Showing posts from category: Built Environment
The Architectural Folly of Portmeirion: Faux Italian Riviera on the North Wales Coast
Gobeithio y gwnewch chi fwynhau eich arhosiad yma.
“We hope you have a pleasant stay in Portmeirion.”
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Image: nytimes.com
British architect Sir (Bertram) Clough Williams-Ellis spent half a century (1925 to 1976) on a pet construction and town planning project in the Snowdonia region of North Wales, handcrafting his ideal of a village from scratch. The eccentric, autodidactic architect with a penchant for wearing knickerbockers called his back country village “Portmeirion”, drawing inspiration for his Welsh labour of love from the Italian Riviera fishing village of Portofino. What Williams-Ellis created was a scaled-down village comprising a picturesque patch-quilt of individual buildings built primarily for decoration, known in the architectural business as follies.
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Photo: Pinterest / M Serigrapher
Piecing together the mosaic Architecturally, Portmeirion is “an eclectic pastiche” (Gruffudd 1965) with stylistic borrowings from Gaudi, the Mediterranean and the Italian Renaissance, from the Arts and Crafts Movement and from Nordic Classicism et al, juxtaposed and intertwined together. Trompe l’oeil windows, Baroque murals, gargoyles, inverted copper cauldron, Classical details, all contributing to a quirky, multi-coloured panorama of buildings with a Mediterranean feel – in North Wales. Williams-Ellis sourced materials from disused estates and ruined castles across the UK for the village. (“Portmeirion Village: Fifty Years Since The Welsh Resort Starred In TV’s Iconic ‘The Prisoner’”, John Oseid, Forbes, 22-Mar-2017, www.forbes.com). Williams-Ellis’s use of salvaged fragments led him to describe his creation as “a home for fallen buildings”.
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Portmeirion’s creator (Source: Portmeirion Village)
Reconciling structures with landscape Williams-Ellis was a champion of preserving rural life, inspiring a Welsh movement, CPRW, guardians of Cymru Wledig…his philosophy applied to architecture was that “the development of a naturally beautiful site need not lead to its defilement”, new buildings, done well, could enhance the landscape (‘Portmeirion: A Passion for Landscape and Buildings’, Rachel Hunt, Gwanwyn, Spring 2018, cprw.org.uk). For the site of his cherished Italianate village William-Ellis choose a “neglected wilderness” which had formerly been part of the Aber Iâ① estate. Over the years the constituent parts of the village took shape – the Citadel (an Italianate campanile (bell tower)), Battery Square, Village Green, Gothic pavilion, Bristol Colonnade, blue-domed Pantheon and statue of Hercules, Italianate landscaped gardens. The Victorian manor from the old estate was transformed into the village hotel. The plan had been to incorporate a 19th century castle, Castell Deudraeth (named after an extinct 12th century castle in the locale), but this didn’t happen in Clough’s lifetime. Since 2001 the castellated building has functioned as a hotel for Portmeirion tourists.
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Source: wheretogowithkids.co.uk
Academic architecture hasn’t rated Portmeirion highly, tending to dismiss it as an “idiosyncratic playground of little interest”, a mere “hodge-podge” of differing styles (Manosalva, M.A., 2021. One-man-band: Clough Williams-Ellis’ Architectural Ensemble at Portmeirion. ARENA Journal of Architectural Research, 6(1), p.3. DOI: http://doi.org/10.5334/ajar.268). Not that this in any way deflected Williams-Ellis from single-mindedly pursuing his own peculiarly personal architectural vision of a “fantasy village”②… the architect freely admitted to taking what he described as “a light opera approach”, wanting to give people architecture that was pleasurable and fun to behold and enjoy.
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‘The Prisoner’ being filmed on site (Source: radio times.com)
Sixties‘ TV spy culture augments the Village’s celebrity and tourism While Portmeirion’s uniqueness guaranteed its fame and its standing as a niche holiday resort, its selection as the set for a cult 1960’s TV series magnified that fame exponentially. The Prisoner, a Sci-fi dystopian series, created by and starring Patrick McGoohan, was filmed in and around the village in 1966-67. The 17-episode series about a government agent who finds himself mysteriously transported to a beautiful, charming but bizarre community—where for inhabitants, imprisoned betwixt mountains and sea, there is no escape — a community impersonalised to the point where everyone is a number and no one knows who’s in charge. The Prisoner‘s enduring cult status has ensured a constant stream of loyal fans from far and near making the pilgrimage to Portmeirion each year (Covid permitting). The local tourist industry has done its bit to capitalise with a Prisoner souvenir shop, tours of the film locations, etc. The giant chessboard in the square which appeared in the TV show has been (permanently) reconstructed to further cash in on the series’ appeal.
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Beatle George visits the Village – “fab!” (Source: North Wales Live)
Endnote: Enticing the rich and famous A host of celebrities can be numbered among the endless throng of visitors to Portmeirion over the decades…GB Shaw, HG Wells, Bertram Russell, Frank Lloyd Wright③, Brian Epstein, George Harrison, to name but a few. Noel Coward wrote the first draft of his comic play Blithe Spirit during a stay at the seaside resort.
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① Welsh: “ice estuary”
② when his architectural “day job”, designing other people’s houses and buildings in various parts of the UK and Ireland allowed it
③ apparently FLW approved of the architecture of the place
Brasília, Brazil’s Modernist Capital in the Interior: An Unliveable Utopian Showcase?
Brazil’s bold experiment in creating a new capital city from scratch in five years, Brasília, won much praise as a modern architectural marvel upon its inauguration in 1960. With project town planner Lúcio Costa’s radical, artistic urban plan (the Plano Piloto) for the central city in the shape of a bird in flight⦑a⦒, and the symmetry and spacing of architect Oscar Niemeyer’s stark white, curvilinear, futuristic structures with sculptural silhouettes⦑b⦒, Brasília was heralded as “a modern utopia (expressing) optimism and trust in the future” and a demonstration of Brazil’s capacity for modernising progress (Dr Steffen Lehmann, cited in ‘60 Years Ago, The Modernist City of Brasília Was Built From Scratch’, Stefanie Waldek, AD, 21-Aug-2020, www.architecturaldigest.com).
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Bland homogeneity? Detractors of the futuristic urban ‘miracle’ in Brazil’s central west however have been many and varied. Brasília’s inner city residential zones comprising superquadras (“superblocks”) were characterised by French writer Simone de Beauvoir as all exuding “the same air of elegant monotony”. The city’s large open lawns, plazas, and fields have been likened to wastelands. Structures intended 65 years ago to represent the future, now crumbling, accentuate this sense of decay and obsolescence (‘Brasília, national capital, Brazil’, Britannica, www.britannica.com)
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The car is king! In a city built for the automobile, Brasília is uber-pedestrian-unfriendly. “With long distances and harrowing six-lane highways connected by spaghetti junctions, Brasília presents challenges for walkers” (Lonely Planet) – which is good news at least for the city’s car hire firms! Transport options for the non-driver in Brasília have been meagre…the subway was basically an afterthought; footpaths are confined to a scanty few, where they exist they are dwarfed by the criss-crossing gargantuan highways; the first set of traffic lights in Brasília didn’t get installed until the 1970s (‘Lost and Found – Brasília’, Blueprint, ABC Radio (broadcast 21-Jan-2022).
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A lack of a pulse? Some critics point to the Brasília lifestyle’s deficit in “humanness”. The city centre is bereft of “the typical street life of other traditional Brazilian cities”. It is merely a place to work…night life is unstimulating, city workers tend not to hang around after hours, few stay to “live and play in the Pilot Plan” centre (Kobi Karp in Waldek). According to Prof. Ricky Burdett (LSE), Brasília flounders on the basics of what constitutes a city…no messy streets, no people living above shops, no mixed use neighbourhoods – rather it’s “a sort of office campus for a government” (‘Niemeyer’s Brasilia: Does it work as a city?”, Robin Banerji, BBC News, 06-Dec-2012, www.bbc.com). The scope for improvement is hamstrung as a result of restrictions on development and expansion in accordance with the city’s world heritage covenants.
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The creation of two segregated communities Overpopulation is part of the Brasília problem…designed as a city for 500,000 people, it has five times that many residents today, hence the growth of satellite towns which the poorer residents of Brasília have been shunted into⦑c⦒. Allocation of resources is another…whereas in the centre everything was zoned, over-organised city blocks to the point of impracticality, the satellite towns have been neglected and left in a disorganised state without adequate infrastructure, services and civic spaces (Britannica; ‘Lost and Found – Brasília’). Accentuating the imbalance between the centre and the outliers, only 300,000 of the 2.5 million Brasiliense live in the Pilot Plan area where the jobs are!
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”A monument to technocratic rationalism” One of the biggest savagings of Brasília’s architectural merit came from trenchant art critic Robert Hughes who brutally summed up the capital city’s shortcomings: “a ceremonial slum…this is what you get when you think in terms of space rather than place and about single rather than multiple meanings, when you design for political aspirations and not real human needs. Miles of jerry-built, platonic nowhere infested with Volkswagens” (The Shock of the New, Ep. 4 (BBC documentary, 1980). The “utopian” city of Niemeyer and Costa, lauded at its onset as ilha da fantasia has acquired other, less glowing epithets such as “concrete carbuncle” (‘fast:track’, BBC News). For Jane Jacobs (Death and Life of American Cities, the failure of Brasília and other such utopian dreamscapes was in making the mistake of trying to substitute art for life – with unworkable consequences for the inhabitants. Brasília has also come under fire on environmental grounds, the impact of its footprint has contributed to the deforestation of the Amazon region.
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Postscript: the whole purpose of Brazil’s new capital in the interior for President Kubitschek⦑d⦒ and the urban planners was to create a modern city that avoided the excesses of Río and São Paulo (overcrowded slums, the preponderance of favelas). Costa’s “grand vision” envisaged a new urban centre that was deliberate, orderly, rational, dignified and systematic. In practice, the endgame to the myopic focus on the Plano Piloto was a city of inequality (with a good quality of life only for a minority of the inhabitants), congestion and urban sprawl (‘Inside Brazil’s ‘cautionary tale’ for utopian urbanises’, Diana Budds, Curbed, 07-Jun-2019, www.archive.curbed.com). Rather than being transformed into the shining exception, Brasília is “a mirror of Brazilian society…those with power live in a little island or cocoon. Those who don’t—which is the majority—live on the outside” (Prof. Vincente Del Rio).
—————————————-——— ⦑a⦒ alternately it has been likened to the Crucifix, to an airplane or even to a bow and arrow ⦑b⦒ and avant-garde landscape design by Roberto B Marx ⦑c⦒ 90% of the Brasiliense, in the lower or lowest income brackets, live outside the centre in satellite towns ⦑d⦒ the politician in power who initiated the Brasília project in the mid-1950s
Glasgow’s Postwar Planning Wars: Utopian Visions of Dystopia, Slum Clearances, New Towns and Social Engineering – Part 3
At the conclusion of World War Two no one was seriously of the opinion that Glasgow didn’t need to urgent address the acute housing and quality of life dilemmas besetting the city’ inhabitants. For their part, the planners focusing on the city certainly had (or at least professed) good intentions in their efforts to ameliorate what was for tens of thousands of Glaswegians a polluted, congested and thoroughly unpleasant living environment. For all the planning and the vast sums of money poured into redevelopment however, the results were and continue to be more than disappointing. As discussed in the first two parts of this blog series, the uncoordinated approach of having two rival sets of planners trying to implement conflicting visions of a new Glasgow didn’t help matters at all.
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Family dislocation Relocation to the edges from the city led to other unforeseen or unaddressed problems, including a major disruption to the extended family network…many residents in the new projects were now too far away from their past abodes and cut off from their extended families and friends, resulting in a heightening of a sense of isolation (Paice). This outcome was even more perturbing for those Glasgow citizens who had been forced into relocating to the schemes and New Towns.
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Social engineering, the “Glasgow Effect” Glasgow’s 20th century standing as the British Empire’s “Second City” and an economic and industrial powerhouse in the region came at a cost. Studies have long revealed that Glaswegians have a proportionately higher early death-rate—and not accountable by poverty alone—than other comparable great cities«D̴». A 2016 report by the Glasgow Centre for Population Health (‘History, politics and vulnerability: explaining excess mortality’) concluded that the combined historic effects of overcrowding, poor city planning (1960s-’80s) and “a democratic deficit–a lack of an ability to control decisions that affect their lives”—were the causes of the city’s susceptibility to premature death (“Revealed: ‘Glasgow effect’ mortality rate blamed on Westminster social engineering”, Karin Goodwin, The Herald, 16-May-2016, www.heraldscotland.com). The SO took this tact, the GCPH asserted, knowing full-well that the policy would be damaging to the long-term health of Glaswegians (Goodwin).
Castlemilk ca.1965 (Source: Gordon Waddell (Pinterest))
“Skimming the cream” The evidence points to a deliberate government policy of social engineering experiments in Glasgow…Scottish Office documents released under the 30-year rule reveal a calculated policy in determining which inner city residents were relocated where. ”Skimming the cream” (rehousing the best preferred preferred citizens in the choices parts of the new settlements) was practiced. Skilled workforce and young families were chosen to reside in East Kilbride and the other New Towns while the centre was left with “the old, the very poor and the almost unemployable”. This tactic and the steering of economic investment away from Glasgow resulted in a “serious population imbalance” (Goodwin) and putting the vulnerable ’stayers’ in a jeopardy.
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Postscript: Belatedly aborted Stonehouse – New Towns become surplus to needs There was meant to be a sixth New Town built to absorb overspill population from Glasgow…the small village of Stonehouse was slated to accommodate 22,000 new homes and 35,000 people, in fact local farmers had their land compulsorily purchased and the first 96 homes in Murray Drive were not only constructed«E̴» but in 1976 the first residents were already two days in occupancy before the Scottish Office suddenly got “cold feat” and pulled the plug on the development! Why was Stonehouse New Town axed and why did it occur so late in the process? Originally proposed in the early Sixties when planners had identified a continuing need for new houses on the periphery, by 1973 two developments had prompted a policy change — Glasgow city had depopulated dramatically as a result of the dispersals (1970-73: 58,000 Glaswegians left) and the authorities were concerned that too many young people were leaving the centre. The emphasis for the inner city refocused on renovating rather than demolishing and rebuilding and the SO began redeploying resources towards regenerating and rehabilitating the East End of Glasgow. Roger Smith’s answer to the obvious question of why the authorities still kept going with Stonehouse after it was apparent by 1973 that the project was a “no-goer” is that the government machine at both the centralised and local level was simply incapable of “respond(ing) quickly to changing events and new understandings of existing situations”…which seems to sum up many of the urban planning missteps made in postwar Glasgow (Roger Smith (1978) Stonehouse—an obituary for a new town, Local Government Studies, 4:2, 57-64, DOI: 10.1080/03003937808432733; ‘The Scottish town that never was’, Alison Campsie, The Scotsman, Upd. 04-Jun-2020, www.scotsman.com.au).
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«A̴» which initially were unfortunately called “townships” until someone pointed out Apartheid South Africa’s use of the same term to delineate non-white homelands
«B̴» the haste of the estate building program contributed to this
«C̴» as a result of multiple factors including lack of investment, cost-cutting on building materials and techniques, poorly maintained estates, apathy and neglect, pollution, loss of community pride, etc.
«D̴» 30% greater risk of dying before 65 than comparable deindustrialised cities like Liverpool and Manchester (Goodwin)
«E̴» everything else planned remained unbuilt, schools, swimming pools, sports centre, factories, etc.
Glasgow’s Postwar Planning Wars: Utopian Visions of Dystopia, Slum Clearances, New Towns and Social Engineering – Part 2
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In Part 1 of ‘Glasgow’s Postwar Planning Wars’ we saw how decades of neglect and torpor had resulted in a concentration of Victorian slums and a chronic housing crisis that Glasgow authorities coming out of World War 2 were forced to confront. This prompted the 1945 Bruce Report, proposing that what Glasgow needed to regenerate its overpopulated metropolis was a new approach which was in the words of its author Robert Bruce, ‘surgical’ and ‘bold’. While Bruce’s scheme emphasised slum clearance and a mega-sized re-building project within the city limits, other planners from outside Glasgow put forward a competing plan, one with a very different vision of Glasgow and its solution for the city’s problems.
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The alternative model: ”New Towns” In 1949 the Scottish Office (in Edinburgh) presented the city of Glasgow with an alternate blueprint for improving living standards and renewing the city, the “Clyde Valley Regional Plan 1946” (CVRP), Advocacy of the CVRP model was spearheaded by English town planner Patrick Abercrombie〚𝔸〛, whose town planning CV included the City of London, Hong Kong and Addis Ababa. The Abercrombie Plan recommended rehousing much of the population outside the city largely in “New Towns” which would function as overspill areas for overcrowded central Glasgow…it proposed not Bruce’s skyscrapers but low-rise living, expanding out to spread the density beyond the city limits [‘Scotland from the Sky’, BBC One, Series 1, Episode 2, (TV documentary, 2018)]. Integral to the plan was the presence of green belts in unbuilt areas, establishing buffer zones between the city and the New Towns – an idea the CVRP got from the earlier Garden Cities Movement〚𝔹〛. The outcome of the authorities’ attempts to transform Glasgow’s urban landscape into New Towns and “Peripheral Housing Estates” will be outlined in detail in ‘Glasgow’s Postwar Planning Wars, Part 3’.
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New Towns phenomena New Towns were not novel to Glasgow and Scotland, the new towns movement was an international one (from the 1950s on, spreading to developing and de-colonising countries in Africa, Middle East and Asia) [’New towns on the Cold War frontier’, (Michelle Provoost), Eurozone, 28-Jun-2006, www.eurozine.com]). Pioneered in Britain, the movement followed the passage of the 1946 New Towns Act—handing the UK government power to designate areas of land for new town development—kick-starting an ambitious program of new peripheral and outlying settlements across the Home Countries [‘New towns’, UK Parliament, www.parliament.uk].
Schism Over Glasgow: two distinct planning strategies
Academic Florian Urban sees the contest to shape postwar Glasgow as one of national ’planners’ versus local ’housers’. The Scottish Office’s CVRP was national policy, Westminster’s optimal regional fix for the poverty, overcrowding and unsanitary nature of Glasgow’s urban inner core. Bruce’s plan was to be the intended local fix, the solution to Glasgow Corporation’s objective of eradicating the city’s slums and ghettos. The first group was advocating dispersal away from the centre and the other containment in newly configured but in some cases even denser concentrations within the metropolis. The schism between the planning philosophies of the planners and the housers tapped into other existing tensions at the time – Tory national government (1951-55) versus Labour Glasgow City Council〚ℂ〛; ’refined’ Edinburgh versus “gritty industrial” Glasgow [‘Modernizing Glasgow – Tower Blocks, Motorways, and New Towns 1940-2010’, (Florian Urban), Glasgow School of Arts, www.radar.gsa.ac.uk]. The Corporation’s opposition to the Scottish Office’s interference (as it saw it) was couched in existential terms…loss of population was equated with the Glasgow authority’s loss of political prestige [‘Building and Cityscape Council Housing’, (Ranald McInnes), The Glasgow Story, www.theglasgowstory.com].
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Regionalisation v Containment: the first as advocated by the Scottish Office and Abercrombie entailed first and foremost the creation of new towns (low-rise housing consisting of “detached, semi-detached or terraced houses surrounded by ample green space”)…contrasting with the containment approach of Bruce and the Glasgow City Council which sought to create “an architecture based on the principles of the existing city (3 to 4-storey modern tenements and corridor streets)” (Urban).
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Even after Glasgow Corporation withdrew its approval of Bruce’s proposals (too radical, too expensive), it never formally adopted the Clyde Valley Plan in its place…it did however accept many of the CVRP’s principles. In 1954 the Corporation made key concessions to the planners, agreeing to the creation of green belts around the city and accepting the inevitability of decentralisation (the need for 100,000 new flats outside the metropolis to alleviate the centralised overcrowding). The planners’ objectives were aided by the appointment of Archibald Jury as city architect〚𝔻〛 who was fully on board with the goals of (British) national planning (Urban).
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A mishmash of “divergent visions” In the end the Corporation sat on the fence and opted for “two bob each way”…cherry-picking from both rival schemes — so that both modernist tower blocks and low-rise buildings got erected concurrently and haphazardly, oodles of high-rise and low-rise housing all mingled in together. This confused juggling of opposing plans by the Glasgow authorities led to construction delays and made for erratic even schizophrenic urban planning in the three decades after the late 1940s, contributing to high levels of dissatisfaction felt by many Glaswegians with their reassigned housing arrangements〚𝔼〛.
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〚𝔸〛 together with co-author Robert Matthew 〚𝔹〛 the New Towns movement can trace its British lineage to the “Garden cities movement” of the turn-of-the-Twentieth-century – to the pioneering experiments with Welwyn (later the first of the British New Towns), Letchworth and Cadbury’s Bournville 〚ℂ〛 Glasgow Corporation, still trading on its earlier status as an economic powerhouse within the British Empire, was staunchly committed to resist any attempt by Westminster to curtail its municipal powers (Urban) 〚𝔻〛 replacing Robert Bruce as Glasgow chief planner after he resigned in pique in 1951 following the rejection of his plan 〚𝔼〛 many of the residents removed (some forcibly) from inner Glasgow and relocated in the New Towns and the peripheral estates were sufficiently disenchanted with their new lot that they requested to be transferred to alternate accommodation
Glasgow’s Postwar Planning Wars: Utopian Visions of Dystopia, Slum Clearances, New Towns and Social Engineering – Part 1
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⨳ ⨳ ⨳ As WWII drew to a close Glasgow Corporation (City Council) had big plans for changing the face of Scotland’s biggest city and the (British) “Empire’s Second City” in the postwar period. Determined to rid Glasgow of its unhealthy “ghettos of decay and decline”, its plague of overcrowded slums and entrenched poverty and to fix the city’s critical housing shortage, the Corporation was gearing up for a mission to transform the city-scape. In 1947 a plan for total urban renewal put forward by the city engineer and master of works, Robert Bruce, found favour with the authorities〚𝔸〛 [‘Streets in the Sky: a social history of Glasgow’s brutalist tower blocks to be documented’, Judith Duffy, The Herald, 29-Mar-2015, www.heraldscotland.com].
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Footnote: Red Road Flats While Moss Heights was a “one-off”, Robert Bruce’s vision of clusters of high-rise buildings filling the Glasgow skyline didn’t really arrive until the 1960s, their belatedness made up for by being scattered all over the city. One of the most notoriously Brutalist of the high-rise Sixties complexes was the massive complex of eight tower blocks known as the Red Road Flats in the northeast of Glasgow〚𝔼〛 . The ageing and condemned buildings, vandalised and afflicted with asbestos and rising damp, were demolished between 2012 and 2015 [‘End of the Red Road’, Disappearing Glasgow, www.disappearing-glasgow.com]. Red Road, along with “the equally controversial and derided Hutchesontown C estate in the Gorbals”, became a symbol of “the errors of Glasgow’s ambitious post-war housing renewal policy” [‘Red River Flats’, Wikipedia, http://en.m.wikipedia.org].
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〚𝔸〛 officially, the “First Planning Report to the Highways and Planning Committee of the Corporation of the City of Glasgow”
〚𝔹〛Bruce’s vision was long-term, envisaging a transformation over a 50 year-span into “a healthy and beautiful city”
〚ℂ〛 the city an agglomeration of one million people at the time
〚𝔻〛 an embittered Bruce resigned his post with the Corporation in 1951
〚𝔼〛 furnished with the same set of “mod cons” as Moss Heights
Lakewood Park, Ca Housing Development, the West Coast Answer to Levittown
In 2018 I posted up the two blogs linked below on the topic of Levittown, the postwar mass housing construction phenomena in the east of the United States. https://www.7dayadventurer.com/2018/10/11/levittown-the-attainment-of-an-affordable-upwardly-mobile-home-and-lifestyle-for-some-part-i/
https://www.7dayadventurer.com/2018/10/13/levittown-the-attainment-of-an-affordable-socially-upwardly-mobile-home-and-lifestyle-for-some-part-ii/
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In the late 1940s Bill Levitt’s New York company started constructing a series of new housing estates in the Atlantic seaboard states, succeeding in building affordable houses in double-quick time and on a mega-scale. Not long after Levittown showed the way, a triad of developers in California started planning their own gigantic scale home building project in Lakewood, Los Angeles County, to reap the rewards. The three ’amigos’, Ben Weingart, S Mark Taper and Lou Boyar, formed the Lakewood Park Company (LPC) and bought close on 3,500 acres from the Montana Land Co (previously sugar beet and lima bean fields adjacent to the city of Long Beach)¹. With Weingart’s extensive connexions in LA financing circles, the LPC got backing to the tune of $8.8 million from the Prudential Insurance Co, and were cleverly able to exploit a legal anomaly, leveraging a stack of federal finance to pay the large part of the private project’s expenditure [Kevin Starr, Golden Dreams: California in an Age of Abundance, 1950-1963, (2011)].
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A frenetic work schedule
The LPC utilised the same approach to construction as the Levittown developers. Every aspect was coordinated, synchronised like clockwork, the 4,000-strong work force was divided into 30 separate teams each with their own specialised task. Rapidity of construction was achieved by adopting the production efficiency methods learnt during WWII, foundations were laid post-haste (15 minutes to dig the hole by machine and not much more to fill it with concrete). Output was phenomenal, they were building around 40 to 60 new houses a day² (even managing in a single day to reach a record tally 110!).
Selling the American Dream
When Lakewood Park’s subdivision of model homes—complete with a “Tile Pullman lavatory” and a built-in ‘Pulverizer’ garbage disposal unit in the kitchen—was opened up to the public, the sales office was inundated with aspiring home-owners all seeking their piece of the “Father Knows Best’ fantasy lifestyle. One salesman sold 107 of the homes in a single hour [‘A New Kind of City…Lakewood’, Los Angeles Almanac, www.laalmanac.com]. Many were “sold off the plan” at a time before that term was in vogue. The cost for a Lakewood ‘model’ mostly ranged from $7,500 to $9,500. Like Levittown, Lakewood Park particularly appealed to WWII veterans who under the GI Bill were guaranteed advantageous terms, no down payment and 4% interest over 30 years. Lakewood’s population exploded – what was a small unincorporated village in 1950 became a ‘city’ with in excess of 70,000 inhabitants by 1953.
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We’re all white thanks!: ‘Paradise’ homes for the white middle class Again as with Levittown the ugly spectre of racism raised its head in the Fifties Lakewood Park ‘model’ lifestyle. One former sales manager for the LPC explained that his part of his role involved guided homogeneity, dissuading black (and Latino) families from buying into the estate on the grounds that the overwhelmingly white neighbours would object to their presence on the same block. This was part of a wider practice of “steering buyers into racially defined neighbourhoods” which persisted into the 1960s…the developers’ rationale being “that racially mixed communities (they believed) would not retain their resale value” [‘Suburban pioneers’, Lakewood City, www.lakewoodcity.org].
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Developers with “laugh-lines around their pockets” A Senate hearing in 1954 troubled by the development’s ramifications concluded that the bulk of the profits from Lakewood Park‘s land sales and retail development ended up in the pockets of the LPC syndicate…finding that Weingart, Boyar and Taper in fact risked very little of their own money on the venture (about $15,000 altogether) by being able to (legally) rely on the accessible federal financing. Against their meagre personal outlays, newspapers estimated that the triumvirate made nearly a cool $12 million each from the deal (‘Lakewood California History’).
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Footnote: The Lakewood Plan, “Contract City“ Lakewood became an incorporated city in 1954—following a divisive community campaign and an attempt by larger neighbour Long Beach to absorb it—but of a unique kind. Foundation attorney John Todd and the developers opted to contract out the new city’s essential municipal services to LA County (police force, fire brigade, sanitation services, etc), an innovation (Lakewoodisation’) later copied widely in California and in other states (‘A New Kind of City…Lakewood’). The stated reason for going the “minimal city” route was financial efficiencies, but Gary Miller argues that self-advantage was the real purpose, allowing the wealthy to “insulate (their properties) from the burden of supporting public services…(thus) zoning out service-demanding low-income and renting populations”, “fueling white flight from Los Angeles” [quoted in Mike Davis, City of Quartz: Excavating the Future in Los Angeles, 1990]
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¹ the farming enterprise was known as the “Montana Ranch”…ironically, the land Weingart, Boyar and Taper bought included village housing estates which under Montana Land’s restrictive races covenant they as Jews would be barred from living in [‘The Lakewood Plan: Homeownership, Taxes, and Diversity in Postwar Suburbia’, Ryan Reft, Kcet, 16-Jan-2015, www.kcet.org]
² a house completed every 7½ minutes!
³ enticing the retail department giant the May Company as the mall’s flagship store
⁴ which had led to Levittown residents when returning home at night mistaking other houses for theirs’