Westfield, an Antipodean Commercial Property Phenomenon

Commerce & Business, Local history, Town planning

The Westfield business group, after its recent merger with a Franco-Dutch real estate Goliath made it the largest commercial real estate corporation in the world, has come a long way from its humble beginnings in Blacktown, NSW nearly 60 years ago.

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Westfield development signage, 1960s (Source: ‘Westfield History’)

The story begins with two postwar Jewish refugees from Eastern Europe. They both arrive in Sydney in the early 1950s and both separately start up small businesses in western Sydney. Frank Lowy and John Saunders (originally Jeno Schwarcz) come into each other’s world when Lowy would regularly deliver small items to Saunders’ milk bar. The two hit it off and in 1955 they combine their skill sets and open a delicatessen together in Blacktown (outer western suburbs of Sydney).

Lowy’s road from small goods deliverer to nation-wide mall king

In July 1959 Saunders and Lowy, having adopted the one-stop-shopping model of US retailing and recognising the population growth potential of western Sydney, open their first shopping centre – Westfield Plaza❈ in Blacktown [‘Australia’s retail history – Westfield Parramatta’, 29-Sep-2017, www.arc.parracity.nsw.gov.au]. With 12 shops, two department stores and a supermarket, “people flocked to see the plaza which newspapers of the day described as the most modern American-type combined retail centre” [Scentre Group, (history), www.scentregroup.com].

Westfield Plaza of itself was not anything like a full-blown shopping mall on the American scale, but it did launch Westfield✥ on its skyward trajectory. In 1960 the Westfield Development Corporation was listed on the Australian Stock Exchange as a public company. According to the gurus of applied finance, such has been Westfield’s phenomenal success in the commercial property game that “anyone who had the foresight to invest $1000 in the fledgling Westfield group back in 1960 and (then) reinvested all the dividends back into stock would have a holding valued at $136 million” (as at 2004)
[‘Lowy’s retail revolution’,  Sydney Morning Herald, 26-Apr-2004, www.smh.com.au ].

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Burwood Westfield Shoppingtown, 1966

Westfield Hornsby shopping centre (1961) opened two years after Blacktown…by 2018 there were about 36 Westfields in Australia, the majority in the eastern coast states of NSW, Victoria and Queensland❂. In 1977 Westfield took the plunge and moved into the American market. The first US Westfield mall was the Trumbull Shopping Park in Connecticut…by 2005 there were Westfields in 15 American states, many clustered together in particular cities (in 2018 the total number of Westfield malls in the US was given as 33). Worldwide there are over 103 Westfield shopping centres including in the UK, New Zealand, Italy, Croatia and Brazil [‘Westfield Group‘, Wikipedia, http://en.m.wikipedia.org].

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Westfield Eastgardens (NSW)

The Lowy/Westfield formula for success

Locating for growth: Unlike the mall pattern in America (developments on the edges of urban sprawl) Lowy and Saunders put their retail centre developments in places that were close to railway stations, in areas that were growing or were already built-up, allowing Westfield to “dominate the prime catchment areas for retail spending” [‘Sir Frank Lowy’s Great Australian success story’, Australian Financial Review, 14-Dec-2017, www.afr.com].

Westfield’s involvement in commercial property projects did not confine itself to solely building the shopping centre, but rather it retained an ongoing role in the venture through ownership of the investment portfolio. Thus, Westfield maintained a constant cash flow while its assets ensured it would be able to secure finance for future expansion. With the growth of department store retailing from the 1960s, it was specialist developers like the Westfield Group and Lend Lease who became the dominant players over time in the Australian landscape [‘Westfield’s history tracks the rise of the Australian shopping centre and show what’s to come’, (Louise Grimmer & Matthew Bailey), The Conversation, 13-Dec-2017), www.theconversation.com].

3E91FABA-5C8C-42AC-9B9E-AC3F9D9B3453The challenge of online shopping

Lowy’s Westfield, like all 21st century retail industry players, has had to adjust to competing with the modern worldwide phenomena of the “digital revolution”. Large retail players losing market share to online sales have adopted strategies such as moving to “smaller, more carefully curated boutique stores in affluent areas” (eg, DJs, Debenhams UK), thereby severing their reliance on being inside big shopping malls [ibid.].

The advent of pop-up stores has also provided a challenge to established retail stores and malls in the 21st century.  Uniqlo, In-N-Out Burgers, Niké, Nestlé, Coco-Cola, and numerous other businesses have established their pop-up presence in Australia over the last decade or so. The immediacy and flexibility of this retail mode have allowed them to drastically cut their overheads and take a share of the permanent entities’ market. Westfield’s response has been to rebrand its casual leasing division as the “Pop-up Department”, and thus making it easier for pop-ups to be accommodated within the Westfield shopping centre umbrella [ibid.].

92FA8049-6F91-447F-8D8A-402979C04B8F Westfield Geelong (Vic.), 1986

In the face of growing online competition from e-commerce giants such as Amazon, the malls and large department stores have made concerted efforts to lure back lost customers…to take Westfield as an example again, the approach has been to try to enhance the in-store services available to customers, to provide “unique services and experiences” that would value-add to their visits in a way the online businesses couldn’t offer [ibid.]. This prompted a strategy change from Lowy◙, a refocus on “developing flagship stores in prime international retail sites, (and) developing shopping experiences, not just transactions”✦ [‘Sir Frank’ (AFR), loc.cit.].

The model for the new approach, as usual, has been the overseas malls, especially the US.  These shopping enterprises, to entice the buying public to desert the online mode and return to the physical store, have taken to offering punters a new mix of leisure and entertainment options inside the malls. Shopping centres in Australia have already embraced some of these innovations⊙ (like upscale dining, cinema complexes, fitness clubs) and are certain to add many of the other mall features already in place in the US (eg, concert venues, day spas, art galleries, farmers’ markets) [Grimmer & Bailey, op.cit.].

Footnote: Remarkably on song as Frank Lowy’s business antennae has been, there have one or two lapses (over a sixty year span!) where Frank DID NOT emerge out of a deal with “laugh lines around his pocket” (a “Fred Daggism” (AKA John Clarke)) … probably the lowest point was Lowy trying to buy the TEN Network in the 1980s and getting his fingers badly burnt. Within the milieu of the mall Lowy has had a reputation for being a tough landlord. At one point Westfield Group was brought before the ACCC (Australian Competition and Consumer Commission) which found that Westfield had abused its market and commercial power. Lowy was forced to formally undertake to “not engage in unconscionable conduct and intimidation” of tenants [‘Westfield promises not to bully’, (Anthony Hughes), Sydney Morning Herald, 18-Jun-2004, www.smh.com.au].

403DCBBB-E392-4DA2-80AD-9BC1B2AF4F31Westfield’s founder & entrepreneurial driving force

 PostScript: Nothwithstanding Westfield’s measures to try to counter the inroads made by the online merchandisers, Westfield, in line with the catch-all trend adversely affecting global retailing, had suffering a downturn in trade. Ultimately Lowy (and his sons) decided at the end of 2017 to sever their hold on the hitherto family business empire. Lowy meticulously and vigorously negotiated the sale of Westfield to international property giant Unibail-Rodamco, a societas Europaea (a public company set up under the auspices of the EU). The transaction netted the Lowy family a cool $32.7bn with the new merger entity taking the name Unibail-Rodamco-Westfield [‘Westfield: Lowy family sells shopping centre empire to French property giant’, (E Morgan & I Verrender), ABC News, 12-Dec-2017, www.mobile.abc.net.au].

▂▁▃▂▁▃▂▁▃▂▁▃▂▁▃▂▂▁▃▁▃▂▁▃

❈ some sources give the name as “Westfield Place”

✥ etymology: ‘West’ = the location in Sydney’s western suburbs \ ‘field’ = the first centre was located on subdivided farmland

❂ Burwood Westfield Shoppingtown (inner west Sydney) opened in 1966, was the first Westfield to carry the (now characteristic) company logo…it was also the first to contain a major department store – David Jones [1959 Westfield Place opens in Blacktown’,  (Australian food history timeline), [www.australianfoodhistorytimeline.com.au]

◙ Westfield’s two-man partnership came to an end when co-founder John Saunders sold out his half of the business in 1987

✦ in 2014 the Westfield Group undertook a major organisational restructure, splitting into two entities – Scentre Group (Australasia) and Westfield Corporation (Europe and America)

⊙ the Chadstone Shopping Centre in Melbourne, for example, now has the Legoland Amusement Park within its walls

Planning for a Working Class Lifestyle Upgrade, a Template for the Sydney Garden Suburb: Daceyville, NSW

Built Environment, Environmental, Heritage & Conservation, Local history, Town planning

At the tail end of the decade that the Haberfield model suburb (1901) made its appearance, the southern Sydney suburb of Daceyville was on the cusp of undergoing a comparable urban planning experiment. Like Haberfield, Dacey Model Suburb drew inspiration and impetus from the British Garden City and Arts and Crafts Movement which advocated new urban centres with an emphasis on better and genuinely innovative planning to create self-contained communities comprising ‘greenbelt’ areas (farming one’s own crops, community beautification programs, aesthetically designed formal gardens and so on)✱.

Whereas the creative and financial impetus driving the Haberfield project [see ‘Planning for Suburban Bliss, a Template for the Sydney Garden Suburb: Haberfield, NSW’] was private enterprise and it was targeted at a market of middle class clients, the Dacey “Model Suburb” was a government-funded program, public planning aimed at improving the lot of the working class. Both though were born out of a desire to provide a social reform model to planners to avoid the trap of overcrowded, slum suburbs which were plaguing Sydney’s inner city at the turn of the 20th century.
Dacey Model Suburb (Sydney), map circa 1920

JR Dacey MLA, catalyst for change
State Labor MLA (Member for Legislative Assembly) for Botany John Rowland Dacey worked tirelessly for much of his parliamentary term to create a low-cost housing community for the working class in his electorate. Dacey urged that Sydney adopt the British Garden City model introduced in Letchworth in the West Midlands✥. In 1909 there was a Royal Commission “for the improvement of Sydney” which pointed the way, the following year’s election of the first NSW Labor Government clinched it! In 1912 the newly created NSW Housing Board’s⍟ first task was to construct a new, model suburb seven kilometres south of the city. Unfortunately it occurred too late for Dacey to see its completion, the MP died that in April of that year, posthumously the suburb was named Daceyville in recognition of Dacey’s efforts to make it a reality [Sinnayah, Samantha, ‘Daceyville’, Dictionary of Sydney, 2011, http://dictionaryofsydney.org/entry/daceyville, viewed 25 Jul 2018].

The land allocated for the Garden City prior to the project’s commencement

Solander Road, DGS (www.records.nsw.gov.au)

Dacey Garden Suburb
Dacey Garden Suburb was Australia’s first (low-cost) public housing scheme, promising to free those on the lower rungs of the socio-economic ladder from the spectre of exorbitantly high rents and woefully sub-standard accommodation, giving members of the working class a better quality of life. Not everyone in public life approved of the Daceyville project…the conservative forces in state parliament labelled it ‘Audaciousville’, arguing, predictably, that government should not be in the public rental market. Led by Charles Wade, the outgoing premier and leader of the NSW Liberal Reform Party, the dissenters vigorously but unsuccessfully opposed the 1912 Housing Bill that brought the Daceyville estate into being [ibid.].

profusion of blueprints
Three distinct street layouts were drawn up for the Dacey Garden housing experiment. The first was a Public Works plan, the second by John Sulman (who also had a guiding hand in the early planning of Haberfield) in association with John Hennessy. After outside criticism was voiced about the scheme by Charles Reade (from the British Garden Cities and Town Planning Association), government architect William H Foggitt was called in to produce a third, extensively revised street plan. Viewed today, Daceyville bears the distinguishing marks of both architects: the layout of the broadly expansive Cook and Banks Avenues (designed by Sulman) are in sharp contract with the smaller, more curvy lines of the streets to their east (designed by Foggitt)❂ [ibid].

As a new and novel planning project Dacey Garden Suburb (DGS) was ambitious and broad in its scale…intended to occupy 443 acres with a density of seven cottages per acre. It was to be a self-contained residential unit and made provision for shops, schools, churches, amusement halls, police and fire stations and a technical college. A tram line was connected to Daceyville in 1913. Industrial and manufacturing activity was to be excluded from the site [‘Federation-House – Dacey Garden Suburb’, https://federationhouse.wikispaces.com/].

The first task facing the government and its contractors was preparing the land which proved a surmountable task but one that was particularly formidable. Sand dunes and sandy scrub soil had first to be removed before work could commence on shaping the streets into an orderly pattern. Constructing a giant stormwater drain was also a preliminary step. After these obstacles were overcome, things went ahead with some 67 houses finished by June 1913 [‘Daceyville – The Creation of a Garden Suburb’, NSW Anzac Centenary, www.nswanzaccentenary.records.nsw.gov.au

A prescriptive suburb
The first families to move in were selected by ballot. The Housing Board, with JD (Jack) Fitzgerald directing the bureaucratic wheels, determined that the Garden Suburb would adhere to certain, strict principles (somewhat analogous to Richard Stanton’s ‘covenant’ for his Haberfield estates): some heterogeneity in cottage designs and room sizes and arrangements but no front fences were permitted (facilitating a merging of private and public green space), residential streets were to be curved to create vistas, no back lanes or pubs – which were “synonymous with slums” [‘Dacey Garden Suburb: a report for Daceyville Heritage Conservation Area within its historical context’, (Susan Jackson-Stepowski, Botany Bay Council – 2002), www.botanybaycouncil.nsw.gov.au]

Financial encumbrances to work
House production in the estate experienced a slowdown after 1915 however due to a lack of funds available for the project. Rising building costs partly accounted for this, but officially the government cited the existence of an “acute financial position” as a result of the national commitment required for the war effort in Europe [‘Daceyville – The Creation of a Garden Suburb’, op.cit.; Sinnayah, op.cit.]

The new ‘deserving’ for Dacey’s low-cost housing
The onset of the Great War eventually led to a shift in Dacey Garden Suburb’s raison d’être from workers to war veterans. It started in 1916 when 50 war widows were provided housing in the new estate…three years later resettling returning WWI servicemen became the overriding imperative in housing policy❆, relegating the needs of the working class to a secondary status [Sinnayah, ibid.]. The naming policy for the estate’s streets also reflected this trend – when the project started in 1912 DGS streets were mostly named after famous explorers (or the ships of famous explorers) from the past…there was Wills Crescent, Burke Crescent, Banks Avenue, Solander Road. After the Australian experience in Gallipoli, the street names chosen gave tribute to military figures from the campaign…Captain Jacka Crescent, Sargeant Larkin Crescent, and so on [Anzac Centenary, ibid.].

Banks Ave

A quantitative shortfall!
The difficulties (production costs, etc) meant that when the Daceyville Estate’s last rental property was finished in June 1920, only 315 out of the planned 1,473 cottages had been built. Construction of the amenities and infrastructure for the Dacey Garden Suburb also fell well short of what had been planned [Sinnayah, op.cit.].

Later Nationalist governments in NSW (forerunner of the Liberal-Country Party) did their best to undermine the Daceyville scheme by introducing private ownership in the model suburb (eg, the southern part of Daceyville, now in Pagewood, was subdivided and offered for sale to the public). Other ongoing threats came from government proposals in the 1960s to bulldoze the estate to make way for the Eastern Suburbs railway route through Kingsford, and from developers seeking to transform the suburb’s character by flooding it with high-rise, high-density buildings [Jackson-Stepowski, op.cit.].

DGS’s legacy
Despite the setbacks and checks placed on it, the Dacey Garden Suburb site has survived substantially in government hands (eg, only a tiny proportion of residents accepted the government’s offer in 1965 to buy their properties). The estate’s future character and use is protected by a strict Development Control Plan (administered by Housing NSW) and its heritage listing safeguards it from the bulldozers [Sinnayah, op.cit.].

Public housing, Gen. Bridges Cres.

DGS’s achievements were limited and the experiment failed to grow beyond its initial (Daceyville) area size and it failed to become self-sufficient (a British Garden City imperative). As well its early low-density advantages were somewhat undermined by subsequent subdivisions. However the experiment managed to achieve a number of pioneering advances in construction and urban planning…innovative building materials and techniques were employed, especially in the early cottages which incorporated tuck-pointed brick work, roughcast rendered walls, tiles roofs and local federation style joinery details. Over time, as the project’s finances ebbed, the size and quality of the houses diminished♦. Colonel Braund Crescent is one of the more innovative street features of DGS – being Australia’s first planned cul-de-sac [Jackson-Stepowski, op.cit.].

The garden suburb’s centrepiece
The very deliberate planning of DGS from the start resulted in the creation of a large garden park which formed a “central gateway’, a focal point off which the main avenues of the suburb fanned out to form a curved grid triangle. The park and other communal open spaces helped to foster a sense of civic identity among the Daceyvillites. The suburb’s commercial use facilities were grouped together near this hub to clearly separate them from the residential sector. John Sulman’s street layout reflected the architect’s predilection for wide, sweeping boulevards à la Paris. All roads were asphalted and footpaths were concreted and turfed. The public domain reserves and parks were all landscaped to match the street symmetry⊡ [ibid.].

The early residents benefitted tangibly from the delivery of services – such as sewerage connection, water, gas and electricity, curb and guttering of streets – these boons of modernity reached the Daceyville estate well before they got to many other parts of Sydney. Moreover, large verandahs and attractive backyard gardens gave residents access to fresh air and natural sunlight houses.

A win for the working class?
Dacey Garden Suburb was “a test case for state intervention in the real estate market” and it did demonstrate that the government could be “an effective provider of housing” [ibid.]. How much however individual working class families benefitted from the opening-up of DGS, is a matter of conjecture. To be eligible to participate in the ballot that determined the lucky beneficiaries of low-rent and low-density accommodation in the suburb, the sole stipulation was that applicants did not own land with a dwelling on it…being wealthy was not a barrier, the process was sorely lacking a “means test” to satisfy the criteria of financial hardship and genuine need! Moreover, as mentioned earlier, the practice after 1918 changed to one of allocating houses to war veterans and their families in preference to workers.

PostScript 1: Dacey model suburb theatre
Photo (above) (NSW Archives and Records Office) Dacey Garden Suburb had its own theatre, Daceyville ‘Little Tivoli Theatre’, General Bridges Crescent…initially it showed silent films, but later it provided ‘live’ performances of Vaudevillian style (Music Hall) entertainment with a variety of stage acts – including comedy skits, acrobats and jugglers, magic acts, kids and animals acts, musical performances and so on – as the billboard below indicates. The theatre burnt down in 1985.

Top of the bill at the Little Tivoli – tuning up for Broadway!

PostScript 2: Earlier, unsuccessful Sydney attempts at “forward-thinking” estates and subdivisions
In the late 1880s there were several attempts, both within Sydney and outside, to create a garden suburb – including San Souci (1887) (advertised to attract middle class families as “safe from the horrors of city living” (ie, the inner city slums!), Harcourt (1888) (Canterbury, NSW) and Kensington Model Suburb (1889) (which promised to combine the benefits of rural and urban life). All of these ventures came to zilch due to the prevailing conditions of (the 1890s) depression, drought and labour unrest [ibid].

︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺︺
✱ the Garden City Movement in Britain itself tapped to some extent into the contemporary City Beautiful Movement (CBM), a 1890s North American reform movement in architecture and urban planning. CBM, characterised by urban beautification and monumental grandeur, aimed at boosting quality of life in the cities and promoting a harmonious social order [‘City beautiful movement’, Wikipedia, www.en.m.wikipedia.org]
✥ when the green light was eventually given for the Dacey model suburb, the scheme sought to faithfully adopt the Letchworth template – an overabundance of green spaces, a happy mix of town and country
⍟ forerunner of the later Housing Commission of NSW (now called Housing NSW)
❂ having several individual architects taking charge at different periods resulted in considerable variety in dwellings – free-standing cottages, attached, semi-detached, some two-storey houses, etc.
❆ already in 1916 a 40 acre soldier settlement had been established at nearby Matraville
♦ the estate’s houses reflect the range of architectural styles in use at the time – “Arts and Crafts” cottages, Californian bungalows and the adaptation of some local Federation style designs
⊡ all of which no doubt contributed to Sulman’s fulsome assessment of Daceyville as “an exemplar of what a Garden Suburb should be”

Planning for Suburban Bliss, a Template for the Sydney Garden Suburb: Haberfield, NSW

Built Environment, Heritage & Conservation, Local history, Town planning

In previous blogs I described one architect’s attempt to bring his vision of an ideal garden suburb to fruition – Walter Burley Griffin’s shaping of a suburb and a community (Castlecrag) out of Sydney’s Middle Harbour bushland. Griffin’s Castlecrag project was in fact not the first attempt at a model suburb in Sydney. Preceding it by a decade or more were three separate experiments at Daceyville, Haberfield and Rosebery. Each were very different in nature and purpose to Griffin’s “democratic utopian” vision for the remote, leafy North Shore promontory. This post will address the first of these garden suburb concepts to be launched, in the inner-west suburb of Haberfield.

href=”http://www.7dayadventurer.com/wp-content/uploads/2018/07/image-26.jpg”> Sydney’s inner city slums (Redfern)[/

Background: Slum city
In the aftermath of the gold rushes in the 19th century, the larger cities in Australia, especially Sydney, experienced surges in population. This brought with it social problems and dire health and hygiene implications for the inner city urban centre. Around the city terrace buildings were flung up with masses of people corralled together within them. Sanitation issues – a lack of sewerage, dirty alleys with no drainage, poor ventilation, toxic substances, infectious diseases, systemic poverty and low wages, made for slum creation. This mirrored the same problem facing town authorities elsewhere overseas. Almost inevitably, the appalling health conditions around the overcrowded inner city led to an eruption of Bubonic plague in Sydney in 1900◈
– this starkly brought home to city planners the extreme perils of life in Sydney’s slums.

The British Garden City Movement
Reformers in Britain around the turn-of-the-century, observed the Dickensian effect industrialisation was having on contemporary British cities and were determined to do something about it…the British Garden City Movement (BCM) was the outcome. As an antidote to the dystopian urban landscape of Victorian Britain, proponents of BCM advocated a new, greener type of community. Spearheading the movement was social reformer Ebenezer Howard whose influential 1898 book To-Morrow: A Peaceful Path to Real Reform book pointed the way.

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A synthesis of town and country virtues
Howard called for a new approach to urban planning, illustrated by his “Three Magnets” diagram (above) in which the best of town and countryside were combined in the one community. His radical new societal model envisaged “networks of garden cities that would break the stronghold of capitalism and lead to cooperative socialism” [‘Ebenezer Howard’, Wikipedia
, http://en.m.wikipedia.org]. Two English garden cities based on Howard’s ideas soon materialised, Letchworth Garden City (proclaimed as the world’s first garden city – from 1904) and Welwyn Garden City, both in Herefordshire (English West Midlands). Integral to BCM cities like Letchworth and Welwyn were formal garden plans. Although limited in their success they did inspire similar community projects in cities as geographically disparate as Canberra and Riga [‘Garden city movement’, Wikipedia,http://en.m.wikipedia.org].

Haberfield, the Federation Suburb
It was John Sulman, an immigrant architect from the UK, who was instrumental in spreading the BCM ideas in Sydney. Sulman pioneered the practice of town planning in Australia and promoted garden city principles as seen in Canberra’s Civic Centre. Real estate agent Richard Stanton sought to apply those principles to the part of the area of the old Dobroyde ‘Farm’ Estate (about 6km west of Sydney’s CBD) which he purchased from the Ramsey family.

image
⇧ Early map of the area with Ramsey St located between the two coves, Iron & Long

Stanton’s covenant for Haberfield
1901, the year after the Sydney Plague’s initial outbreak, Stanton launched his plans for a healthy, model residential suburb free of the pernicious squalor infecting the inner city…the property agent laid down a covenant for his new garden estate which future lot-buyers had to accept⌖ – cottages would be of single-storey◘, modest but of good quality (bricks and stone, slate or tiles); allotments would be of generous size; there would be integrated drainage and a sewered system on all lots; streets would have rows of planted trees; gardens would be established before owners occupied their lots; there would be no hotels, factories or corner shops. Stanton’s catch cry for the estate was “slumless, laneless and publess!” As the estate commenced in the year of Australian Federation, 1901, and because pro-Federation Stanton named many of the early streets after contemporary politicians (comprising most of the members of the inaugural Federal (Barton) cabinet), the label Federation suburb stuck to Haberfield[‘Haberfield Heritage Conservation Area’ (Ashfield Municipal Council, Development Control Plan 2007), www.state-heritage.wa.gov.au].

Stanton & Son , Summer Hill (architect: JSE Ellis)

From a blot on the landscape to middle class dreams
Stanton was clearly not trying to create a housing community for the working class, his new garden estate was intended to attract the aspirational middle class home purchaser. Turning “Ramsey’s Bush” into a better lifestyle community, a better class of suburb, made sure that it would not develop the slum-pattern at that time of much of the city to its east. The entire Dobroyd area was still only sparsely settled by 1900 (there were large chunks of bush and scrub being used as a rubbish dump). It was showing signs of becoming a haven for transients with the presence of vagrants (many made unemployed in the 1890s depression), some indigenous people and a “Gypsie camp” in Alt Street…hence Stanton’s haste to alter the landscape [Jackson-Stepowski, Sue, ‘Haberfield’, Dictionary of Sydney, 2008, http://dictionaryofsydney.org/entry/haberfield, viewed 19 Jul 2018].

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Classic Haberfield Federation (Tressider St)

To avoid the unsightly rows of tenements most everywhere else in the inner-west, dwellings had to be detached…in the original (200 hectares) estate they were characteristically double-brick and sat on their own block of land with a size minimum 50′ x 150′. Initially, total house cost was set at £40 (raised to £50 the following year). All houses had front verandahs and the roofs were either slate or Marseilles tile [‘Haberfield, New South Wales’, Wikipedia, http://en.m.wikipedia.org].

To create a garden suburb along the lines of the British model, Stanton, working with his associate WH Nichols, meticulously planned estates that would deliver space and fresh air to residents who could connect with nature, the covenant decreed that fences between neighbours were to be low so as to make the effect of a continuous garden. Streets were to be relatively wide (the “no lanes” credo), houses set back from them and there was to be a strict separation between the suburb’s commercial and residential strips [‘Haberfield – The Model Garden Suburb’ (Joshua Favaloro, Haberfield Association), www.haberfield.asn.au].

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Stanton & Son’s real estate reach extended across Sydney – advertisement for land at Maroubra, 1918 (State Library of NSW)

The Estate agent and councillor took a holistic view of the property business…marketing and selling properties was only part of Stanton’s business scope. In his work in developing Haberfield and other estates Stanton took a vertically integrated approach. Going beyond the standard estate agent’s purview, the company in addition provided term finance, building materials, fixtures and fittings and landscape gardeners [Jackson-Stepowski, op.cit.].

Architect on board
The many dwellings erected on Stanton’s Haberfield estates were the antithesis of the “kit home”, they were all individually designed (and therefore each one was a little different, but still each was harmonious with the whole)…Stanton and Son had the services of its own company architect, John Spencer-Stansfield [ibid.]. The architectural firm of Spencer-Stansfield and Wormald constructed around 1,500 (Fed/bungalow styles) houses in Haberfield and the adjoining areas.


⇧ 
Memorial sculpture to RPL Stanton, Haberfield

Stanton’s success in bringing his particular vision of an ideal suburb to life, getting things done, was no doubt made easier by his twice being elected as Mayor of Ashfield (Haberfield’s council area) during this period.

Things didn’t turn out quite so well for Richard Stanton in the end. Despite his success in developing Haberfield as a desirable residential location for homebuyers and in his company’s track record in house sales right across metropolitan Sydney (by 1924 he had eight suburban offices), he took a huge hit in the Depression (like so many in business), his investments stagnated and he died in debt during WWII [Terry Kass, ‘Stanton, Richard Patrick Joseph (1862–1943)’, Australian Dictionary of Biography, National Centre of Biography, Australian National University, http://adb.anu.edu.au/biography/stanton-richard-patrick-joseph-8626/text15071, published first in hardcopy 1990, accessed online 18 July 2018].

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Federation continuities
A saunter through the streets of Haberfield today reveals the extent of Richard Stanton’s legacy. The 1900s bungalows – both the Californian and the Arts and Crafts style (such as the Bunyas above, in Rogers Ave) – still survive and in their original form. And unlike the neighbouring suburbs of Summer Hill and Ashfield, Federation Haberfield has avoided the blight of having block-to-block rows of multi-level units and flats dominating its streetscape.

image
Ramsey Street (1910s-20s) (Source: State Lib. of NSW)

PostScript: Subdividing Dobroyd
Stanton followed the original Haberfield Estate with a second estate south of Ramsey Street (St David’s Estate) in 1902…by 1912 the company had opened up three more estates (including Dobroyd Point) for settlement in the suburb. In 1905 a rival land agent, the Haymarket Land, Building and Investment Company entered the turf, opening up part of its Dobroyde Estate as well as the new Northcote Estate (designed by another Sydney realty luminary of the day, Arthur Rickard, who was also involved in the selling of the Dobroyd Point Estate). Haymarket LBI Co was less prescriptive than Stanton & Son in its earlier subdivisions permitting some narrow weatherboard houses [Ramsey Family History, ‘The Dobroyde Estate’, http://belindacohen.tripod.com/ramsayfamilyhistory/].

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see the earlier posts ‘The Wizard of Castlecrag I: Utopia in a Garden Suburb’, ‘The Wizard of Castlecrag II: Keeping Faith with the Landscape’, ‘Dreaming the Ideal Community: the Brilliant Collaboration of Mahony and Griffin’, September 2014

The Rocks and the waterfront areas of the city were the initial eruption points for the plague (Ashfield was also affected)

revised in 1902 as Garden Cities of To-Morrow

Howard’s own influences were Edward Bellamy’s 1888 utopian novel, Looking Backward: 2000-1887 and Henry George’s equalitarian treatise on political economy, Progress and Poverty

the ‘e‘ was later dropped

Dr David Ramsey was one of the early land-holders in what became Haberfield, known informally for many years as “Ramsey’s Bush”. Haberfield’s main road, Ramsey Street, which bisects the suburb from east to west, is named for him

prospective homeowners were given interviews in an office in Ramsey Street where they could propose what design they wanted for their home – which had to conform with the covenant to be approved to go ahead

◘ Stanton breached his own covenant designed to safeguard the single-storeyed character of Haberfield’s homes when he built the disproportionately large, two-storey ‘Bunyas’, [‘The Dobroyde Estate’, op.cit.]

 

Dreaming the Ideal Community: the Brilliant Collaboration of Mahony and Griffin

Biographical, Built Environment, Environmental, Heritage & Conservation, Social History, Town planning
Lucknow in India’s “Uttar Pradesh”

Walter Burley Griffin’s untimely death in India in 1937 provoked only passing comment, even in Australia where he and Marion had lived a high-profile existence, practicing their particular craft for over 20 years. Mahony returned to Chicago from Australia around the end of 1938, and set about the valiant but ultimately fruitless task of trying to consolidate Walter’s reputation. The vehicle for the restoration of WBG’s name (principal among which was defending Griffin against the poisonous invective of one Frank Lloyd Wright) was Marion’s epic memoir (The Magic of America), a massive work of over 1,400 pages and 650 illustrations [www.artic.edu]. Marion was dissuaded by a family friend from her intention to try to have The Magic of America published. Regrettably, the ‘friend’ advised her than there was insufficient interest in Burley Griffin within American architectural circles at that time (the 1940s).

Burley Griffin’s main period of productivity in America amounted to a narrow corridor of time, from about 1905 when he went into practice on his own to 1914 when he and Marion left to take charge of the Capital City project in Australia, entrusting their US work to new partner Barry Byrne. Griffin spent the entire second half of his life living and creating structures and communities outside of America, denying himself the opportunity of recognition and esteem that he would otherwise have likely received from his countrymen and women had he stayed.

Consequently a note of ambivalence about the extent of the Chicagoan’s architectural significance persists in America. As recently as 2002 and 2003 two of the early Illinois houses designed by Griffin were demolished without any real public clamour (it is difficult to imagine this happening to one of Wright’s houses in this day without a resounding hue and cry) [‘Silence deafening as home by noted architect razed: Elmhurst teardown fails to stir outcry’ (N Ryan) Chicago Tribune, 19 May 2002)].

Notwithstanding this, Walter’s lavish abilities as a planner, designer and landscaper are more widely recognised today. He is acknowledged as an outstanding innovator in domestic architecture, and is credited with having invented the carport, developed the L-shaped floor plan and the use of reinforced concrete. WBG was a pioneer of open plan living and dining areas. His work in the Prairie School was characterised by his attention to vertical space, contributing critically to the development of split-level space interiors (not in widespread use until after WWII) [M Maldre & P Kruty, Walter Burley Griffin in America]. As I enlarged on in an earlier blog, Griffin also invented the Knitlock construction method in Australia in 1917 which had the practical advantage of enabling houses to be built quickly and cheaply [M. Walker, A. Kabos & J. Weirick, Building for Nature: Walter Burley Griffin and Castlecrag].

Marion L Mahony, as a pioneering woman in the field of architecture, encountered all of the prejudices and assumptions that was commonplace about female professionals in the day. The first staffsperson to be released from her cousin Dwight Perkins’ architectural office when there was a downturn in business. Despite Frank Lloyd Wright’s (perhaps) begrudging praise of the sublime quality of her architectural rendering, Marion was never treated as anything close to an equal by the great architect. After Mahony returned to her homeland at the end of 1938, her efforts to turn her talents to community planning and to re-enter architecture in the US met largely with discouraging indifference.

Marion’s silkscreen watercolour of Walter’s plan for Griffith, NSW

Since the 1990s there has a renewed focus on the work of pioneering women architects, especially in the US [eg, “The 10 Most Overlooked Women in Architecture History”, www.archdaily.com], and Marion has been a beneficiary of this, receiving overdue acknowledgement of her contribution to modernist art and architecture. American architecture expert David Van Zanten made the case that Mahony’s extraordinary delineating talent ranked her as “the third great progressive designer of turn-of-the-century Chicago after Louis Sullivan and Frank Lloyd Wright” given that the Chicago School placed an extraordinary emphasis on drawings [D Van Zanten in D Wood (Ed), Marion Mahony Griffin: drawing the form of nature].

After her marriage to Griffin, Mahony was perfectly content to live in the shadow of her more illustrious partner, to be “a slave to my husband in his creative work” [quoted in J Wells, “The collaboration of Marion Mahony Griffin and Walter Burley Griffin”, www.griffinsociety.org/]. Notwithstanding Marion’s freely-chosen subordinate role, she and Walter worked smoothly and cohesively as a team. The respective strengths each brought to architecture and planning were different, but on specific projects these abilities were pooled together to produce a harmonious and advantageous fusion. WBG’s imagination allowed him to conceptualise complex ideas and solutions for building problems and plan intricate landscaped communities, but his talents as a draughtsman, a delineator of great schemes, were at best modest. MMG with her superb draughting technique filled this void perfectly. Former Castlecrag resident, Wendy Spathopoulus, recounted the pair’s peculiar style of co-working, “silent communication … a kind of fusion … expressing the same ideas, the same philosophical ideas, but coming at them from a different angle” [interviewed in ‘City of Dreams: Designing Canberra’ (2000 documentary).

Wright’s residential magnum opus: Fallingwater, Penn.

The Griffins were part of the Prairie School style of architecture, the best-known practitioner of which was the prolific and highly-revered F L Wright. An interesting point of comparison between Wright and Griffin is that the greatest architectural achievements of Wright’s career, the Fallingwater house in Bear Run, Pennsylvania (chosen by the American Institute of Architects in a national survey in 1991 as “the best all-time work of American architecture”) and the Guggenheim Museum in New York, occurred long after FLW had turned 60, the age at which Griffin died. It remains a speculative consideration but a reasonable question to ponder, what more might WBG have accomplished had he lived on into old age as FLW did? (Wright worked productively in architecture till the age of 91!)[‘The Griffins – Canberra’ (PBS broadcast), www.pbs.org; www.griffinsociety.org].

A balanced evaluation of the achievements of the Griffins in Australia as architects and planners reveals a mixed legacy. The plan for a capital city in Canberra was stunningly original in its vision of an unseen land, and the pictorial and diagrammatical representation of the city by Marion was an artistic accomplishment in itself of the highest order. As we know the implementation of Griffin’s plan for Canberra remained unrealised. This can be attributed to a combination of factors, bad luck and timing, political opportunism by both sides of parliament using WBG as a pawn, outright sabotage by vested interests (sectors of the public service, envious Australian architects), and idealism and naivety on Walter’s part. As a result, the shape of Griffin’s original plan was heavily distorted by successive politicians and bureaucrats, key components of the plan were excised altogether in the name of expediency. Perhaps worse of all, not one of the designed buildings for Canberra on WBG’s drawing board were ever constructed!

Castlecrag: Griffin Country

If we turn to Castlecrag, the Burley Griffin imprint on the ‘would be’ suburban bush utopia again met with mixed results. The Griffins did manage to engender a sense of community and cultural affinity in Castlecrag from adherents who like Walter and Marion came to cherish the virtues of living in a natural environment. This was realised by WBG’s careful planning of houses within a thriving organic landscape. Having established the aesthetic miliéu conducive to artistic activity, Mahoney provided a great deal of the community leadership (and the infrastructure) that led to the flourishing of creative energies. To top this off, Marion and Walter, far from being remote leaders of the community perched high above everyone else in an ivory tower, were committed participants in the everyday life of the early community. They joined and were actively involved in the Castlecrag Progress Association from its inception in 1925.

Griffin’s inventive use of windows and fireplaces in Castlecrag won praise from admirers and provided inspiration for later Australian architectural practitioners. Not everyone however had a favourable view of the WBG concept of the model house. Many home-buyers were not attracted to the utilitarian plainness and the restrictive compactness of the standard Griffin house with its flat, odd cubic shape. In addition, the quite puritanical covenants concerning individual property use, whilst implemented to protect the natural environment and for egalitarian purposes, served to turn many would-be Castlecrag residents off.

There were other issues with the form and character of the Griffin house which suggest that the American architect did not fully appreciate the local, Australian conditions. The absence of practical features like verandahs, eaves on roofs and hoods on doorways, did not address the exigencies of a harsh environment and climate. Similarly, some critics pointed out that Griffin did not apply himself sufficiently to the specific problems arising in Castlecrag such as drainage on horizontal roofs and the challenges of building on a rocky terrain [Walker, Kabos & Weirick, op.cit.].

Marion’s drawing of Walter’s design for an Indian-inspired “Sydney Opera House”

The final chapter of the Griffins’ life together, in Lucknow, India, saw the reuniting of the old creative team – with Walter as innovator and Marion as delineator. Their work in collaboration, produced a prolific harvest anew, a churning out of plans and designs for a host of new buildings which married the ancient architectural forms of India with the Griffins’ take on modernism. In less than 18 months the couple designed some 95 projects for India ranging from university buildings to exhibition pavilions to palaces to bungalows, even finding time to create a design for an ‘Opera House for Sydney’ featuring an Indian-influenced central domed roof [A Kabos, ‘Walter Burley Griffin’, www.griffinsociety.org].

Through the efforts of interested groups like the Walter Burley Griffin Society (NSW), the Walter Burley Griffin Society of America (St Louis, Mo.) and local historical and architectural groups in the Castlecrag/Willoughby (Sydney) area, the legacy of the Griffins’ have been preserved. These organisations, through their publications and websites, have promoted the couple’s accomplishments to newer generations.

The Griffin footprint in Castlecrag & Australia

The Griffins’ story, spanning three continents, has all the elements – drama, tragedy, political intrigues, obsessions, spurned love❈, the clash of great personalities – that would make it eminently filmable. At centre, two temperamentally different but like-spirited idealists, highly gifted if flawed artists striving against convention to articulate their distinctive beliefs and feelings of nature and democracy through the practice of their architectural and artistic pursuits. In Australia they were ground-breakers in a number of areas, as trailblazing environmentalists, as passionate landscapers, as creators of affordable, ready-to-assemble homes for the average person. Had the Griffins returned to the US as originally intended, after the expiration of WBG’s contract with the Australian Government in 1917, they would undoubtedly have left a much weightier artistic and cultural footprint on the built environment in America.

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❈ there is a suggestion that Walter may have married Marion on the rebound. Griffin originally proposed to Frank Lloyd Wright’s sister, Maginel, but was rejected … this rebuff can hardly have lessened the growing animosity between the two rivals (WBG and FLW)