Work of “The Devil”, a Reference Compendium of Unconventional Wisdom for Cynics in the Progressive Era

Biographical, Creative Writing, Literary & Linguistics, Popular Culture, Regional History, Social History

The World According to Bierce

Ambrose Bierce, American short story writer, man of letters, journalist and civil war (Union side) veteran, is best known for his unorthodox lexicon, The Devil’s Dictionary, a humorous, satirical and very personal take on a selection of words in the English language. The dictionary was compiled by Bierce over three decades, being initially published in instalments in various newspapers and magazines. Eventually the collection was published in book form, first as The Cynic’s Word Book in 1906 and then as The Devil’s Dictionary in 1911, two years before Bierce’s never satisfactorily-explained disappearance in Chihuahua, Mexico, where the journalist was visiting to gain first-hand experience of the Mexican Revolution.

Highly influential literary critic of the first half of the 20th century, HL Mencken, heaped lavish almost doting praise on The Devil’s Dictionary… “the true masterpiece of the one genuine wit that These States have ever seen“…”some of the most gorgeous witticisms in the English language“…”some of the most devastating epigrams ever written“. First (1911) edition of the Dictionary

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Cynicism and satire provide the backbones of Bierce’s provocative dictionary. So, an interesting place to start looking is how he handles these terms – the words ‘satire’, ‘cynic’ and ‘dictionary’ themselves. Despite being fully versed in the craft himself, Bierce views the practitioner of cynicism less than favourably.

Cynic: A blackguard❅ who sees things as they are, and not as they ought to be (which presumably is the definition of an optimism۞).

Satire: An obsolete kind of literary composition in which the vices and follies of the author’s enemies were expounded with imperfect tenderness.

Dictionary: A malevolent literary device for cramping the growth of a language and making it hard and inelastic.

Bierce goes on to add with tongue firmly planted in his cheek that his dictionary, however, is “a most useful work”.

But a cynic Bierce certainly is. At one point he sweepingly declares, in the blanket fashion that is his trademark, that “all are lunatics, but he who can analyze his delusions is called a philosopher” (in which case, what would Bierce have made of Freud and the “dark art” of psychotherapy!?!). This perception of the author reminds me to some extent of the distinction often made between a person with an erratic behavioural pattern who is poor (and is labelled insane), and a person with an erratic behavioural pattern who is wealthy (labelled merely eccentric).

Romance and true love falls by the wayside with Bierce’s cynic always hovering around ground level:

Love: A temporary insanity cured by marriage.

Politics is even more fertile ground for Biercian cynicism…even the highest office in the land is not spared. With characteristic directness, there is:

President: The greased pig in the field game of American politics.

Senate: A body of elderly gentlemen charged with high duties and misdemeanors.

Diplomacy: The patriotic art of lying for one’s country.

And of course, to Bierce, ‘capital’ (ie, the capital) is defined as “the seat of misgovernment”.

The contemporary power politics of the day is very entrenched in Bierce’s cynic’s consciousness:

Cannon: an instrument employed in the rectification of national boundaries.

In a similar vein Bierce gives recognition to the tradition of his nation’s imperialistic ambitions in possibly the most quoted and most acute of Bierce’s definitions:

War: God’s way of teaching Americans geography.

Bierce’s entries can go off on a tangent, often making extensive use of quotations from “eminent poets” to underscore his definitions (Father G Jape, SJ, is a much relied upon prop for Bierce). Sometimes this involves recourse to wordy anecdotes and phrases. In contrast to lengthy descriptors, some Devil’s Dictionary‘s entries are succinctly on the mark, some are absolute poetic corkers:

Absent: Peculiarly exposed to the tooth of detraction.

Erudition: Dust shaken out of a book into an empty skull.

Envy: Emulation adapted to the meanest capacity.

Fib: A lie that has not cut its teeth.

Martyr: One who moves along the line of least reluctance to a desired death.

Saint: A dead sinner revised and edited.

And even more succinctly summarised is:

Hope: Desire and expectation rolled into one.

Some of Bierce’s ‘opinions’ veiled as definitions are little more than whimsical nonsenses or clever wordplays:

Incumbent: A person of the liveliest interest to the outcumbents.

Harbor: A place where ships taking shelter from stores are exposed to the fury of the customs.

The Devil’s Dictionary dishes up irony in spades, repeatedly turning the mirror back on the reader:

Bigot: One who is obstinately and zealously attached to an opinion that you do not entertain.

Bierce’s lexicon is strewn with idiosyncratic elements, one is a recurring motif of robbers and theft, regularly he describes a situation where someone’s hands are in someone else’s pockets:

Alliance: In international politics, the union of two thieves who have their hands so deeply inserted in each other’s pocket that they cannot separately plunder a third.

Bierce is often lauded for his humanist perspective of the world…the major organised religions do not escape his critical eye:

Religions are “conclusions for which the facts of nature supply no major premises”

Faith: Belief without evidence in what is told by one who speaks without knowledge, of things without parallel.

He can be irreverent – “Christians and camels both receive their burdens kneeling”.

The Dictionary dishes up a smorgasbord of satirical, ironic and often bitter definitions of the world as seen by Ambrose Bierce (one of the acerbic writer’s nicknames was “Bitter Bierce”). But Bierce is of course a creature of his time with all the glaring faults and prejudices of the 19th century white man’s mindset. So, through the satire and cynicism we witness the less savoury traits and predisposition of the lexicographer. Casual assumptions of racism and misogyny run through the pages of The Devil’s Dictionary.

 Witch: A beautiful and attractive young woman, in wickedness a league beyond the devil.

Widows are depicted as “pathetic creatures”, whereas wives are dismissed as merely “bitter halves” (big surprise: Bierce was separated from his own wife). On occasions he crosses the line that even he should not have ventured, such as advocating or at the very least implying a violent impulse towards the female sex:

Bang: The arrangement of a woman’s hair which suggests the thought of shooting her.

The dreaded ‘N’ word is wheeled out in the cause superior of cynicism:

African: A nigger who votes our way.

And there is more than a hint of a general misanthropic disposition emerging from the pages of the Dictionary:

Birth: The first and direst of all disasters.

Marriage is the union of “two slaves”.

AB’s miscellany of hobby horses

Politicians and philosophers are on Bierce’s “hit list”, as are lawyers who get a predictable assessment:

Lawyer: One skilled in the circumvention of the law.

Liar: A lawyer with a roving commission.

Historians, in The Devil’s Dictionary are reduced to “broad-gauge gossips”, and ‘history’ is summarily pigeonholed as “mostly false (and) about unimportant events”.

Although he doesn’t specifically give medical students a definition entry, his regular references to them through the book might prompt one to conclude that their single defining feature is that of “grave-robbers”.

Places like New York City and specifically Wall Street are “dens of iniquity”, the sort of Biblical association Bierce employs to those things or entities representing (in his eyes) absolute evil.

Bierce’s idiosyncratic designation of ‘happiness’, as “an agreeable sensation arising from contemplating the misery of another” dovetails neatly to the definition of the German term Schadenfreude (substituting the word ‘perverse’ for ‘agreeable’ perhaps).

Bierce’s dictionary is also prone to outbursts of elitism – such as:

Laziness: Unwarranted repose of manner in a person of low degree.

Idiot: A member of a large and powerful tribe whose influence in human affairs has always been dominant and controlling (an ‘idiotocracy’ perhaps).

EndNote: Bierce’s cold trail
The mysterious disappearance of Bierce has fascinated interested parties for the hundred plus years since the author vanished in Mexico. Speculation has been wildly unrestrained and rampant as to the writer’s supposed end (eg, he hooked up with Mexican bandit leader Pancho Villa and he was killed by Federal troops, or by rebels, or by his own hand or by Villa himself). Novelists, playwrights and filmmakers have all had a go at unravelling the mystery, but the reality is that no one really knows what happened to Bierce [‘The Death of Bierce’, The Ambrose Bierce Appreciation Society, www.biercephile.com].

👿

❅ Bierce defines ‘blackguard’ as an “inverted gentleman”, like a box of cherries that displays the fine ones on top but with the box “opened on the wrong side”

۞ except that Bierce’s ‘optimist’ is “a pessimist (who) applied to God for relief”

obsolete or not, it doesn’t stop AB from indulging in the device

it is not universally accepted that this most famous of Bierce-isms originated with Bierce himself, see for instance “The Ambrose Bierce Site”, www.donswain.com

for example see the entry for ‘story’

maybe overstated but Bierce was not fabricating a connection – “body snatching” for medical education was a very real and very lucrative activity at the time

Bierce tended to view different societal groups as tribal entities

‘Capability’ Brown, the Quiet Revolutionary of Eighteenth Century English Landscape Gardening

Biographical, Built Environment, Heritage & Conservation, Leisure activities, Natural Environment, Regional History


I first happened upon the name of ‘Capability’ Brown several years ago when I was researching the Kirkbride buildings complex in Sydney. I guess it was the jokey sounding name that first got my interest. I found his name historically associated with the popularising of Ha-Ha Walls (another hard-to-take-serious concept when you first encounter it without context) which is an architectural feature of Kirkbride. Brown acquired his nickname from his habit of telling clients that their land had capability for improvement [‘Highclere Castle: The real-life Downton Abbey’, (Steve McKenna), SMH, 17-Apr-2016, www.traveller.com.au].

Highclere


Capability (Christian name
Lancelot) Brown’s career as a landscape gardener and designer in the 18th century was a wildly successful one. Lofty accolades cast in his direction describe him as “England’s greatest gardener” and “the Shakespeare of Gardening”. He rose from humble origins to become master gardener to George III at Hampton Court Palace, receiving over 250 commissions in his lifetime and designing in excess of 170 parks (the majority of which survive) [‘Capability Brown’, Wikipedia, http:/:en.m.wikipedia.org]. His vast oeuvre stretches over 30 counties in England and Wales, greater London and even one garden project in Germany. As artistic creators of grand physical structures go, the fecund Brown was the landscaping and gardening equivalent of Frank Lloyd Wright of his day – minus the ego!

LCB

And like that prolific and seminal 20th century American architect he was very well remunerated for his efforts. From the 1760s Brown was earning £6,000 per annum (equivalent to £806,000 in 2018 money!) and £500 for a single commission [ibid.].

Classical v Romantic

As Brown was starting to learn the trade in the late 1730s, there was a fundamental change going on with landscape gardens England. The formally patterned garden with its strict geometrical order and adherence to the classical style (the embodiment of the Palladian ideal) was giving way to a new, more informal type of garden landscape…romantic, irregular, not conforming to order, the appearance of a natural landform [Bassin, Joan. “The English Landscape Garden in the Eighteenth Century: The Cultural Importance of an English Institution.” Albion: A Quarterly Journal Concerned with British Studies, vol. 11, no. 1, 1979, pp. 15–32. JSTOR, www.jstor.org/stable/4048315].

William Kent

The new style

In the forefront of this movement towards the natural and informal was William Kent (Brown’s mentor), Charles Bridgeman and others, as well as prominent literary figures of the day like Alexander Pope. What Kent et al started, Capability Brown would go on to elevate to a higher plane.

Typical features of the Brown garden

(see also “Ha-Ha Wall” in end-note) Brown honed his landscaping style while working under Kent at Stowe (Bucks). Trademark features: smooth, undulating grass running straight to the house; the grand sweeping drive (eg, Ashridge Estate, Berrington Hall, Wimpole Estate); the woodland belt (eg, Basildon Park, Dinefwr, Ickworth); clumps and scatterings of trees (eg, Petworth Park, Stowe, Croome); the picturesque stone bridge (eg, Prior Park, Wallington, Stowe): and serpentine lakes formed by invisibly damming small rivers (eg, Hatfield Forest, Stowe, Wimpole Estate); decorative garden buildings (monuments, temples, rotundas and follies) (eg, Clandon Park, Petworth Park, Stowe, Wallington); cedars of Lebanon🌲 (eg, Croome, Charlecote Park) [National Trust (#1) , www.nationaltrust.org.uk; ‘Brown’, Wiki, op.cit.]

Era of the picturesque

The picturesque was a 18th century movement in art and architecture which was a reaction to Neoclassicism with its fixation on order, proportion and exactitude. In Georgian England the picturesque influenced landscape designers like Brown (and his successor Humphry Repton) who sought to replicate the romanticised country scenes of Italian paintings in their garden projects. The features in Brown’s ‘natural’ garden landscapes – long vistas to lakes, bridges, lawns, ruins, groves of trees and Ha-Ha walls – were a case of real life imitating (sublime) art [‘Lancelot “Capability” Brown and Humphrey Repton and the Picturesque’, (Janice Mills Fine Artist), (Jan-Dec 2016), http://janicemillsfineartist.wordpress.com].

Social purpose

The new informal gardens in 18th century England, as typified in Brown’s landscapes, were created to underscore the growing affluence of the landowning classshowing England through their properties as they wished it to be seen, “a wealthy, educated and fertile centre of the Industrial Revolution and Enlightenment”. Thus Brown’s beautiful, idyllic estate gardens were intended to resemble a romantic painted scene through the “use of local natural elements and English architecture” [ibid.].

Dinefwr Castle (Carmarthenshire) – in this Welsh estate LCB was engaged as a visiting consultant, making recommendations to the landowners

(Photo: National Trust)

Multitasker extraordinaire

Capability Brown was able to complete a vast sum of landscape projects in this career. On average, at any one time he had six projects going simultaneously, this testifies to Brown being able to work fast…an accomplished horseback rider, he could ride from site to site, survey it and knock up a rough design, all within a couple of hours. Of course even with his exceptional capacity he could only spread himself so far, when he couldn’t personally oversee projects, he would delegate to his hand-picked team of foremen, assistant surveyors and landscapers to be “hands-on” on-site and ensure that his designs were implemented properly [‘Our great ‘Capability’ Brown landscapes’, National Trust, (#2), www.nationaltrust.org.uk; ‘Brown’, Wiki, op.cit.].

Brown’s success as a landscape architect owed a lot to different factors…one of his virtues was his ability to choose assistants for his projects – he had a knack of picking the right people to work with, such as William Donn, John Hobcroft and Nathaniel Richmond. Brown also kept himself informed of the latest technologies. His awareness of hydraulic devices led him to utilise steam pumps employed in mining for the water features of his landscapes [Shields, Steffie. “’Mr Brown Engineer’: Lancelot Brown’s Early Work at Grimsthorpe Castle and Stowe.” Garden History, vol. 34, no. 2, 2006, pp. 174–191. JSTOR, www.jstor.org/stable/25472339].

Dissenting voices – ‘Culpability’ Brown

Despite the popularity Brown attracted for his landscape work, the Northumberland garden designer had his detractors… both from contemporaries and from critics after his time. Typical among these was Uvedale Price who criticised Brown for sweeping away all of the older trees and formal garden features in wholesale fashion (destroying the aesthetic of the classical of earlier landscapes). Similarly, architect William Chambers thought the “new manner of gardens” (code for Brown’s work) as little improvement on “common fields and vulgar nature” [‘Brown’, Wiki, op.cit.]. Certainly for these critics, the subject of their censure may have better been labelled ‘Culpability’ Brown!

Some of the invective aimed on Brown’s direction however would have derived from a more base source. Class snobbery would have been a motive for some given Brown’s modest origins – the language often used was a giveaway, detractors like architect Reginald Blomfield disparaged him as “a peasant slave from the melon ground” and having once been (allegedly) a “kitchen gardener” [Shields, loc.cit.]. Some of the opprobrium also was no doubt born out of sheer jealousy at Brown’s immense fame and financial success.

In 2016 a collection of Royal Mail stamps were issued to mark the tercentenary of LCB’s birth

A “single shaping hand”

For the many true believers though, no praise for the man known as ‘Capability’ seems high enough…one observer noted of his Highclere Castle (Hants) gardens: the location has been a designed landscape for over 1,200 years, yet Brown’s stamp is so much on the place. The remarkable result of one person imposing “his vision with sufficient force for it to have endured indefinitely” [Phipp, loc.cit.].

So successful was Capability Brown in popularising the informal garden, and so imitated was he, that he played a revolutionary role in changing the face and character of English gardens forever. In creating naturalistic landscapes he ‘copied’ nature so skilfully that “his work is often mistaken for natural landscapes” [‘How to spot a Capability Brown landscape’, [National Trust, (#1), loc.cit.].

The English Ha-Ha

End-note: The Ha-Ha: “Invisible boundaries”

The Ha-Ha Wall (AKA the sunken wall) was a defining features of a typical Capability Brown landscape garden. The Ha-Ha (French in origin) was devised to keep grazing animals out of the more formal areas of a garden, doing away with the need for a fence while creating the illusion of openness. Brown et al used it to provide unbroken vista views – from the house and garden to the parkland or countryside beyond (eg, Petworth Park, Charlecote Park, Stowe) [‘Garden Features: What are Ha-Has?’, The English Garden, 29-Oct-2014, www.theenglishgarden.co.uk].

PostScript: The test of time Remarkable also are the number of country gardens sculpted by Brown that have remained intact (or at least partly so). Around 150 survive – including Alnwick Castle (Northumberland), Blenheim Palace (Oxfds), Basildon Park (Berks), Croome Park (Worcs), Stowe House and Stoke Park (Bucks), Berrington Hall (Hertfds), Milton Abbey and Abbas (Dorset), Clandon Park (Surrey), Charlecote Park (Warws), Chatsworth House (Derbys), Petworth Park (Sussex), Warwick Castle (Warws), Wimpole Estate (Cambs), Wallington (East Yorks), Hatfield Forrest (Essex), Harewood House (West Yorks), Ashridge Estate (Hertfds), Appuldurcombe House (Isle of Wight), Ickworth (Suffolk), Belvoir Castle (Leics), Dinefwr Castle (Wales), Kew Gardens (Lond) and of course Highclere, these days more famous for the location of the TV series “Downton Abbey”. Brown’s penchant for lakes & bridges (Photo: National Trust)

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‘Callan Park: The Kirkbride Experiment, a Microcosm of “Good Intentions” ‘, December 2015 blog

this trend had a paradoxical component to it…as the born-to-rule gentry were opting for country homes which were smaller, the gardens were becoming larger [Bassin, loc.cit.] – which of course suited landscape gardeners like Brown given to broad canvasses

follies are decorative, usually non-functional, buildings that enhance the planned landscape, Brown used mock Roman villas, Medieval ruins, etc

🌲 evergreen conifers

Brown’s gardens were of course not natural in any organically occurring sense, but carefully and meticulously contrived to both look natural and to convey “a sense of informality” [‘Capability Brown’, Britain Express, www.britainexpress.com

Brown’s vistas contained no clear delineation between house, parkland and natural environment giving the landscapes a seamless appearance [Mills, op.cit.]

The Tusitala of ‘Villa Vailima’: RLS in Samoa

Biographical, Heritage & Conservation, Inter-ethnic relations, Regional History, Travel

3F835B56-9E95-40A0-BA47-64C4F66E27F41890s map of the Samoan Islands

Barely four kilometres south of Apia Town, just off the Cross Island Road, is Samoa’s finest residential building, Villa Vailima (1891), the home away from the (Northern) cold built by Scottish novelist and poet Robert Louis Stevenson (see FN below).

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⌂ RLS ‘Treasure Island’ Samoan stamp

Anyone with a passing acquaintance of mainstream Western literature will have some familiarity with Stevenson’s work. Author of a host of illustrious juvenile adventure classics like Treasure Island, Kidnapped, The Master of Ballantrae✲, and one Gothic novella, Dr Jeckyll and Mr Hyde, offering deep psychological insights into the human mind.

Stevenson’s voluntary exile from Britain in search of a climate less injurious to his fragile health led him to the Pacific. After sailing around the islands on an extended ‘odyssey’ (Hawaii, Gilbert and Ellice Islands, New Caledonia, Marshall Islands, etc), Stevenson (accompanied by his American wife) settled on Samoa as a hoped-for antidote to his chronic bronchial condition✥.

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RLS in local politics
When Stevenson set anchor in Samoa the islands were in the midst of a civil war over succession to the Samoan throne. Behind the stand-off between rival chieftains was a three-way struggle for control between the colonial powers, Germany, the US and Britain, each of which had despatched warships to the Samoan islands to protect it’s commercial interests. While building the Vailima home RLS embroiled himself in the political conflict, taking the islanders’ side against the colonialists…so much so that he became a sort of political advisor to the indigenous factions [‘History of Samoa’, Wikipedia, http://en.m.wikipedia.org].

By the conclusion of a second civil war in 1899, the colonial powers under a Tripartite Convention divided up the islands between them – Germany retained the western islands of Upolu and Savai’i, and the US got American Samoa (Britain did a trade for the Northern Solomons) [ibid.]

The Stevenson family at the Vailima homestead

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Tusitala’s kudos 
Stevenson’s whole-hearted embrace of the Samoan people was reciprocated…though a palagi (white-skinned person) they afforded him a special status in Samoan society. The Samoans attributed the quality of mana (“heaven-sent” supernatural powers) to the writer. And the craft of his story-telling which he had mastered so expertly in his novels led Samoans to bestow on him the title of Tusitala, the “teller of tales” [‘Samoans Honor Adopted Son, The Teller of Tales’, (Lawrence Van Gelder], New York Times, 08-Dec-1994, www.nytimes.com]. Samoans however were nonplussed as to how RLS earned his living (being at a loss to comprehend how the activity of story-telling could amount to paid work!).

Centennary British banknote with images of RLS & Vailima

3B09F032-614D-41C4-B896-B78E9244CF95After RLS’s death of a stroke in December 1894 after decades of ill-health, his widow sold up and returned to California. Since then, Villa Vailima initially housed the German colonial administrators followed by the New Zealand ones. After decolonisation it became the residence of the Western Samoan head of state. Finally, restored to its impecable state, it was transformed into its present incarnation as the Robert Louis Stevenson Museum on the anniversary of the novelist’s death.

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Recreating RLS’ treasured island haven
A visit to Villa Vailima today will discover a slendid, elegant mansion of a building. A tour will reveal the scope of the interior which includes five bedrooms, a large living room, a smoking room, a library/ study and a ballroom big enough to accommodate 100 dancers. In his time there Stevenson made several additions and extensions…I was informed by our guide that the east wing of the building was added later as separate living quarters for RLS’s mother-in-law who had come to live with them◙.

The walls of some of the Villa’s rooms were adorned with incongruous items, like the bow-and-arrow set in this bedroom

RSL’s study and the smoking room are probably the highlights of the tour for several reasons…on display in the former is a bookcase full of original translations of RL Stevenson works. Even more impressive, it contains the novelist ’s original, solid wood writing desk (on which he wrote his last four novels). The pièce de résistance for me though was in the downstairs smoking room – a double fireplace had been installed (and never used!) It seems that the Scot wanted the “feel-good” reassurance of having a quintessential feature of his former Northern hemisphere life – irrespective of how incongruously impractical it seemed (and how puzzling to Stevenson’s Samoan attendants!), located in the steamy tropical climes of the South Pacific. RL’s wife Fanny had her own familiar reminder of home at the Vailima house, she had the walls of her bedroom lined with polished Californian redwood [Lonely Planet Samoan Islands, (M Bennett et al) (2003)].

The smoking room 2EADE340-ECC9-4CB0-A1CE-369F4AD9B811

I was also intrigued by the contents of the spacious living room…what caught my eye immediately was this massive mega-safe in the middle of the room (too big I thought even for the XXL-proportioned Samoans to move!). The very large portrait of RLS (by Sargent?) next to it looked broodingly dark and foreboding. The guide recounted to us how Stevenson was brought into this room by his servants after he was fatally stricken out on the front lawns of the property.

Ascending Mt Vaea
It is very fitting once you’ve toured the RLS residence and learnt some of his Samoan story to take in the final chapter by making the 472m trek up Mt Vaea to glimpse the “teller of tales’” final resting place. It’s a short but a very steep climb and can get very hazardous after heavy rain (I have first-hand experience of how slippery it can get having slid right off the quagmire of a track on the return descent!). When you reach the beautiful high plateau where Stevenson’s tomb is located you will appreciate just how irenic and tranquil the setting is. The great views of the island from the top are also well worth the effort of getting there.

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Footnote on ‘Vailima’: There are two interpretations of the name’s etymology – in Samoan ‘vai’ means ‘water’ so Vailima is commonly rendered as “Five Waters”, however the suffix ‘lima’ can mean ‘hand’ or ‘arm’  (as well as the number ‘five), so an alternate (literal) explanation for Vailima is “water in the hand” [Theroux, J. (1981). ‘Some Misconceptions about RLS’. The Journal of Pacific History, 16(3), 164-166. Retrieved from http://www.jstor.org/stable/25168472]

PostScript: RLS in Sydney
From his Samoa base Stevenson made several trips to Sydney, staying mainly at the city’s Union Club (Bent Street) and at the Oxford Club (Darlinghurst). On one visit he stopped over in Auckland where he met the former governor and premier of NZ, Sir George Grey. Stevenson occupied his time in Sydney by mainly working on various manuscripts of novels and stories (including The Wrecker, Ebb-Tide and In The South Seas)✪ [‘RLS Website’, (2018), www.robert-louis-stevenson.org].

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⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝⇜⇝

✲ not to neglect the personal favourite “Boys Own” RLS book of my 11-year-old self, The Black Arrow

✥ the choice of Samoa as home was desirable on pragmatic terms because it had a regular mail service (allowing RLS the professional author to connect with agents, editors and publishers). He was also attracted to the place because it was not too ‘civilised’ [Prof Richard Dury, ‘RLS Website’]

◙ the anecdote goes that Stevenson sent her off to Sydney for a few months and upon her return had the new wing built so he could put some (much sought-after) distance between them!

✪ these last two books plus The Wrong Box (1889) were co-written with his American stepson (S) Lloyd Osbourne

 

The Pan Am Journey – the Singular and Boundless Vision of One Man, Juan Trippe

Aviation history, Biographical, Commerce & Business, Regional History

Pan American World Airways, or as it was universally known in its peak, Pan Am, is a name that is no longer displayed on the flight indicator boards of international airports across the globe. However up to the Eighties it was one of the premier names in the international airline industry.  At the top of it’s game the airline was completing up to 214 flights from the US to Europe a week (1964) [‘Juan Terry Trippe, Founder of Pan Am World Airways and InterContinental Hotels’, Stanley Turkel (PDF, 2006), www.ishc.com].

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From the ground up

Like quite a few young, middle class American men during the Great War, Tripp gravitated towards a future in the air, at first aspiring to be a navy pilot. After the war he transitioned from running a failed taxi service into a small regional air transport company. Trippe’s drive to succeed led him within a few years to merge his group with two other similar-sized ones to form Pan American Airways Inc.

The New Jersey-born businessman came up with a steady stream of novel ideas for innovation in the airline industry – which however required money. Prospects were bright though as new airline ventures were a good selling point. As William Stadiem explains, flying in the “Roaring 20s” was “the high-tech startup of its time!” Financiers, including members of the Rockefeller and Vanderbilt families, were all too willing to bankroll Trippe’s burgeoning airline industry ambitions [William Stadiem, Jet Set: The People, the Planes, the Glamour, and the Romance, in Aviation’s Glory Years (2014)].

By 1927 Trippe had started to assemble the rudiments of a fleet of aircrafts, initially with a brace of tri-motored Fokkers supplemented by some ageing surplus floating boats which he converted into the Pan American Flying Clippers (Trippe was a pioneer of these multi-engine seaplanes). Thus modestly began Pan Am’s first air mail service to the Caribbean (maiden flight in a 65-horsepower Seagull – Key West Florida to Havana) which paved the way for further Pan Am incursions into the region. Expansion followed innovation – from the West Indies he moved into Central and South America, and the foundations were laid for a global transport business✲.AB50588C-D96D-45A9-B209-4EA072696C99

Eschewing managerial orthodoxy

As textbook BUS101 management orthodoxy goes, Tripp was far from the desired model. His inclination was not to delegate and he was given to making unilateral decisions without consulting – much to the chagrin of his boards of directors [‘Juan Trippe and Pan Am’, (Richard Branson), Time, 07-Dec-1998, www.content.time.com]. What he was really exceptional at though, was anticipating the market in air travel, working out usually before anyone else what the next big thing was going to be…and going for it totally!

Business transparency was not part of the Trippe management style…his early inroads in the industry owed a lot to his “stealthy lobbying for U.S. mail licences”, which gave Pan Am a precious legup! [Harold Evans, Gail Buckland & David Lefer, They Made America, (2004)]. Trippe took a ruthless approach to competition and was not adverse to doing secret deals to outmanoeuvre his airline rivals [‘Juan Trippe Revolutionized Trips By Air With Pan Am’, (Scott S Smith), Investor’s Business Daily, 09-Oct-2014, www.investors.com].

Pan Am at times resorted to outright bribery to stay ahead of the pack, eg, offering several 100 thousand dollars to a Mexican president to block rival American Airlines’ bid for landing rights in the US’ southern neighbour [‘Juan Trippe’s Pan Am’, (Ann Crittenden), New York Times, (Archives), 03-July 1977, www.nytimes.com].

Thoroughly innovative Juan

By continually expanding the scope of Pan Am’s operations, creating many new routes, Trippe opened up both the Atlantic and the Pacific to air travel❂. Trippe’s list of innovations in the industry are legion  – including the pioneering of round-the-world commercial flights; the introduction of cockpit electronics allowing Pan Am pilots to fly in any weather; he also came up with “fly now, pay later” plans; his personnel came up with an advanced (computerised) reservations system first [Stadiem, op.cit.;   ‘Dead Airlines And What Killed Them’, (Jean Folger), 25-Jun-2010, Investopedia, www.investopedia.com].3165D89F-A045-4A1A-940C-F2CE1BE1E35F

Before Laker Air there was …

Perhaps Trippe’s greatest legacy however was the pivotal role he played in making affordable air tourism a reality to everybody. When Trippe and Pan Am entered the still embryonic industry,  seats were expensive and airline passengers tended to be exclusively from the well-off sectors of society. The airline ‘biz’ was run by a cartel called IATA (the International Air Transport Association) who contrived to maintain airline prices at a high level [Scott, op.cit.].

The first discount king of airlines

The Pan Am boss’ idea was to introduce a new class of passenger, “tourist class”, slashing the round-trip fare from New York to London by half (to US$275). The cartel reacted by trying to impede the US maverick’s move. British airports were closed to all Pan Am flights with tourist seats (Pan Am was forced to switch its European flights to remote Shannon Airport in Ireland). Pan Am managed eventually to get round the cartel’s net, it’s tourist class proved so popular that IATA caved in and accepted the reality of it [Branson, loc.cit. ; Smith, op.cit.]. Trippe’s actions thus brought air travel within the reach of ordinary people.

Airline entrepreneur and “friends with benefits”

Part of Trippe’s success owed a lot to influential people in high places…he benefited from a personal rapport with presidents like FDR and Truman. In fact, far from it being exclusively a triumph of free enterprise, federal government cooperation and support were integral to Pan Am’s overall success in the business [Crittenden, loc.cit.]. 

JT Trippe & CA Lindbergh (Source: The Trippe Family)02852001-7C9A-469E-9375-60D9D44E153E

Juan Trippe had the nous to surround himself with the right people from the start…in 1927 he ‘headhunted’ the (then) most marketable figure in world aviation, famed pilot Charles Lindbergh, to work for Pan Am (Lindbergh’s Continental survey flights helped establish the company’s early trade routes✥).

Another key figure within the company was its chief engineer Andre Priester who wrote the specifications for Pan Am’s flying boats. Priester set and maintained the airline’s meticulous safety standards [‘Pan Am Series – Part XLVIII: Skygods’, (Jpbtransportation: the Blog and Website of James Patrick Baldwin), 15-Feb-2015, www.jpbtransconsulting.com]. Staff training and airline safety were things Trippe refused to take shortcuts with – insisting on a high level of training for his pilots, flight crews, mechanics and support staff [Folger, loc.cit.].

With a little help from his (fellow capitalist) friends

Trippe in retirement freely acknowledged the help he received from United Fruit Company…the powerful US banana multinational assisted Pan Am early on to establish a presence in Latin America, thanks to United Fruit’s unique(sic) insider knowledge of the region’s states and its capacity to open doors to various governments [ibid.]. Trippe and Pan Am also prospered from cultivating a good friendship and working relationship with long-time Boeing head Bill Allen.

Enter the jet age

By the 1950s the heyday of “prop-liners” (propellor-driven aircraft) had come to an end. Jet liners were the future,  trouncing ‘props’ for both aircraft speed and carrying capacity…and as ever Trippe got in at the ground floor! Trippe immediately bought up big on Boeing 707s and the first 707 Pan Am commercial flight took place in 1958 (NY-Paris)✮. He then got to work on making it more economical by figuring out how to reduce the jet’s seat-mile cost [Branson, op.cit.].

While going full-tilt into 707s Trippe was already looking beyond…to the 747, the jumbo-jet. As Evans et al observes, Trippe had “an almost clairvoyant grasp of the future (and a) determination to find aircraft to fit that vision” [Evans,  Buckland &  Lefer, op.cit.]. Unfortunately for Trippe, the antennae didn’t work as desired every single time and a few missteps had serious ramifications for the long-term future of Pan Am (see below).

1st InterContinental: Belém (Brazil)

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Pan Am ‘accommodates’ – airport to hotel…

Inevitably, the holistic approach Trippe brought to the airline industry✢ led him to capitalise on the airline ‘s success by directly entering the hospitality field… connecting the dots between passenger  transportation and accommodation. With government encouragement from US president FD Roosevelt, Trippe began InterContinental Hotels & Resorts in 1946 as a subsidiary of Pan Am…the first international hotel was situated in Belém, Brazil. Between 1946 and 1996 there were 222 I-C Hotels doing business worldwide (>90% of them outside the US) [Turkel, loc.cit.].

Changing fortunes

Pan Am – once a ‘Titan’ of the airways – is no more, what then led to its demise? Some observers trace the seeds of its eventual fall to the late 1940s – years before the company had reached the peak of its powers. Earlier in the Thirties, during Pan Am’s formative first decade, Trippe lobbied the US government, advocating his “chosen instrument” theory (by which Washington would designate a single air carrier for all foreign flights). Pan Am in fact secured this special status, initially with the awarding of a 10-year mail contract by the US Postmaster-General. Eventually though other carriers were green-lighted to enter the overseas field and started to claw back Pan Am’s advantage [Smith, loc.cit.]. Postwar, competitors such as Howard Hughes’ Trans-World Airlines (TWA), Braniff and North West Orient were allowed to enter Pan Am’s routes in South America and Asia, and contest it’s semi-official monopoly✧ over those regions [‘Pan-American World Airways: the rise and fall of a 20th century cultural icon’, (06-Jan-2017), www.seanmunger.com]. The “catch-up” had commenced.

However when Pan Am sought to establish a competitive foothold domestically in the late Forties, the US government flatly rejected its request to start a connecting domestic route network [‘Lots of Reasons Why Pan Am Failed’, (Robert J Byrne), Washington Post, 25-Jan-1992, www.washingtonpost.com]. This setback proved a critical handbreak on Pan Am’s expansion into the profitable US internal passenger market.

 Pan Am logo, the “blue meatballs”65E47663-1881-4115-AAC6-F4CBBCA0E7BA

In 1968 Juan Trippe stepped down as company president, however he remained active and influential in Pan Am’s executive decision-making, maintaining an office in the company’s headquarters. Pan Am still looked in solid business shape, it has 40,000 employees and was flying seven million passengers a year to some 86 countries. Trippe’s unflagging desire and capacity for change and innovation was to be a “two edged sword”, sparking Pan Am’s upward trajectory but also contributing to its ultimate decline. Not content with the revolutionary 707, Trippe cajoled the jet manufacturers to design a new “jumbo jet” capable of carrying in excess of 180 passengers⊡. The 747 answered this ‘need’, with the first commercial flight of a Pan Am 747 taking place in 1970. Trippe employed a similar stratagem with the Kennedy Administration which was reluctant (because of the exorbitant cost involved) to embrace the next level up, the SST-2707 supersonic jet. By signalling  that he intended to purchase five Anglo-French Concorde planes, Trippe pressured President Kennedy into launching the American Supersonic Transport project. But this was one instance where Trippe’s ‘hunch’ was badly off target. The Boeing 2707 proved so problematic (and costly) that the project was dropped altogether in 1971.

Two Pan Ams, 707 & 747 (source: Boeing)

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The ill-timed expansion into 747s: Capacity overload

Trippe, always striving to be ahead of the curve, placed his order for the new 747s before they were designed, let alone off the assembly line! On this occasion the economy brought him and the company unstuck. The timing of the introduction of 747s, 1970, was not great – coinciding with a recession! Trippe didn’t foresee the 1973 oil crisis, which blew out the costs for maintaining the fleet of jumbos – fuel prices skyrocketed after the Middle East energy backlash [Folger, loc.cit.].

The state of Pan Am’s finances in the early Seventies was not propitious for taking on something of the magnitude of the 747. Commencing from 1969-70 Pan Am experienced seven straight years of losses. By 1977 the company’s long-term debt amounted to a disquieting $727 million! The financial burden on Pan Am was too much – and the problem was compounded by one of Trippe’s successors as company head (Najeeb E Halaby) who bumped the   order of 747s from Trippe’s original 25 up to 33 aircrafts [Crittenden, loc.cit.].

Other developments in the world added to the company’s woes. The spate of terrorist incidents involving Pan Am, culminating in the 1988 Lockerbie tragedy, damaged the company’s reputation and precipitated a decline in travel numbers [Folger, loc.cit.].

Deregulation

Another setback for Pan Am came in the late 1970s with industry deregulation. The legislation of course brought more competition for Pan Am into the game, but this time coming from the big international airline players. Deregulation also meant that Pan Am could now at last enter the American domestic market, and it acquired National Airlines which unfortunately failed at a time Pan Am was in need of a financial “pick-me-up” [Smith, loc.cit.].

When the end came for Pan Am, it came fairly abruptly – in 1991. Pan Am offices everywhere simply closed their doors, virtually overnight. Rising costs of operation, falling market share, a trough in passenger numbers (a further blow in this respect was brought on by the 1990 Gulf War which led to a fall-off in international travellers) [Folger, loc.cit.].  There was a failure to make preparations  for a smooth transition for Pan Am after the head’s departure. Trippe, having been so dominant and instrumental in the company’s success over four decades, was negligent in not planning for a long-term successor to himself [Byrne, loc.cit.]. This hurt Pan Am during the rocky days ahead when it was in desperate need of clear-headed, astute leadership.

Footnote: in the 1920s and 30s Juan Trippe was one of a handful of great US airline pioneers – the elite list also included CR Smith (American Airlines), WA Paterson (United Airlines), Eddie Rickenbacker (Eastern Airlines) and Collett E Woolman (Delta Airlines).

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PostScript: Pan Am’s broader role

Under Trippe, Pan Am’s planes could be called upon when required to provide service outside it’s core commercial role. This happened in war, both hot and cold (eg, active role of Pan Am Clippers in WWII; humanitarian trips during the 1948-49 Berlin evacuation; collecting “refugees from communism” in Cuba during the early years of the Castro regime). Trippe also came to the rescue of his fellow “captain of industry” Henry Ford in 1931, by flying the Brazilian military into the remote Amazon to put down a worker revolt in the Fordlândia rubber plantation.

 

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✲ in addition to a purely business opportunity, Trippe’s focus on this region was to help forestall the establishment of a German (and possibly also a French) airline service to the Panama Canal (in which the US held a strategic interest),  [Sean Munger, op.cit.]

❂ by the 1970s the Pan Am publicity arm was able to boast that it was “the World’s Most Experienced Airline”

✥ often taking him to inassessible places in South and Meso-America where Trippe’s workers would follow, having the arduous job of hacking out landing strips from the dense jungle [Smith, loc.cit.]

✮ in very quick time BOAC, QANTAS, Air France and Lufthansa, among others, rushed to embrace 707s. In 1959 the Douglas company debuted its DC-8, virtually a copy of the 707 [Stadiem, loc.cit.]

✢ in the early years Trippe had even helped build airports in the jungles of Latin America to fit in with the new air routes planned for Pan Am

the hotel chain was sold to an English conglomerate, Grand Metropolitan, after Trippe’s death in 1981

✧ Pan Am’s role at that time has been described as the US’ “unofficial flag carrier”, [George C Larson, ‘Moments & Milestones: Birth of the Clippers’,  Air & Space Smithsonian, Nov 2010, www.airspacemag.com]

⊡ skillfully Trippe played the big manufacturers (Boeing, Douglas and Lockheed) off against each other, manipulating them into commiting to an even larger jet before they were ready to build it! [Smith, loc.cit.]