The Law of Jante: Scandinavian Anti-exceptionalism and the Wealth and Social Status Taboo

Comparative politics, Creative Writing, Inter-ethnic relations, Literary & Linguistics, Regional politics
(Image: Scandinavian Standard)

Contemporary Scandinavian society is rich and appetising fodder for sociologists and behaviouralists. The peculiar strain of egalitarianism that runs through the Nordic countries manifests itself in a concept known as Jantelagen in Swedish or Janteloven in Danish and Norwegian⊡. The origin of the word ‘Janteloven’ comes from a 1933 satirical novel by a Danish-Norwegian writer Aksel Sandemose. A Fugitive Crosses His Tracks, set in a fictional Danish town called ‘Jante’, is “a thinly veiled roman à clef about his hometown Nykøbing Mors”, Denmark, in which he skewers the inhabitants for their foibles – “pettiness, envy, backbiting, gossip, inverted snobbery and small-mindedness” [‘The Law of Jante’, Michael Booth, Paris Review, ‪11-Feb-2015 ‬www.parisreview.org]. One small portion of En flyktning krysser sitt spor (the Norwegian title) is of lasting significance, the “Laws of Jante”⊞, the list of ten principles designed to put non-conformists in Nordic society in their place. Sandemose’s so-called ‘Laws’ draw on long and widely held, deeply engrained Scandinavian attitudes⊟.

The 10 Laws of Jante

A society devoid of exceptionalism and ‘oneupmanship’
Janteloven/Jantelagen is a concept which celebrates Nordic self-restraint, “stoic humbleness and modesty”. Any sense of individual superiority and ambition is actively discouraged, as is talking about one’s personal success. The Jante laws are cultural codes which eschew declarations of a self-congratulatory or immodest kind. Nordic “Jante-ism” offers no haven for those seeking to stand out from the crowd. The benefits for adherence, Scandinavians assert, are collective ones, good for the nation as a whole, resulting in enhanced quality of life, a contribution to the “GNP of happiness” enjoyed by its citizens⊠ [‘Jantelagen: The Law of Jante Explained’, Swedes in the States, 22-Feb-2021, www.swedesinthestates.com].

(Source: worldlife expectancy.com)

The Jante Law instructs on what citizens need to do to fit in to the community, but it has a punitive purpose too…if an individual fails to fit in, it provides a way of “socially stigmatising anyone who break the rules”. According to author Michael Booth, it affects the everyday choices Scandinavians make, what clothes you wear, what car you buy, etc [‘Forget hygge: The laws that really rule in Scandinavia’, (BBC Ideas video, 2018, www.bbc.co.uk].

“We are all equal!”

Swedish comparisons are odious: The taboo on money and status
Jantelagen is deeply rooted in the Swedish psyche, it is de rigeur for all stratum of society never to talk about one’s wealth or income. Jantelagen also prohibits people from boasting about their social status, firing off a warning shot to allay any notions they may harbour about climbing the social ladder (the codes act as a handbrake on citizens not getting above their station). The reinforcement of the appearance of an egalitarian society helps to keep the balance (ie, serving as a control mechanism, maintaining homogeneity and societal harmony). Stephen Trotter’s study of Janteloven in Norway concludes that it operates as a “form of structural censorship (where) symbolic power is exerted (in the task of) nation-building” [‘Breaking the law of Jante’, SR Trotter, Issue 23 Myth and Nation, www.gla.ac.uk].

(Source: mbastudies.com)

Anything north of average is a win!
The claimed benefits of “Jante-ism” has also been explained in terms of a state of decreased expectations – living by the ten rules installs a sense of average expectations from life, so anything that comes your way “above and beyond the average” will be a welcome bonus, value-adding to your existing store of happiness (Lindsay Dupuis)[‘The happiness of the Danes can easily be explained by 10 cultural rules’, Lila MacLellan, Quartz, 29-Sep-2016, www.qz.com].

Stockholm’s poshest precinct (Photo: Alxpin/Getty Images)

A Millennial challenge to the Law of Jante?
The fabric of Jantelagen in a society like Sweden remains firmly intact despite the reality of growing inequalities in income since the 1990s – the top 20% of workers in Sweden earn four times as much as the bottom 20% (OECD). There are some signs in the Scandinavian countries however that the fabric is coming under strain, especially from the changing expectations of the countries’ youth. The inexorable rise of social media presages a Millennial backlash against the Law of Jante… University of Bergen academic Cornelius Cappelen points to the pervasive influence of online platforms to effect behavioural change and undermine the Jante mindset, ie, bragging on Facebook, Instagram, Vlogging, etc, all promoting “rampant individualism” (Cappelin) [‘Law of Jante’, Wikipedia, http://en.m.wikipedia.org; ‘Jantelagen: Why Swedes won’t talk about wealth’, Maddy Savage, BBC, 18-Oct-2019, www.bbc.com].

(Photo: Sveriges Radio)

Exo-group influences
Aside from pushback from a social media-fuelled Scandinavian youth, challenges to the unspoken social norms of ”Jante-ism” may emerge from other sectors of society. Sweden is increasingly a migrant society, estimates put the proportion of Swedish citizens with a foreign background at around 25%…this growing diversity exposes the community to the influence of outside cultures, many of which have very different socio-cultural norms to the ‘native’ ones, such as the celebration of achievements, skills and talents of the individual (Savage).

Helsinki: Vanha kaupunki (Source: Multi Briefs)

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Sandemose’s stern image on a Norwegian jet

Endnote: TPS
Scandinavia’s Jante Law evokes similarities with other cultural phenomenons such as the (albeit less institutionalised) “Tall Poppy Syndrome”. This millennia-old cultural phenomenon—deriving from Ancient Greek and Roman sources—is conspicuously present in but by no means unique to the cultural ethos of Australia and New Zealand. Having freed themselves of the status of British colonies far away in the South-west Pacific, Australians and New Zealanders created through war and statehood a new and separate (mythic) identity for themselves as a ‘superior’ type of Briton…one in which “Jack was as good as his master”. This sustained myth of classlessness, sometimes described as a kind of “ideological egalitarianism down under”, was a conscious attempt to distance these “New Britons” from the rigid class system of the mother country.

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Jante laki in Finnish and Jantelögin in Icelandic
⊞ a sort of mock “informal Scandinavian Ten Commandments” (Booth)
⊟ Sandemose himself by all accounts was hardly a model Nordic citizen, irritable of nature, of questionable morality and thoroughly unpleasant to family according to his granddaughter Iben, also a writer (Booth)
⊠ UN World Happiness Report (2018) ranked the top three countries, in order, Finland, Norway and Denmark. Previously in 2016 Denmark topped the world poll

GANEFO 1963, the Newly Emerging and Transient Alternative ‘Olympics’

International Relations, Politics, Regional History, Regional politics, Sports history

Currently we are watching, from a distance on television, the Olympics from Tokyo. This is the second time Tokyo has held the Olympic Games, although it is the third time that city has been awarded the Games{a}. The previous time Tokyo hosted the Olympics, 1964, Indonesia, North Korea and the People’s Republic of China, all boycotted the world’s premier sporting event{b}. This disharmonious development within the Olympic community had its origin in the 1962 Asian Games, host Indonesia refused entry to Taiwan (in deference to mainland China) and Israel (to appease Muslim Arab states).

GANEFO opening ceremony, 1963 (Photo from Amanda Shuman’s collection, published in Journal of Sport History)

Mixing sport and politics
The IOC criticised Indonesia for politicising the 1962 Asian Games, but it’s president, Sukarno, far from contrite, was emboldened to go further in his defiance of the IOC. Sukarno, determined that Indonesia plays a leadership role in the Non-Aligned Movement, enlisted sport in the task of furthering “the politics of anti-imperialism and anti-colonialism”. Sukarno set up GANEFO or the Games of the New Emerging Forces…an alternative Olympics-style event held in 1963 in Djakarta, complete with opening ceremony, giant torch, etc. Like his PRC counterpart Mao Zedong, Sukarno deliberately used sports “to display international prowess” which in turn was meant “to enhance global stature”{c}(Webster, David. “Sports as Third World Nationalism: The Games of the New Emerging Forces and Indonesia’s Systemic Challenge under Sukarno.” The Journal of American-East Asian Relations 23, no. 4 (2016): 395-406. Accessed August 1, 2021. https://www.jstor.org/stable/26549192). GANEFO represented “a Sino-Indonesian-sponsored challenge to the International Olympic Committee’s dominance in sport that also attempted to solidify China’s geopolitical position as a Third World leader“, Shuman, Amanda. “Elite Competitive Sport in the People’s Republic of China 1958–1966: The Games of the New Emerging Forces (GANEFO).” Journal of Sport History 40, no. 2 (2013): 258-283. muse.jhu.edu/article/525098.

Pres. Sukarno (Image: globalsecurity.org)

The IOC was hostile to what it viewed as a challenge to its rules and authority, Djakarta’s breach of the Olympic ideal that sport and politics should remain separate. Sukarno responded by calling out the IOC for hypocrisy, pointing out that the IOC by ejecting the Asian communist countries of PR China and North Korea from the Olympics fold, itself was playing politics. In the prevailing Cold War climate Sukarno characterised Brundage’s organisation as “a tool of imperialists and colonialists”. Predictably, the US and the Western media labelled GANEFO as a ‘Red’ event, citing Sukarno’s links to the Indonesian Communist Party (PKI) and communist China’s weighty involvement in the games as well as the USSR and Eastern Bloc’s participation (‘A Third World Olympics: Sport, Politics and the Developing World in the 1963 Games of the New Emerging Forces (GANEFO), Russell Field, Verso, 09-Aug-2016, www.versobooks.com).

“Onward, no retreat”, GANEFO motto

The establishment strikes back
In IOC chief Avery Brundage’s mind it was more than just a case of defending the ‘official’ games as the IOC’s proprietorial brand, his purpose in trying to deflect the challenge from emerging Third World leaders like Sukarno has been seen as an attempt to “buttress the Olympic movement as a First World institution in a rapidly decolonising world” (Field). The IOC’s retaliatory response was quick: the Indonesian Olympic Committee was turfed from the Games (communist China had already withdrawn from the IOC). Later, in 1964, the IOC readmitted Indonesia for Tokyo but decreed that individual athletes who participated in GANEFO 1963 were barred from selection for Tokyo. Sukarno rejected these conditions, demanding that “all or none” of the country’s athletes be eligible for the 1964 Games. Consequently, with the IOC and Indonesia at loggerheads, Djakarta unilaterally withdrew from Tokyo in protest (‘GANEFO I: Sports and Politics in Djakarta’, Ewa T. Pauker, Rand Paper, July 1964, www.rand.org).

Who went to GANEFO 63 and who ‘won’?
Around 2,700 athletes participated representing about 50 countries – mostly from Asia but many from Africa and the Middle East (including a team representing “Arab Palestine”, whereas Israel was again excluded); the communist eastern bloc states; South America; and curiously for an event comprising “New Emerging Powers” there were contingents from France, Italy, Finland and Netherlands (the presence of Dutch athletes in Djakarta from the ex-colonial power in the East Indies seemed baffling!). China had the biggest team and easily won the ‘unofficial’ gold medal count with 68. Olympic stadium, Djakarta (antaranews.com)

Almost all of the delegations of attending athletes were not sanctioned by their countries’ Olympics committees for fear of reprisal from the IOC. Accordingly, most of the athletes participating were “not of Olympic calibre”. It was especially tricky for the vacillating Méxicans whose participation it was feared might jeopardise México City’s bid for the 1968 Olympics. As soon as México City got the nod from the IOC, a Méxican team was hastily cobbled together to attend{d}.

Beyond GANEFO
Sukarno saw the realisation of GANEFO and the forging of close ties between Third World countries in sporting and cultural endeavours, as a pathway to something bigger than sport, an institution that might challenge the existing international order. GANEFO was meant to foreshadow the creation of CONEFO (Confederation of the New Emerging Forces), a new world body which would appeal to left-nationalist and neutralist states emerging out of colonialism. CONEFO Sukarno hoped might come to stand as an alternative, Third World-focused United Nations (Webster){e}.

Chinese ‘MO’
China played a key supporting role in getting GANEFO up in 1963. It was the principal financial backer for the event and the Djakarta games got great coverage from the Chinese state media. Like Indonesia, PRC saw good propaganda value in the games, its participation in ‘goodwill’ games purported to foster solidarity and understanding between Third World countries across the globe was intended to show it in a good light vis-á-vis the Capitalist West. Beijing was eyeing off the prospect of becoming rivals with both Washington and Moscow, it was looking for avenues to exert influence with Indonesia and the Afro-Asian world and the GANEFO opportunity nicely suited its purposes (Pauker).

 End-note: GANEFO 66 and finis
The GANEFO games were intended to be an ongoing affair but the impetus could not be maintained. A second GANEFO games had been scheduled to be held in Cairo in 1967 but were subsequently cancelled due to rising Middle East tensions. Instead, the follow-up games (“Asian GANEFO”) took place in Phnom Penh, Cambodia, in 1966, which tried with less success to replicate the original sporting event in Djakarta. Subsequently GANEFO quickly faded away. The main factors for the GANEFO games’ demise were the overthrow of its driving force President Sukarno and the steep costs of hosting the event (Russell).

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{a} Tokyo was awarded the 1940 Olympics but was stripped of its hosting rights after Japan invaded Chinese Manchuria

{b} in addition South Africa was banned from competing due to its racialist Apartheid policy

{c} now even more important to China as their stand-out performance in the current Games in Tokyo indicates

{d} many of the European participants were from leftist student organisations and workers’ sporting clubs. Military personnel were a component of several nation‘s teams

{e} in 1965 Sukarno pulled Indonesia out of the UN