Remembrances of a Juvenile Bookworm: Old Street Directories I have had the Pleasure of … (Part 2)

Commerce & Business, Heritage & Conservation, Local history, Media & Communications, Memorabilia, Social History

I remember getting my first street directory as if it was 55 years ago – which it was! It was a Gregory’s of course, it was 1963 and UBD hadn’t quite yet entered the road map reproduction game (they brought out their first street directory the following year!) I had just starting playing soccer (the St George and Southern Sydney’s A-League – Ankle-biters League!) and my parents bought it to get me to season games in tricky-to-find and awkward-to-get-to places across Sydney.

Soccer aside, the Gregory’s spent more time in my bedroom than it did in the glovebox of my father’s VW. I loved perusing its contents, examining the colourful maps, sometimes in piecemeal fashion, other times randomly, learning about all the different parts of Sydney that in most cases I never knew existed let alone had been to! I discovered all sorts of faraway places (to a 10-y-o!) with exotic, magical-sounding names like Avalon, Burraneer, Oyster Bay, Picnic Point and Chipping Norton.

The 1960s Sydney motorist’s Vade mecum

I used to spend long hours during my childhood pouring over the maps of Sydney, preparing me for the future career as a taxi driver that I never had (phew!)…instead I learned lots of useless stuff like the fact that there were two separate bushland places called Warrimo. The name is well-known to many as the small town in the Blue Mountains, but my 1963 Gregory’s showed me that it was then also a suburb adjoining St Ives. Later it was renamed St Ives Chase but Warrimo Oval and Warrimo Avenue in the suburb are reminders of its association.

I got a lot of mileage out of that vintage 1963 Sydney street directory, and continued to do so even after I brought a new Gregory’s when I got my driver’s licence and my first car in the early seventies.

Footnote: Not sure what my father did for road directions before the 1963 Gregory’s came into our family’s life. He certainly had cars before then, at one time I recall he had a crank-start relic of an Austin! Maybe he had one of those fold-out maps that in my hands often end up in a tangled mess.

⑅⑅⑅ ⑅⑅⑅ ⑅⑅⑅ ⑅⑅⑅

WAD: the ante-(now)dated street directory
I got my second street directory around the same time as we got the ’63 Gregory’s, and it was a very different animal to the current edition of the Gregory’s, it was in fact the nearest thing I have had to an antiquarian book. I have recounted in a previous post (Part 1) how I got handed down a 1922 edition of Wilson’s Authentic Director: Sydney and Suburbs and shared some insights into how the WAD depicted different parts of Sydney then and some of the idiosyncratic aspects of the maps contained in the book. I want to focus here on the advertisements contained in the directory which are legion in number and tell an interesting story about life in 1922 Sydney in themselves.

Ad-bonanza
In a book 735pp long, even if I count the pages comprising the indexes and maps there were considerably more pages with ads than without! Some ads were full-page, some pages contained two or more separate ads, some firms like Rickard’s’ (below) had multiple entries of ads in the book. The directory is so ad-rich that the advertisement sales alone were a nice little earner to Wilson & Co. And with each copy retailing to the public at 4/6p, there was obviously more than enough takers to warrant the cost to the advertisers to be in it.

▲ Webber’s “One stop shop”!

Who advertised in ‘Wilson’s Authentic Director’?
Well just about anybody who traded, who had a business in Sydney at the time! Professional men, financiers, engineers, builders, bakers, butchers, chemists, builders, undertakers, stationers, carriers, ironmongers, haberdashers, drapers, milliners, mercers and tailors, retailers of Manchester, furniture suppliers, lime and cement merchants, glass manufacturers, all manner of service or product providers. Where the business being advertised related more directly to the world of motorists or to moving people from place to place, was where you got the lion’s share of ads.

▲ Strathfield: free from “Influences of the Sea Air”

Purveyors of property
The footprints of the auctioneer, the valuator and the real estate agent are visible throughout the directory, often in prominently displayed ads. Some who could afford to, placed more lavish ads which mega-hyped the virtues of certain suburbs and their homes – such as the Orton Bros ad (left) pitching homes in the “favourite suburb” of Strathfield, pushing the (alleged) “health benefits” of the area, “away from the “Influences of the Sea Air”. Presumably if Orton Bros had been selling houses in Clovelly or Coogee Beach, they would have taken a different attitude to the “harmful effects of sea air”!

▲ The “Digger” Agents at Roseville

Another property heavyweight Arthur Rickard & Co, appearing and reappearing across the directory, specialised in sub-division and the creation of new estates, eg, selling as “the New Model Suburb” of Toongabbie✲. Rickard’s had a full-page ad offering a choice of two estates, Toongabbie Park (“a most promising estate, fertile soil and good rainfall”) – the buyer could opt for a large home or a Rickard Farmlet, 1 acre to 4½ acres from £50 10s. per acre; or the Portico Estate (“city water, proximity to consumers’ markets, building conveniences”) – “designed on the latest and most up-to-date town-planning – a wonderful scheme of beauty”. Some property agents like Hough and Barnard emphasised their WWI service credentials to help flog their homes, displaying ads (at right) which proudly announced their AIF associations⊡.

Newtown 1922: Hire-a-luxury wedding vehicle

Transport options a-plenty!
Up there with the estate agents and developers were advertisers for anything to do with the automobile. Hire car companies posted ads for vehicles available for any special purpose. Ads from proprietors of motor garages are liberally sprinkled through the directory, these business often rented out touring vehicles for people both wanting to explore the far reaches of Sydney using Wilson’s of course as their guide. The plentiful motor garage ads naturally catered for all the motorists’ touring and driving needs – ‘Bowserised’ (often Shell) fuel, Benzine oil, ‘vulcanised’ tyres, mechanical repairs, etc.

▲ Bulli Motors: cars, motorcycles, bicycles, for Bulli Pass

The reach of Wilson’s publication was not narrowly limited to the city and suburban district boundaries that encompassed Sydney in 1922… business advertisers buying space in the directory came from as far away as the Blue Mountains and from the Illawarra/South Coast, as evidenced by the ad at right from a Bulli motor garage who also specialised in automotive services for the motor(bike) cyclist.

▲ A horse-intensive removals firm!

The Removalists
Domestic carriers were also well represented in the ads in the street directory. Ads for businesses, describing themselves variously as removalists, carriers or furniture carters, filter through the book. The removal business ads signal an interesting crossover between the old and the new technologies…in 1922 motorised vehicles as a form of transport would still be numerically inferior to horse-drawn carts, the ads in Wilson’s show original horse-power still much in demand on Sydney streets, side-by-side with the new, motor-driven furniture vans and vehicles.

‘Tradie’ ads
Tradesmen were regular advertisers in Wilson’s Street Directory, keen to take advantage of Sydney’s growing numbers of home occupiers and new areas of urbanisation – carpenters, plumbers/gasfitters, electricians, tilers, slaters, painters and decorators, sign writers, metal workers, galvanised iron workers, etc. Some of the most refreshing and humorous ads were from 1920s tradies like the two in the directory reproduced here. ▼ ▶

A miscellany of ads
Most every other avenue of (legal) private endeavour that you’d expect to be plying its business in early 1920s seems to get a shout-out in the street directory. Several ads that popped up in the vicinity of the Lidcombe entry and maps were for stone and marble masons. Considering that Lidcombe was (and still is) home to Rookwood Cemetery, reputed to be the biggest cemetery in the Southern Hemisphere, it is of no surprise to find a troop of monumental masons showcasing their artisan wares here.▼

Rookwood handiwork

A trifecta of disparate WAD advertisers from north of the harbour:▼

▲ 1922: Home entertainment unit

The piano – pride of place in the living room of Sydney homes in 1922
Many of the domestic carrier ads that I have alluded to above emphasised “careful piano removal” as one of the fortes of their trade. This is a reminder that in the early twenties, before the advent of radio and television in Australian households, both of how valuable pianos were and the key role they played as principal providers of home entertainment.

Accommodation and pleasure at Sandringham by the seaside
The first ad below at left is for the ‘Prince of Wales’, a popular beachfront hotel on Botany Bay, a local institution in the St George district since the 1860s drawing crowds to its lavish luncheons, parties, picnics and recreational pursuits on its pleasure grounds. Proprietor in 1922 William Langton was just one of very many publicans who had a go at running (with wildly varying success) the ‘Prince’ since 1866 (the hotel was demolished in 1961). ▼

Footnote: the LJ Hooker of his day:
Of the myriad real estate admen in the directory, the company name recurring most throughout is Stanton & Son, Ltd. Stanton’s features in six separate ads (pp.92, 155, 430, 503, 622, 644) to advertise its offices at Pitt St City, Summer Hill, Haberfield, Edgecliff, Randwick, North Sydney and Rosebery. Proprietor Richard Stanton was one of the founders of the Real Estate Institute of NSW and an advocate of the Garden City Movement (see later blogs on Early 1900s Sydney Garden Suburbs).

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✲ developer Rickard was in fact busy selling property all over Sydney and beyond…such as the Central Coast and the Blue Mountains where he talked the rail authorities into building new stations at Warrimo and Bullaburra to service his new estates there, Peter Spearritt, ‘Rickard, Sir Arthur (1868–1948)’, Australian Dictionary of Biography, National Centre of Biography, Australian National University, http://adb.anu.edu.au/biography/rickard-sir-arthur-8206/text14357, published first in hardcopy 1988, accessed online 12 July 2018.
⊡ realty men were no means the only business advertisers who played the AIF card, tradesmen et al were similarly not slow in slipping into the pitch their record of loyal service to King and Empire during the Great War

Remembrances of a Juvenile Bookworm: Old Street Directories I have had the Pleasure of … (Part 1)

Commerce & Business, Heritage & Conservation, Literary & Linguistics, Local history, Memorabilia, Social History, Society & Culture

I had lots of old books when I was a kid growing up, but maybe only one or two books that would possibly generate the curiosity of an antiquarian✲. One of these books was given to me by my mother when I was about ten or eleven…a most unwise move on her part as it transpired.

‘1922 Wilson’s Director’

The humble but rarely spotted 1922 street directory
This book was the Sydney street directory for the year 1922, to give it it’s correct and full title, Wilson’s Authentic Director, Sydney and Suburbs 1922. This small but squat little publication (5½” x 4½”, 735pp), the original owner of which was almost certainly my carpenter-builder maternal grandfather (an early owner of a motor vehicle I believe), came into my hands in something approaching pristine condition, notwithstanding that the directory was then already more than 40 years old!

Today although I still possess it, it is an almost unrecognisable shadow of its once immaculate state! As my juvenility slowly gave way to adolescence I managed to write (things entirely unrelated to Sydney street maps), scribble and doodle on its quasi-virginal pages. Equally as bad, I haphazardly tossed the book around with such careless abandon over the decades that the front cover (a orangey-brown hard cover) became separated from the spine and eventually disappeared forever. Of course if cornered I could sheet home part of the blame for my repeated if unintended acts of vandalism to my parents who showed such egregiously bad judgement in trusting such a historically valuable tome to a ten-year-old Visigoth in the first place! But ultimately mine was the hand that caused the damage…I suppose if I was scratching round to find any compensating factors, I might say that at the very least no one can accuse me of neglecting my parent’s gift. Far from it! As a “child-distractor” Wilson’s Street Director performed yeoman’s service! I certainly made extensive, if not good, use of it.

The directory maps
The maps of each area of Sydney are neatly and clearly drawn by hand, but lack the computerised preciseness and uniformity of a map today…the cartographers in an effort to make the street names stand out by using large, bold type, have the effect of some disproportionality in the maps…streets look a bit out of alignment with each other (refer also to Eastwood below). Moreover, a critical flaw of the maps is the absence of a distance guide.

Curiously there are some variances in the kinds of type-face used in different maps, some use a Gothic font in contrast to the classic style. ◀ The Redfern-Darlington map at left differs from the type used in most maps. On a few seldom occasions maps make reference to the traditional, nineteenth century British land concept of parishes (eg, the Parish of Gordon)…this seems extraneous as the maps and the book largely follow a division by municipalities.

Gordon Rd – in the days before the upgrade to a highway

Very many of the street names that were current then survive to this day, although with some surprising little twists – the Pacific Highway, the seminal road leading north from the harbour bridge out of Sydney, was then called Gordon or Lane Cove Road. After Wahroonga it becomes Peat’s Ridge Road. Church Street, Parramatta, traditional haunt of car yards, was at the time alternately called Sydney Road.
Similarly Liverpool Road, starting from Parramatta Road, bears the alternative name “Great Southern Road” on the map (now the Hume Highway). The Princes Highway, the longest road in South-east Australia, is not to be seen! Curiously some suburbs or parts of suburbs are not shown on the maps at all!

The colliery (deepest mine shaft ever sunk in Aust.) in the 1940s (still operating at that time)

The suburb descriptors
One of the most interesting parts of the directory are the brief summaries of individual suburbs. Newtown is described as “thickly populated suburb adjoining the city” (well, no change here!), but its “numerous works and factories” have made way for the suburb’s relatively recent gentrification of modern living spaces☸. St Peters, just to Newtown’s south, is noted in the directory as being “for years the chief brick-making centre for the city” (these days the remaining, redundant kilns and chimneys are a historical curio within the undulating, expansive Sydney Park). Balmain, aside from its “fine public buildings” is “noteworthy as being the location of the deepest coal shaft in the Southern World – 3000 ft” (Balmain Colliery, corner of Birchgrove Rd and Water St, Birchgrove; an exclusive residential estate, Hopetoun Quays, today sits atop the former mine).

The Glebe

The map on page 223 details inner city Darlington (which in 1922 included the locale “Golden Grove”), then as now a suburb most approximate to the University of Sydney…the map shows that the grounds of the University had not at that time encroached onto the eastern side of City Road. The directory describes Darlington as “essentially a workers’ suburb, and being in close proximity to the City, is favoured by workers, who chiefly preside therein”.

Mascot with a racecourse where the airport should be!

Botany and Mascot are old adjoining suburbs in South Sydney. Map 151 (of Botany) and Map 405 (of Mascot) both document the existence at that time of Ascot Racecourse in Mascot…it was located on land adjacent to Botany Bay that now forms part of Sydney Airport⌽. Drummoyne is “a picturesque suburb which has made rapid strides since the tram was opened in 1902”.

Killara on Sydney’s leafy North Shore earns itself a stellar wrap that would make the burghers of the suburb today glow with pride: “(Killara) may justly claim to be both attractive and select. There are many substantial residences, the homes of the well-to-do citizen, and altogether the dwellings are of a superior class” (but not entirely exclusive because prestigious Hunters Hill also had “well-to-do citizens”).

East Subs’ residential paradise

Not to be outdone by the North Shore, the Eastern Suburbs gets even more of a ringing endorsement…the directory goes overboard with Vaucluse, and especially Watson’s Bay, lavishly portrayed as a “romantic looking and historical region, (standing) perhaps highest on the list of Australian ‘beauty spots’ “. Waxing lyrical, the writer ends with a frenzy of capitalisation extolling “the FORTIFICATIONS, LIGHTHOUSES, LIFEBOAT, SIGNAL STATION, and the WORLD-FAMED GAP, near the scene of the wreck of the ill-fated Dunbar” (a disastrous shipwreck occurring off South Head in 1857).

The other side of Strathfield municipality

Strathfield, seven miles west of the GPO, was lauded for its “numerous magnificent and substantially built dwellings (today we wouldn’t hold back, we’d simply say ‘mansions’), the homes of the wealthy citizen”. Strathfield’s maps include the locale of ‘Druitt Town’, now called South Strathfield. The map on page 583 includes the less salubrious side of the municipality (the Government Abattoirs and Rookwood Necropolis), a striking contrast with the world of Strathfield’s croquet-playing set.

Eastwood map, p235: site of future MQ University just to the south of Lane Cove River

On the other side of Parramatta River, Ryde (which in 1922 encompassed present-day West Ryde, North Ryde and Macquarie Park) is described as a “famous fruit-growing district on the Parramatta River”. The present location of Macquarie University in the northern reaches of the Eastwood district (set on generous acreage between Marsfield and North Ryde) was in earlier days the site of largely Italian market gardens and (citrus) orchards, interspersed incongruously with a greyhound racing track. An interesting feature shows a preponderance of street names around the present site of the campus with a martial theme – named after overseas battles (or campaigns) including Balaclava, Waterloo, Crimea, Culloden, Agincourt, Trafalgar, Sebastopol, Khartoum. When Talavera Rd was added later, this brought the number of streets commemorating the Crimean War alone to four.

Mosman, still today a suburb whose affluence makes real estate agents salivate at the prospect of dollar symbols followed by multiple zeros, was ever thus the sought-after destination for the cashed-up aspirational denizen…”(a thriving suburb) situated on a charming arm of Port Jackson…on the abrupt sides nestle red-tiled villas in many quaint styles of architecture…but a few years since the tramway rendered its beauties easily accessible to city men”, etc.⊡

Dee Why

Freshwater (on the Northern Beaches) is depicted as being a “pleasant one-half mile walk” from the Brookvale tram stop at Curl Curl, (comprising) “permanent camps and excellent surf-bathing”. Similarly, close-by Dee Why, reflecting its use as a vacation destination in the day, is a “delightful and charmingly situated sea-side resort (with) a lot to be proud of” – one factor of which presumably is the safety of its beach of which “drowning casualties are up to now unknown”.

Manly, by 1922 already long-established as a “must go-to” day trip for Sydneysiders, is described as a “delightful (ferry) trip down the harbour”…the writer is unrestrainedly fulsome in praise of its virtues, “Few resorts offer such a diversity of attractions – bathing in surf and baths, riding, driving, cycling, and motoring; while golf, cricket, football, la crosse, rifle, rowing, sailing, tennis, croquet, bowling clubs are all in full swing. Open air entertainments and band concerts nightly, and the usual attractions of a popular watering place”.

Vying with Manly for the beachside glamour stakes (then as now) was Bondi (subsumed under Waverley in the directory). Bondi Beach, in the words of Wilson’s, was equipped with baths and municipal “surf sheds” which accommodated 4500 men and 1500 women (clear evidence that 1922 was indeed a pre-feminist era devoid of the slightest pretence to gender equality!)…the (beach) park, the writer went on, “remodelled with the construction of the sea wall” was “now a rendezvous for natural pleasure seekers”. Beach accessible suburbs are always in demand with homebuyers, as underlined in the description of Maroubra – “a favourite place for surf bathers and is advancing with lightning rapidity and they are building fast there” (no hyperbole spared!)

South Kenso & Daceyville

Page 513 illustrates how much can change over lengthy periods of time. In 1922 Sydney’s second university, the University of New South Wales, was still 27 years away, but the future UNSW site was then occupied by Kensington Racecourse✾ and Randwick Park. Nearby was Randwick Asylum, now the Prince of Wales Hospital, and the Randwick Rifle Range, further south on Avoca St, is no more. Anzac Pde runs through the present suburb of Kingsford which in 1922 was called South Kensington with a small part of this suburb forming the locale of Lilyville.

Penrith & the (“world-class”) Nepean

Even suburbs located far the city CBD were given a positive spin by Wilson’s – Penrith, 34 miles from the GPO is described as “the centre of a fertile agricultural and fruit-growing district” only one hour’s journey by rail. The township is “well lighted with electricity and excellent water supply”. Among its attractions are the Nepean River, “world famed for its championship sculling courses, which is recognised by many as the best course in the world” and beautified by its “rugged grandeur of mountain scenery (which draws in) tourists and camping parties”. It also offers short day trips to the “delightful villages” of Mulgoa, Wallacia and Luddenham for shooting and fishing.

The township of Hornsby in the north-west of Sydney is the “centre of a prosperous district”. And with its high elevation (594 ft above sea level), Wilson’s Directory talks up Hornsby as a “metropolitan sanitarium”. The country of its environs “abound with charming drives and magnificent scenery”. Galston is “seven miles north by good metal road” (the “famous Galston ZIG-ZAG”).

Hurstville is depicted as “the centre of a large and progressive district…charmingly situated nine miles south by rail from Sydney”. It includes Mortdale, a township of recent growth, most of the property owned and occupied by the working class”. Also within the Hurstville municipality, the book refers to the suburb of Dumbleton – now called Beverley Hills (conspicuous today for its plethora of restaurants favouring Cantonese Hong Kong and Guangzhou cuisines).

The cover of my edition is long gone but the 1926 edition is very approx.

Pertinent omissions
There is an arbitrariness to the scope of the 1922 directory, it doesn’t extend to most peripheral districts like Liverpool, Blacktown, Campbelltown and Windsor/Richmond, all of which are included within the perimeters of contemporary greater Sydney. This perhaps provides a pointer to the trajectory of the early development patterns and communications of Sydney. Significant population and urban infrastructure reached districts like Penrith and even to parts of the Blue Mountains before it got to Windsor for instance☉.

‘ Gregory’s’ 1st street directory of Sydney 1934

PostScript: Swallowed up by Gregory’s expanding empire of streets? ‘Gregory’s’ before there was a Gregory’s?
In 1934 Gregory’s Street Directory (of Sydney Suburbs and Streets) made its debut, it was not long after this the Wilson’s Street Directory discontinued its annual publication and went out of business. I haven’t been able to ascertain for sure but I suspect a correlation between the two…it is quite feasible that the demise of Wilson’s was linked to the rise of Gregory’s, the latter becoming a household name in metropolitan street directories (and until the advent of GPS an unwaveringly constant companion of the majority of automobile glove-boxes).

Footnote: Taking the Eastwood map (above) as an example of the deficiencies of scale of the directory’s maps, the block between Herring St and Culloden Rd bisected by Waterloo Rd, encompasses the land occupied today by the rump of the campus of Macquarie University. This is some 16 hectares in area, but due to the use of large bold fonts for streets which condenses the sizes of blocks, the area seems quite small on the map!

More nomenclature change: the maps refer to the Municipality of Prospect and Sherwood, later the council was renamed ‘Holroyd’. Prospect retains its identity as a suburb but there is no longer a ‘Sherwood’ locality.

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✲ is Wilson’s Authentic Director, Sydney and Suburbs 1922 an antiquarian book? The key words in any definition of a antiquarian book are ‘old’ and ‘rare’. The perception of ‘what is old’ is subjective and can be related to a given individual’s experience. To me (even way back when I first got hold of it) it was and is old! The quality of ‘rareness’ though might be harder to attribute to this book, short of conducting a survey of the remaining second-hand bookshops in this city (these days an increasingly less difficult task to accomplish) I have no earthly idea of how many copies there are in existence. It is certainly the only hardcopy of the publication that I have encountered in its physical state, however I am aware that multiple copies exist online in microfiche form. I suspect then that strictly speaking it probably falls short of the standard definition of antiquarian, so I am happy to go with any variation on a theme that retains that association…quasi-antiquarian, semi-antiquarian, even pseudo-antiquarian!
⌽ Mascot’s Ascot Racecourse (named after the premier horse-racing course in Britain) was the site from where the first aeroplane flight in Sydney took place (1911), [‘Ascot Racecourse, Sydney’, Wikipedia, www.en.m.wikipedia.org]
⊡ appropriately enough to match its elite and exclusive status, Mosman, along with North Sydney, are afforded the only inset maps in “three colors” in an otherwise entirely black-and-white publication (alas these too were casualties of my cavalier treatment of the book during my juvenile years – the tricoloured inset maps of the two suburbs were torn off long ago!)
✾ the maps of the South Sydney area indicate how littered it was with racecourses in 1922…in addition to Kensington and Randwick, there were racecourses at Ascot (see below) and at Eastlakes (Rosebery Racecourse) now occupied by The Lakes Golf Course
☸ the locale of South Kingston gets a nod in the book but these days this name for part of the Newtown suburb has long fallen into disuse and is obsolete
☉ the Penrith and Windsor districts are both roughly equidistance from Sydney (moreover, Windsor was settled as early as 1791, a mere three years after the British takeover of the continent!). Blacktown’s omission is even more puzzling, being considerably closer to the GPO than Penrith!

Pneumatic Tube Mail Services in the US: The Express Delivery of the Nineteenth Century

Commerce & Business, Futurism, Media & Communications, Old technology, Popular Culture, Regional History, Science and society

Pneumatic tubes transit (PTT): a system that propels cylindrical containers through networks of tubes towards a chosen destination using compressed air or by partial vacuum [‘Pneumatic tubes’, Wikipedia, http://www.wikipedia.org]

PTT, “Whoosh and Go!” technology, the 19th century’s version of “Tap and Go!”
Jason Farman has described the application of pneumatic tubes to postal services in the 19th century as “the instant messaging systems of their day”. According to Farman, being able to use pneumatic post to communicate, gave people in the nineteenth and twentieth centuries an “instant connexion”…pneumatic post meant that they were able to “keep in touch all day long”⊡. Moreover people saw the pneumatic tubes’ facility to deliver articles rapidly as “a symbol of modernity” [‘Pneumatic tubes: the instant messaging technology that transformed the world’, James Farman, interview with ABC Australia, 13-Jun-2018].

Sketch of AE Beach’s pneumatic transit tunnel

America’s first pneumatic-powered subway
American entrepreneurs were following developments in pneumatic tube transport in Europe in the second half of the 19th century and were keen to move into the field. It fell to inventor and publisher of the magazine Scientific American Alfred Ely Beach to lead the way. Beach was less interested in the postal service than in moving people. In 1867 he trialled the first subway passenger service, later named the Beach Pneumatic Transit, in New York City. Initially the service was popular with the public, but Beach experienced opposition from Tammany Hall♉ and its notorious head ‘Boss’ Tweed, and from other vested business interests. Beach got round opposition by flagging that he would also construct a pneumatic tube to cart mail underground around NYC. Unfortunately Beach ran into both technical difficulties and funding issues (exacerbated by the financial crisis of 1873) and the project to extend the subway was stillborn.

PPT system despatch point (Washington DC, early 1940s)

Manhattan mail transfer – the eastern seaboard subway
It wasn’t until 1893 that an urban mail service in the US introduced the PTT system, and this was in Philadelphia (beating New York by four years). The New York City system linked the General Post Office with 22 other post offices covering an area of 27 miles. At its optimal level of output, five capsules each containing around 500 letters could be despatched in a minute (one every 12 seconds travelling at 30-35 mph). A government estimate in the day put the total transmitted by tube at 20,000 letters per day![‘The Pneumatic Mail Tubes: New York’s Hidden Highway And Its Development’ (Robert A Cohen, Aug 1999), www.about.usps.com]. Several other American cities followed Philadelphia and New York in establishing underground mail networks – Boston, Brooklyn (a separate entity to New York before the construction of the Brooklyn Bridge), Chicago and St. Louis.

Manhattan pneumatic mail route

Despite the clear advantage PPT had in speed of delivery over conventional mail despatch, it did not make the hand-delivered mail system redundant. At its zenith in New York PPT never accounted for more than about one-third of the Post Office’s total mail delivery. Other cities in the US were similar although Boston reached about 50 per cent at its maximum output!) [Cohen].

PPT systems, limitations and drawbacks
By the early 20th century the cost for US service providers using the pneumatic tube system had become prohibitive. By 1918 the Post Office was forking out $US17,000 per mile per year [‘Underground Mail Road: Modern Plan for All-but-forgotten Delivery System’, (Robin Pogrebin), New York Times, 07-May-2001]. In addition to cost there were other flaws in tubal delivery that made it impractical. Many mail items were too large and bulky to fit into the tube carriers, and when they did fit, the system was far from seamless. It took critical time to unload heavy items at the receiving end and sometimes the system would clog up during periods of high traffic (requiring delays in the delivery process while workers located the obstructing parcel and dug up the street to get to it) [‘Pneumatic Tubes’, Dead Media Archive, (NYU – Dept of Media, Culture and Communication), www.cultureandcommunication.org].

A maze of tubing

In addition to cost, other early 20th century factors that prompted the decline of the pneumatic post in America include the growing volume of mail, limited system capacities, and the belief that the advent of the automobile made the tubes “practically obsolete” [Annual Report of the Postmaster General, (Washington DC: Government Printing Office, 1918. pp. 19–22. Retrieved 8 June 2015, cited in ‘Pneumatic tube mail in New York City’, Wikipedia, http://www.en.m.wikipedia.org].

Pneumatic tube systems tend to work better on a smaller, more localised, scale – as evident in the type of enterprises and institutions that productively employ the pneumatic tube technology today (as outlined in the PostScript following)…they are also more effective (and more economical) over shorter distances, such as encompassing a single city only.

PostScript: Pneumatic tubes in the contemporary world
In the age of fiberoptics and the internet, it might be thought that there is no place for old technologies like PTT. But pneumatic tube systems today still play a vital function in the everyday workings of organisations and institutions including banks, hospitals, supermarkets, department stores, libraries and other public utilities.

Technology watchers have hinted at the possibility of a Renaissance of pneumatic technology. Jacob Aron has made the perceptive point that even in an age where online communication is paramount, there is still the physical necessity of transporting goods by road. This is where pneumatic tube networks have a competitive edge…Aron poses the question: “can tubes be (a) more efficient and greener” way of delivery❂ [‘Newmatics: antique tubular messaging returns’, (J Aron) New Scientist, 13-Aug-2013, www.newscientist.com]

Roosevelt Is: narrow stretch of land 3.2km long in NY’s East River

Many areas of society unrelated to postal systems currently use PTT…on Roosevelt Island (NYC) the locals have used pneumatic tubes to dispose of its garbage since 1975 (something similar has been proposed for Manhattan to tackle its mountains of trash) [‘Proposal maps out pneumatic tubes system to take out New York’s trash’, (Dante D’Orazio), The Verge, 24-Sep-2013, www.theverge.com].

Many hospitals rely on networks of tubes for their internal communications – the prestigious Stanford Hospital in California uses the technology to move blood, lab samples and medicine around the facility. Pneumatic tubes systems today are of course computer-driven and much more complex, Stanford Hospital’s network contains 124 stations. Future applications for PTT continue to be visualised…entrepreneur/inventor Elon Musk has proposed that his pneumatic-powered ‘Hyperloop’ will be capable of transporting passengers in a pod between cities at 800 mph [‘Underground Mail’, (2017), www.computerimages.com/musings].

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✱ the sound the pneumatically propelled mail capsules made when they went down the shute
⊡ a characterisation very familiar to today’s social media dominated world
♉ the Democratic Party political machine which had a stranglehold on NYC politics at the time
♮ such as the Library of Congress (US) and the Russian State Library in Moscow. The ongoing utility of pneumatic networks contrasts with the bad wrap pneumatic tube systems have received from writers of fiction over the years, eg, works such as 1984 and the movie Brazil have tended to equate them with “creaking, bureaucratic dystopias” [Jacob Aron]
❂ although the other x-factor player here is 3D-printing – if it realises its full commercial potential it would tick those same boxes with perhaps greater utility

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Pneumatic Tube Mail Services in Europe: The Express Delivery of the Nineteenth Century

Commerce & Business, Media & Communications, Old technology, Regional History, Science and society

In this modern world of 24/7 online global communications and instant messaging systems, it is interesting to take a look at an earlier age’s emerging technology which had the objective of fast-tracking communications between people in different parts of rapidly modernising cities. This novel way of moving mail around drew on the subterranean reaches of urban centres to create channels for transporting them.

Wm Murdoch

It started with the London Stock Exchange in the 1850s…traders trying to buy and sell at the most propitious times of the trading day relied on telegraphs to communicate quickly with their people. The problem at the time was that telegraphs were regularly subjected to delays and hold-ups. A swifter way to communicate was needed for business success, and the technology to do so already existed in Scottish engineer William Murdoch‘s invention of the pneumatic tube in the 1830s.

Enter J Latimer Clark, an electrical engineer, with a patent “for conveying letters or parcels between places by the pressure of air and vacuum”. Clark’s delivery system powered by compressed and depressed air was implemented to connect the London Stock Exchange with the HQs of the Electrical Telegraph Company through a 660-foot long pneumatic tube. By the 1860s the stock exchanges in Berlin and Paris had followed London’s lead. Postal services for both commercial and personal transmittances were a natural fit for the pneumatic tube. Liverpool, Manchester, Birmingham and Dublin got their own networks, whilst on the Continent, Berlin’s Rohrpost was introduced in 1865 and Paris went public with Poste Pneumatique in 1879. Other cities got in on pneumatic post and the practice spread to places as far away as Melbourne and Buenos Aires, and most anywhere in between.

The London pneumatic tube mail train at its formative stage!

London Pneumatic Despatch Company
In 1859 Latimer Clark with Thomas Webster Rammell put forward a proposal for an underground tube network in Central London. The city’s General Post Office was chosen as the nucleus of the network because it was “the routing hub of the whole country’s” transport system [Julian Stray]. The two engineers with cashed-up and influential backers formed the London Pneumatic Despatch Company to build a large-scale, underground pneumatic railway✱ with the purpose of transporting mail bags and small parcels on railcars through tunnels. At first LPDC’s prospects of success looked promising, but several developments and reversals (a financial crisis in 1866, logistics problems, technical drawbacks, and the Post Office getting cold feet over the project) saw the Company fold and its operations close in the 1870s [‘London’s Lost Pneumatic Railway: The World’s 2nd Oldest Underground’, (Long Branch Mike, 12-Apr-2015), Reconnections London Transport and Beyond, www.londonreconnections.com].

(Photo: Science Photo Library)

Despite its failures LPDC’s underground railway did capture the public’s imagination and inspired other imitators. There were experiments elsewhere in the 1860s to try to establish a viable pneumatic train network – at Croydon, Devon and Dublin. Ultimately though, for a variety of reasons, these came to nothing [‘London’s Victorian Hyperloop: the forgotten pneumatic railway beneath the capital’s streets’, New Statesman, 18-Dec-2013, www.newstatesman.com].

Capsule [National Postal Museum (Smithsonian)

The principles of “blow and suck”
The pneumatic post services of the day used pressure and air vacuums to transmit mail through a network of tubes. The process went like this: people wanting to expedite the delivery of an important document would take it to the post office where it would be rolled up and placed inside a metal or aluminium capsule. A postal clerk (in New York these employees were known as ‘rocketeers’) would drop the capsule into a hatch which corresponded to the marked lane for its intended destination…by pressing a button the capsule was transported by compressed air through a network of tubes beneath the pavement. Air from the transmitting end blew the capsule in a forward direction along the tubes. At the receiving end of the line a machine would suck the propelled capsule towards it (in the same way the suction of a vacuum cleaner functions!).

A cutting edge over conventional 19th century delivery modes
Using pneumatic power to transport letters (subterranean mail) and other items had readily apparent advantages in its unfettered immediacy…the reliance on horse-drawn vehicles and messengers on bicycles meant that delivery was impeded by the ever-increasingly congested streets of burgeoning cities, pneumatic post transported underground had no such obstacles and delivery was infinitely faster!

Parisian Poste Pneumatique network (Musée de La Poste)

Paris: Poste Pneumatique
Paris, as much as any modern metropolis, wholeheartedly embraced pneumatic tube transportation from the get-go! By the 1930s, when the service was at its peak, Paris had some 466 kilometres of pneumatic tubes. Cost was and remained an issue though…in 1975 the cost of sending one pneu☯ in Paris was eight-times that of having a posted letter delivered. As the 20th century rolled on patronage of the pneumatic post system dwindled, in 1984 Poste Pneumatique closed down for good! It’s inevitable demise was a combination of the service’s high cost and the superiority of newer communications technology (fax, telex) which made it obsolete [‘Pneumatic tubes and how mail was moved in Paris for more than a century’, Larry Rosenblum, (World Stamps), 02-Oct-2016, www.linns.com]

Prague PTT engine room

Bohemian Express Post: Prague’s pneumatic post system
Prague’s pneumatic post is the only surviving post system of this kind still intact in the world. It entered service in the Czech capital in 1889, the fifth in the world to be connected, after London, Vienna, Berlin and Paris. The Prague system operated from a central point, the main post office in Wenceslas Námêstí, and conveyed letters, documents and information to other post offices in the city, to government offices, to banks and to other important institutions. It started with the despatch of mainly telegrams, later telexes were sent through this medium. The city network of tubes covered a radius of 60km. Around 1970 a test was done of its speed of service vis-vís an on-road messenger delivery service. The pneumatic tubes won, delivering a capsule of 50 telegrams to Prague Castle in eight minutes✾ [‘Pneumatic Post System in Prague’ (Jakob Serÿch, June 2004), http://www.capsu.org/features/pneumatic_tube_system_in_prague.html]. In the 1990s Prague pneumatic post was despatching up to 10,000 documents a day! Unfortunately the European floods of 2002 put paid to the Czech pneumatic postal service, Telefonica decided the repairs needed to the tubes was too costly and in 2012 sold the system to Czech software entrepreneur Zsenêk Dražil, an enthusiast of old technologies. Dražil’s ultimate plans for the service are still unclear, but he has hinted at the tourism possibility of it being opened up to the public as a “national technical monument” [‘Radio Praha ❘ in English’, (Daniela Lazarová, Czech Radio, 11-Oct-2003 and Jan Richer, ‘New Owner Promises Bright Future for World’s Largest Pneumatic Post System’ Czech Radio, 08-Aug-2012)].

PostScript: A sample of anecdotal stories associated with pneumatic tube systems
Stories abound about the unauthorised and unorthodox uses of the pneumatic tube networks in different countries by postal workers. Its a trait of human nature that employees in the familiarity of their work environs are known to “push the envelope” and try to get away with things wherever they possibly can, and this sphere of work was no different. Staff of the Prague pneumatic tube system for instance (according to some of the stories told) were known to use it to send sausages and bread rolls to each other! Similarly in New York it was an open secret that post office workers on Manhattan used the system to receive their daily lunch orders from a well-known Bronx sandwich shop…the shop would dispatch the lunches via the tubes from the Bronx PO to the Manhattan PO! The pneumatic tubes were also sometimes utilised to play jokes on staff at another PO, eg, live mice sent through the tubes to get a predictable reaction from the startled female employees receiving the canisters at the other end; a live tortoise-shell cat returned in the same mail bag in which it had been sent, and so on.

Receiving point with collection trays

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✱ the world’s second underground railway after the limited line from Paddington to Farringdon opened in 1863
☯ an item sent by pneumatic post in France was known as a pneu
✾ a similar test was conducted earlier on the New York PTT system where the underground tube delivery easily eclipsed a motor vehicle delivery which had to contend with heavy Manhattan traffic