Showing posts from: August 2017
The All-American Adolescent according to Two Hollywood Studios: Hardy Vs Aldrich
When I was a kid growing up in the 1950s and 60s I was exposed, like everyone else, to saturation levels of US commercial television. Faced with the novelty of a new and revolutionary form of home entertainment, I clocked up the viewing hours big time, thousands and thousands of hours glued to the “idiot box”. Eventually through trial and (a lot of) error I decided what my favourite American programs were, a few gems among the preponderance of TV dross and mediocrity.
Back then I was particularly fond of old black-and-white movies on TV (until 1975 all Australian television was in black-and-white!). Drilling down even deeper, 1940s and 50’s movie serials were highest on the totem of my juvenile television tastes. I lapped up countless viewings (and re-viewings) of the like of Ma and Pa Kettle, Blondie, Batman, Tarzan, Bowery Boys/Dead End Kids, to barely scratch the surface of my childhood obsession.
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ref=”http://www.7dayadventurer.com/wp-content/uploads/2017/08/image-4.jpg”> ‘Andy Hardy’s Private Secretary'[/ca
The premise of both these American equivalents to the British “Boys Own” adolescent rites of passage story was the same: the point of the exercise was that both get hare-brained schemes which invariably land them in trouble of some kind, and through a series of comical twists and turns they get out of the predicament by the film’s end…both “got into jams, had romantic vexations, and mischievously interfered in the lives of their older brothers and sisters”, with consequences all of which were at worse ephemeral[1]. The screen rival teenagers Andy and Henry were both likeable even if their screen personalities occasionally irritated you.
Hardy and Aldrich each had his own distinctive and characteristic expressions, these verbal calling cards were often reiterated throughout each movie…Andy Hardy, when in ebullient mood, would chirpily respond to Polly Benedict or to another of his many, simultaneous love interests with “You said it, toots!” Henry Aldrich is universally remembered for the opening exchange with his mother who bellows: “Hen-reeeeeeeeeeeee! Hen-ree Al-drich!”, to which Henry from upstairs would haltingly and tremulously reply, “Com-ing, Mother!”
Once I latched on to Paramount’s counterpoint to the Hardys, the Aldriches, I quickly developed a preference for the new kid on the Hollywood block Henry Aldrich over Andy Hardy. The longer the Andy Hardy/Family sequence went, the more it seemed to wallow in “Gee mum'” sentimentality, with a touch of smug bourgeois self-satisfaction. Andy came from a distinctively middle class American family (his father was a court judge, as the good-intentioned Andy himself aspired to and eventually realised)…Henry seemed more to reside in the world of the working class family, not exactly down-at-heel, but hardly flush with affluence. The Henry movies were a bit more gritty, more down-to-earth and lacking the romanticised and soppy wholesomeness of the Hardy Family sagas.
The first Andy Hardy film was released in 1937, A Family Affair with 15 more following within a decade, plus a less successful ‘reunion’ film in 1958 focusing on Andy’s return, full circle, to Carvel to take up his father’s old judicial post. The character of Henry Aldrich first surfaced in a Broadway play What a Life in 1938 (playwright: Clifford Goldsmith)…from there in span off into fourteen years of very popular radio (1939-53), four years of television (1949-53), a series of ten movies, and an uncountable number of comic books, musical scores, pin-ups, games, and toys.
The lower-budgeted Aldrich movies (11 in all) never reached anywhere near the lofty heights of the Hardy films, neither in the returns from the box office or in the esteem of cinema critics✳. Henry Aldrich movies were either ignored by critics or dismissed as inferior B-movies, merely larks and juvenile fun…contrasting sharply with the symbolic status afforded the Hardy series by MGM, the cinematic embodiment of the “Stars and Stripes”, of “America”[2].
Jeffrey Dennis notes how the respective imaginary ‘worlds’ Andy and Henry inhabit sit poles apart. Carvel, the Hardy home town supposedly in small town Idaho, is comfortably ensconced in Middle American suburbia, a peaceful and harmonious realm in which the war (WWII) does not enter. Carvel and the Hardys represent an idyllic family lifestyle, with the films’ message a somewhat preachy reinforcement of solid and wholesome American values[3]. Against the stark realities of the Depression and the drift into global war, fictional Carvel offered the American public a chance to indulge in “feel-good” escapist diversions.
Henry’s home town Centerville, by contrast (located in an unidentified state) is a more grim, dark and even foreboding setting. Reminders of the war constantly swirl around the world of Henry and the Aldrich family and that of he and his best pal Dizzy (in the form of war bonds, war relief funds, rationing, air-raid drills)[4].’
Both boys regularly get themselves embroiled in injudicious teenage troubles but Henry Aldrich’s conundrums have the more serious consequences…whilst Andy at his incautious worse may be “fined for driving without a licence, but Henry is threatened with prison, juvenile hall, and a mental asylum”[5]. And Hardy’s often foolish escapades, unlike Aldrich’s, never amount to life-threatening situations.
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Aldrich (Lydon) with his buddy Dizzy (Charles Smith)
Critics have also drawn attention to differences in how each screen teenager viewed the perennial adolescent boy issue of “girl trouble”. Whilst the easily love-struck Andy Hardy was unequivocally a dedicated girl-chaser most of the time, Henry Aldrich expressed a more ambivalent attitude towards the fairer sex: “Wimmen – they bore me!”, Henry exclaims in Henry Aldrich Gets Glamour[6]. Teenage Henry is reticence or seemingly indifferent to girls, preferring to spend time messing about with best mate Dizzy. Rather than being a manifestation of latent homosexuality, Henry with his simplified approach to life, most of the time just finds girls too complicated, not worth all the fuss and bother.
American youth in the Andy Hardy and Henry Aldrich films were depicted humorously, often with affectionate nostalgia and occasionally condescendingly. At the same time, both series revolving round the comical misadventures of American teenage boys were a window on the beginnings of a distinct adolescent sub-culture[7], which would take further shape in the years following WWII with the “Rebel Without a Cause” youth generation.
___________________________________ ✳ in 1939 Mickey Rooney was the number one box office star in American films, a position he retained for the following three years, Source: ‘Top Box Office Stars: 1932-1939 (Part 1)’, (Classic Film Guru), https://classicfilmguru.wordpress.com/2013/08/08/the-box-office-stars-1932-to-1939-part-1/
[1] RJ Bresler, Us Vs Them: American Political and Cultural Conflict from WWII to Watergate (2000) [2] JP Dennis, We Boys Together: Teenagers in Love Before Girl-craziness (2007) [3] in 1943 the film series was awarded a special Oscar for “achievement in portraying the American way of life”, Timothy Shary, Teen Movies: American Youth on Screen” (2005) [4] Dennis, op.cit. [5] ibid. [6] RB Armstrong & MW Armstrong, Encyclopedia of Film Themes, Settings and Series (2009) [7] PC Rollins, The Columbia Companion to American History on Film: How the Movies Have Portrayed the American Past (2004)
A&P Tea Co: Once Were Giants of the American Grocery Trade
The year 2015 brought an end to one of the most enduring major retailers in the history of United States business. The Great Atlantic and Pacific Tea Company (universally abbreviated to A&P Tea Co) succumbed after a succession of bankruptcy proceedings played out in the early 2010s (bringing an end to 156 years of continuous retailing in the US).
A&P Tea endgame
The beginnings of A&P Tea’s decline in the retail world harks back as far as the 1950s – the source of the downward trend was its inability to maintain parity with competitors who were opening larger supermarkets that, driven by customer demand, were more modern[1]. Partial sell-offs followed in the seventies and eighties. Things didn’t really improve for the grocery ‘Goliath’ despite sporadic and ephemeral upsurges[2]. In 2010 the company filed for bankruptcy, but were only able to hold on till 2015 when A&P again filed for Chapter 11 bankruptcy, this time being permanently wound up.
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According to industry analysts A&P’s demise could be attributed to a misguide focus, and to the company’s failure “to evolve with the changing market”…A&P had a tendency to concentrate on “extracting dollars from its vendors instead of selling to its customers”. This exhibited a woeful neglect when it came to improving the customer experience (George Anderson, editor-in-chief of RetailWire)[3].
The company’s woes were exacerbated by a failure to modernise its look…it doggedly kept its grocery lines to the basics and was disinclined to adapt to changing tastes and interests of consumers with their growing preference for organic, healthy and gourmet foods. Meanwhile its competitors like Whole Foods, The Fresh Market and Kroger were stealing a march on the erstwhile market leader[4].
Humble leather goods origins Atlantic and Pacific’s company history traces itself back to 1859, founded by George Gilman, as a sideline to his hide and leather importing business. Gilman’s diversification into mail-order tea was so successful that he dropped the leather and Gilman & Co by 1869 had become the Great Atlantic and Pacific Tea Co[5]. A&P Tea’s fortunes rose with the ascent of George Huntington Hartford who assumed control in 1878. George and his sons (affectionately known as “Mr George” and “Mr John”) oversaw the company’s inexorable growth and monopolistic practices[6].
A&P Tea at its zenith
At its peak in the 1930s (with the Hartford brothers still ensconced at the helm), A&P was by far the largest grocery chain in the US with 15,709 stores in 39 of the 48 states plus parts of Canada. The tea and coffee merchants had already diversified into bakeries and pastry and candy shops, and introduced innovations in food retailing such as pre-packaged meats and food-testing laboratories (pioneers of quality assurance)[7]. The Economy Store was another A&P concept: small stores located in secondary streets, away from the main street (comparison with King Kullen), inexpensive “no frills” lines; operated by only one or two staff members; low cost, high volume[8].
Slow to embrace the supermarket concept The Hartfords were unimpressed by and reluctant to adopt the model of the supermarket, pioneered by King Kullen and others. Finally in 1936 A&P opened their first supermarket in Braddock, PA. Eventually the company’s supermarkets came to replace the increasing obsolete Economy Stores[9].
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When it came to reading changing consumer preferences after WWII, A&P Tea, as was the case with F.W. Woolworth, was slow to move its stores from the urban centres to the suburbs, thus falling behind rivals like K-Mart, Safeway and Kroger in this respect. From the 1960s on A&P experimented with discount stores A-Mart (folded as its name was too like K-Mart!) and WEO (Warehouse Economy Outlet) with moderate results[9]…A&P sales continued to flatten out, it continue to jettison stores into the 21st century, with its market share haemorrhaging in the fierce onslaught of rising powerhouses such as Walmart[10].
PostScript: Legacy of the retailing ‘Goliath’ The heights to which Greater Atlantic and Pacific Tea Co rose in its heyday were of Everest proportions. Until 1965 A&P Tea Co was the largest US retailer of any kind…between 1915 and 1975 A&P was the largest food/grocery retailer in the US…until 1982 the company was also America’s largest food manufacturer. According to the Wall Street Journal A&P Tea Co was “as well known as McDonald’s or Google is today” and was lionised in the world of North American retail traders as “Walmart before Walmart”[11]. By the end of the 1920s A&P had become the first retailer to sell US$1 billion worth of goods[12].
⚎⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚍⚎ [1] WI Walsh, The Rise and Decline of the Great Atlantic and Pacific Tea Company (1986) [2] ibid. [3] Hayley Fitzpatrick, ‘A&P made one mistake that undermined its business’, Business Insider Australia, 22-Jul-2015, www.businesinsider.com.au [4] ibid. [5] Marc Levinson, The Great A&P and the Struggle for Small Business in America, (2011) [6] A 1946 US Federal Court ruling found the Hartford brothers guilty of illegal restraint of trade by using A&P’s size and market power to keep prices artificially low, ibid. [7] ‘The Great Atlantic & Pacific Tea Company, Inc’, Encyclopedia.com, www.encyclopedia.com [8] ‘A&P: The Early Years’, Groceteria.com, www.grocetaria.com [9] ibid. [10] Levinson, op.cit. [11] ‘The Great Atlantic Pacific Tea Company’, Wikipedia, http://en.m.wikipedia.org [12] Levinson, op.cit.