(Photo: https://nypost.com)
The Brill Building at 1619 Broadway in Midtown New York City, architecturally, has few distinguishing features to set it apart from most any other homogeneous looking commercial medium high-rise building in the “Big Apple” (save for a rather dazzlingly decorative archway entrance). But for a period from the end of the Fifties to the late Sixties it was the fulcrum (if not quite the epicentre) of innovative and groundbreaking Rock and Pop music-making in the USA.
The young professionals are in the Building!
The collaborative and creative energies of the Brill Building produced a conducive environment for young professional songwriters of the period to work with music producers to create highly productively musical outcomes. So there were song-writing teams that emerged around 1960 (often they were couples) – (Carole) King and (Gerry) Goffin, (Barry) Mann and (Cynthia) Weil, (Jeff) Barry and (Ellie) Greenwich – who linked up successfully with young producers like “wonder-kid” Phil Spector※ [‘The Brill Building: Assembly-Line Pop’, (Reebee Garofalo), Encyclopaedia Britannia, www.encyclopaediabritannia.com].
⬆ Kirshner, King & Goffin
But the Brill Building’s genesis as a revolutionary force in 1960s US pop music actually started in a building across the road – at 1650 Broadway. Here in 1958 “pop entrepreneur” Don Kirshner and musician Al Nevins formed Aldon Music✳. Aldon’s reading of the popular music zeitgeist of the day was that rock and roll’s original impact had dissipated and somewhat lost its way. Kirshner’s remedy was “to take its energies and reapply the old-fashioned Tin Pan Alley❁ disciplines to the craft and professionalism of making hits for the youth market” [Inglis, Ian. “‘Some Kind of Wonderful’: The Creative Legacy of the Brill Building.” American Music, vol. 21, no. 2, 2003, pp. 214–235. JSTOR, www.jstor.org/stable/3250565]. Kirshner put together a stable of aspiring young songwriters, including Goffin and King, Mann and Weil, as well as Howard Greenfield and Neil Sedaka.
1619 + 1650 = the Brill Building style
The term “Brill Building” in the musical context doesn’t confine itself exclusively just to that one building…Brill Building as a descriptor for the achievements in NYC pop and rock creativity of the day is an omnibus reference for what was happening at both addresses, 1619 and 1650 Broadway, New York.
The pioneers of the new professionalism that was to become labelled as “Brill Building” were probably the song-writing team of Leiber and Stoller (Jerry Leiber and Mike Stoller) who had earlier written for Elvis Presley, started to write hits for the Drifters from the late 50s that mark the starting-off point for Brill [Garofalo, loc.cit.]. A new wave of songwriters began to etch out pop songs from within the walls of 1650 Broadway and 1619 Broadway (the Brill Building adopted Aldon’s ‘hothouse’ style of songwriting from youthful collaborators with a creative overlap between the two addresses)✥ [Inglis, op.cit.].
Distinguishing features of Brill Building music and music-makers
Kirshner’s writing staff at 1650 Broadway were not only dedicated professionals, they were remarkably youthful…the eighteen songwriters Kirshner had in his employ in 1961 (roughly equally male and female) were aged between 19 and 26, a clear departure from the status quo ante of “middle-age men churning out novelty songs” [ibid.]. This contemporary generation of songwriters, not much older than their target audience, grasped the idiom of teenagers and wrote exclusively for the youth of the 1960s [Garofalo, loc.cit.]♕.
Other composer/lyricist teams to thrive in the environment of the Brill Building included Doc Pomus and Mort Shuman, Tommy Boyce and Bobby Hart (who later worked with Kirshner and the Monkees) and the extraordinarily prolific hit-making duo of Burt Bacharach and Hal David.
The gender equality between songwriters achieved at Brill, brought female pop and rock songwriters like King, Weil and Greenwich to the fore, correlating with the rise of the girl groups of the early 60s… these female writers wrote hits for the Shirelles, the Crystals, the Chiffons, the Ronettes and the like [Inglis, op.cit.]✪.
⬇ The Ronettes: “Big hair” sound!
‘Brill’ place, ‘Brill’ music?
Recollections of the songwriters’ working conditions at the Brill Building doesn’t suggest an ideal environment to inspire the creation of Top 40 hits: writers were assigned their “respective cubby holes” (Carole King), “a tiny cubicle the size of a closet”…”no window or anything” …(an upright) “piano and a chair” …”we’d go in and write songs all day” (Barry Mann, ibid.). The creators of pop and rock worked in an assembly line fashion in something akin to a standard nine-to-five office job [Garofalo, loc.cit.]. Kirshner would play one young writing team off against another to enhance their productivity [Sociology of Rock, Simon Frith (1978)].
The hit factory
And yet despite these strictures it somehow worked! The songwriting team did come up with “teenage drivel” from time to time, but collectively, the youthful penners of contemporary Sixties song generated a steady series of musical hits for a Pop-crazy world! Fusing the urgency of R & B with “the brightness of mainstream pop” melodies, Goffin and King, Greenfield and Sedaka and the other B.B. star writing teams came up with perennial pop classics like “Will you Love me Tomorrow?”, “Calendar Girl”, “Leader of the Pack” and the much revered “You’ve Lost That Lovin’ Feelin'” [ibid.].
A vertical integration of the pop music biz on a micro-scale
The “B.B. factory” was good at matching artists to appropriate material. By 1962 the Brill Building contained 165 separate music businesses. This meant a B.B. musician “could find a publisher and printer, cut a demo, promote the record and cut a deal with radio promoters, all within this one building”, Garofalo, loc.cit.; ‘The Brill Building’, Wikipedia, http://en.m.wikipedia.org; Continuum Encyclopedia of Popular Music of the World Volume 8: Genres: North, (Edited by John Shepherd, David Horn), 2013, www.books.google.com.au]
Time call on the Brill Building
By the mid to late 1960s the B.B. music line was losing its energy. A new creative force was rapidly filling its void – the rise of the singer-songwriter, heralding a new era of artists who wrote their own material. The new wave led by the phenomenal global success of the Beatles (the unsurpassed potency of the Lennon/McCartney songwriting duo) and the guru-like acclaim afforded Bob Dylan, fairly swiftly relegated the Brill Building writers to the edges of pop music relevance [Garofalo, loc.cit.].
Footnote: A Brill Building ‘sound?’
The Brill Building style of songs drew inspiration from diverse strands of earlier music – R & B (rhythm and blues), Latin, jazz and African-American gospel. The result was often referred to as the “Brill Building sound” but there actually wasn’t a specific or distinctive sound at all. The only similarities between the Brill ‘products’ was in the recurring themes and components in the song lyrics (might be described as “First World problems” seen through the eyes of 60s American youth) [‘The Brill Building pioneered assembly line pop music but left a legacy of hits’, (Troy Lennon), The Daily Telegraph, 13-Sep-2017, www.dailytelegraph.com.au]; Inglis, op.cit.].
〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️
※ Spector was both a collaborator with the Brill songwriters and a customer of their compositions
✳ described by Ian Inglis as “a crucial moment in the development of Brill Building’s pop sensibilities”
❁ Tin Pan Alley was a loose collection of composers, lyricists and music publishers based in NYC who dominated the industry for several decades through the first half of the 20th century (Irving Berlin, Cole Porter, the Gershwins, Sammy Cahn, Hammerstein and Rodgers and many more)
✥ although two of the mainstays of the Brill team, Goffin and King, never actually worked in the Brill Building, producing their entire creative output in the period over at Aldon Music (they did however sell some of their compositions through the Brill Building)
♕ many of the Brill writing alumni went on to be highly successful performers in their own right – top of the totem industry names like Neil Diamond, Gene Pitney, Paul Anka and Paul Simon
✪ another interesting juxtaposition emerging from the Brill Building music factory was the contrast between writer and artist – the songwriters were all white and mostly Jewish, writing largely for emerging black girl groups (Inglis)
Greater Union (henceforth GUT) was involved in all forms of the movie business – production, distribution and exhibition. The Bondi Studios made a few silent films in the late 1920s, like The Adorable Outcast and most notably The Term of His Natural Life which cost £60,000 and bombed badly at the box office [‘Cinesound Productions’, Sydney Morning Herald, 06-Aug-1934 (Trove).
Stuart F Doyle, GUT managing director, appointed former film publicist Ken G Hall as general manager of the newly formed Cinesound Productions. Two more Cinesound studio locations were opened, one at nearby Rushcutters Bay and the other at St Kilda (in Melbourne). Over an eight-year period (1932-40), with Hall at the helm as producer-director, Cinesound produced 17 feature films (16 of which were directed by Hall). The first of the sequence, On Our Selection, revolved round the adventures of one of Australian cinema’s most popular characters, Dad Rudd and his family. The film, benefiting from a new sound-recording system invented in Tasmania, was a box office triumph for Cinesound, earning £46,000 in Australia and New Zealand by the end of 1933, providing a tremendous fillip for the fledgling studios [Andrew Pike & Ross Cooper, Australian Film 1900-1977: A Guide to Feature Film Production, (1998)].
Cinesound and Hall exploited On Our Selection’s popularity with a series of sequels, Grandad Rudd, Dad and Dave Come to Town and Dad Rudd, MP. Of these the ‘Dad and Dave’ entry especially proved a hit, matching the profitability of the original movie.
↗ Ken G Hall (centre) with American actress Helen Twelvetrees during filming of ‘Thoroughbred’ (photo: Mitchell Library)
⬆️ Australian cinema’s long tradition of Bushranger flicks beginning with the original 1906 feature film
With the outbreak of world war Cinesound called a halt on feature film production. During the war years the studios directed all energies into making newsreels, initially covering the war against Japan and beyond that on all aspects of Australiana.
Newsreel rivalry: Cinesound Vs Movietone: t
Newsreels in Australia prior to 1956 occupied a unique place in media and communications. Before the introduction of television, cinema-goers’ exposure to newsreels (part of the “warm-up” for the main feature) were the only images Australians saw of their land – the footage of elections, natural disasters and other such events [Waverley Lib, loc.cit.]. Thus, newsreels like the Cinesound Review, with its distinctive red kangaroo symbol, were an important source of news and current affairs, and were an integral part of the cinema program [‘Cinesound Movietone Australian Newsreels’, (ASO) (Poppy De Souza), www.aso.gov.au]✙. According to Anthony Buckley, the newsreels reflected Ken G Hall’s “pride and spirited nationalism” [Buckley, A, ‘Obituary: Ken G. Hall’, The Independent (London), 17-Feb-1994].
Ken G Hall in his autobiography contended that Cinesound Productions never lost money on any feature films. Some did very well – crime drama The Silence of Dean Maitland, for instance, for an outlay of £10,000 returned takings of more than £70,000 in Australia and the UK [Graham Shirley & Brian Adams, Australian Cinema: The First Eighty Years, (1989)]. One Cinesound movie however, strictly-speaking, probably did lose money…Roy Rene’s single venture into celluloid, Strike Me Lucky, in which ‘Mo’s’ humour, robbed of it’s spontaneity in live performance didn’t translate well to the big screen and was reflected in negative critical reviews and at the box office [Film Review: ‘Strike Me Lucky’, Sydney Morning Herald, 19-Nov-1934 (Trove)]. Despite Hall’s faith in the studios’ films, from 1937 there was a decline in box office returns (prompting GUT head Doyle to resign). Another (external) factor affecting Cinesound profitability occurred in 1938 with the passing of the Cinematograph Films Act in the UK…under this legislation Australian films no longer counted as local, their removal from the British quota meant a loss of market for Cinesound and other Australian movie producers [Waverley Lib, loc.cit.].
⬆️ ‘Smithy’ star Ron Randell later pursued a career in Hollywood
