WWII’s Psychological Warriors of the Airwaves I: Lord Haw-Haw’s Career in Radio Propaganda

Posted on by Sloane Snodgrasse
International Relations, Media & Communications, Military history, Regional History
WWII calling via the family wireless (Source: news.bbc.co.uk)

A novel feature of Axis and particularly German propaganda during World War II was the broadcasting of radio messages to the enemy, heaping scorn and invective on the Allies’ war efforts via the airwaves. The most famous/notorious of these broadcasters acquired the nickname of Lord Haw-Haw¤. There were in fact several “Lord Haw-Haws” broadcasting from Nazi Germany during the war, including Munich Anglophone journalist Wolf Mittler and a British spy for Germany, Norman Baillie-Stewart. But the person who came to personify Lord Haw-Haw for the British and American publics was William Joyce.

Mosley & his Blackshirts

A pathological anti-Semite and fascism fan boy from his teens, Joyce was drawn to Sir Oswald Mosley’s British Union of Fascists in the early 1930s, becoming the party’s director of propaganda and even rising eventually to deputy to leader Mosley. By 1937 Joyce’s violent rhetoric and frequent recourse to brawling with political foes led to a fallout with Mosley and Joyce’s ejection from BUF§.

‘Jairmany’ calling
Joyce tipped off that the British authorities were going to intern him defected to Hitler’s Germany a week before war broke out in 1939, finding work as a broadcaster for Reichsrundfunk (German Radio Corporation). Joyce would began his Radio Hamburg diatribes to the UK and the US with the words “Germany calling”, which in his strange, affected upper-class, nasal drawl sounded like “Jairmany calling”. “Haw-Haw” would bang on about how hopeless Britain’s cause was in the face of the unstoppable German Reich juggernaut, criticising the UK over the calibre of its politicians and soldiers, it’s rationing policy, inciting the Scots to rise up against their English overlords etc, saying anything he thought that might demoralise the Allied troops and their countries’ citizenry.

A dapper looking Wm Joyce in Berlin

Radio ratings king
Remarkably, considering his unrelenting message of doom and gloom and the awareness of Britons (soldiers and civilian) of the blatant propaganda of his unbridled rants, Joyce as Haw-Haw early in the war was pulling in an estimated six and nine million listeners a week (some weeks he scored over 50% of the UK radio audience).

British wartime satire depicted Lord Haw-Haw as a jackass

Why were his broadcasts so popular? One reason was their pure entertainment value, in the difficult days of world war many Brits found his fantastic claims a diversion and a fillip, not to mention wildly funny.  Listening to the ‘weirdo’ expat British Nazi mouthpiece was the done thing in UK homes. Being widely ridiculed didn’t stop Joyce from acquiring a kind of cult status among Allied audiences. The high level of war censorship imposed in home countries (eg, the BBC’s freedom was strictly curtailed) was another drawcard for many Brits and Yanks, regularly tuning in from home. Their reasoning was that, notwithstanding the propaganda, they might pick up some clues on the circumstance or whereabouts of family members engaged in the combat (‘The Rise and Fall of Lord Haw Haw During the Second World War’, Imperial War Museums,www.iwm.org.uk).

Long before the war began to turn pear-shaped for the Nazis Joyce’s popularity with enemy audiences ebbed. Nonetheless he continued peddling his defeatism theme in his broadcasts—imploring Britons to surrender—right up to the bitter end of the Third Reich. Joyce escaped after Hitler’s death and was captured in hiding in Flensburgϖ, near the Danish border.

Joyce, captured (Photo: IWM)

Stitched up, a quasi-show trial?: Treason for a reason
Transported back to London, Joyce was quickly put on trial for high treason, charged with having “given comfort and aid to the King’s enemies in wartime”. The problem about treason in this case was one of nationality. Joyce, born in the US and brought up in Ireland, had obtained a British passport by deception. As he was never a subject of Britain, therefore it was thought that he could not be expected to give allegiance to the king. However, the prosecution aided by a partisan judge successfully argued that as Joyce held a British passport in 1939-40 (prior to his becoming a naturalised German citizen) he did in fact (briefly) owe allegiance to the British crown. As historian AJP Taylor remarked of the episode: “technically, Joyce was hanged for making a false statement when applying for a passport, the usual penalty for which is a £2 fine” (‘When Speech Became Treason’, Mary Kenny, Index on Censorship, 1 2006, www.journals.sagepub.com).

Queue outside Old Bailey trial of Joyce (Source: thejc.com)

There was quite a lot of unease both within the British legal fraternity and in the public—notwithstanding the perceived abhorrence of his vile words and opinions—about the death penalty for Joyce, a sense that any conviction should have been for unlawful actions he may have committed, not for what he said. That Joyce’s sentence was commensurate with major war criminals who committed massacres in concentration camps, some Britons asserted, was a travesty (‘William Joyce’s Lord Haw-Haw Crime Files’, Crime + Investigation, www.crimeandinvestigation.co.uk; ‘When Speech Became Treason’).

Settling scores with the English voice of Nazi Germany
Was there an element of payback in Joyce’s draconian fate? A lot of Britons in their homes might not have taken Haw-Haw seriously but the authorities did, he caused the government a lot of grief…he mocked Britain and it’s leadership, he taunted it with his announcements of where Germany bombs would hit Britain next and (bogus but hurtful) reports of Allied loses. And as Mary Kenny notes, London “came within an ace of jamming the broadcasts and banning them” (‘When Speech Became Treason’). Quite simply, Joyce had been the wartime voice of Nazi Germany and the establishment was prepared to do whatever was necessary including resuscitating an archaic law, the 1351 Treason Act, to secure his execution.

 Postscript: Lady Haw-Haw
Joyce’s wife Margaret who accompanied him to Germany played her own supporting role in the wartime baiting of the Allies (she had her own propaganda radio air time spot). Ultimately though “Lady Haw-Haw” managed to avoid William’s fate at the gallows. No charges against Margaret Joyce were ever proceeded with. Nigel Farndale suggests that rather than an act of leniency, Margaret’s avoidance of punishment may have been due to a deal her husband did with the authorities not to reveal his MI5 links.

 

Ξ See elsewhere on this site for follow-up blogs on WWII female counterparts of Lord Haw-Haw  – Tokyo Rose and Axis Sally.

 

________________

¤ Britons tended to imagine “Lord Haw-Haw” as some kind of toffee-nosed aristocratic type 

§ Joyce was linked to a host of other extreme right organisations in Britain like the Nordic League and White Knights of Britain and ultimately started his own local Nazi-wannabe party, National Socialist League

ϖ Flensburg was the last capital of the Nazi empire

 

“Drunk History” TV: Removing the “Dryness” from History?

Posted on by E Curb Nottus
Creative Writing, Media & Communications, Performing arts, Popular Culture, World history,


Last year the US cable channel Comedy Central cancelled its totally left-field ‘reality’ program Drunk History after six seasons. On the surface it might seem improbable that a program with such a flimsy framework would have had such a good run in the cut-throat world of American TV. When the show started in 2013 I wouldn’t have put the ancestral home, or even the rustic “lean-to”, on its chances of surviving into a second season. My initial impressions—apparently mistaken, see below—were that the actors were pretending, not very convincingly and in fact somewhat ham-fistedly, to be drunk.

ˢᵏᵉʷᵉᵈ ﹠ ⁱⁿᵉᵇʳⁱᵃᵗᵉᵈ ᵒᶻ ʰⁱˢᵗᵒʳʸ

࿏࿏࿏

It’s relative longevity aside, another thing that surprises me about Drunk History was that the show didn’t really attract much flak from the Temperance Society, AA, the Religious Right, the Puritan elders or other moral crusaders for its portrayal of people in states of intoxication bordering on the point of being ‘legless’. In the Australian version of ‘Drunk History’ there were some mild rebukes in the media, mostly a bit of tut-tutting from viewers about the dangers of “glamorising excessive binge drinking” in a country with an extensive history of problems with the Demon drink§(David Knox, TV Tonight, 2019).

ᵈᵉʳᵉᵏ ʷᵃᵗᵉʳˢ ⁽ˢᵒᵘʳᶜᵉ﹕ ᶜˢᵗ ᵒⁿˡⁱⁿᵉ⁾

The germ of the idea for Drunk History came from, of all things, a late night drinking session its co-creator Derek Waters had with a fellow actor (who’d have guessed!) It premiered under the name Funny or Die as a web series in 2008, the debut webisode featured a liberty-taking retelling of the famous Hamilton-Burr duel in 1804. From an unorthodox educational point of view Drunk History is a kind of adult version soulmate of the British children’s comedy series Horrible Histories, a similar serving of factually-based, humorously told anecdotes for junior viewers, which itself is a quantum leap forward pedagogically from 1950s children television fare of this ilk, eg, Peabody’s Improbable History, which consisted of an anthropomorphic cartoon dog who time travels with a naive and extremely annoying boy companion to earlier epochs to do a bit of history mangling.

The format’s opening gambit presents Waters in relaxed drinking mode with guest storyteller…with very little coaxing from Waters the narrator in no time descends into a boozy state and starts to unfurl a rambling, episodic, partially incoherent account of some historical event (the majority but not all from the pages of American history)…then it segues into a scene where actors in appropriate period costume act out the story while lip-synching the narrator‘s words with hilarious results. The narrators are usually stand-up comedians…possessors of the right skillsets for rambunctious story telling of course! Who better to do it than the dudes for whom off-the-lease manic ranting in booze-soaked establishments is second nature?

¹⁸⁰⁰ ᵖʳᵉᶻ ᵉˡᵉᶜᵗⁱᵒⁿ ⁽ˢᵒᵘʳᶜᵉ﹕ ᵖⁱⁿᵗᵉʳᵉˢᵗ⁾

࿏࿏࿏

Given the cavalier narration and fabricated and anachronistic dialogue littered with liberal snatches of “hipster-speak” and “dude-speak”, you might suspect Drunk History to be sloppy as to historical accuracy. The producers however went to some pains to be accurate with dates and names and what actually happened in the stories. This can be put down to the efforts of hired UCLA PhD students who did the research heavy lifting to keep the history on the tracks. Special care was also taken with the narrators, tasked with getting sufficiently inebriated to capture the desired mood. As host Waters plies them with drink medics are on hand during the shooting—which took place within the familiar and safe milieu of the narrators’ own homes—just in case the alcohol was getting the upper hand over the comics (apparently this was the case on more than one occasion!) (Justin Monroe, ‘The Sober Reality of Drunk History’, Complex, 01-Sep-2015, www.complex.com).

ⁱⁿᵛᵉⁿᵗⁱⁿᵍ ᶜᵒᶜᵃ⁻ᶜᵒˡᵃ ⁽ˢᵒᵘʳᶜᵉ﹕ ⁱᵐᵈᵇ⁾

࿏࿏࿏

But from being initially sceptical about Drunk History, my opinion mellowed (perhaps helped by imbibing a snifter or two myself during viewing) and I slowly warmed to the series. Ultimately I came to appreciate the novel things it brought… introducing me to hitherto low-profile, perhaps minor historical figures and little known events from the past, eg, invention of Coca-Cola, the birth of Hip Hop, Nikola Tesla’s breakthroughs, Tunnel 57 (1964 Berlin Wall incident), “Dr Feelgood”, Lawnchair Larry flight, Typhoid Mary, “Night Witches” (German WWII military aviatrixes)✪. The storytellers raise a glass or three to forgotten women chauvinistically airbrushed from history, one such ‘minor’ figure unearthed in an episode was 16-year-old Sybil Ludington who made an heroic night-time dash by horse to alert New York citizens of the impending threat from the British forces during the American War of Independence (sound familiar?), and alerting us to the fact of how very differently history remembers Sybil and other females (or doesn’t remember!), compared to the immortal glory and reverence heaped on Paul Revere for his famous ride. Another female heroine getting her due recognition in history from Drunk History is Rose Valland, a Parisian art curator in WWII who thwarted the occupying Nazis’ heist of a huge haul of priceless first rank artworks.

ˢʸᵇⁱˡ’ˢ ʳⁱᵈᵉ ⁽ˢᵒᵘʳᶜᵉ﹕ ⁱᵐᵈᵇ⁾

࿏࿏࿏

Giving an extra layer of lustre to the series are the various celebrities appearing in episodes of Drunk History – including “Weird Al” Yankovic as Adolf Hitler, Laura Dern as Nellie Bly, Jack Black as Elvis Presley, Will Ferrell as Abe Lincoln and Ben Folds as Nathan Cherry.

“ʷᵉⁱʳᵈ ᵃˡ ʰⁱᵗˡᵉʳ” ⁽ᵖʰᵒᵗᵒ﹕ ᶜᵒᵐᵉᵈʸ ᶜᵉⁿᵗʳᵃˡ⁾
࿏࿏࿏

Postscript: Drunk History International
The runaway success of the US prototype has spawned a number of international versions, at last count the franchise has extended to the UK, México, Hungary, Brazil, Poland, Argentina and Australia.

♚ ♚ ♚ ♚ ♚ ♚ ♚ ♚ ♚ ♚ ♚ ♚

§ ʷʰⁱᶜʰ ᵖᵉʳʰᵃᵖˢ ᵖʳᵒᵐᵖᵗᵉᵈ ᵗʰᵉ ᵖʳᵒᵈᵘᶜᵉʳˢ ᵗᵒ ᵉⁿᵗʳᵉᵃᵗ ᵛⁱᵉʷᵉʳˢ ᵗᵒ “ᵈʳⁱⁿᵏ ʳᵉˢᵖᵒⁿˢⁱᵇˡʸ” ʷʰⁱᶜʰ ᵃᵖᵖᵉᵃʳˢ ⁱⁿ ᵗʰᵉ ᶜˡᵒˢⁱⁿᵍ ᶜʳᵉᵈⁱᵗˢ

✪ ˢᵖᵘʳʳⁱⁿᵍ ᵐᵉ ᵗᵒ ʳᵉˢᵉᵃʳᶜʰ ᵃⁿᵈ ᶠᵃᶜᵗᶜʰᵉᶜᵏ ᵗʰᵉ ʰⁱᵗʰᵉʳᵗᵒ ᵘⁿᶠᵃᵐⁱˡⁱᵃʳ ᵉᵖⁱˢᵒᵈᵉˢ ᵒᶠ ʰⁱˢᵗᵒʳʸ ⁱ ᵉⁿᶜᵒᵘⁿᵗᵉʳᵉᵈ ⁻

The Limp Falling Funsters of Perth and the Artifice of Planned Spontaneity

Posted on by Bonza Rottwheeler
Leisure activities, Media & Communications, Performing arts, Popular Culture
Python running rugby

When I first heard about the Limp Falling Club✪ and it’s fanatical penchant for bizarre, nonsensical public (and pub) antics, it sounded like the physical humour of a very silly Monty Python skit. It turns out I wasn’t the only person to make the association between the Limp Fallers’ shtick and the Surreal sketches of the legendary Monty Pythons. No less a practitioner of his own unique brand of cutting satire than John Clarke joined the dots between the Limp Falling Club and Monty Python … channeling John Cleese’s “Minister of Silly Walks” Clarke went on to advocate the formulation of a new ministerial office, an appropriately absurd (given the lunacy that is Canberra politics) “federal Minister of Limp Falling”.

The “spontaneous public theatre” of the LFC was the brainchild of Australian political cartoonist Paul Rigby, circa. late 1950s⍟. The ‘ritual’ proceeded like this, a group of neatly-dressed white collar workers (mainly journalist types) would convene, typically in a pub or a bar or perhaps a restaurant. After consuming copious quantities of beer, on a signal they would suddenly and ‘spontaneously’ drop to the floor singularly or holus-bolus in a collapsed heap, no doubt startling nearby onlookers. I found a slim handful of grainy You Tube videos on the internet demonstrating the technique (sic), including one which shows a score of Limp Fallers including Rigby tumbling haphazardly down a staircase with scant regard to their safety.

At the time Paul Rigby was living in Perth, WA, where the “art form” took off. The cartoonist’s favourite “watering hole”, the Palace Hotel in the Perth CBD became the epicentre of the performance art of limp falling, the epicentre of the activity in Australia at least. A 2013 article by Aleisha Orr suggested the spectacle of limp falling “swept across many parts of the world in the 1950s and 60s”. In the same article one of the few surviving, octogenarian members of the club had his own take on the mysterious origins of the art of limp falling, the result of a house party accident when one of the journos—well-lubricated at the time no doubt—fell through an asbestos wall❂

Palace Hotel, Perth

I don’t think that limp falling has ever quite reached the international heights of “fad-dom” of say the Rubik’s Cube or “Flash Mobbing”, but I can testify to the quirky practice having some degree of international currency. Going back some 30 years I remember seeing a story on the nightly news about the “All Fall Down Association”. A different moniker but dedicated to the same peculiar pastime – a group of respectable looking middle class ‘suits’ (all males again) from various parts of the compass coming together at London’s Heathrow Airport. On the intoning of a special code word, in synch all collapsed to the ground with dramatic effect.

‘President’ Rigby (Source: AMHF)

After Rigby’s death in 2006 the LFC’s presidency eventually passed to his son, although the Club (Perth chapter) appears to have been inactive for some years now.

⎯‒―⎯‒―⎯‒―⎯‒―⎯‒―⎯‒―

✪ AKA the Limp Falling Association

⍟ according to the Australia Media Hall of Fame, the concept of “limp falling” was the result of a collective meeting of minds of Rigby and Ron Saw and Steve Dunleavy, two of his journalist colleagues from Sydney’s Daily Mirror

❂ the other partygoers found the incident hilarious and a new fad was thus born

Selling Soda and the American Way of Life to the World: Coke and Pepsi and their 120-Year Rivalry

Posted on by E Curb Nottus
Commerce & Business, Media & Communications, Popular Culture

For as long as most consumers in the West can remember, it’s been Coca-Cola versus Pepsi-Cola, vying for the public’s preferred carbonated soft drink. Just how long is that? Well, the Pepsi-Cola Company was established in 1902, ten years after Coca-Cola did, so the rivalry got going pretty much early on in the 20th century. It was a long gestation period however for Pepsi before it got close to being competitive with Coca-Cola✱. PepsiCo struggled so much in the early years that in 1923 the company was even declared bankrupt – basically due to WWI sugar rationing in the US. Eight years later it filed for bankruptcy again! Pepsi never actually went away though, slowly and methodically rebuilding itself as a significant player in the industry, albeit for a long time it remained as one observer put it, a “persistent gadfly” in a lake dominated by Coca-Cola (Kahn).

In its early days Coke was marketed both as a medicinal drink and as a “refreshing tonic”

While Coca-Cola powered on with innovatively marketing (using high profile sportsmen) its product to kids with Santa Claus’ help, and expanding Coke overseas, Pepsi didn’t really get its act together until the middle of the 20th Century.  PepsiCo shifted its branding and marketing (moving from bottles to cans and adopting patriotic red, white and blue colours for the product). Another direction Pepsi goes in at this time is product diversification … the company’s 1965 merger with Frito-Lay Inc marks Pepsi’s foray into the snack food field. It also acquired other soft drink brands like Mountain Dew in 1964. Coca-Cola on the other hand confined itself to the beverage field with the introduction of TaB (a sugar-free diet version of Coke), then Sprite and Fresca.

Pepsi’s watershed year was 1975 when it mounted the “Pepsi Challenge”, a series of filmed blind-taste tests in which the majority of participants chose Pepsi over Coke as their preferred soda. This boosted Pepsi sales and escalated the rivalry between the two “Big Sodas”, kicking off what became known in America from the Sixties on as the “Cola Wars” or the “Soda Wars”. Until the Pepsi Challenge happened Coca-Cola had been coasting somewhat, complacently presenting itself as “the real thing” in contrast to the upstart pretender. Coca-Cola’s response to PepsiCo’s move was to promote the then most popular personality on US TV Bill Cosby as “the face of Coke”.

Pepsi embarked on a marketing campaign which depicted itself as a younger, hipper brand than its outmoded rival. Drinking Pepsi was a cool thing to do (so proclaimed the marketers), when stacked up against the tired, same old, same old Coke alternative. Integral to PepsiCo’s campaign was the recruitment of celebrities to endorse the beverage, the centrepiece of which was Michael Jackson. Other  pop music icons followed the success of Jackson’s involvement with the product – David Bowie, Madonna, Lionel Ritchie, etc. Ad men heralded Pepsi as “the choice of a new generation”.

In the early Eighties, under pressure from Pepsi’s inroads into the market, Coca-Cola introduced diet Coke, a caffeine-free soda, followed by a complete redesign of Coke—given the secret codename “Project Kansas”—the outcome in 1985 was a sweeter Coke, New Coke. To counter Pepsi’s sweeter, more syrupy taste, Coca-Cola replaced sugar with corn syrup (which also reduced the production cost). New Coke however proved a disaster for the company, provoking a huge backlash from loyal consumers, some described the new taste as like “two day old Pepsi”. Southern fans of Coke, where Coca-Cola (and Pepsi) had its origins, were especially offended.

Faced with an avalanche of criticism, Coca-Cola brought back the old formula under the name “Coca-Cola Classic”. New Coke for its part got rebranded but never really took off and was eventually discontinued. Disappointment that it was, New Coke did provide one unanticipated positive – it managed to reawaken in many Coca-Cola drinkers suffering from a bout of ennui a new craving for the original taste (Little).

The feud between Pepsi and Coke has continued to the present, in contemporary times reaching social media and outer space. In 2011 the hardball rivalry saw PepsiCo target Coke’s famous, family-friendly mascots, the polar bears and even every child’s favourite stranger Santa.

Vintage 1950s ad: “Pepsi-Chic” before it went “Pepsi-Hip” (Robt Levering)

The battle between the brown carbonated sugar beverages has seen Pepsi and Coca-Cola go tit-for-tat. Coke had the contour bottle so Pepsi introduced the swirl bottle, Pepsi had Gatorade so Coke had Powerade, Coke had Fanta so Pepsi had Tropicana, and so on. Only the decision by Pepsi to branch into non-beverage fields has not seen Coca-Cola follow suit. Some industry observers attribute Pepsi’s declining market position commensurate to Coke (2008–2018: Pepsi’s market share fell from 10.3 to 8.4 per cent, while Coca-Cola’s rose from 17.3 to 17.8 per cent) to it’s preoccupation with diversification leading to the company losing its focus on its flagship product (Weiner-Bronner; Beverage Digest).

World domination through the prism of “Coca-colonisation”
Both Coke and Pepsi are deeply embedded in American culture and psyche as national icons.  Coca-Cola’s brand recognition goes beyond this, embodying a universality that is global in reach. Mid-century Coca-Cola officials gleefully crowed that the drink is the “most American thing in America”. Robert W Woodruff, Coca-Cola president for over three decades, declared it to be “the essence of capitalism”. World War II enabled Coca-Cola to spread the word via US servicemen by cleverly promising (and delivering) them the sugary product in overseas theatres of war. The seemingly unstoppable postwar expansion of Coke as the company sought to extend its market to all corners of the world met with some international pushback. Certain European states like France (spurred on by agitation by the French Communist Party) staunchly resisted the drink’s introduction to their domestic markets, an attempt as they saw it to “Coca-colonise” other sovereign nations. In such countries the arrival of Coca-Cola bottles on their city shop shelves was seen as a pervasive evil, a symbol of American cultural imperialism, an all-consuming Americanisation which undermines the way of life and values of their society⍟.

Footnote: the Big Sodas rivalry had ad companies of second-half 20th century working overtime to come up with the jingle or tagline that would give their client the edge … from Coca-Cola’s early go-to “The pause that refreshes” to the TV age’s standards “Things Go Better with Coke” and “It’s the Real Thing” (the words “real” and “real thing” recur over the decades in Coca-Cola’s ad campaigns). Pepsi for its part, went from “more bounce to the ounce” in 1950 to its 1960s accent on youth, “Come Alive! You’re in the Pepsi Generation” and numerous variations over the years on this theme (“young” and “generation” are the key Pepsi words that recur through the jingles and slogans).

Photo: George Marks/Retrofile/Getty

Postscript: The taste difference!
Most people know that Coca-Cola originally used small amounts of cocaine in the famous beverage (scandalous as that may seem to modern sensibilities), but what is it that makes the two brown-coloured soft drinks taste a bit different? They both have carbonated water, sugar, colour Caramel E150d, phosphoric acid and natural flavourings. Well, according to Malcolm Gladwell (Blink, 2005), its the hints of citrus acid that is added to Pepsi that sets the drinks apart – cf. Coke’s citrus-free, sweet vanilla and raisin flavours.

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✱ Pepsi was always coming from behind in the formative period, by the time PepsiCo was founded the Big Coke was already selling about one million gallons a year

⍟ the familiar bottle of Coke is boundless as well as ubiquitous, having  been carried under the North Pole and into outer space

°°°°°°°°°°

Articles and sites consulted:

‘Why Coke is winning the cola wars’, (Danielle Wiener-Bronner), CNN Business, 21-Feb-2018, www. money.cnn.com

‘COKE VS. PEPSI: The Amazing Story Between the Cola Wars’, (Kim Bhasin), Business Insider, 02-Nov-2011, www.businessinsider.com

‘Ever Wondered What’s The Difference Between Coca-Cola and Pepsi? It’s Literally ONE Ingredient’, (Bobbie Edsor), Delish, 03-Dec-3020, www.delish.com

‘The Universal Drink’, (E.J.Kahn Jr), The New Yorker, 06-Feb-1959, www.newyorker.com

‘The Cola Wars’, (Melissa Santore), Ranker.com, 20-Feb-2020, www.ranker.com