In 1953, two years after George Whitman resurrected Sylvia Beach’s famed Shakespeare and Company in Paris, the bookshop that was to become its trans-Atlantic soul mate, City Lights, opened its doors in the North Beach area of San Francisco🄰.

(Photo: Bancroft Library, UC Berkeley)

Two landmark ‘indie’ bookshops
The story of Shakespeare and Company’s evolution into an legendary bookshop has been sketched in a previous blog piece: ‘Hanging Out at Shakespeare and Company’, 21-July-2021. On the other side of the Atlantic another distinctive stand-alone bookshop was staking it’s undeniable claim for iconic status in the world of independent booksellers.

A literary community
Lawrence Ferlinghetti envisaged City Lights as “a literary meeting place”—just like Whitman and Shakespeare and Company—a haven for aspiring writers to hangout and find creativity. A poet himself, Ferlinghetti attracted an emerging group of fiction writers and poets that coalesced into the “Best Generation”, including Jack Kerouac, Allen Ginsberg, Gary Snyder and Gregory Corso. The Beat writers and poets found themselves a comfortable niche hanging out together in the basement reading room of City Lights.

(Image: Bancroft Library, UC Berkeley)

Not only that, Ferlinghetti was proactive in his support for the Beats’ budding careers by starting a publishing arm at City Lights, bringing to the public collections of poetry, offbeat and radical books ignored by the mainstream press. Ferlinghetti’s disavowal of the commercial mainstream saw him promote alternative newspapers and magazines as well (‘Lawrence Ferlinghetti, poet and founder of City Lights bookshop, dies aged 101’, Sian Cain, The Guardian, 23-Feb-2021, www.theguardian.com).

(Image: citylights.com)

Maverick bookseller 
City Lights was always an innovator in the bookselling biz. It arose with the onset of the paperback revolution, a wave that the San Fran bookshop happily rode. Hard covers were expensive so City Lights became the first all-paperback bookshop in the US (co-founder Paul Martin’s idea). The bookstore bucked the bookselling status quo – before City Lights came along readers could only buy paperbacks from drugstores, bus stations and newsstands (‘The Beat Generation in San Francisco’, Bill Morgan, www.citylights.com). Ferlinghetti’s store was a democratising force in US bookselling, City Lights’ paperbacks were cheap, all budgets could afford their quality pocket books. City Lights’ innovativeness extended to opening hours. Unlike the bulk of mainstream American bookshops who usually closed early in the Fifties, City Lights stayed open seven days a week and late into the night.

🔺 the ’emperor of City Lights

Bookshop outreach
The bookshop extended outreach activities to the local community. The store maintained a community bulletin board, disseminating info for the North Beach literary set, thus helping to foster the local counterculture community. Ferlinghetti also furnished the City Lights store with letter racks for itinerants who frequented the triangular storefront to collect their mail.

The ‘Howl’ episode
In 1956 Ferlinghetti published and distributed a poem by an unknown Beat poet Allen Ginsberg. Police in an undercover sting operation confiscated Ginsberg’s ‘Howl’🄱 collection and arrested Ferlinghetti who was charged with selling “obscene material and corrupting America’s youth”. The subsequent trial became a cause celeb in the industry. The judge found that the publication had “redeeming social significance” and therefore was not obscene🄲. The trial publicity was great for Ginsberg’s poetry and for City Lights. ‘Howl’ became an underground best-seller and a symbol of both the counterculture and the Beat Generation🄳 (Morgan).

🔺 Ferlinghetti outside City Lights, 1950s

Political poetics
The character of City Lights reflected Ferlinghetti’s own political and social activism. The “philosophical anarchist” was a bulwark for left causes, eg, using the bookshop venue to host many sit-ins and protests against the Vietnam War (“books, not bombs”). Ferlinghetti believed that poetry was a social force capable of raising the consciousness of the people.

Precarious business model? 
Profitability was not City Lights’ raison d’être. Staying out of “the red” was a constant challenge. To stay afloat sometimes the publishing side needed to bail out the retail sales which was losing money and at other times it was vice versa (Cain). What didn’t help matters financial were the activities of shoplifting gangs in the Seventies which targeted the bookshop. And if it wasn’t them it was insiders like poet Gregory Corso helping himself liberally to the till (Morgan).

Whitman & Ferlinghetti (seated) in 2002 (Photo: Mary Duncan/Paris Writers Press)

Footnote: the extent to which Shakespeare and Co and City Lights can be called sister bookshops comes down largely to the personal visions of their founders Whitman and Ferlinghetti🄴 who were both lifelong book tragics🄵, “(sharing a) love of literature and poetry (and a) devotion and commitment to the power of words” (‘The Beats go on…’, Alix Sharkey, The Guardian, 02-Mar-2002, www.theguardian.com). For Whitman and Ferlinghetti however, the bookshop was more than a receptacle for selling books, it filled the roles of haven and incubator in nurturing new writers as well as a hub for the local literary community. Sister bookstores they may be but they are clearly not identical twins when it comes to the interiors and decors of the two bookshops…City Lights’ book displays are neatly-ordered and arranged whereas Shakespeare and Co is clutter central to the max!

City Lights (Photo: Literary Hub)

Lawrence Monsanto Ferlinghetti, poet, painter, social activist, and co-founder of City Lights. The New York born, Paris educated, bookseller and publisher, died on 22nd February 2021, aged 101.

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🄰 City Lights’ address, 261-271 Columbus Avenue, San Francisco 94133, places it technically within Chinatown but the store identifies with the adjoining precinct of North Beach

🄱 ‘Howl’, ‘I saw the best minds of my generation destroyed by madness…’ was a thunderbolt against the conservative poetry establishment of Fifties America, the prototype for a new poetry which immersed itself in “wide-eyed truth-telling”

🄲 the basis of the acquittal was a precedent called on in later attempts to overturn bans on works like Tropic of Capricorn and Naked Lunch

🄳 although often associated with them, City Light’s publishing arm never confined itself to the beat writers, it also publishes the work of non-Beat luminaries like Charles Bukowski, Sam Shepard and Malcolm Lowry

🄴 strictly speaking Ferlinghetti wasn’t the founder of City Lights, that was sociology academic Paul D Martin but Ferlinghetti got into the business on the ground floor in 1953 and took sole charge of the bookshop within two years after Martin left

🄵 Whitman literally slept in a room in the store overflowing with books