The Law of Jante: Scandinavian Anti-exceptionalism and the Wealth and Social Status Taboo

Comparative politics, Creative Writing, Inter-ethnic relations, Literary & Linguistics, Regional politics
(Image: Scandinavian Standard)

Contemporary Scandinavian society is rich and appetising fodder for sociologists and behaviouralists. The peculiar strain of egalitarianism that runs through the Nordic countries manifests itself in a concept known as Jantelagen in Swedish or Janteloven in Danish and Norwegian⊡. The origin of the word ‘Janteloven’ comes from a 1933 satirical novel by a Danish-Norwegian writer Aksel Sandemose. A Fugitive Crosses His Tracks, set in a fictional Danish town called ‘Jante’, is “a thinly veiled roman à clef about his hometown Nykøbing Mors”, Denmark, in which he skewers the inhabitants for their foibles – “pettiness, envy, backbiting, gossip, inverted snobbery and small-mindedness” [‘The Law of Jante’, Michael Booth, Paris Review, ‪11-Feb-2015 ‬www.parisreview.org]. One small portion of En flyktning krysser sitt spor (the Norwegian title) is of lasting significance, the “Laws of Jante”⊞, the list of ten principles designed to put non-conformists in Nordic society in their place. Sandemose’s so-called ‘Laws’ draw on long and widely held, deeply engrained Scandinavian attitudes⊟.

The 10 Laws of Jante

A society devoid of exceptionalism and ‘oneupmanship’
Janteloven/Jantelagen is a concept which celebrates Nordic self-restraint, “stoic humbleness and modesty”. Any sense of individual superiority and ambition is actively discouraged, as is talking about one’s personal success. The Jante laws are cultural codes which eschew declarations of a self-congratulatory or immodest kind. Nordic “Jante-ism” offers no haven for those seeking to stand out from the crowd. The benefits for adherence, Scandinavians assert, are collective ones, good for the nation as a whole, resulting in enhanced quality of life, a contribution to the “GNP of happiness” enjoyed by its citizens⊠ [‘Jantelagen: The Law of Jante Explained’, Swedes in the States, 22-Feb-2021, www.swedesinthestates.com].

(Source: worldlife expectancy.com)

The Jante Law instructs on what citizens need to do to fit in to the community, but it has a punitive purpose too…if an individual fails to fit in, it provides a way of “socially stigmatising anyone who break the rules”. According to author Michael Booth, it affects the everyday choices Scandinavians make, what clothes you wear, what car you buy, etc [‘Forget hygge: The laws that really rule in Scandinavia’, (BBC Ideas video, 2018, www.bbc.co.uk].

“We are all equal!”

Swedish comparisons are odious: The taboo on money and status
Jantelagen is deeply rooted in the Swedish psyche, it is de rigeur for all stratum of society never to talk about one’s wealth or income. Jantelagen also prohibits people from boasting about their social status, firing off a warning shot to allay any notions they may harbour about climbing the social ladder (the codes act as a handbrake on citizens not getting above their station). The reinforcement of the appearance of an egalitarian society helps to keep the balance (ie, serving as a control mechanism, maintaining homogeneity and societal harmony). Stephen Trotter’s study of Janteloven in Norway concludes that it operates as a “form of structural censorship (where) symbolic power is exerted (in the task of) nation-building” [‘Breaking the law of Jante’, SR Trotter, Issue 23 Myth and Nation, www.gla.ac.uk].

(Source: mbastudies.com)

Anything north of average is a win!
The claimed benefits of “Jante-ism” has also been explained in terms of a state of decreased expectations – living by the ten rules installs a sense of average expectations from life, so anything that comes your way “above and beyond the average” will be a welcome bonus, value-adding to your existing store of happiness (Lindsay Dupuis)[‘The happiness of the Danes can easily be explained by 10 cultural rules’, Lila MacLellan, Quartz, 29-Sep-2016, www.qz.com].

Stockholm’s poshest precinct (Photo: Alxpin/Getty Images)

A Millennial challenge to the Law of Jante?
The fabric of Jantelagen in a society like Sweden remains firmly intact despite the reality of growing inequalities in income since the 1990s – the top 20% of workers in Sweden earn four times as much as the bottom 20% (OECD). There are some signs in the Scandinavian countries however that the fabric is coming under strain, especially from the changing expectations of the countries’ youth. The inexorable rise of social media presages a Millennial backlash against the Law of Jante… University of Bergen academic Cornelius Cappelen points to the pervasive influence of online platforms to effect behavioural change and undermine the Jante mindset, ie, bragging on Facebook, Instagram, Vlogging, etc, all promoting “rampant individualism” (Cappelin) [‘Law of Jante’, Wikipedia, http://en.m.wikipedia.org; ‘Jantelagen: Why Swedes won’t talk about wealth’, Maddy Savage, BBC, 18-Oct-2019, www.bbc.com].

(Photo: Sveriges Radio)

Exo-group influences
Aside from pushback from a social media-fuelled Scandinavian youth, challenges to the unspoken social norms of ”Jante-ism” may emerge from other sectors of society. Sweden is increasingly a migrant society, estimates put the proportion of Swedish citizens with a foreign background at around 25%…this growing diversity exposes the community to the influence of outside cultures, many of which have very different socio-cultural norms to the ‘native’ ones, such as the celebration of achievements, skills and talents of the individual (Savage).

Helsinki: Vanha kaupunki (Source: Multi Briefs)

🇩🇰 🇸🇪 🇳🇴 🇫🇮 🇮🇸

Sandemose’s stern image on a Norwegian jet

Endnote: TPS
Scandinavia’s Jante Law evokes similarities with other cultural phenomenons such as the (albeit less institutionalised) “Tall Poppy Syndrome”. This millennia-old cultural phenomenon—deriving from Ancient Greek and Roman sources—is conspicuously present in but by no means unique to the cultural ethos of Australia and New Zealand. Having freed themselves of the status of British colonies far away in the South-west Pacific, Australians and New Zealanders created through war and statehood a new and separate (mythic) identity for themselves as a ‘superior’ type of Briton…one in which “Jack was as good as his master”. This sustained myth of classlessness, sometimes described as a kind of “ideological egalitarianism down under”, was a conscious attempt to distance these “New Britons” from the rigid class system of the mother country.

͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡° ͡°° ͡°

Jante laki in Finnish and Jantelögin in Icelandic
⊞ a sort of mock “informal Scandinavian Ten Commandments” (Booth)
⊟ Sandemose himself by all accounts was hardly a model Nordic citizen, irritable of nature, of questionable morality and thoroughly unpleasant to family according to his granddaughter Iben, also a writer (Booth)
⊠ UN World Happiness Report (2018) ranked the top three countries, in order, Finland, Norway and Denmark. Previously in 2016 Denmark topped the world poll

DH Lawrence in Australasia, 1922: That Novel and Perceptions of People and Place

Biographical, Literary & Linguistics, Old technology, Society & Culture

Next year marks the centenary of the visit of acclaimed writer DH Lawrence to the Antipodes … the author of Sons and Lovers and Women in Love spent some 99 days on the southern continent travelling from its west to its east coast and writing the bulk of his great Australia novel, Kangaroo. The 1922 visit by the English novelist and poet has attracted new interest both within Australian literary circles and the general public over the past couple of decades. The tortuous saga of the vicissitudes of Lawrence and his wife Frieda’s house in Thirroul, NSW, after the Lawrences departed Australia, has been canvassed elsewhere on this blog site  – “Lawrence of Thirroul: Creating Kangaroo at ‘Wyewurk’”, November 10, 2014.

DHL at Taos (Source: New Mexico Magazine)

Lawrence”s Weltanschauung (World view and moral vision)
Lawrence’s unquenchable wanderlust emerged from a disavowal of the dehumanising and degenerating effects of modernity and industrialisation. To his moral eye, people’s natural feelings including sexuality had been “dulled by the mechanical routine of ‘civilisation'”, making their responses coldly cerebral, not warmly instinctive and spontaneous. Lawrence’s answer to the dilemma was for society to embrace the anima (vital energy or spirit force) to be found in primitive cultures (eg, among the ancient Etruscans)…only by doing this would modern civilisation achieve the necessary revitalisation (‘D.H. Lawrence World Literature Analysis’, upd.05-May-2015, www.enotes.com). Later after the Australasian leg, DHL believed he had  discovered in Taos, New Mexico, the utopian place he had been searching for (“a new part of the soul woke up suddenly and the old world gave way to a new”)⌖.

‘Women in Love’, set against the modern industrial Britain so loathed by Lawrence

Travels with DHL
DH Lawrence’s arrival in Australia was a stage in the writer’s global quest to find a new world in tune with his sensibilities. Dissatisfaction with his homeland had prompted voluntary exile from the industrialised rat race of Britain and launched Lawrence on a country to country “savage pilgrimage” across the world.

Coming to the southern continent, DHL’s hope was that Australia, free from the old society’s ills, would deliver the ‘nirvana’ he was seeking (a utopian construct he called ‘Rananim’) (D.H.Lawrence’s Australian Experiment’, Susan Lever, Inside Story, 21-Oct-2015, www.insidestory.org.au).

Deep dissolution down under 
As the text of Kangaroo reveals, these hopes were swiftly extinguished during the sojourn in Australia. Taking an instant dislike to urban Sydney Lawrence swiftly escaped to the south coast town of Thirroul. Though the beauty and awe of the Australian bush and landscape (its “spirit of place”) left a deep impression on him, Lawrence found disfavour in what he took to be the Australian character. What galled Lawrence was the “profound Australian indifference” … “hollow, modern people, living in a society so democratic that it denied all superiority and depth of intellect and feeling”… “exemplifying the degenerative nature of industrial society” that DHL abhorred (David Game, DH Lawrence’s Australia: Anxiety at the Edge of Empire, 2015).

DH Lawrence, technophobe
Australians’ material modern-ness irked Lawrence, their slavish craving to be up-to-date with the most modern conveniences, be it electric lights, tramways or whatever (‘The beard of the prophet’, Tom Fitzgerald, Inside Story, 30-Oct-2018, www.insidestory.org.au). Australians, Lawrence/Somers opined, were too materialistic, too outward-looking, to the exclusion of their inner lives…”like so many mechanical animals” (“‘Harmless Eden”: Revisiting D.H. Lawrence’s Kangaroo“, Julian Hanna, 3:am Magazine, 28-Oct-2014, www.3ammagazine.com).

In Kangaroo, Richard Lovat Somers’ dalliance with the alt-right paramilitary Diggers movement serves as a warning of the coming peril of fascism. But Somers is equally distrustful of democracy in modern, industrial society⧆ and is also alienated from socialist sentiments he encounters – embodied in the character Willie Struthers※. Typically contrarian (and at times contradictory) in his views,  DHL was notorious for being what one journalist called “something of a world champion in hypercritical,  hard-to-please invective  (Fitzgerald)֎.

(Source: telegraph.co.uk)

Lawrence in New Zealand, hit and run
The Lawrences left Sydney in August 1922 , sailing “four days to New Zealand over a cold, dark and inhospitable sea”. A minor run-in with an immigration official upon arrival in Wellington prompted in Bert an instant negative reaction to New Zealand. Spending just one day in “cold and stormy Wellington” and seeing very little of the place♤, the couple left abruptly for San Francisco via Rarotonga and Tahiti (also not to DHL’s taste, Papeete: “dead, dull, modern”). Lawrence’s parting shot at NZ/Aeotoroa (based on a single day’s stay in the capital city) was that he had no desire “to stay in a cold, snobbish middle-class colony of pretentious nobodies” (‘Katherine Mansfield: DH Lawrence’s “Lost Girl”. A Literary Discovery’, Sandra Jobson Darroch, Rananim, 2009, www.dhlawrencesocietyaustralia.com.au).

♠ ♠ ♠

A note on place names in ‘Kangaroo’
Lawrence freely identifies the various places the Somers come across on their travels—Manly, St Columb (Collaroy), Narrabeen, the Quay, North Sydney, Murdoch Street (Cremorne), Mosman Bay, Como, Bulli, etc—but he alters the names of where the couple live…Thirroul becomes ‘Mullumbimby’ and their beach-cliff bungalow on the Illawarra coast, Wyewurk , is renamed ‘Coo-eein the novel.

The Lawrences’ mini-Odyssey in Sydney through the lens of ‘Kangaroo’
In DHL’s Roman à clef Australian novel, Richard and Harriet Somers re-trace Bert and Frieda’s perambulations from the city to the Northern Beaches on their first full day in Sydney, before the escape to Thirroul .

Royal Botanic Garden
”A bunch of workmen were lying on the grass beside Macquarie Street … they had that air of owning the city that belongs to a good Australian”❧
Circular Quay ferry across the harbour
“The harbour … was an extraordinary place … like a lake among the land, so pale blue and heavenly, with its hidden and half-hidden lobes intruding among the low, dark brown cliffs”

The Corso

The Corso, Manly 
“You land on the wharf and walk up the street , like a bit of Margate with seaside shops and restaurants … at the end … is the wide Pacific rolling in on the yellow sand”

Lagoon at Narrabeen (Source: DH Lawrence Society Aust.)

Narrabeen Lagoon, beach
”They seemed to run to leg … three boys, one a lad of fifteen or so, came out of the warm lagoon in their bathing suits, to roll in the sand and play … extraordinary like real young animals, mindless as opossums”

Footnote: what ultimately comes through in the pages of Kangaroo is an ambivalence about Australia. In the final chapter added when living in New Mexico, Lawrence talks about loving Australia but at the same time needing to rail against it. There’s a constant struggle in Somers’ mind, a tension between his love of the place (the bush) which is “in his marrow”, and the suffocating apathy of the people surrounding him.

▪▫▪▫▪▫▪▫▪▫▪▫▪▫▪▫▪▫▪▫▪▫

⌖ Taos’ native pueblos, the “earth-centred culture”, Lawrence’s new ‘elemental’ civilisation, the wellspring of regenerative potential for contemporary civilisation (‘Looking for Lawrence’, Henry Shukman, New Mexico Magazine, (nd), www. newmexico.org)

※ possibly modelled on Australian communist agitator and unionist Jock Garden (Robert Darroch, Rananim, Dec 1999)

⧆ “a self-convinced opponent of the levelling-off effects of democracy“ (John Worthen, D.H.Lawrence: The Life of an Outsider 2005)

֎ DHL’s hyper-critical reflex was seemingly boundless – California on first impression was summarily dismissed as “a queer place…turning its back on the world (looking) into the Pacific void …absolutely selfish, very empty” (DH Lawrence, 1923 letter)

♤ the experience was mutual, Lawrence’s fleeting stopover in the “Land of the Long White Cloud” went unnoticed by the New Zealand press or public

❧ the overt egalitarian ‘mateship’ of workers in Australia was a trait that certainly got stuck in Lawrence’s craw

love, that is, mingled with a sense of dread of the bush both in Western Australia and the “bush-covered dark tor” of the Illawarra escarpment