The Mass Appeal of Woolworths: A Brand Name Worth Copying

Commerce & Business, Financial history, Popular Culture, Retailing history, Social History, Society & Culture

The seeming ubiquity of Woolies?
Woolworths is an internationally known name synonymous with traditional merchandising budgeted within the reach of the average consumer. When I was a kid I thought that the Woolworths variety store-cum-supermarket chain in cities and towns strewn all around Australia and New Zealand was an offshoot of the famous pioneering Woolworths “dime and nickel” company in the US. Until I actually went to South Africa I wasn’t even aware that there was Woolworths in that country as well. When I did discover its existence travelling around the RSA garden route I initially assumed that it too was a spoke in the far-reaching American F W Woolworth imperial retail wheel.

Imperial Arcade, Sydney: Woolworths Stupendous Bargain Basement, 1924

Only much, much later did I learn of the total absence of any business or corporate connection between the three ‘Woolworths’ entities (sometimes displayed in singular form, sometimes plural, sometimes with an apostrophe). Both the retail chain in Australasia and the one in South Africa got the name ‘Woolworths’ through the same legalistic loophole. When a collection of businessmen began the Australian retail enterprise they acquired the name because the original American company had not registered the name in NSW (or anywhere in Australia). Thus the first store in Sydney CBD’s Imperial Arcade in 1924 was called Woolworths Stupendous Bargain Basement. The transition to the eventual nomenclature used (simply ‘Woolworths’) was not quite that simple. Before settling on ‘Woolworths’, the first notion that came to Percy Christmas (Woolworth’s inaugural CEO) and his directors was to call it ‘Wallworths Bazaar’, a pun on the American retailer’s name[1].

Somerset Mall ‘Woolies
Western Cape RSA

Similarly, the South African ‘Woolworths’ acquired the name because there was no legal trademark impediment to it using the name in South Africa. Founder Max Sonnenberg and his son Richard started the first Woolworths store in Cape Town in 1931, and like the Australian namesake it has never had any financial connection to the prior existing F W Woolworth Co business. Woolworths South Africa-style was a different sort of retail animal, modelling itself on the upmarket British Marks and Spencer rather than the F W Woolworth bargain basement store concept[2].

Woolworths ground zero: Creating the retail template
The American phenomenon started in 1878 when Frank Winfield Woolworth, son of a poor potato farmer, started his first store in Utica, New York, the basis of his business strategy was to sell a wide selection of items at low price (initially all the merchandise was set at 5 cents each). The store was poorly located and failed abjectly but Woolworth persisted, opening a second dry goods and variety store the following year in Lancaster, Pennsylvania, and the formula eventually caught on. The entrepreneur expanded his store concept to a “five-and-dime” one (items set at 5¢ and 10¢ each).

The early F W Woolworth & Co

Woolworth’s brother Charles (known as ‘Sum”) got in on the business, starting up his own retail stores soon after his older brother’s. Frank expanded F W Woolworth Co into a chain by mergers and partnerships with his cousin Seymour Knox I and with other relatives and friends. By gathering together a little club of owners Woolworth could purchase large quantities of goods directly from the manufacturers. As the US stores multiplied and prospered, Frank, remembering his own disadvantaged childhood, took pride in the fact that the “ordinary man” could afford to buy from Woolworth stores[3].

From 1890 FWW would embark on annual (sometimes biannual) large-scale buying trips to Europe, always paying the suppliers in cash on principle. Exposure to European manufacturers promoted awareness of market potentiality in other countries and may have prompted Woolworth’s eventual decision to branch out internationally. Anglophile Frank had his eye firmly on Britain as his 1890 trip diary indicates: “a good penny and sixpence store, run by a live Yankee, would be a sensation here”[4]. The chain had already extended north to Canada and subsidiaries were launched in the UK, Germany, Austria, Mexico and Cuba. The UK Woolworth sub-set itself opened stores in the Republic of Ireland, Palestine, Cyprus, the British West Indies and Southern Rhodesia (now Zimbabwe).

FW Woolworth store in Glasgow (Source: Pinterest UK)

British F W Woolworth
Woolworths came to Britain in 1909 with the first store, selling clothing, stationary and toys, opening in Liverpool in northern England (family cousin Fred Moore Woolworth was the British arm’s first managing director). The pricing strategy matched the US “five-and-dime” one with items selling at 3d and 6d. The British chain flourished from the 1920s on, becoming a household name through the UK, so much so that most consumers in Britain and Ireland believed that their ‘Woolies’ shops were a local invention, “where sixpence once went a long way”[5].

Like the parent company in America, British Woolworths proved a retail innovator. The Liverpool store introduced lunch counters (followed by Blackpool and other large UK stores), which were the precursor to the standard food courts which became integral to shopping malls later in the 20th century[6]. The Woolies restaurants also adhered to the 3d and 6d price formula, although by 1941 there had been some increases, eg, a split lobster salad had risen to the princely sum of one shilling (12d or 1/-)[7].

Woolworth UK’s rise and fall
The 1930s marked a high point for Woolworth in the UK … outside of the Christmas season the chain was opening a new store every five days! During the price inflation of the late 1930s the Woolworth giant kept the sixpence limit on its prices by asserting its buying power to coerce suppliers into accepting lower margins for their goods¤. By 1958 F W Woolworth Co had amassed 1,000 branches in Britain[8].

The first signs of the downturn in Woolworth UK’s fortunes can be traced from the 1960s, the parent company forced the British arm into introducing Woolco, a series of one stop shops usually located out-of-town. These did not succeed, as they had in America because the UK lacked the US’s higher car ownership which suited out-of-town shopping. This was also an unwise move away from Woolworth UK’s strength, its high street stores. The UK business’ problems continued in the 1970s – Britain’s decimalisation in 1971 caught Woolworth unprepared because unlike other retailers it had resisted the move to self-service. The upshot was costly to Woolworth (£5 million and a five-year process trying to replace their over-abundance of store cash registers. Also in the 1970s a number of Woolworth stores in Britain and Northern Ireland burned down, attributed at least in part in incompetent and short-sighted management … resulting in brand damage to the trusted F W Woolworth name from which it never entirely recovered[9].

Closing down: Bromsgrove store (Worcs.)

British elements (principally Kingfisher plc) finally gained a controlling interest in the UK enterprise in 1982, but Woolies, this British institution on the retail landscape ultimately fell foul of intense competition from cut-price retailers … many customers defected to British supermarket giants Tesco and Sainsbury’s. Falling sales and a cash-flow crisis affected its entertainment arm. The downturn was exacerbated by the adverse effects of the Global Financial Crisis of the late 2000s. In 2007 Britain’s Woolworth Co experienced its first trading loss in 95 years … and much worst was to come. Over Christmas 2008 807 stores in the UK closed. With Deloitte’s administrating, the whole Woolworth chain had a complete shutdown over a 41 day period (months short of what would have been 100 years of operation in the UK). The carve-up saw restructure specialists Hilco Capital acquire the retail business and the Shop Direct Group (owned by the Barclay brothers) taking over the online retail sector … this too however was closed down in 2015[10].

Rise and fall of the prototype organisation
The America parent Woolworth company was spectacularly successful in creating a chain of “cash-and-carry” dime stores. By 1977 there were 3,414 stores in the US, Puerto Rico and the Virgin Islands and 1,884 outside of the US[11]. The pioneering merchandising methods of F W Woolworth with the founder’s emphasis on sales and customer service, and direct purchasing, established a solid base to enable his successors as CEO to continue to sustain and grow the Woolworth retail empire. However after WWII there was shift in the nature of shopping propelled by the burgeoning car culture … retailing in America and elsewhere moved on from the high street stores which had been the mainstay of Woolworth to the new malls located in the suburbs. Woolworth tried slowly to adjust but found itself less able to adapt to this change than its major competitors.

Woolco, Canada (Photo: Reddit)

By the 1960s the original five-and-dime stores had morphed into other commercial entities: whilst the Woolworth flagship was retained there was a move into speciality stores and the large discount retail chain Woolco, which had a measure of success. Through the eighties and into the nineties the ailing FWW giant lingered on.

La Crosse (Wisconsin) store, 1992 (Source: La Crosse Tribune)

In 1997 F W Woolworth Co in the US folded, following years of diminishing competitiveness with its rivals (the chain in 1996 posted a crippling loss of $US37 million). The Venator Group took its place and F W Woolworth ceased to be a trading name. Venator’s retail focus fixed on the foot ware market with Foot Locker and Kinney Shoes. This was a sudden end to a gradual process by which Woolworth Five-and-Dimes were overtaken by the likes of more dynamic enterprises, Wal-Mart, Kmart (formerly Kresge), Target and other commercial players who adapted to change far better than the veteran Woolworth[12].

F W Woolworth Co ultimately suffered the same fate as the British Woolworth – an accumulated obsolescence. As Jennifer Steinhauer summarised its plight, it had “faded in the collective memory of a nation warmly nostalgic for old stores but not willing to shop in them”. The pioneering retailer had become increasingly irrelevant to American consumers … the advantage of convenience it once possessed (where shoppers could get “lipstick, diapers and a milk shake at a discount, all under the one roof”) was now all-too-easily available at the abundance of handy drugstores, supermarkets and discount stores popping up everywhere[13].

PostScript: South Africa and Australia – Higher and Higher
Whilst the Woolworths brand name no longer decorates the urban commercial landscape in the US and Britain, the Woolworths name in the Southern Hemisphere is a different story. Over the last 20 years both Woolworths Holdings Limited (RSA) and Woolworths Limited (Australia) have experienced impressive growth through expansion and diversification.

Woolworths Holdings Ltd (WHL) achieved a net income of R3.12 billion in 2015 as a provider of clothing, footwear, accessories, groceries, beauty products, home wares and financial services. WHL has pursued an aggressive campaign of expansion, taking over companies in South Africa (Mimco, Trenery) and Australia (David Jones stores, Country Road, Witchery).

Woolworths Casula (NSW)

Woolworths Limited (WL) made a net surplus of A$1.2 billion in 2016 with its variety stores (Big W), supermarkets (Countdown, Food For Less, Safeway, Flemings, etc), grocers (Thomas Dux). Part of the company’s impressive growth has come from diversification – into petrol stations (Caltex-Woolworths) and into liquor stores (taking over BWS and Dan Murphy’s), hotels and gambling (Australian Leisure and Hospitality Group)[14]. The Aussie Woolworths brand currently maintains a presence in Australia, New Zealand and India. Business success aside, it has not been all smooth sailing for the RSA and Australian companies … both WHL and WL have been embroiled in controversies in their home countries from time to time. In 2010 WHL removed Christian magazines from its shelves (a financial decision by Woolworths), provoking a huge outcry from the powerful Christian community in South Africa with WHL having to back down[15]. WL’s move into alcohol has been extremely profitable (together with Coles it is estimated to account for ¾ of Australian liquor sales). Allied to this is Woolworths’ impact on poker machine gambling … through its ALH arm it has in excess of 12,650 pokies in pubs. Anti-gambling campaigners have accused WL of targeting children to push up pub sales by offering loyalty reward cards to frequent gamblers (and placing “Kid’s Club” playgrounds close to the poker machine areas in its hotels)[16].

﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌
FWW’s mergers absorbed Knox & Co, Kirby & Co, Charlton & Co, C S Woolworth & Co and Moore & Co
the concept was an elaboration on F W Woolworth’s ‘Soda Fountain’ introduced in his Lancaster (US) store in 1907
¤ a similar bullying practice to that used by Woolworths Australia (and its rival Coles) this decade against local manufacturers
one exception being the old Woolies favourite, the pick ‘n’ mix confectionary lines
in 1989 Industrial Equity Ltd (IEL), part of the AdSteam Group (Adelaide Steamship Company), successfully took over Woolworths Australia … however the Woolworths company was subsequently publicly floated several years later

[1] ‘Woolworths Limited’, Wikipedia, http://em.n.wikipedia.org
[2] after WWII the South African firm actually had a business relationship with Marks and Spencer for a number of years, ‘Woolworths (South Africa)’, Wikipedia, http://em.n.wikipedia.org
[3] One incident in particular resounded with him, being unable to afford an item in a Watertown store as a child, ‘Biography of F.W. Woolworth’, (Woolworths Museum), www.woolworthsmuseum.co.uk
[4] J Robinson, ‘Woolworths: the rise and fall of the departmental store giant’, The Guardian (London), 20-Nov-2008, www.theguardian.com
[5] ‘Christmas Past and Christmas Presents’, (Woolworths Museum), www.woolworthsmuseum.co.uk
[6] ‘The British Lunch Counter 1938-41’, (Woolworths Museum), www.woolworthsmuseum.co.uk
[7] ibid.
[8],’A potted history of F.W. Woolworth’, (Woolworths Museum), www.woolworthsmuseum.co.uk
[9] ibid.;’Preparing for decimalisation “D-Day” on 15 February 1971′, in ibid.
[10] ibid.; Robinson, op.cit.
[11] J N Ingham, Biographical Dictionary of American Business Leaders, Vol. 4
[12] F W Woolworth also tended to cling to outmoded lines, eg, in its toy department old-fashioned puzzles and no action figures, J Steinhauer, ‘Woolworth’s Give Up the Five-and-Dime, New York Times, 18-Jul-1997, www.nyt.com
[13] Woolworth Co’s competitors ultimately offered more choice of products, quicker checkouts and often lower prices,ibid
[14] Woolworths’ move into hardware stores via Masters Home Improvement was far less successful with the retail giant getting badly singed, E Stewart, ‘Masters: Five reasons Woolworths is pulling the plug on struggling hardware chain’, 18-Jan-2017, ABC News, www.mobile.abc.net.au
[15] ‘Woolworths (South Africa)’, op.cit.
[16] L Mulligan, ‘Woolworths under fire from anti-poker machine groups for introducing gambling rewards card in pubs’, ABC News, 17-Sep-2015, www.abc.net.au

Modern Genetic Science: A New Pathway to a Eugenic World?

Futurism, Racial politics, Science and society, Society & Culture

Today hardly anyone advocates the ideology and practice of eugenics, not openly anyway and certainly not using the prejudicial language of the past. Which is not to say that the notion of eugenics is a buried and long-forgotten relic❈. The vocabulary of human biology and biotechnology these days is about human gene editing, genetic engineering, genetic modification, genetic enhancement, germline gene experimentation, gene therapy, the human genome, sociobiology, reprogenetics, a Brave New World of molecular cloning, “saviour siblings”, “donor eggs” and “designer babies”.

DNA

The scientists and technocrats who enthuse about scientific progress and future technology and in particular genetic engineering[1], tend to be “gung-ho” about the desirability of genetic intervention in human life which they see as an inevitable process◙. To them it equates with and even defines progress – the curative and preventative promise of medical genetics is for breakthroughs in a host of life-threatening diseases.

Designing a better baby?
For many geneticists and parents, the latent capabilities of human genetic engineering (HGE) is an enticing prospect, a chance for the realisation of new medical therapies to prevent and treat the multitude of diseases that plague contemporary society[2]. Put in these terms, something akin to a “motherhood statement”, few would at least in principle find grounds for objection. Naturally the vast majority of parents wish for a better future for their offspring and descendants, so leaving affordability aside for a moment, using biotechnology to eliminate the risks of genetic disease would appear to have broad community if not quite universal support. But as shown below, when you take a step beyond the fixing of genetic disorders and try to use that advanced science to augment your children’s physical or intellectual attributes it opens up a myriad of complex and perplexing dilemmas, both ethical and medical.

A world of environmental, manufacturing and agricultural panaceas
Aside from the controversial question of genetic manipulation there is already a range of successful genetic applications in society. There is the environmental role – genetically engineered bacterium can and is used to clean up oil spills (and for creating insulin to treat diabetics). Genetic science can reduce the human footprint on the environment. With the population of the globe predicted to rise by 2.4 billion in the next 34 yearsΔ, its advocates argue that biotechnology and genetic engineering can help address the inevitable and critical world food shortage … growing new crops and effecting pest control of existing food sources[3].

Pre-natal counselling and screening of foetal abnormalities
Pre-natal screening for embryo defects like Down syndrome, Trisomy 18 (Edward’s disease) and spina bifida, has a seductive lure for parental planners, these are already commonplace procedures for mothers in advanced societies. Human geneticists trumpet this as a boon to parental choice, allowing the family to produce a baby free of life-threatening and restricting conditions. Preimplantation genetic screening takes this a step further.

imageThe snowballing effect of genetic screening
IVF technology enables the screening of embryos for inherited diseases such as cystic fibrosis, Huntington’s disease or Tay-Sachs disease … many view this as the start of a continuum which could usher in an “era of designer babies”[4]. The market in this area has created a consumer-driven demand for “eugenic services”. IVF testing for mitochondrial DHA has been exponential … in 2011 there were 580,000 medical genetic tests in Australia, a 280% jump on the 2006 figure![5]. Currently we test for Down syndrome and similar defects, next might be Parkinson’s disease, beyond that? If given the green light there is potentially no end in sight … will they test with a view to eradicating autism? Down the track it might be dwarfism, even homosexuality?[6]. This may sound alarmist to some, but unchecked, it is plausible that gene tampering could ultimately infiltrate these areas.

This is the perspective of many detractors of genetic testing who question what the limits are and even if there are any limits to the relentless juggernaut of genetic research and experimentation. Some opponents of screening for genetic defects have described its ultimate purpose as “race cleansing”, echoing the fanatical purification goals of the discredited eugenics movements of the past. Human geneticists for their part proffer the reassurance that HGE has built-in safeguards that prevent excesses from occurring, that the entire process is highly regulated and intensely scrutinised to precisely stop it going too far[7]. Opponents refute this, highlighting the dangers and uncertainties of risky human experimentation … unpredictable effects of gene transfer, the effects of gene insertion on other genes, the chance of off-target mutations (unintentional edits to genomes such as occurred in recent Chinese CRISPR-Cas9 experiments on the genome), and other unknowns, all not properly understood at this time[8].

Genetic enhancement and the danger of a perfectibility fixation
Genetic engineering to detect embryonic abnormalities and erase them is widely accepted in the West, genetic enhancement (practiced as a matter of course in agriculture) for humans remains a much harder sell. Genetically modifying your future child to prevent, say, a detected autoimmune disease, is one thing, but screening with the purpose of altering your child’s appearance, eye colour, etc, making him or her taller, more intelligent, more athletic, etc. … the imperative of achieving a Stepford Wives world of perfectibility could take over. This would propel medical genetics into a whole different realm, a techno-eugenic future fraught with menace and worrying ethical implications[9].

The ethical or moral dimension
Ethical or moral objectors to HGE seem to divide along religious and non-religious lines. Many professing a religious faith argue that the practice runs counter to the “will of God”, whilst those of a secular disposition might view it as “tinkering with nature”. The genetic engineering detractors argue that humans are inviolable, endowed with individual rights, and that such interventions are unnatural and trample all over those rights[10]. Some academics with an interest in science ethics however dispute the merit of the ‘naturalness’ argument[11].

Geneticists and biotechnologists would characterise a call for a blanket ban on human genetic experimentation as a conservative, “knee-jerk” reaction which seeks to close off the door to scientific inquiry and medical advancement, but the obverse, an open slather, unchecked approach to genetic intervention seems an imprudent one, given the unknown consequences of gene editing and of venturing too deeply into a genetic minefield that is almost certainly irreversible.

imageConcerns with non-therapeutic abuse in genetics has a wide ambit: another peripheral issue pointing to likely future genetic manipulation lies in the realm of sport, an area already plagued by the increasingly widespread use of steroids for performance enhancement. The development of gene therapy has elevated the disturbing likelihood of gene doping – inserting or modifying DNA for the purpose of enhancing the performance of athletes. Gene doping is still in an experimental phase but is particularly concerning both to doctors and to Olympic administrators because it is hard to detect and it’s nature is unpredictable and potentially dangerous[12].

imageWhilst the possibility of misuse and harm of gene editing technology is a barrier for many, others opposing genetic manipulation from a humanist viewpoint and have called out the human genetics industry for discriminating against and undermining the dignity of the disabled and the mentally ill. Opponents say that there is a common element at the core of both eugenics and human genetic engineering – the devaluing of (some) human life. Contemporary geneticists, they say, start from the same philosophical standpoint as the old-style eugenicists: a view of the disabled and other “genetically challenged” people that is essentially negative and pessimistic, conveying the idea that they are extraneous and to be done away with. Many critics see these advocates of HGE as intolerant of those with genetic impairment, refusing to accept the disabled in particular for how they are (which is part of the diversity of the human condition)[13]. These detractors believe that the normalisation of human genetic modification would lead to an erosion of respect for the disabled.

A fundamental shift in the parent/child relationship?
Another objection to human gene policy revolves around its perceived adverse effect on the traditional bond between child and parent. Brendan Foht, from a conservative perspective, has hypothesised that in a situation where parents decide to dip into the gene pool to create the kind of offspring they want, the child becomes a product of his or her parents’ desires and wishes … their acceptance of and love for the child is provisional upon the child stacking up to that ‘wish-list’. This, Foht points out, upturns the optimal relationship in which the child is the beneficiary of his or her parents’ unconditional love[14].

Some opposed to the genetic engineering of humans have emphasised the absence of consent by future descendants, ie, the ethical issues raised by “altering the germline in a way that affects the next generation without their consent” (Francis Collins, US National Institute of Health). This objection has been dismissed as a nonsense by John Harris who contends that parents “have literally no choice but to make decisions for future people without considering their consent”, this happens every day, without it life would not function properly [15].

Proponents of HGE have made attempts to salvage the reputation of the new eugenics, eg, Nicholas Agar’s concept of Liberal eugenics which leaves the decision to the consumer (ie, the parents) rather than to public health authorities, thus avoiding (argues Agar) the repugnant consequences of past eugenics practices. But as Robert Sparrow has noted, any emphasis “on pre-determined genetics of future persons leads to assumptions about the relative worth of different life plans”[16].

The politics and economics of HME
Some opponents of HGE have focussed on the political and economic element: their argument runs, if genetic engineering was given free rein to intervene into the human sphere, the result would be free market eugenics, so that access to genetic modification or enhancement would come down to the ability to pay and inequalities within society would exacerbate. The fear is that in this scenario the elites of society would have a monopoly of both biological and financial control[17].

imageThe thorny issue of genetic engineering of humans, especially with its uncomfortable link with the pernicious effects of the eugenics movement of last century, remains a highly controversial one. Scientific advancements in biotechnology has created a receptive market for genetic screening for defective embryos, but the genetic enhancement of humans, with its Frankenstein-ish overtones, remains a bridge too far for most people in western democracies✥.

PostScript: Genetic Enhancement – Ask an expert
In December 2015 Washington DC hosted the ‘International Summit on Human Gene Editing’ in which scientists, bioethicists and other stakeholders from the US, the UK and China debated issues around the use of the human gene editing tool CRISPR-Cas9. The summit’s committee adopted a “precautionary principle” re the technology and resolved to avoid any unknown, unintended consequences. It acknowledged the value of CRISPR gene editing research as an aiding the knowledge of basic biology but advocated a cautious approach in its utilisation. It called for more research to be completed on the technology before any more ambitious applications were considered[18]. To date 40 countries have rejected human germline modification using gametes (genetically altered embryos)[19].

﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌
❈ which is not to say that there is no one today who advocates eugenics, eg, some elements of contemporary society couch their ideology in terms like ‘humanitarian’ eugenics, see ‘Future Generations’ (www.eugenics.net) which reproduces the work of pro-eugenics scientists such as Richard Lynn and Philippe Rushton. Similar sentiments are also apparent in the published work of Helmuth Nyborg
◙ this is at the core of the transhumanism philosophy, the belief that “the human species in its current form does not represent the end of (it’s) development”, and posits that continuous, radical change in science and technology will lead to that future (‘What is Transhumanism?’, www.whatistranshumanism.org)
Δ according to a 2015 United Nations DESA report
cloning in particular remains the greatest taboo in medical genetics. A recent Pew study in the US found that the overwhelming number of its respondents oppose brain chip implants; surveys and polls in various western countries over the last 25 to 30 years have echoed this rejection of human cloning, G O Schaefer, ‘The future of Genetic Engineering is not in the West’, The Conversation, 2-Aug-2016, www.theconversation.com

[1] the science of altering living things by changing the information encoded in their DNA (deoxyribonucleic acid), ‘Genetic Engineering’, (A Guide to the Future by Christopher Barnett), www.explainigthefuture.com
[2] human germline editing will decrease and even eliminate many serious genetic diseases, reducing human suffering worldwide, (Emeritus Prof. Harris), J Harris, ‘Pro: Research on Gene Editing in Humans must continue’, in ‘Pro and Con: Should Gene Editing be Performed on Human Embryos?’, National Geographic, www.nationalgeographic.com
[3] D Koepsell, ‘The Ethics of Genetic Engineering’ (A position paper from the Center for Inquiry, Office of Public Policy, Washington D.C.) August 2007, www.centerforinquiry.net
[4] F Nelson, ‘The return of eugenics’, The Spectator, 02-Apr-2016, www.thespectator.com.au
[5] S Saulter, ‘Trusting the Future? Ethics of Human Genetic Modification’ (Op-Ed), 6-May-2014, Live Science, www.livescience.com; R Gebelhoff, ‘What’s the difference between genetic engineering and eugenics?’, Washington Post, 22-Feb-2016, www.washingtonpost.com
[6] it is a matter of trust, their argument runs, Saulter, loc.cit. Proponents place much faith in the new, cutting edge gene-editing technology, CRIPR-Cas9, which is reputed to have a lower error rate than other technologies
[7] ‘Q & A about Techno-eugenics’, (HG Alert), www.hgalert.org; B P Foht, ‘The Case against HG Editing’, Nation Review, 4-Dec-2015, www.nationreview.com
[8] M Darnovsky, ‘Con: Do Not Open the Door to Editing Genes in Future Humans’ in ‘Pro and Con’, op.cit.; HG Alert, loc.cit.
[9] Moreover opponents of HGE see such modifications as unnecessary, C J Epstein, ‘Is medical genetics the new eugenics?’, Genetics in Medicine, (2003) 5, www.nature.com. A 36-nation survey by D C Wertz in the 1990s found that both patients and health care professionals held a pessimistic view of the disabled, D C Wertz, ‘Eugenics is alive and well: a survey of genetic professionals around the world’, Sci Context, 1998 Aut-Wint. 11(3-4), www.ncbi.nlm.nih.gov
[10] HG Alert, loc.cit.
[11] Prof. Harris contends that what is ‘natural’ is not inherently good, diseases for example are natural with millions dying prematurely from them. Gene editing therapies, he says, could prevent these illnesses and deaths, Harris, op.cit.
[12] L A Pray, ‘Sport, Gene Doping, and WADA’, Scitable Mobile, (2008), www.nature.com; T Franks, ‘Gene doping: Sport’s biggest battle?’, BBC News, 12-Jan-2014, www.bbc.com
[13] HG Alert, loc.cit.
[14] Foht, op.cit.
[15] Harris, loc.cit.
[16] R Sparrow, ‘Liberalism and eugenics’, Australasian Journal of Philosophy, 89(3) 2011, www.philpapers.org
[17] David Koepsell has speculated that a monopolisation of power and wealth on the mechanisms of genetics could eventuate in a science fiction-esque future in which the human race is divided into two species, comprising ‘super-humans’ and ‘sub-humans’, Koepsell, op.cit.
[18] it concluded that editing the human germline would be ‘irresponsible’ without resolving the safety and efficacy issues, and without obtaining a “broad social consensus” on the technology’s use, T Lewis, ‘Hundreds of scientists just met in DC and had heated discussions about whether or not they should alter genes in human babies’, Business Insider Australia, 05-Dec-2015, www.businessinsider.com.au
[19] Darnovsky, loc.cit.

Nature Vs Nurture and the Unravelling of ‘Scientific Racism’

Racial politics, Regional History, Social History, Society & Culture

By the mid 1930s the allure of “scientific racism” was on the wane in advanced western countries❈. Although scientists were in the thick of the movement both as eugenicists and as propagandists, significant numbers of scientists and politicians never bought the shonky scientific approach of the eugenics movement☫. Many in the science community never accepted the methodology for the eugenicists’ grand schemes[1]. Information on heredity was far from comprehensive in that era, the science was misguided and there was a vastly imperfect understanding of genetics, at best rudimentary, at the time. Eugenic hygiene organisations were unable to produce reliable statistics. As John Averell pointed out, “proof’ of research” in the field comprised “primarily statistical correlation within conveniently constructed ‘races’ rather than individual case studies to see if the desirable characteristics were actually inherited”[2].

Mendel's schema
href=”http://www.7dayadventurer.com/wp-content/uploads/2016/12/image-8.jpg”> Mendel’s schema[/
The scientific genesis of the 20th century eugenics movement was located in the rediscovered research of 19th century Austrian monk Gregor Mendel. Mendel experimented in plant hybridisation and his laws of inheritance based on the crossing of garden peas✥ were the foundation for the theories of eugenicists like American Charles Davenport. Davenport et al applied the Mendelian method to human traits such as eye colour which he argued was inherited (as the colour of Mendel’s pea plants were). The eugenicists employed an overly simplified dominant/recessive scheme to account for complex behaviours and mental illnesses, this was a fundamental flaw in their thinking (derived from ‘pedigrees’ based on Mendelian inheritance), a single-gene explanation of human characteristics and conditions. Contemporary science unequivocally accepts that these traits are in fact shaped by (many, many) multiple genes, ie, the existence of polygenic traits[3].

Although eugenics was portrayed by its adherents in the early 20th century as a “mathematical science”, a clinical method of predicting traits and behaviours and controlling human breeding, its drew criticism from scientific quarters on a number of levels. The ‘evidence’ was typically shoddy, such as the research into determining just who was to be classified as being ‘feeble’ and ‘unfit’ in society. The eugenicists relied often on subjectivity, second-hand accounts and hearsay to establish the lineages of the ‘undesirable’ gene pool (see PostScript 1), or on visible observable (physical) features (the resort to phrenology and the like). The theories of eugenics did not seem adequate to explain some traits, such as shyness – rather than being an immutable genetic condition, this could be subject to change over time (ie, some people grow out of shyness!). In addition eugenicists took no account of factors external to a person’s gene makeup in the categorisation of the ‘unfit’, such as his or her contracting a transmissible disease such as syphilis[4].

The scrutiny on eugenics, its growing characterisation as a pseudoscience unable to stand up to academic scientific rigour, prompted some proselytisers of eugenics to claim that eugenics was more than merely science, that it was tantamount to a new religion or moral code[5]. One of the eugenics practitioners who typified this was Alexis Carrel, an American-based French surgeon and Nobel Laurette biologist. Carrel’s eugenics was a strange mix of science, religion, clairvoyance and ultra right-wing politics … his extreme ideas were infused with an anti-materialist, holistic spiritual mysticism. In his 1935 international best-seller, Man, the Unknown, Carrel warned against the degenerative effect of modernity and outlined his notion of an autocratic utopia in which the dysgenic elements were eradicated from society[6].

The eugenics scene in Australasia mirrored Europe and America in questioning the correctness of the ‘science’. The scientific community although entrenched in the vanguard of the eugenic movement threw up its share of dissenters from within its ranks. One such was geographer Griffith Taylor who championed “racial hybridity” and cast serious doubts on the goal of race purity and its assumptions that underpinned eugenics. Moreover there was a lack of cohesion and camaraderie among the individual eugenicists who are often rivals of each other … this of itself did not make for a strong, lasting movement in Australia[7].

J B Watson, Behaviourist

The Behaviourist counterpoint:
The rise of behaviourism in the West as a valid analytical tool for explaining human nature was a counterweight to the biological determinism of eugenics whose advocates preached that biology was destiny. The behaviourist backlash against the persuasive eugenics ideology was led by pioneering American psychologist John B Watson▣ around the time of the Great War. Watson, rejecting Freudian concepts of the unconscious mind, or that mental states or ‘instincts’ were significant, arguing instead that observable behaviour was the key to explaining human traits and complex mental states. In doing so, Watson was also refuting the view that heredity played a role in this construct. For Watson, and for B F Skinner who later took up his mantle as a radical behaviourist, the environment, modelled behaviour, was the source of human change. The work of Watson and Skinner and other behaviourists undercut the eugenics movement’s singular reliance on nature by shifting the debate to the significance of nurture in the process[8].

PostScript 1: ‘Feeble’ family studies template
The belief of eugenicists that all social ills – poverty, alcoholism, prostitution, criminality, venereal disease, epilepsy – could be traced back to one genetic flaw, and that intelligence was determined by heredity, was shaped by seminal pioneering studies in the field. One of the most influential was by psychologist Henry Goddard (1912) who analysed the genetic pattern of one man’s lineage (known as “Martin Kallikak” – fabricated name derived from the conjunction of ‘kallos’ beauty and ‘kakos’ bad). ‘Kallikak’ produced two widely divergent types of families (one ‘good’, one ‘bad’), which despite being nurtured in two radically different environments, the patterns of which Goddard concluded was solely the result of heredity[9].

PostScript 2: Polygenism debunked
The polygenists accepted that the species had more than one origin (cf. monogenism – deriving from one, common ancestor). Morton (see FN 2 below) believed that races were arranged in order of intelligence … the fairer the skin the more intelligent. DNA evidence, tracing human markers, has disproved the theory by proving that all Eurasians, Americans, Austronesians, Oceanians and Africans, share the same, common ancestor[10].

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
❈ Scientific racism uses ostensibly scientific or pseudoscientific techniques and hypotheses to support or justify racial inferiority or superiority, Scientific racism’, Wikipedia, www.en.m.wikipedia.org
☫ Scientific racism was denounced by UNESCO in a 1950 statement on race
✥ for what Mendel described as ‘factors’ (the “heredity unit”), the early eugenicists substituted the word ‘genes’
▣ Watson’s life reads like some kind of early 20th century Mad Men persona (influential ad man, marital infidelities, monumental falls from grace, self-exile, etc)

[1] for instance in the interwar period, Thomas Hunt Morgan, a Noble Prize winning evolutionary biologist, rejected the eugenicists’ inadequate methodology, ‘Eugenics in the United States’, Wikipedia, www.en.m.wikipedia.org
[2] this view prescribed a hierarchical order of races, an Anglo-Saxon ‘race’, a Nordic ‘race’, and so on down the line. Polygenists in the 19th century like Samuel G Morton contended that different races were in fact different species, each with separate origins, ‘Science: 1770s-1850s: One Race or Several Species’, RACE, www.understandingrace.org; J Averell, ‘The End of Eugenics … or is it?’, Melrose Mirror, www.melrosemirror.media.mit.edu
[3] ‘Mendelian genetics cannot fully explain human health and behaviour’, DNA from the beginning, www.dnaftb.org; ‘Rocky Road: Charles Davenport’, www.strangescience.net
[4] Eugenics and scientific racism had been described as “folk knowledge validated by scientific inference”, S A Farber, ‘U.S. Scientists’ Role in the Eugenics Movement (1907-39): A Contemporary Biologist’s Perspective’, Zebrafish, 2008: December; 5(4), www.ncbi.nlm.nih.gov
[5] A H Reggiani, ‘Drilling Eugenics into People’s Minds’, in S Currell [Ed.],
Popular Eugenics, National Efficiency and American Mass Culture in the 1930s
[6] ibid
[7] D H Wyndham, ‘Striving for National Fitness: Eugenics in Australia 1910s to 1930s’ (Unpub. PhD, Dept of History, University of Sydney, July 1996), www.kooriweb.org
[8] ‘Eugenics movement reaches its height 1923’, A Science Odyssey (PBS), www.pbs.org; ‘John B. Watson’, Wikipedia, www.em.n.wikipedia.org
[9] ‘Kallikak Family’, http://psychology.jrank.org/pages/356/Kallikak-Family.html
[10] ‘Scientific Justifications for Racism’ (Polygenism), www.sites.google.com

The Eugenics Movement in Australasia V: The Fate of the Social Movement after World War II

National politics, Racial politics, Regional History, Social History, Society & Culture
BMA building, Sydney
BMA building, Sydney

Decline of eugenics in Australasia
Unlike the US the eugenics movements in Australasia failed to even make legislative inroads, let alone implement their theories with any measure of success. Mandatory sterilisation did have genuine community support – from eugenicists, the medical profession, the health bureaucracy, racial hygiene and feminist organisations – but its extreme agenda did not secure the acquiescence of the general public behind it. Moreover, Claudia Thame concluded in her 1974 paper that only a “small minority of zealots” in Australia (some members of the BMA – British Medical Association) held an extreme position on sterilisation[1]. Most practitioners of eugenics in the country tended towards the segregation approach.

Eugenics ideas continued to have some credence after World War II – although not legislated by state authorities, sterilisations continued to be performed on the disabled, especially those with an intellectual disability. Commonly in rural Australia this was done without proper consent (or only with the consent of a third party). Girls from impoverished backgrounds unfortunate enough to be chosen for sterilisation often were told they were having appendectomies. In an era of deinstitutionalisation the eugenic motive for sterilisation tended to be overridden by that of contraception. It was an easier alternative for medical authorities to resort to hysterectomies and tubal ligations than to spend money on educating disadvantaged parents on how to handle their children’s sexuality[2]. There remains a continuity with present practices❃.

1928 Mental Defectives Bill: New Zealand
ef=”http://www.7dayadventurer.com/wp-content/uploads/2016/12/image-7.jpg”> 1928 Mental Defectives Bill: New Zealand[/cap
In New Zealand the 1928 Mental Defectives Amendment Bill was the eugenicists’ best legislative hope for Aeotearoa. It provided for the establishment of a national eugenics board and its sterilisation clauses came close to being law but failed to pass due to a combination of government doubts about the public support for sterilisation and the concerted political opposition to it from Peter Fraser and the Labour Party and intellectuals like university professors Thomas Hunter and Arthur Fitt[3]. Subsequently, the Act’s provision for the registration of mental ‘defectives’ was pursued by the state “without enthusiasm or notable result”[4].

As with Australia and other western countries the lack of legislative support for sterilisation did not prevent its continued ad hoc practice in NZ. Data on involuntary sterilisations of the disabled in postwar New Zealand is sketchy but the numbers of women involved are thought to be significant … like elsewhere, the eugenic motives of the prewar period have a diminished importance, in their place the demand for sterilisation is driven by the priority of managing the sexuality and reproductive capacity of disabled girls and women (also as “an adjunct to the management of bodily hygiene”)[5].

Many churches went along with the eugenics orthodoxy and some Protestant clergymen actually advocated eugenics✥. The Catholic Church however, with its large Irish-Catholic working class following in Australia as well as New Zealand, staunchly opposed eugenics on theological (moral) grounds (the Vatican condemned artificial methods of birth control which interfered with “natural reproduction”)✦. Another formidable institution with class-based objections to the goals of eugenics was the trade union movement. Although not operating as a unified opposition against the spread of eugenics, there were significant sections of organised labour who were concerned that laws affecting mental defectives would heavily target working class children and withheld their support for it[6]. There was considerable skepticism within the Australian and New Zealand working classes about eugenics, many on the left saw it as espousing “elitist definitions of unfitness”[7].

IQ tests continued to be fashionable in the 1950s & beyond: giving ‘scientific’ credence to the stigmatising of those in society labelled as “less intelligent” (Source: The Creativity Post)

By the 1950s in Australasia eugenics had become unfashionable and had fallen out of favour with the public at large … biologists and other scientists, distancing themselves from the discredited eugenics tag, were shifting their focus and energies to working in the dynamic and burgeoning field of human genetics.

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❃ incapacity for parenthood is still used as a valid justification by the Australian judiciary to authorise sterilisations – eg, the ‘burden’ of parents having to deal with the menstrual management of their disabled daughters, even in some cases where the girl was pre-menstrual!, ‘Fact Sheet: Forced Sterilisation – People With Disabilities Australia’, (C Frohmader, Women With Disabilities Australia, submission, 53rd Session of the Committee Against Torture, Geneva, Nov 2014)
✥ non-Catholic church support for eugenic aims in Australia and New Zealand was not as powerfully concentrated as it was in the United States
✦ practicing Catholics as a block tended to oppose eugenics, including writers of the faith such as G K Chesterton, Graham Greene and James Joyce

[1] C Thame, ‘Health and the State: the Development of Collective Responsibility for Health Care in Australia in the first half of the Twentieth Century’, (PhD dissertation, ANU, 1974)
[2] J Goldhar, ‘The Sterilisation of Women with an intellectual disability’, ‘Law and Society Conference’ (Brisbane, December 1990), www.austlit.edu.au
[3] T Taylor, ‘Thomas Hunter and the Campaign Against Eugenics, NZJH, 39(2) 2005
[4] M Finnane, ‘From dangerous lunatic to human rights?: the law and mental illness in Australian history’ in C Coleborne [Ed.], Madness in Australia: Histories, Heritage and the Asylum
[5] C Hamilton, ‘Sterilisation and intellectual disabled people in New Zealand – still on the agenda’, Kōtuitui: the New Zealand Journal Social Sciences Online, 7(2), Nov 2012
[6] S Garton, ‘Eugenics in Australia and New Zealand: Laboratories of Racial Science’, in A Bashford & P Levine [Eds.], The Oxford Handbook of the History of Eugenics
[7] ibid.