Where the Gainsborough Pictures/Islington Studios once stood (in Hoxton, North London), today sits blocks of luxury flats built in 2004. As a token gesture the name ‘Gainsborough’ remains on the units’ facade but the only other indicator that it is the site of a former film studio is a 6.5m high courtyard sculpture of Alfred Hitchcock whose first exposure to the movie industry was at Islington … the work of art enigmatically depicting ‘Hitch’ as a gigantic head❈.

In the course of the twentieth century, the site, when it wasn’t a centre of feature film production, had something of a checkered existence. The original building started off as an electrical power station for the East London rail line, circa 1900. When Gainsborough Pictures’ film production ended there around 1949, the premises had a broad range of commercial and community incarnations for the rest of the century, including being a whiskey store, a carpet warehouse and an avant-garde theatre[1]. By the time it was chosen as a site for the apartments that occupy it today, the surviving buildings had taken on a very derelict appearance.

The film company’s story at Hoxton/Islington began just after the Great War when the American movie giant Famous Players-Lasky acquired it in 1919 for its British production arm. Lasky refurbed the run-down power plant, turning it into state-of-the-art film studios. Islington, with the most technical advanced studios in the UK, was also Britain’s most iconic film studios. Features included a scene dock, a large tank for filming underwater scenes and an anti-fog heating system (indispensable for notoriously foggy London). Such super-de luxe facilities earned Islington Studios nicknames like “Hollywood by the Canal” and “Los Islington” [2].

Cutts and Hitchcock: Islington Silents
Islington Studios commenced making films in 1920 … the creative figure most associated with the studio’s early silent productions was Graham Cutts, who directed a string of 1920s Gainsborough films – of these the most acclaimed were Women to Women (1923) and The Rat (1925). Cutts was mentor to the young Alfred Hitchcock … ‘Hitch’ got his start at Islington as a writer of signs for movies before rising to become the older director’s assistant in several Cutts films. Fellow director AV Bramble went so far to say of Cutts’ directorial contribution, that Gainsborough Pictures “had been built on the back of his work”[3]. The success of The Rat owed much to its star, Ivor Novello, who was a fan magnet (intentionally cast) in the Rudolf Valentino mould. As 1920s Britain’s most popular matinée idol Novello helped lift the profile (and profit sheet) of Gainsborough Studios.

The Balcon years
The American Lasky company didn’t persist with the London venture, selling the studios to ‘kingpin’ British producer Michael Balcon’s Gainsborough Pictures◙ in 1924. Balcon continued the Hollywood former owner’s practice of importing US stars (such as Mae Marsh and Dorothy Gish) to bolster Gainsborough’s productions, but he also pursued a strategy aimed at competing with the burgeoning American influence in the British industry after the war. Balcon made deals with US and German film companies to allow Islington to distribute and finance its own films⌑. Balcon nurtured Hitchcock’s development as a film-maker, despatching him to Germany to work as an assistant on a UFA film in Berlin. Hitchcock’s German influence was evident in Gainsborough’s The Lodger (1927), the best example of British expressionism in silent films[4].

In 1927 Balcon’s company merged Gainsborough with the larger Gaumont-British film co which operated from its Lime Grove Studios in Shepherd’s Bush (West London). Many Gainsborough Pictures productions were made at Lime Grove (in addition to those made at Islington). Lime Grove Studios produced the ‘quality’ films, whereas the Gainsborough Studio produced mainly ‘B’ movies (especially low-budget crime) and melodramas[5]. The core of Hitchcock’s classic 1930s espionage/mysteries (such as The Man Who Knew Too Much, Sabotage and The 39 Steps) were made by Gaumont at Lime Grove.

Edward Black and the costume melodramas
After Gaumont went into bankruptcy Balcon left Gaumont in 1936 for MGM-British (and later Ealing Studios). Gaumont-British ceased production for several years but Gainsborough was saved by a rescue package put together by CM Woolf and J Arthur Rank (partners of General Film Distributors)[6]. From the late thirties producer Edward Black came to Gaumont/Gainsborough and the subsequent type of productions the studios made reflected Black’s “unerring sense of British popular taste”. One of his earliest successes was with Bank Holiday (1938), directed by Carol Reed and Margaret Lockwood, soon to become Britain’s leading screen actress回. Black used ex-Music Hall performers like Will Hays and Arthur Askey for Islington’s light comedies. Gainsborough Pictures also afforded opportunities to the versatile Launder and Gilliat writer-director team to showcase their collaborative skills.

In the war years following, Black combined with screenwriter RJ Minney to produce a series of costume melodramas at Gainsborough, which have been described as being “visually extravagant and morally ambivalent”. Minney and Black also produced comedies and modern-dress melodramas for Gainsborough … the first and most famous of the Studio’s period costume melodramas was The Man in Grey (1943), a box-office winner with an overtly escapist formula to distract people from the tribulations of the world war[7].

Postwar: Rank and the Boxes
In 1946 the powerful Rank Organisation acquired full control of Gainsborough Pictures, leading to an exodus of its main creative figures, including Black and Minney, and its pre-Rank takeover head of production Maurice Ostrer. J Arthur Rank choose one-time self defined “hack journalist” Sydney Box to head up the Studios’ productions. Box’s collaborators, his wife, writer and director, Muriel and his sister, producer Betty, also came on board[8]. Sydney Box in his time at Gainsborough churned out films at a very steady rate of knots – 36※ all up over three years of managing Gainsborough productions. Under Sydney Box the Studio tackled a mix of genres with a focus on melodramas, thrillers and light comedies[9].

Gainsborough Pictures in the austere economic climate after the war exhibited an interest in ‘social’ films with a topical appeal. Employing the skills he honed as a documentarist, Sydney also commissioned films which explored a range of issues – no doubt with Muriel’s guiding influence. These included child adoption, juvenile delinquency, displaced persons, leisure pursuits. The light comedies, usually with Betty E Box as producer, remained among the most popular of Gainborough’s offerings, eg, Miranda (1948) (a romantic diversion about a mermaid out of her environment), Holiday Camp (1947) (which spawned a light-hearted series of sequels about the Huggett family – the amusing adventures and misadventures of a typical working class London family in the late 1940s (the workman-like cast included 1960s English pop star Petula Clark)[10].

Gainsborough – closing act
J Arthur Rank permanently shut down production at both Hoxton (Gainsborough) and Shepherd’s Bush (Lime Grove) in 1949, apparently because he was unhappy with the performance of both London studios. All films made by Rank Organisation after 1949 were concentrated at Pinewood Studios in Buckinghamshire[11]. The last feature released under the Gainsborough banner was Trio (1950), an anthology film co-directed by the Islington regular Ken Annakin.

PostScript 1: the Gainsborough logo
All Gainsborough films open with the shot of an elegant, feather-hatted woman in Georgian period costume, enclosed within an ornate oval frame. The woman (portrayed by actress Glennis Lorimer) slowly turns and smiles at the camera, an opening feature as visually distinctive as Rank’s iconic strongman banging the gong. The shot of Lorimer was based on the famous 1785 portrait of Sarah Siddons by Thomas Gainsborough.

PostScript 2: the studio fire traps of the early ‘talkies’
By the advent of sound pictures Gainsborough’s Islington Studios were certainly among the most technologically advanced in Britain … able to adapt scenes into everything from a mad professor’s lab to a railway station to an 18th century manor house to a mermaid’s lair. But the studios at that time were inherently dangerous places – celluloid was highly inflammable, as was carbon arc lights. Sound-proofing studios usually required covering the entire building with thick blankets, which was virtually tantamount to inviting a fire! The Gainsborough Studios burnt to the ground in 1930, and the same fate befell the studios at Twickenham and Elstree. Such was the sense of threat that some studios maintained their own in-house fire brigades[12].

‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿‿
❈ there is also a plaque on one of the unit complexes commemorating the film studios
◙ the names ‘Islington’ and ‘Gainsborough’ have tended to be used interchangeably in describing the Poole Street studios
⌑ through the vertical integration of the film biz in the UK and elsewhere, Hollywood was maintaining an economic and cultural dominance of the industry
回 other leading 1940s British stars of Gainsborough pictures included Patricia Roc, Phyllis Calvert, James Mason and Stewart Granger
※ this in fact was the target J Arthur Rank had set (12 feature films a year) as a condition of Sydney Box’s appointment

[1] Steve Rose, ‘Where the lady vanished’, The Guardian, (16-Jan-2001), www.theguardian.com
[2] Gary Chapman, London’s Hollywood: The Gainsborough Studio’s Silent Years, (2014); LN Ede, ‘Designing the Silent British Film’, in IQ Hunter, L Porter & J Smith (Eds), Routledge Companion to British Cinema History, (2017)
[3] Rachel Low, The History of British Film: Vol 1V, 1918-1929, (1997)
[4] Geoffrey Macnab, Searching for Stars: Stardom and Screen Acting in British Cinema, (2000)
[5] ‘Gaumont British Picture Corporation Limited’, (The Alfred Hitchcock Wiki), http://the.hitchcock.zone. Often described in the trade as “quota-quickies” (Michael Powell’s term)
[6] Ede, op.cit.
[7] B McFarlane (Ed), The Encyclopedia of British Cinema – Fourth Edition, (2016)
[8] The Boxes started their careers in cinema with Verity Films, making war-time propaganda films and documentaries. Behind-the-camera roles in the industry in those days was very much a “man’s world”, and no easy path to tread for women … especially Muriel (when directing films), Rachel Cooke, ‘Power women of the 1950s: Muriel and Betty Box’, The Guardian, 3-October 2013, www.theguardian.com
[9] A Spicer, Sydney Box, (2006)
[10] ibid.
[11] ‘Gainsborough pictures’, Wikipedia, http://wikipedia.org.
[12] Rose, loc.cit.; Geoffrey Macnab, ‘The death-trap London studio that time forgot: Gainsborough Studios’, The Independent, 24-Jun-1999, www.independent.co.uk