An essential part of a tour of Independent Samoa’s main island, Upolu, is a trip to Aggie Grey’s…Samoa’s historic hotel in Beach Road on the western bank of the Vaisigano River. The place is a South Pacific institution, as was its legendary eponymous founder.
Aggie Grey’s Hotel (#77) ⍗
The ‘Aggie’ of Aggie Grey’s was born Agnes Genevieve Swann✲, the offspring of an English pharmacist from Lincolnshire and his Samoan wife, a local taupou (a ceremonial maiden). Business seemed to be in Miss Swann’s DNA – in her early twenties she opened her first club in Apia, the Cosmopolitan Club, and in 1933 started a Samoan private tourism company, Grey Investments (later called the Grey Investments Group).
No luck with ‘Kiwi’ spouses
The early death of Aggie’s first New Zealand husband left her without support and with four children to care for…the addictive gambling of her second husband squandered what money they had. In addition Aggie now had three more children and desperately needed to find a way to revive and consolidate her precarious financial situation.
With the advent of the Pacific War and American involvement, the resourceful and inventive Aggie eventually found the solution in 1942. She had earlier borrowed US$180 to purchase a colonial home which previously had been the “British Club”. As New Zealand’s prohibition laws were in force in Western Samoa⊡, Aggie started ‘Aggie Grey’s’ as a snack bar selling hamburgers and coffee to US servicemen on their tours of duty [Lonely Planet Samoan Islands, (M Bennett, D Talbot & D Swaney) (4th Ed 2003)].
The Hotel, 2006 ⍐
The American GIs in the South Pacific had plenty of money to splash around on their R & R activities, but the prohibition on liquor was a hand-brake on Aggie’s capacity to grow her business. Aggie found a inventive method of circumventing the ban…although serving alcohol was illegal, Aggie got round it by dispensing “medical permit doses” of booze to the American servicemen [‘Aggie Grey: West Point Hotelier, Legend – Apia, Upolu, Samoa’, in The Samoans: A Global Family, Frederic Koehler Sutter, (1989)].
⍗ Aggie Grey: on the maiden Pan Am flight from Pago Pago (American Samoa) to Sydney International Airport, 1962 (photo: John Mulligan)
From a backwater-town bar to a tourist hub
Beyond the war, over the following years, Mrs Grey turned the Apia hotel from a modest “drinking club” to a 200-room international hotel (arguably vying with Suva’s Grand Pacific Hotel for the mantle of the South Pacific’s premier international hotel) [‘Memories of the incomparable Aggie Grey’, Samoa Observer, (Terry Dunleavy), 26-Apr-2016, www.samoaobserver.com].
An ‘aiga welcome
The key to this success can be found largely in Aggie’s management style – her warm interpersonal skills, authentic, convivial personality, and her innate “understanding of the human condition”. Through her personal example of showing hospitality she imbued “Aggie Grey’s” with an atmosphere of “laid back Samoan friendly fa’aaloalo” (‘respect), conveying to each guest a sense that they were ‘aiga (‘family’) [Dunleavy].
In the formative days the hotel thrived as a result of Aggie’s ability to network… forging business links with the world outside Samoa – with the management and crews of TEAL (forerunner of Air New Zealand), and in encouraging celebrity A-listers (especially from the US) to make Samoa and Abbie Grey’s a regular stopover on route to film assignments in French Polynesia [ibid.]. Accordingly, the likes of Hollywood stars Marlon Brando, Dorothy Lamour, William Holden and Gary Cooper✥ et al would be regular AG guests. Aggie sought to capitalise on the celebrity aura by naming each of the hotel’s fales (rooms) and bungalows after visiting movie celebs.
The Marlon Brando fale (№ 93) at AGs ⍗
The hotel’s postwar success rested on a number of contributing factors. The arrival of trans-Pacific airlines (TEAL/Air NZ, Pan Am, QANTAS, then later Virgin’s Polynesian Blue) brought increasing numbers of tourists to replace the WWII servicemen. Aggie also had the right people behind her…a son with a good head for business, and a irreplaceable and devoted handiman, a “Mr Fixit” by the name of Fred Fairman, who Aggie could always rely on to keep the ‘wheels’ of the hotel running smoothly [ibid.; Sutter, loc.cit.].
Aggie Grey’s made it’s owner very wealthy…Aggie, a stalwart of the Samoan hospitality industry, continued at the hotel’s helm into her old age. In 1988 she died age 91, having long been one of the most respected members of the Apia business community.
Footnote: In December 2012 Cyclone Evan severely damaged Aggie Grey’s, closing it down for over three years. In August of the following year, management of the hotel complex, still under repairs, passed to the Sheraton’s hotel chain. Aggie Grey’s reopened in 2016, now operating under the name Sheraton Samoa Aggie Grey’s Hotel & Bungalows. A second Aggie Grey’s complex in Upolu, Aggie Grey’s Lagoon Resort, was opened in 2005 off a coral reef in the west of the island (a joint venture between the Grey family, the governments of Samoa and New Zealand and Virgin Samoa). 🇼🇸
PostScript: Prototype for Bloody Mary?
One of the US servicemen who frequented Aggie Grey’s during the War was travel adventure author James A Michener. Michener’s Tales of the South Pacific was later adapted into the hit Broadway musical South Pacific. One of it’s main characters, the loud and formidably forceful “Bloody Mary”, was widely thought to have been modelled on Aggie Grey, a comparison that didn’t endear itself to the Apia hotelier! [‘Lonely Planet’, op.cit.].
⍐ ‘Return to Paradise’ – Samoan film set & resources of ‘Aggie Grey’s’ 🇼🇸 (see below)
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✲ ‘Grey’ was the surname of Aggie’s second husband from New Zealand
⊡ New Zealand administered Western Samoa as it was called at this time, under a League of Nations mandate
✥ Cooper in fact made a movie in Samoa, Return to Paradise in 1953 (pretty stock standard South Seas adventure stuff), and of course Aggie came on board to contribute to the production …Aggie Grey’s hotel providing logistical support and a base for the project’s accommodation, and the indefatigable hotelier personally supervised the catering unit for the film [Dunleavy]
We booked into Rydges Hotel in Queenstown✲, New Zealand’s capital of adventure tourism. Whitewater rafting, bungy jumping and Jet Shotovers beckoned, but as our hotel was handily situated in proximity to the wharf on picture perfect Lake Wakatipu, something more sedate – a leisurely boat trip across its glistening waters – was what took our immediate fancy.
From the Queenstown wharf we caught the vintage twin screw steamboat TSS Earnslaw❁…the journey was a complete step back in time…a slow and leisurely ride across Lake Wakatipu with the boat chugging along at a 1924 pace. No one on board much minded the pedestrian progress we were making. The only downside to the trip was trying to avoid inhaling the vessel’s toxic nasties, trying to survive the vile fumes of black smoke emitted from the steamer’s coal-fired boilers pervading the air inside the Earnslaw.
My highest highlight of the tour however was the demonstration of rounding up and penning a drove of sheep. This was made memorable by the antics of the leathery-faced old shepherd guy and his “Abbott and animal Costello” routine with the farm’s working border collie. The old farmer was a real joker, entertaining us with his dry commentary which bore more than a touch of the John Clarke quippery – and the same flat deadpan delivery. To start the show, he barked out instructions to the collie to tear madly all over the top paddock fetching the grazing sheep. After terrorising and cajoling the sheep into one cowering bunch, the dog efficiently corralled them into the enclosure at the south end. Then, with mission accomplished, the farmer, with comic timing and mock annoyance, remarked of the still heavily panting dog, “I don’t know why he’s so tired! I’m the one who does all the work”!
The one-liners didn’t stop when the farmer donned his “shearing kit”, the blue and red overalls of his defleecing trade, to do some serious bladework. With a couple of hand-picked Romneys, he demonstrated (with accompanying audio) how to give a sheep the “Full Monty” crew cut! I’m not sure if the sizeable cohort of Japanese tourists on hand were sufficiently au fait with ‘Kiwised’ English to get the gist of the demonstrator’s jokey spiel and all the nuances of his wry humorous asides, but they generally seemed to sense the comic implications of the situation and enthusiastically laughed accordingly.
The other stand-out feature of the visit, the afternoon tea, was held in the Colonel’s Homestead, an elegant turreted terracotta red and white building set against the impressive backdrop of the towering Walter Peak. The high tea worked a treat with very generous servings of scones and pikelets and the obligatory jam and cream, all washed down with a nice cuppa. Afterwards, a leisurely lakeside stroll through the homestead’s très picturesque English-style gardens set the seal on a great day’s outing.
Time passed at the right pace on the return journey in the Earnslaw to Rydges – the tour operator organised a traditional sing-a-long to the accompaniment of the boat’s period-piece piano. We were given a complimentary “NZ Song Book” and encouraged to join in. The songs were every bit as vintage as the 1912 vessel and only a bit cringeworthy, but hey it was all part of setting an authentic mood for a momentary step back into yesteryear.
Three hundred years ago this coming April, London merchant-cum-journalist Daniel Defoe published his debut novel anonymously✱ – it was to become one of the most iconic and most imitated literary works ever…it began with a title page descriptor that read in full:
Once “cast on Shore by Shipwreck”, Crusoe, isolated and alone, is forced to make the best of a perilous predicament in an alien and challenging environment. His solitary, epic struggle in the face of hardships and the existence of threats from wild animals and the unknown elevates the story to mythic proportions. The myth is complete when Crusoe ultimately succeeds in conquering all impediments and fashions the island into his own “miniature Great Britain”.
