolph Hitler

SUCH is the fixation in the West with everything Adolph Hitler and the Nazis, the story of the Third Reich’s dramatic rise and fall is just so familiar to everyone that it seems like we all have our own little piece of the megalomaniacal German dictator. Hitler is the most talked about/written about public figure of the 20th century. The obsession with Hitler and the Nazis since the end of the Second World War, now into its eighth decade—in cinema, in television dramas and documentaries, in popular literature, in scholarly dissertations and books from academe, in popular culture, in social media—is not only not abating but on the upsurge if anything🄰.

Hitler the demagogue in full flight (Source: Correo.com)

It seems as if every aspect, every scintilla, of the Nazi regime and every chapter of Hitler’s life, before and after attaining power, has been turned over, sifted through and scrutinised diagnostically to the nth degree. One explanation for the blanket coverage is the sheer volume of available material on the subject. We might not have the personal letters exchanged between the Führer and his mistress Eva Braun and we know that the existence of the Hitler Diaries was an outrageous sham fiction, but the Nazis, unlike other mass misery-inflicting, totalitarian regimes, left behind a plethora of filmic, photographic and written documentary evidence, to enable a compelling picture of the nature of the Third Reich to be pieced together [‘Why are we still fascinated by Hitler?’, John Jewell, Journalism, Media and Culture, 11-Sep-2013, www.jomec.co.uk].

Pages from the fake Hitler Diaries (Source: Times of Israel): though palpably bogus it’s “discovery” only fuelled the Nazi mania

Why does Hitler and Nazism continue to exercise this central role in the thinking of so many people? This question has continued to exercise the minds of international scholars, historians, political scientists, not to mention the average punter, ever since the 1940s.

The fact that the Third Reich remains relevant to our contemporary society—illustrated in a number of ways and forms—is a factor that keeps Hitler and his extreme right cronies in the forefront of peoples’ consciousness. There is the moral objectionableness of the Nazi regime per se. The nature of the regime was horrifically egregious to a degree that is sui generis, and the catastrophic consequence of its rise as a world power, total global war and mass destruction, stands as a lesson and a reminder for all nations of what happens when a hitherto cultured and advanced, democratic nation loses its moral compass and goes madly off the rails .

Source: Times of Israel

Hitler and the Nazis were not your ordinary garden variety mass murderers…when you weigh up the mega-scale and severity of the Nazis’ atrocities its hard to escape the conclusion that Hitler personified absolute evil. He and his vilified movement represent a moral abyss. Moreover, Hitler and by association German Nazism is the yardstick by which we measure the very essence of evil! Whenever someone or some institution acts in a brutal manner which we find anathema we tend to reach by reflex for the Nazi card (it might be prompted by something as everyday basic as an encounter with overbearing officialdom or a neighbourhood bully). As Roger Moorhouse put it, these “simple stereotypes (have made the term ‘Nazi’) part of the cultural furniture” [‘Why is the Public so Obsessed with the Nazis?’, Roger Moorhouse, History Today, Vol. 1, Issue 3 (Mar 2020), www.historytoday.com].

Der Führer launching the VW, 1938 (Photo: AP)

We are reminded of the magnitude of the Nazis’ criminality whenever the media outs some elderly individual who is accused of having been a Nazi functionary or collaborator and is (sometimes) brought to trial – the most recent, nonagenarian Oskar Groening, “the bookkeeper of Auschwitz” in 2015. At such times Nazism is thrust back into the spotlight once again (assuming it has ever left it)🄱. Then there’s the raft of large corporations who were associated with and in many instances benefitted from the dominance of the Nazi Party in the Thirties and Forties—household names from the business world such as Hugo Boss, Volkswagen, Porsche, Bayer and Siemens—all still operating profitably today.

Although the German state capitulated in May 1945 and the Nazi empire was completely dismantled, the spirit of Nazism didn’t end with WWII. The postwar era has seen a rebirth of the movement in the form of neo-Nazi groups which sprang up across Europe and beyond🄲. Many of these far-right organisations still operate, espousing racist, antisemitic and anti-immigrant views, including in democratic Germany itself (Alternative for Germany – AfG), their continued existence a reminder that the ashes of an abhorrent past are not entirely extinguished.

Neo-Nazi protest march, US (Photo: The Guardian)

Endnote: “The Nazi cinematic universe” Hollywood and European cinema in the postwar era has been awash with Nazi war movies, by far the biggest contributor to the war genre movie. Moviegoers have been assailed with a constant bombardment of films with various Nazi themes and stories…victims of the Holocaust; Allied POWs escaping from Nazi prisons; the Nazis invading Britain, France, Norway, etc; and so – a veritable avalanche of wartime action capers, many borrowing freely from popular fiction to embellish the history with fanciful tales of supposed Nazi plots.

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🄰 a good example pertaining to social media of the Nazi fixation is Godwin’s Law (AKA Godwin’s Rule of Analogies) – it states that the longer an internet discussion goes on, the more likely it is that someone will bring up the subject of Hitler or the Nazis

🄱 this aspect of the Nazi memory does of course have a tangible end-date, given every active participant in WWII war crimes still alive would today need to be nearly 100-years-old or older

🄲 including in Allied countries who had fought against the Third Reich such as US, UK, Australia and France

Hugo Boss, Gentlemen’s Outfitters to the German Nationalsozialistische Arbeiterpartei

Commerce & Business, International Relations, Military history, Racial politics, Regional History, Retailing history

Hugo Boss … luxury watches, fragrances, men’s suits and fashion wear and accessories, Nazi uniforms. Wait! Run that last one past me again? Yes, it’s true. Hugo Boss AG, that doyen of international fashion houses with annual revenue exceeding €2.7 billion (2018) and over 1,100 stores worldwide, provided the German Nazi Party, with their uniforms during (and prior to) the Third Reich. Although you wouldn’t know so from a perusal of the Hugo Boss website which keeps a firm lid on the company’s unsavoury past.

The clothing company was started in Metzingen (southern Germany) in 1924 by the eponymous Hugo (Ferdinand) Boss…it commenced supplying the NSDAP (National-Socialist Workers Party) with their brown military uniforms, according to the company’s own claim, in 1924 (the year in which Hugo Boss was founded). Initially Boss designed and provided the standard Nazi brown-shirted outfits including Stürmabteilung (SA) uniforms,  Nazi workwear, and Hitler Youth uniforms. In the Depression Boss’s company was like many, many businesses severely hit and Boss was forced into bankruptcy in 1931. That year was momentous for another reason, HF Boss joined the Nazi Party, an event that was to turn his fortunes round dramatically. At the same time the failed businessman also joined the SS (Schutzstaffel) as a “sponsoring member”.

By appointment to the Führer
Membership of the party meant more contracts for Hugo Boss as a favoured supplier of Hitler. Under the Nazi dictatorship Boss’ sales grew from 38,260 RM in 1932 to 3,300,000 RM in 1941 (Timm). Boss’ motives for joining have been attributed to “economic opportunism” and its clear that he saw the business advantages of tying his colours to the Nazi flagship, but there’s equal little doubt that his commitment to the Nazi cause was heartfelt (a photo of him with the Führer was said to to be one of the tailor’s most prized possessions) [‘Hugo Boss’ Secret Nazi History’, (Fashion and War), M2M, (video, YouTube)].

🔻A Boss ad placed in the SS newspaper

Nazi fashionistas
From 1937 on, the relationship acquired an exclusivity, Hugo Boss made clothing only for the Nazis, including the black uniforms worn by the elite Nazi force, the SS (Boss didn’t design the uniforms worn by Himmler’s SS Corps, two party members unconnected to the company designed them). Boss continued to heavily advertise his fashions in the SS newspaper, Das Schwarze Korps, and fashionably chic the uniforms were! One of the pillars of the Nazis’ ideology was the pseudo-scientific belief in Aryan superiority, this involved showing the world what the “new man” looks like. There was no finer exemplar of this than the Wehrmacht military man, and this is where Boss provided the finishing touches. The firm’s stylish, sharply cut uniforms conveyed the desired outer appearance, the SS corporate identity that Hitler and the Nazis wanted to project to the world (Fashion and War).

HB as slave-labour drivers
From 1940 Boss used slave labour at it’s Metzingen textile factory, predominantly comprising women and later supplemented by the infusion of Polish and French POWs. The company  (sans it’s founder), after decades of dodging accusations, finally came clean about it’s shameful Nazi collaboration, after being pressured into issuing a mea culpa in 1997 for the gross mistreatment of the workers. Later the corporation commissioned a book on it’s dark past association [‘“Hitler’s Tailor” Hugo Boss apologises for using slave labour to make Nazi uniforms’, (Lauren Paxman), Daily Mail, 24-Sep-2011, www.dailymail.co.uk].

(Source: www.militaryuniforms.net/Pinterest)

A discounted form of justice
After the war Boss was tried along with other German collaborators by a regional Denazification tribunal. The man known as “Hitler’s Tailor” claimed in his defence that he only joined the Nazi Party to save his firm. The court found Boss to have been a “beneficiary of the system” and fined him 100,000 RM, made him sever all connexions with his own firm and stripped him of the right to vote, join a political party or professional organisation. However, on appeal, the fine was reduced by 75%, the other restrictions were lightened and his culpability was downgraded to ‘follower’ of the regime. Before the findings could be ratified by the French Military Government and the punishments imposed, Boss died in 1948 (Timm).

(Photo: Hutton-Deutsh Collection/Corbis/Getty Images)

Endnote: Supping with the devil
Hugo Boss AG was far from the only company to profitably cohabitate with Hitler and the NSDAP. The list of big corporations doing mutually advantageous business was extensive, both within Germany and outside  – including Volkswagen, Bayer, Coca-Cola, Nestlé, Kodak, Ford, General Motors, IBM, Siemens, Chase National Bank and Associated Press [‘Companies with Ties to Nazi Germany’, (Debra Kelly), Grunge, (Upd.17-Dec-2019), www.grunge.com].

Aktiengesellschaft (German limited company)

either that or trying to conceal or gloss over the inconvenient truth of the corporation’s history, eg, “in the 1930s it produced uniforms for various(sic) parties around the time of the world war”, www.bangandstrike.com

the firm’s advertising in the 1930s stated that it was a “supplier of National Socialist uniforms since 1924”, however research suggest that this overstates by four years the length of Boss’ association with Hitler and the Nazis [Elisabeth Timm, ‘Hugo Ferdinand Boss (1885-1948) und die Firma Hugo Boss: Eine Dokumentation’, (Metzingen Zwangsarbeit – Forced Labour), MA Thesis, 1999]

it was a ‘reunion’ of the two humble German corporals from World War I

author Roman Koester wrote: “it’s clear that (Boss) did not just join the party out of economic calculation…he was a convinced Nazi” (Hugo Boss, 1924-1945. A Clothing Factory During the Weimar Republic and Third Reich)