Caedmon to Audible: From Spoken-Word LPs to Audio Book Bonanza

Posted on by funambulator@live.com
Creative Writing, Leisure activities, Literary & Linguistics, Media & Communications, Memorabilia, Old technology, Popular Culture

The “Groundhog Day” existence of coronavirus, with people ‘sentenced’ to indeterminable periods of isolation and lockdown inside four square walls, has been a boon to the pursuit of leisure activities※. Social media platforms have gone “gang-busters” – Twitter, Instagram, Facebook, Zoom, and Snapchat and TikTok (for the Gen-Zs) among others. Streaming services like Netflix, Amazon Prime and Stan, ditto. In this year like no other, Audible tell us that audio books are more popular than ever – a trend promoted undoubtedly by Audible’s own deft marketing (eg, during Covid-19 they are streaming a selection of children’s stories free to the public). The uptake of Borrow Box loan activity in 2020 underscores this assertion.

Cohen & Roney 1952: taking the 1st steps for audio booksellers (Photo: Lib of Congress Blogs)

Audio books (ABs) in one form or another have been around a long time, arguably the pioneer in the area of spoken-word records was Caedmon Records, the first to hit the mark with a mainstream audience. The Caedmon company evolved out of the initiatives in 1952 of two 22-year-old female college graduates (Barbara Cohen and Marianne Roney) in the US to record a poetry reading by Welsh poet Dylan Thomas. The popularity of the poetry album which included A Child’s Christmas in Wales laid the groundwork for today’s AB industry. The development of technology assisted the progression of “spoken books”… from the first LPs (Long-playing records), emerging in the 1930s, which gave way to tape cassettes in the 1960s and 70s, which in turn lead later still to compact discs [‘Caedmon Records and Audiobooks, (HarperCollins), www.200.hc.com].

My own personal history as a consumer of spoken-word records begins with the aforementioned Caedmon, circa 1977. In the mid-Seventies I had watched several films in a series of commercial releases under the title “American Film Theatre”, film adaptations of a number of well-known plays…the series which utilised Lord Olivier as its promotional face included Galileo (Brecht), Rhinoceros (Ionesco), Luther (Osborne), The Homecoming (Pinter) and The Iceman Cometh (O’Neill).

At the time I came across vinyl 78s of two of the plays-to-films in the series—Butley (Simon Gray) and A Delicate Balance (Edward Albee)—in a tiny spoken-word section of a second-hand record shop. Snapping them up, this marked my first foray into the (at that time) still embryonic world of collecting ABs.

Audio books then were pretty much unknown in retail record departments and shops… major book retailers were yet to cotton on to the potentiality of thus broadening the market for their products, and online goliaths like Amazon were yet to come into existence. I remember that I got my first spoken-word cassette by (pre-online) mail order from the Royal Blind Society in 1978. The RBS had more incentive than anyone else to embrace “talking books”⋓, an innovation which opened up a whole new world of leisure for the visually-impaired. The first (double cassette) AB that I purchased was a BBC recording of Rosencrantz and Guildenstern Are Dead by Tom Stoppard.

Since that time the audio book industry has exploded with heavyweights like Hachette Audio, HarperCollins, Macmillan, Penguin Random House and Simon and Schuster, all with significant “skin in the game”. Lording over all these competitors is Audible (Amazon), unchallenged as the dominant market leader. Even before the pandemic the global AB market was valued at US$2.67 Bn in 2019 (wwwgrandviewresearchcom/]. The coronavirus is sending that worldwide sales trajectory even higher (US audio unit sales are up 16% dwarfing the book market growth of the industry as a whole (wwwthenewpublishingstandardcom/)).

The success of audio books has been welcomed by the book industry as a positive addition (cf. the advent of Kindle and e-books which raised fears of ‘cannibalisation’ of the main product)⊞. The takeaway from the AB phenomena is that the aural experience is a different one, and that ABs (according to a Deloitte report) tend to attract a younger demographic that is less inclined to read print books [‘A word in your ear…why the rise of audiobooks is a story worth celebrating’, (Alex Preston), The Guardian, 02-Aug-2020, www.theguardian.com].


The versatility of audio books is behind its blossoming into an integral part of the literature landscape for ‘readers’. ABs can be integrated easily into one’s life in all manner of ways that are not confined to a sedentary or stationary state – while exercising, walking, jogging, cycling, in the gym, while cooking, doing housework, driving a car, commuting, etc [‘Audiobooks: The rise and rise of the books you don’t read’, (Clare Thorp), BBC, 06-Jan-2020, www.bbc.com].

For many buyers of audio books a factor in choosing a title is the reader itself. Having “A-list talent” and the “dulcet tones of a familiar voice” as reader certainly can add value to the product✦, but big names only work if they have a genuine connexion with the material (Thorp). Some ABs work better when the author doubles as reader, this particularly applies to memoirs and non-fiction titles. Having this can convey to the listener a more authentic experience of the subject’s journey. For myself, the AB experience that I most enjoyed was John Lithgow’s brilliant reading of Tom Wolfe’s Bonfire of the Vanities. Character actor Lithgow brought such an energy to the reading, greatly enhancing the flavour and tone of Wolfe’s biting satire on greed and status in NYC (in marked contrast to the disappointing Tom Hanks movie version), probably my all-time favourite AB.

Another memorable audio book collection I would place high on my AB order of merit are the recordings of Samuel Pepys’ Diaries (readings by Kenneth Branagh and a BBC dramatisation). From both sets of recordings I got a real “living history” insight into Pepys’ thought processes and compromised behaviour—flaws and virtues, so redolent of that of the modern bureaucrat—and of the everyday life of an event-filled London in late Stuart Britain.

One of the reasons I took to audio books is that it offered me a way into critically acclaimed works of fiction that in print form I had found Sphinx-like and impenetrable. Back in the 1970s I made several attempts at reading the 754 abstruse and puzzling pages of Joyce’s Ulysses before raising the white flag in defeat. Ulysses’ emergence in the AB format in the, must be late Eighties/early Nineties (albeit in an abridged four-CD form) was the key I needed to unlock the stylistic labyrinth of Joyce’s prose. ABs also let me get a handle on that other Irish author of literary complexity Flann O’Brien, and his convoluted metafiction maze The Third Policeman.

FN: Cædmon
Caedmon, the name chosen by Cohen and Roney for their revolutionary business enterprise, was the name of the first known English poet (flourished late Seventh century AD), a Northumbrian cowherd turned exponent of Old English (Anglo-Saxon) verse poetry.

——————-——————-——————-—————

※ another pastime, gaining impetus in the lockdown and perhaps capturing the zeitgeist of 2020 is doomscrolling – the social media practice of continuing to read long streams of news feeds which are disheartening in content

⋓ the term as I recall more in currency at the time than audio books

⊞ print books managed to repulse the challenge from e-books in part due to pricing strategies which disincentivised e-book purchasing [Amazon’s Audiobook Boom’, (Alex Shepard), The New Republic, O3-Jul-2018, www.newrepublic.com]

✦ the rise of ABs has provided a source of peripheral work for some actors, a very welcome and in some cases lucrative sideline

Wonder Woman’s Oscillating History in Comics

Posted on by funambulator@live.com
Cinema, Creative Writing, Gender wars, Memorabilia, Popular Culture, Society & Culture

After Wonder Woman’s creator Bill Marston dies in 1947, Robert Kanigher takes over the writing duties, the first of many subsequent writers to take on pop culture’s most famous female superhero. DC Comics wastes little time in ringing the changes with Wonder Woman, both to her physical appearance and to her abilities, disposition and purpose.

There are several reasons for the change. One motive is simply commercial, Wonder Woman like her male superhero counterparts, experiences a fall-off in popularity after the war. Another relates to expectations of gender roles in America. So much of America’s manhood is away during the world war on the front line engaging the enemy. Born of necessity, American women move into the work force, invading traditional male domains of employment as never before. With the war’s end, men return to their jobs relegating thousands of women back to unpaid work in the home. There is a re-solidifying of the traditional gender roles. A casualty of this is Wonder Woman herself. In Marston’s hands she reflects empowerment, ie, freedom from male domination. The feminist overtones she embodies are a challenge as the US attempts to re-establish the status quo ante order [‘The Fitful Evolution of Wonder Woman’s Look’, (Diana Martinez), The Atlantic, 07-Jun-2017, www.theatlantic.com].

Superhero Nazi hunters
Wonder Woman’s superhuman exertions and physicality—as with everyone else in the superhero comic universe—have an aptness during WWII. The superheroes in the comics spearhead the fight against the Nazis, promoting a patriotic agenda and helping to boost morale. When the war is won, this agenda loses its relevance for the American readership [‘Women of Comics: Objectified, Sexualize and Disempowered’, (Nia Aiysha), Wild Black Orchids, 07-May-2016, www.wildblackorchids.wordpress.com].

Making the iconic feminist warrior a bit less super
In wanting to rein in Wonder Woman’s powerful persona DC Comics are responding to prevailing (male) society’s anxieties about women’s independence. By 1950, the toning down is well underway, WW’s crime-fighting exploits are taking second fiddle – in Sensation Comics #97 she is the editor of a newspaper lonely hearts column❋. During the decade WW becomes a reluctant superheroine, love-struck and longing to settle down with her beau Steve Trevor [‘Publication history of Wonder Woman’, Wikipedia, http://en.m.wikipedia.org; Wonder Woman Unbound: The Curious History of the World’s Most Famous Heroine, Tim Hanley (2014)].

Wonder Woman is not just a feminist, she’s also a sexy feminist! Accordingly, there is a lot of scrutiny on her salacious attire as well by the “morally self-appointed” in society. Eventually, the raunchy bathing suit and sexually-confident red boots will be traded in for a more demure look. Psychologist Fredric Wertham’s full-on crusade against the deleterious effects of comics on children in the early 1950s includes WW in its cross-hairs. WW’s sexually provocative bondage fetish (involving herself or other females) leads Wertham to ‘blacklist’ the depicted character as a promoter of lesbianism (which he took as evidence of misandry)(Martinez), pressuring DC Comics to remove Marston’s message of WW as a harbinger of matriarchy (Hanley).

The Amazonian princess returns to ‘civies’ – “Emma Peeled”
In the 1960s other comic book action heroines come forward such as secret agent Modesty Blaise. Reflecting the early rumblings of what would evolve into the second wave feminism of the Seventies, Blaise exhibits Wonder Woman-like “badass fighting capabilities” to triumph in a male world. At this time however WW loses that same original verve✪, getting a Sixties ‘mod’ makeover which transforms her into an Emma Peel clone (from the cult British TV series The Avengers), complete with martial arts moves, jumpsuits and Carnaby Street attire〥 [‘Four-Colour Yesteryears: Wonder Woman – the Emma Peel Years’, (Rob N), Paradox Comics Group, 22-Aug-2009, www.paradoxcomicsgroup.com; Hanley].

1970s, the women’s movement and empowerment
Gloria Steinem and the burgeoning women’s movement comes into the story at this time. Steinem, dismayed at DC Comics’ relegation of Wonder Woman to a “powerless 1950s car hop”, lobbies DC to restore WW’s superheroine stature. Steinem puts WW on the cover of the first edition of Ms. magazine in 1972, tagging it “Wonder Woman for President”. [‘How Gloria Steinem Saved Wonder Woman’, (Yohana Desta), Vanity Fair, 10-Oct-2017, www.vanityfair.com]. WW in Ms. becomes a kind of masthead to promote sisterhood and equality among women (the magazine depicts WW confronting store owners who deny their female employees equal pay and defending abortion clinics against male thugs [‘How A Magazine Cover From The 1970s Helped Wonder Woman Win Over Feminists’, (Katie Kilkenny), Pacific Standard, 21-Jun-2017, www.psmag.com]. Steinem and Ms.’ agitation on behalf of WW forces DC to restore her special powers including the “Lasso of Truth” and re-draw her in her original voluptuous form.

With the critical spotlight turned on DC’s portrayal of Wonder Woman, DC made further concessions to the comic. Diversity was introduced —a nod to the Black Power Movement in the US and perhaps belated recognition of a lack of ethnic diversity in its comics—with the inclusion of Nubia, WW’s African half-sister (Martinez). The perception of Wonder Woman as a feminist icon is given a further boost along by the cult success of the 1975-79 television series. WW, played by Lynda Carter, embodies the qualities of strength, fearlessness, wisdom and determination, restored in the comics post-1972✧.

PostScript: The Wonder Woman comic books over the past 40 years has seen the WW character and image undergo sundry transitions, a procession of “conflicting and seemingly incompatible versions” of WW – alternating between ramped-up raunchiness and less overt sexuality, between a muscular Amazonian physicality and a “heroin chic” fashion model (Martinez).

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❋ in other Fifties comics Wonder Woman or her alter ego Diana Prince appears as a model and a film star

〥 WW becomes younger and thinner too. She also gets labelled as a “female James Bond” during this period

✪ DC Comics’s hegemony in the superhero comic popularity stakes in the late Sixties is seriously being challenged by Marvel Comics, a factor in the decision to revamp WW along with the entire ‘stable’ (Rob N)

✧ subsequent interpretations of Wonder Woman on the screen follow, the most recent in 2017 (with a sequel slated for release this year) sees WW reconnect with her Amazonian roots

Pinball in the Drain: The Peoples’ Arcade Game On Tilt for Three Decades

Posted on by Sloane Snodgrasse
Leisure activities, Local history, Memorabilia, Popular Culture, Social History, Society & Culture

The United States over the years has had a mania about banning lots of things—there’s been an unspoken exemption granted to bad taste—but one of the more curious  prohibitions in the 20th century was that on the seemingly innocuous pinball machine. 

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In the early 1930s the Gottlieb Company of Chicago introduced the first coin-operated, machines, the “Baffle Ball”. The timing was right, the Great Depression had hit, playing pinball was a cheap and accessible form of entertainment for the financially impoverished masses, and the machines caught on. A few years later machines became electromechanical and automatic score counters were added, making games more appealing [“The History of Pinball Machines and Pintables”, BMI Gaming, www.bmigaming.com/].

The moral legislators
By the time of America’s entry into WWII pinball’s popularity had grown exponentially. Not all sectors of American society however were enthusiastic about the game. Churches and school boards harboured a perception of pinball as corrupting the morals of American youth, asserting that children would steal coins and skip school to play❋. Lawmakers too viewed pinball negatively because they saw it a game of chance and thus was a form of gambling. They shared the view that it “a time and dime-waster for impressionable youth”. Legislators were also suspicious that it may be a “mafia-run racket” because of Chicago’s centrality in pinball machine manufacturing, a “hotbed of organised crime” [“That Time America Outlawed Pinball”, (Christopher Klein), History, upd. 22-Aug-2018, www.history.com ; “11 Things You Didn’t Know About Pinball History”, (Seth Porges), Popular Mechanics, 01-Sep-2009, www.popularmechanics.com].

⍌ City authorities vandalising the machines
(Source: Chicago Sun-Times)

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New York City’s crusade against the pinball
The mayor of NYC, Fiorello LaGuardia, took these perceptions to heart, launching a very proactive approach to rid the city of these “insidious nickel-stealers” by ordering the police force to make “Prohibition-style pinball raids” on candy stores, bowling alleys, speakeasies, cigar stores, drugstores, amusement centres, etc [“The Mayor Who Took a Sledgehammer to NYC’s Pinball Machines”, (Conor Friedersdorf), The Atlantic, 18-Jan-2013, www.theatlantic.com]. Illegal pinball machines and slot machines were confiscated and some were smashed in staged, publicity-conscious showcases (Klein).

LaGuardia’s anti-pinball machine crusade took on extra zeal after Pearl Harbour, which allowed him to characterise it as a patriotic cause…the line run by the NYC mayor was that the copper, aluminium and nickel components of the outlawed machines could be better utilised in the materiel requirements of America’s war efforts (Klein). This didn’t prevent many machines ending up dumped in NYC harbour.

⍌ 1963 ‘Swing Time’ Gottlieb machine

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Banned, but not eliminated
Other cities were quick to follow NYC’s example, Including Chicago, Milwaukee, Los Angeles and New Orleans, with pinball bans extending across the country. Other cities like Washington DC didn’t go as far but prohibited children from playing it during school hours. The inevitable consequence of banning was to drive pinball activity underground (resurfacing in places like the back rooms of ‘porno’ book shops). Thus marginalised, pinball become “part of rebel culture”⧆ (Klein).

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⍓ Roger Sharpe, “calling the shot!” 
(Source: IFPA)

The long ban, ended by a ‘Sharpe’ player Remarkably, the outlawing of pinball machines persisted until the 1970s – despite the technical innovation of “flippers” (pivoted arms activated to propel the ball back up the table) introduced in Gottlieb’s 1947 “Humpty-Dumpty” machine which made the game more one of reflexes (skill) than of chance. Finally, in 1974 the Californian Supreme Court, accepting the skill component, overturned the prohibition in that state. In 1976 NYC councillors were still skeptical about pinball and it took a spectacular courtroom demonstration by one of the game’s top exponents, Roger Sharpe, to break the impasse. Sharpe won over the doubters by nominating beforehand which lane he would propel the ball through and then making the shot, demonstrating that patience, hand-eye coordination and reflexes, not luck, were the ingredients for success in the game◰ [“How One Perfect Shot Saved Pinball From Being Illegal In The US”, (Matt Blitz), Gizmodo, 19-Aug-2013, www.gizmodo.com.au].

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⍓ An “Indiana Jones” Williams machine with revolver for plunger

With the ‘liberation’ of pinball, player interest revived in the late Seventies, but it was a short-lived triumph. The advent of video games provided compelling competition (the newer technology requiring fewer repairs and less space). By the Nineties the writing was on the wall for arcades and the coin-op industry, as home video-games and the internet were rendering them obsolete [“The First Family of Pinball: Meet the local wizards behind the game’s huge resurgence”, (Ryan Smith), Reader, 03-May-2018, www.chicagoreader.com]. In any case, the repealing of the prohibition wasn’t uniformly implemented…Chicago city authorities resisted, still associating pinball machines with “nests of gangs and drugs” for juveniles [“Chicago once waged a 40-year war on Pinball”, (Ryan Smith), The Bleader, 03-May-2018, www.chicagoreader.com]. Prohibition in Kokomo, Indiana, was not ended till 2016✦ [“Pinball—once a source of vice and immorality—now, legal in Kokomo, Ind., after 61-year ban”, (Ben Guarino), Washington Post, 15-Dec-2016, www.washingtonpost.com].

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PostScript: Surviving if not exactly thriving
Today, the Stern Pinball Co (Chicago) is the only manufacturer of machines left in the business in America. If not played by casual gamers in anything like its numbers in the “Baby Boomer” era (except in video game mode), it has experienced a resurgence of sorts – as an annual series of professional tournaments (Stern Pro Circuit)  (among its internationally ranked seeds are Roger Sharpe’s two sons).

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⍓ Roger Daltry (Tommy “Pinball Wizard”) at the controls 

❋ Seth Porges identifies something quasi-religious in the anti-pinball position, a “temperance-fuelled” belief that the activity was “a tool from the devil” corrupting young people (Friedersdorf)

◰ the councillors were also persuaded to overturn the ban by the eloquent testimony mounted by Sharpe, who went on to be a pinball star witness in subsequent, successful hearings in other states. Another factor in the outcome may have been revenue-raising, eg, Mayor Daley in Chicago wanted to lift the ban so as to tax individual machines and licensing operators (Smith, “Chicago once waged”)

⧆ the rebel image remained into the late 1960s and ‘70s with the anti-establishment tone of The Who’s rock opera about a “pinball wizard”, Tommy

✦ it was a similar story in Nashville, TN, for anyone under 18, and in some places and times it is still illegal – such as on Sundays in Ocean City, N.J. (Porges)

Tarzan, the Enduring, Politically-incorrect, Pop Culture Myth of a White Saviour in a Black World

Posted on by funambulator@live.com
Cinema, Creative Writing, Literary & Linguistics, Memorabilia, Natural Environment, Popular Culture, Racial politics, Society & Culture

⇩ Start of the Tarzan pulp fiction phenomenon

2CFFCD21-92B3-448D-B44C-002354849965When testosterone-charged visitors to coastal Belgian towns began strolling around the shops and cafes bare-chested in 2015, locals objecting to this aesthetic blight on the landscape took to labelling the offending blow-ins “Tarzan tourists”. References to that archetypical, mesomorphic white hero of amorphous jungle habitats, Tarzan, have permeated popular culture for over a century. Since the time pencil-sharpener salesman Edgar Rice Burroughs (ERB) turned his hand to writing his first story in 1912, the aura of Tarzan, carefully cultivated by the author into a cultural icon, has extended from pulp fiction, to various media including comic strips, films (over 90!), radio shows, TV series, Broadway musicals, computer games and a raft of commercial merchandise𝓪.

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Celluloid Tarzan – from urbane gent to LCD savage
The phenomenal success of ERB’sTarzan of the Apes and follow-up pulp novels provided prime adventure material for a rapid transition into cinema, starting with a silent movie in 1918. Later sound film interpretations, especially those with former American Olympic swimming champion Johnny Weissmuller as Tarzan, departed radically from Burroughs’ original conception of the heroic jungle adventurer as a cultured, multilingual, erudite aristocrat (John Clayton II, Viscount Greystoke). Weissmuller’s “dumbed-down” depiction of Tarzan was as an innocent and noble savage, the “strong and silent” type given only to monosyllabic utterings (“Me, Tarzan, you, Jane”).

⇩  ERB at home in Tarzana, California

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White skin, white supremacist
As successful as the books and later franchises have been, Tarzan’s character has engendered a persistent stream of controversy. ERB’s creation, from the start, was an obvious target for accusations of racism – a white boy/man𝓫 thrown into a dangerous and alien environment (the “dark continent”), who manages not only to survive but to triumph over hordes of dark-skinned peoples and over numerous wild animals. Tarzan emerges from the pages as a “consummate colonial-era adventurer” – “a white man whose novel civility enabled him to communicate with and control savage peoples and animals…using appropriate technology” to help natives who “cannot solve their own problems” [RJ Gordon in Tarzan was an Eco-Tourist … and Other Tales in the Anthropology of Adventure, (edited by Luis A Vivanco & Robert J Gordon), 2006]. The world that Tarzan creates in the jungle is in effect a “white supremacist Eden parable”, the books and films completely omit the point-of-view of the indigenous people who live in the African jungle (or the Amazonian rainforest𝓬) ‘[‘The Only Good Tarzan is a Bad Tarzan’, (Aaron Bady), Pacific Standard, 08-Jul-2016, www.psmag.com; ‘From Tarzan to Avatar: the problem with “the white man in the jungle”’, (Steve Rose), The Guardian, 06-Jul-2016, www.theguardian.com].

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⇧ TV Tarzan (loin-clothed Ron Ely) in Mesoamerican climes  (Source: www.nbc.com)

A white world of comfortable racial assumptions Tarzan’s brand of chivalrous “white masculinity” precludes him from engaging in sexual violence against women, but he is utterly implicated in the negative racial stereotyping of Africans, an explicit feature of the books – black men are described as “lithe, ebon warriors, gesticulating and jabbering”, Arabs are “surly looking”. Without holding back, ERB tells us, Tarzan is “a killer of many black men”, revelling, shockingly for modern sensitivities, in the act of ‘lynching’ blacks [Gail Bederman, quoted in ‘Tarzan’, Wikipedia, http://en.m.wikipedia.org].

The mystique of Tarzan: Green mascot, eco-warrior and proto-expat
Part of Tarzan’s durability as a cultural icon might lie in his versatile utility. It has been noted that Tarzan possesses an “ability to adapt to the zeitgeist of different eras”. In seamlessly managing an environment that is unnatural and unfamiliar to him, he demonstrates a flair for “ecological sustainability”, we are shown the ape-man’s apparently impeccable “green credentials” [‘The Untamed Image of the Perfect Savage’, (Bram Wicherink), Efnofoor, vol. 22, no. 2, 2010, pp.90-97. JSTOR, www.jstor.org/stable/25758188. Accessed 10 July 2020]. For Paul Theroux, who had hands-on experience of being part of the ‘invasion’ of Africa by Peace Corps Volunteers in the 1960s, Tarzan is “in the jungle, but not of the jungle”…therefore he was the “first expatriate”𝒹 [Theroux, P.  “Tarzan Is an Expatriate.” Transition, no. 32, 1967, pp. 13–19. JSTOR, www.jstor.org/stable/2934617. Accessed 10 July 2020].

⇩ The first screen Tarzan, Elmo Lincoln, 1918

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Tarzan as metaphor – defender of masculinity
The period in which ERB wrote the first Tarzan books (just before, through and after WWI) saw the emergence of a challenge to the hegemony of white masculinity – from the Suffragette Movement…according to Robert Gordon, Burroughs’ creation of the all-conquering jungle superhero constituted a buffer against that perceived threat. This held sway again in the 1960s and 70s when the advent of women’s, LGBT and civil rights movements loomed as a threat to (white heterosexual) masculinity. Tarzan, as “the archetypal white-manhood fantasy” represented a “refuge of sorts for white audiences”. What they could observe in the story of Tarzan was an ideal of manliness, a he-man proving himself physically in the most testing of circumstances [Gordon; ‘Me, Tarzan. You, Really Still Doing This?’, (Devon Maloney), Mel, 11-Jul-2016,  www.melmagazine.com.

PostScript: An attempt at a politically-corrected Tarzan
The talkies motion picture era has seen a string of mostly forgettable actors taking on the role of Tarzan, as well as a TV series or two and even Disney animation versions of the vine-swinging king of the jungle. In recent decades the Tarzan phenomenon has appeared to be running out of steam, although a recent entry, a 2016 screen production, The Legend of Tarzan, sought to present a Tarzan with ‘woke’ politics and more psychological complexity. Tarzan is this time avowedly anti-colonial, taking to task the odious slave-based Congo empire of Belgian king Leopold II, and displaying his capacity for “racial sensibilities” in the endeavour. Resurrecting a Tarzan who is more nuanced is still in itself problematic for its contemporary tone-deafness –  “propagating…a white saviour narrative during the charged era of Black Lives Matter” is not the most prudent or politically savvy card to play [Glenn Kenny, ‘The Legend of Tarzan’, (01-Jul-2016), www.rogerebert.com]. The hero’s mate Jane departs from her character’s standard “eye-candy” function and exhibits a “feisty proto-feminist” defiance and the film gives a nod to environmental and conservationist concerns. Unfortunately the movie got at best only mixed reviews and basically bombed at the box office [‘The Legend of Tarzan’ Falls Well Short of the Tree Tops’,  (David Edelstein), Vulture, 01-Jul-2016, www.vulture.com].

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Ft’note: Tarzan, very much “all-American”
Oddly, in all the graphic representations of Tarzan—in films, on book covers and illustrations—he is presented as clean-shaven, always sans beard, somewhat of an anomaly considering he is almost always off the grid, cut off from all the usual paraphernalia and comforts of life.  

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 ⇧ Just your average Middle American family

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𝓪 Tarzan was “the first fictional character to be multi-mass-media marketed…the growth of a veritable Tarzan industry, with “Tarzan Clubs” rivalling the Boy Scouts (Gordon). But not just boys, famed ethnologist and world chimpanzee authority Jane Goodall was captivated by the mystique of Tarzan, his impact on the primatologist’s childhood imagination “set her on a path to Africa to work with wild animals” [‘How Tarzan created Jane Goodall and how Goodall then repaid the favour’, (Shawn Thompson), The Ethical Ape, (2013), www.news.mongabay.com]  

𝓫 in the books Burroughs explains that the name given the eponymous hero, ‘Tarzan’, means (in African “ape language”) “white of skin”  

𝓬 occasionally for plot variety the setting for Tarzan’s adventures diverts from the customary (vaguely) African location to Latin America and India

𝒹 apparently he was the inspiration for future  adventure junkies – for many restless souls in the West who flocked to join the Peace Corps in an Africa emerging from colonialism, as well as for later devotees of the ongoing craze for adventure tourism (Gordon)