Shànghâi by the late 1920s, and 1930s, was an exemplar of cosmopolitanism. The city’s pluralism, including a significant interracial element, made it stand out not just from the rest of a largely homogenous China, but from just about anywhere else on the globe. A key ingredient in Shànghâi‘s cosmopolitan character at this time was the trifurcation of the city. As a consequence of the city’s vicissitudes in the 19th century, Shànghâi, notwithstanding China’s retention of sovereignty over the city, was formally divided into three sections, two of which were foreign controlled.
French Concession
The smallest section was the French Concession (Fàguó zūjiè), in the puxi (west) part of the old city (roughly corresponding to the districts of Luwan and Xuhui in contemporary Shànghâi)—best known today as a prized residential location and the stylish centre of retail fashion in the city. The French, following suit from the British, extracted a concession from the territorial governors in 1849 and engaged in extra-territorial expansion over the ensuing decades. The French Concession had a consul-general appointed from Paris and maintained its own force of gendarmes.
(The SMC flag, with a motto which preached ‘togetherness’)
Shànghâi International Settlement
Originally both the British and the American Wàiguó rén (foreigners)—the Shanghailanders as they styled themselves—had their own separate concessions, but the two enclaves merged in 1863 to form the International Settlements. The international communities, in the main dominated by the British and to a lesser degree the Americans (but also comprising smaller communities of other nationalities, mainly Germans, Italians, Dutch and Danish) who had their own police and fire services. The British and American expats, when they felt that their highly lucrative interests were threatened (as was the case in the 1927 political crisis), did not hesitate to call in the British Army and the US Marines. Both the British/International and French jurisdictions relied heavily on local Chinese for the bulk of their forces [‘The Shanghai Settlements’, Wikipedia, http://en.m.wikipedia.org].
Chinese Greater Shànghâi
The third and largest section was the area given over to the Chinese themselves and run by the Chinese Municipality of Greater Shànghâi. Basically, this area surrounded most of the foreign concession territory (especially to it’s south and west) and comprised the parts of Shànghâi that the British et al and the French were not interested in, having already had their pick of the prime locations for themselves, close to and along the Bund [‘The Shanghai International Settlements’, Wiki].
(Cartography: Bert Brouwenstijn, VU University, Amsterdam)
A fourth concession, the “Japanese concession”
In effect, the large and increasing numbers of Japanese living in Shànghâi by this time (including armed garrisons), had resulted in the creation of an unofficial ”Japanese Concession”. This de facto concession was located in the Hongkew (now Hóngkôu) district of Shànghâi (just north of the Whangpoo’s (Huangpu’s) confluence with the Soochew (now Suzhou) Creek). Ultimately, after the Pearl Harbour attack, the Japanese extended its hold over the rest of Shànghâi except the French Concession which Nazi Germany allowed it’s Vichy French ‘puppet’ allies to retain (until 1943 when the Vichy were forced to hand it over to Imperial Japan).
Shànghâi, the fabled metropolis
By the early 1930s Shànghâi had established itself as one of the most exceptional and distinctively dazzling societies on earth. It’s population had hit three million (making it the fifth largest city in the world[𝕒]), of which somewhere between 50,000 and 70,000 were foreigners. The Thirties also witnesses two huge influxes of refugees into the city—European, mainly German, Jews fleeing the murderous repression of the Third Reich and reactionary White Russians fleeing Bolshevik retribution in Stalin’s Soviet Union and republics. Both of these ’stateless’ exo-groups were the fortunate beneficiaries of Shànghâi’s status as an open door city…neither passports or visas were required to enter the city [‘Shanghai in the 1930s’, World History, http://world history.us].
🔺 Sassoon’s ‘Cathay’ , a Bund icon but a slightly(sic) over-the-top self-comparison (Source: P Hibberd, The Bund Shanghai: China Faces West (2007))
Economics and architecture: A modern city
The early ‘30s, the Great Depression may have been ravaging the world but Shanghai was prospering…Shànghâi’s flourishing affluence meant rapidly made fortunes and a privileged lifestyle – for some at least within Shànghâi society…most notably and obviously for the advantaged foreigners. Businessmen such as Victor Sassoon (financier and hotelier) and the Renwick brothers (Jardine Matheson), profited from cheap local labour, laying the foundation for their fabulous stores of wealth[𝕓]. Brits like Tony Renwick and Anglophile American Stirling Fessenden also controlled the Shànghâi Municipal Council ensuring that local public policy in the Internationals’ concession would be favourable to Anglo business interests [‘Shanghai Municipal Council’, (International Settlement 1863-1941), www.links4seo.com/].
A further, external factor which allowed Shànghâi to prosper was that, unlike the rest of China which was divided up between different regional warlords, the city was monopolised by the foreign merchant class (World History). The warlords (and Republic of China leader Chang Kai-shek) were not able to penetrate this localised power base.
The Bund‘s modernity
And the wealth realised was certainly of the conspicuous kind, one glance down the Bund (Wàitān), the riverfront promenade, confirmed that. It was replete with grand financial and trading houses, hotels and nightclubs, many in elegant Art Deco or Neo-Classical style [𝕔]. The Bund symbolised the city’s new wealth and modernity – and contained Shànghâi’s version of ”Wall Street”. Shànghâi, even at this time, had more skyscrapers than anywhere outside of the US (World History). In nearby Nanking Road (now Nanjing Rd), was the commercial heart of Shànghâi, housing the leading retail merchants of the city such as the Sincere Company Ltd and Wing On. Fashion in Shànghâi echoed the city architecture’s modernity, the latest in-vogue styles were all the rage for the Shanghainese [‘Shanghai History’, Lonely Planet, www.lonelyplanet.com].
Nightlife and recreational pursuits
Shànghâi’s business nouveau rich, when they weren’t celebrating or listening to jazz music at one of the Bund’s many nightclubs, Ciro’s, Casanova’s, the Paramount Dance Hall or at the Canidrome Ballroom in the French Concession (originally a greyhound racing track!), could often be found at the Shànghâi Jockey Club racecourse betting along with thousands of others, Chinese and foreigners, on “the strange little Mongolian ponies” especially imported for racing (World History).
Espionage in Shànghâi: something of a free-for-all
With so many different nationalities in Shànghâi at the same time, all with competing and vested interests, it is hardly surprising that the city was a hotbed of espionage especially as the Thirties drew on inexorably towards world war. Spies and counter-spies abounded…most of the main players were actively working on the ground (or under it) in Shànghâi at this juncture – the British Secret Intelligence Service (MI6), as well intelligence units from Russia, Japan, France, Germany and the US [Bernard Wassermann, Secret War in Shanghai: Treachery, Subversion and Collaboration in the Second World War (2017, 2nd Ed.)].
In the next blog piece I will turn my attention to the other, seamier side of the Shànghâi story of the interwar period – the city’s association, you might say preoccupation, with sin and crime, another face of Shànghâi’s decadence in the Twenties and the Thirties.
Footnote: Shànghâi, location, location …
Foreign trading powers like the British had initially preferred the port of Canton[𝕕] to Shànghâi, but by the late 19th century the latter had become the big trading nations’ principal “treaty port” in the Far East. Shànghâi‘s geographical position was fundamental to its eventual prominence: it had become by this time “the central clearinghouse of waterborne trade between the entire Yangtse River system and the rest of the world”, accounting for 50% of China’s foreign trade. It’s port comprising 35 miles of wharves could accommodate >170 ships and 500 sea-going junks at a time (Wassermann).
Canidrome Ballroom🔺(“canine track”)
⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟻⟼⟼⟻⟼⟻⟼⟼⟻⟼⟻⟼
[𝕒] behind London, New York, Paris and Berlin
[𝕓] the wealth of the Shanghai foreign elite had its genesis in the aftermath of the Opium Wars. The European and North American powers used the springboard of the “unequal treaties” to extend their existing privileges to their countries’ merchant classes. Within the designated enclaves foreigners could carry out their business in accord with their own laws, free from Chinese taxes and with the added bonus that the Chinese courts and bureaucracy couldn’t interfere with or impede their commercial activities (Wassermann).
[𝕔] the line-up on the Bund included the Jardine Matheson Building ( early opium traders), Sassoon House, (Standard) Chartered Bank, H & S Bank (now HSBC), Union Building, APC Club, the Shànghâi Club, the Cathay Hotel, Paramount Dance Hall and the French, US, German and British consulates
[𝕕] modern day Guangzhou
Aldi’s control of it’s “own brand”—which makes up a whopping 90 to 95% of what it sells—is interesting. First there’s the design, it deliberately makes the packaging on its food items look much the same as the leading manufacturers’ equivalent brands. Next, it tries to replicate the taste of these popular brands. Then Aldi invents a brand name for the product which often sounds vaguely like the well-known brand. And it apparently works – even on luxury items. To take a UK example: Many British consumers who once shopped at the upmarket Sainsbury’s and Waitrose supermarkets have been enticed by Aldi’s “Specially-Selected” luxury items – and the reason is twofold, obviously price (much cheaper than Sainsbury’s), but also because they now feel they are getting a similar-quality product (retail expert Julie McColl, Glasgow Caledonian University). As well as a recent product expansion to include luxury treats for it’s shoppers, Aldi’s move into ‘fresh’, the fruit and veg lines, has broadened it’s appeal.
Another key to Aldi being so spectacularly successfully in the supermarket game is it’s relationship to suppliers. Because of their runaway retail success they have many primary producers and manufacturers lining up to do business with them, but Aldi is well-known for driving a hard bargain with suppliers (sort of a case of “my way or the highway”). They are also clever at judging what will be efficacious – by sourcing local suppliers and advertising in the UK they have softened the German outsider element and fostered an impression among British shoppers of the big discount ‘invader’ being home-based.
The above factors, outlined, are apparently the ‘secrets’ to Aldi’s stellar success and it’s ability to offer and maintain retail prices at rock bottom in markets across the world. In part II I will tell the story of Aldi’s rise from a single grocer’s store in provincial Germany to international retail empire, and of the two publicity-shy and increasingly reclusive brothers who spearheaded the company’s seemingly unstoppable growth and expansion.
